scholarly journals Pengaruh Komunikasi Nonverbal dalam mewujudkan Komunikasi yang Efektif antara Agen dan konsumen PT. Axa Financial Indonesia cabang Medan

2019 ◽  
Vol 1 (3) ◽  
pp. 156-161
Author(s):  
Ara Auza

This study entitled The Effect of Nonverbal Communication in realizing Effective Communication between Agents and consumers of PT. Axa Financial Indonesia, Medan branch. This study aims to determine the process of Nonverbal Communication carried out by Insurance Agents of PT. Axa Financial Indonesia Medan branch; to find out the role of nonverbal communication in realizing Effective Communication between Agents and Consumers PT. Axa Financial Indonesia Medan branch; and to find out forms of nonverbal communication by insurance agents PT. Axa Financial Indonesia can realize effective communication with consumers. The theory used in this study is the theory of interpersonal communication, non-verbal communication and effective communication. The research methodology is intended to describe how researchers describe the procedures for collecting data needed, as well as analyzing data. The method in this study is a case study method. The informants in this study were 5 informants consisting of 2 (two) insurance agents and 3 (consumers) insurance PT. AXA Financial Indonesia Medan Branch. Research results Nonverbal communication that is often used by agents is physical appearance. The neat and attractive physical appearance was noticed by agents. The dominant factor when making a presentation is the clear tone of voice and movement of the limbs / kinesik such as the hands and eyes.

1989 ◽  
Vol 19 (3) ◽  
pp. 203-226 ◽  
Author(s):  
Michael Mendelson

Because of the recent emphasis on rhetorical context in business and technical writing (BTW) instruction, the problem-solving case has become a staple in BTW classrooms. However, a number of critics have voiced concerns about the use of the rhetorical case. These concerns recall an ancient debate among Roman rhetoricians over an early case-study method called declamation. For contemporary theorists, the debate over case study revolves around its value as a stimulant to problem-solving skills, its ability to imitate the realistic circumstances of professional BTW, and its emphasis on persona and audience along with its deemphasis of the teacher. A full spectrum of arguments on these and other issues in the case-study debate indicates that the discipline is entering a new phase in its deliberations over the role of problem-solving and pragmatics in the BTW classroom.


Author(s):  
Hilda Bø Lyng ◽  
Eric Christian Brun

The objective of this research is to explore the nature and role of analogies as objects for knowledge transfer in cross-industry collaborations. A case study of an organization seeking cross-industry innovation (CII) across two industry sectors was conducted, and the empirical data were analyzed qualitatively. We found that analogies used as knowledge mediation objects could be classified as explanatory or inventive, each expressed as linguistic or visual representations. Explanatory analogical objects help build prior knowledge of a foreign industry domain, thus easing later use of inventive analogical objects to identify how knowledge from one industry can be applied in another industry for innovation purposes. In these roles, the analogies serve as boundary objects. Both explanatory and inventive analogies can also serve as epistemic objects, motivating for further collaborative engagement. Visual representations of analogies help bridge the abstract with the concrete, thereby easing the process of creating analogies. They also enable nonverbal communication, thus helping bypass language barriers between knowledge domains. The reported research expands current research literature on knowledge mediation objects to the context of CII and provides added detailed understanding of the use of analogies in CII.


2019 ◽  
Vol 11 (9) ◽  
pp. 2509 ◽  
Author(s):  
Uroš Radosavljević ◽  
Aleksandra Đorđević ◽  
Kseniјa Lalović ◽  
Jelena Živković ◽  
Zoran Đukanović

Using heritage as a cultural artifact in city development is not new, but little has been explored about how urban heritage can be utilized as new generative value and a new planning instrument for the revival of cities. The purpose of this paper is to show the creative and the generative use of urban heritage, both for the extension of cultural and tourist offer of the city and for the improvement of the quality of life in physical, social and economic terms for the community. The case study method was used for the adaptive reuse of projects for heritage buildings and urban revival in Kikinda. We argue that urban heritage has to be used, bearing in mind its spatial, economic and social sustainability aspects, and become a generator of urban revival. We go beyond recognition of the value of heritage as a cultural artifact that should solely be preserved and used as a static element in urban development, and view it more as a dynamic asset for city revival processes. We found that for the heritage nodes to be utilized as the new generative value for the revival of cities, they have to be perceived from the network perspective, thus influencing the urban environment in a sustainable way.


Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 84-96
Author(s):  
Svetlana Simakova

The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.


2020 ◽  
Vol 12 (1) ◽  
pp. 113-132
Author(s):  
Neeraj Kumar Dubey ◽  
Preeti Sharma ◽  
Purnima Sangle

Purpose This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context. Design/methodology/approach This study used the case-study method for collecting various sources for “triangulation”. Findings The advancement of technology has drastically increased avenues of dialogue and access and brought transparency in the relationship, offering opportunities for co-creation and increased dependence on technology in CRM. A longitudinal approach explained how bank leveraged technology in multiple aspects of CRM for enhancing relationship quality and outcome. Research limitations/implications The study is exploratory in nature in Indian banking context, and thus it should be viewed as a preliminary step in contributing to the understanding of CRM in a new collaborative technology landscape. Practical implications This study explains the changing shape of CRM and provides relevance of customer orientation and offers insight about co-creation which has taken centre stage because of the emergence of collaborative technologies. Originality/value This study is possibly one of the first to conduct a case study to understand the way collaborative technological advancements are being exploited by organisations to develop superior CRM capability and achieve co-creation. This study analysed and comprehended the design and implementation of CRM in an Indian bank in real-life settings to gain a better understanding of the adoption of new collaborative technological advancements by a bank for customer centricity and facilitating co-creation.


2019 ◽  
Vol 34 (7) ◽  
pp. 1434-1447 ◽  
Author(s):  
Tindara Abbate ◽  
Anna Paola Codini ◽  
Barbara Aquilani

Purpose The purpose of this paper is to understand how Open Innovation Digital Platforms (OIDPs) can facilitate and support knowledge co-creation in Open Innovation (OI) processes. Specifically, it intends to investigate the contribution of OIDPs-oriented to successfully implement all the phases of interactive coupled OI processes. Design/methodology/approach The paper carries out an exploratory qualitative analysis, adopting the single case study method. The case here investigated is Open Innovation Platform Regione Lombardia (OIPRL). Findings The case study sheds light on how OIPRL supports knowledge co-creation through its processes, tools and services as a co-creator intermediary. In its launch stage, the platform simply aimed at giving firms a tool to “find partners” and financial resources to achieve innovative projects. Now, however, the platform has developed into an engagement platform for knowledge co-creation. Research limitations/implications One limitation lies in the particular perspective used to perform the case study: the perspective of the digital platform itself. Future research should focus on the individuals engaged in the platform to better investigate the processes, tools and services used to implement the OI approach. Practical implications The paper suggests ways in which OIDPs could be used by firms for effective exploration, acquisition, integration and development of valuable knowledge. Originality/value The study conceptualizes the role of OIDPs in shaping knowledge co-creation, assuming that the platforms act as Open Innovation Intermediaries (OIIs). Specifically, OIDPs can be observed to function as “co-creator intermediaries” that define, develop and implement dedicated processes, specific tools and appropriate services for supporting knowledge co-creation activities.


2014 ◽  
Vol 18 (1) ◽  
pp. 104-116 ◽  
Author(s):  
Antonella Zucchella ◽  
Diala Kabbara

There is important evidence that Small Knowledge Intensive Firms (SKIFs) have demonstrated some unique characteristics in their internationalisation process. The process takes place earlier in the life of the firm and develops due to the role played by partnerships. The paper analyzes three different SKIFs through a cross case study method. We build on different process based models that have studied the internationalisation process of international ventures. The findings show that the SKIFs internationalisation consists of a series of phases characterised by triggering factors. The paper sheds new light into which type of partnerships mostly matter in the growth of SKIFs.


IMP Journal ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 296-316 ◽  
Author(s):  
Tommy Shih ◽  
Åse Linné

Purpose – The purpose of this paper is to explore how state actors mobilise resources in business networks to facilitate innovation. Design/methodology/approach – A single case study method is used. The case from the Chinese biotechnology sector illustrates how state actors mobilise resources in a network context in order to develop, produce and use a vaccine. Findings – The case findings demonstrate that state actors indirectly, as well as actively, are involved in the whole innovation process by mobilising resources necessary for the development, production and use of the vaccine. State actors influence other actors, both political and business, and provide resources in order to facilitate innovation. Practical implications – The paper illustrates that state actors, in the specific case, play an important and active role throughout the whole innovation process. This opens up the issue of the possible extended role of state actors in innovation. Originality/value – Over the past decades, Chinese state actors have played an active role in the business landscape. This paper explores state actors’ influence on the innovation process on the network level.


2018 ◽  
Vol 2 (2) ◽  
pp. 259
Author(s):  
Ditha Prasanti ◽  
Dinda Rakhma Fitriani

Effective communication is certainly the dream of everyone who does it. Not separated from the communication process, early childhood also interacts to achieve the desired communication goals. In this article, the author discusses the efforts to build effective communication for teachers and early childhood in the X PAUD institution in Bandung. The author sees this topic as very important because it is an urgency now to express the creation of effective communication between teachers and early childhood in their PAUD institutions. This study uses a qualitative approach to the case study method. The author raises a case about efforts to build effective communication in the PAUD X institution. This study is very suitable to be analyzed with symbolic interaction theory because there is a meaning in the communication process conducted by teachers with early childhood in the PAUD institution. The results showed that there were efforts made to build effective communication between teachers and early childhood, including: (1) PAUD teachers as communicators must have characteristics of patience, willingness to sacrifice, attention, assertiveness, and be able to attract early childhood attention; (2) the existence of media / tools used by PAUD teachers at the X institution to achieve effective communication for teachers and early childhood; (3) PAUD teachers must understand the diverse character of their students  


2017 ◽  
Vol 2 (1) ◽  
pp. 69
Author(s):  
Anugerah Yuka Asmara ◽  
Toshio Mitsufuji

<p>PV has been firstly introduced in Indonesia by government as part of new and renewable enegies (NREs) since new order regime. During this regime, directive of PV development was totally determined by strong role of government. Afterwards, in reformation regime, role of enterprises to develop PV appeared when government issued regulation about use of local products as well as formation of the directorate of NREs at Ministry of Energy and Mineral Resource (ESDM) in 2010. To capture phenomena of PV development during new order regime to reformation regime, technological innovation system (TIS) is used on this study. This study is a qualitative analysis using case study method developed by Yin. Finding of this study is that PV projects and its technology cannot be massively developed without intervention of government both in new order regime and reformation regime.</p><em></em>


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