scholarly journals A IMPORTÂNCIA DAS MÍDIAS SOCIAIS EM EMPRESA VAREJISTA DO SEGMENTO DE MODA: O CASO ALPHA / THE IMPORTANCE OF SOCIAL MEDIA IN A FASHION RETAIL COMPANY: THE ALPHA CASE

2021 ◽  
Vol 7 (1) ◽  
pp. 3684-3703
Author(s):  
Kamila Antonelo ◽  
Gustavo Barbieri Lima
Keyword(s):  
Social Media ◽  
Alpha Case ◽  
Fashion Retail ◽  
Retail Company

Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

2017 ◽  
pp. 65-91 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Product Development ◽  
Supply Chains ◽  
New Product Development ◽  
New Product ◽  
Chain Management ◽  
Fashion Retail ◽  
Retail Supply Chains

This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain Management (FSCM); fashion retail supply chains and fashion sales forecasting; fashion retail supply chains and sustainability; the overview of New Product Development (NPD); NPD process, social media, and digital environments; NPD, ecological marketing, and Life Cycle Assessment (LCA); NPD performance and supplier-buyer relationship; and the importance of NPD collaboration. In addition to the traditional functions of logistics management in fashion companies, which include inventory management and transportation management, FSCM places a strong emphasis on both collaboration and partnership among various channel members along with the fashion retail supply chains. With the advance of the Internet and social media, NPD strategy provides a beneficial framework for creating the new products and improving the product performance, product cost, and quality of the existing products.

scholarly journals A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY

2020 ◽  
Vol 5 (1) ◽  
pp. 59-76 ◽  
Author(s):  
Ä°brahim Ethem TARHAN ◽  
NeÅŸe Bihter ATEÅž
Keyword(s):  
Consumer Behavior ◽  
Advertising Campaign ◽  
Fashion Retail ◽  
Retail Company ◽  
Customer Profiles ◽  
Selection Of

This study focused on a top-tier retail fashion company which markets some of the leading brands in the ready-to-wear apparel and cosmetics industry in Turkey. Although the company had employed expensive advertising campaigns using international and local celebrities, their advertising campaign did not yield the expected consumer behavior. We worked with the company in identifying factors in their advertisements that their customers prefer by building a questionnaire specifically designed for this company and by examining the results of 300 respondents’ customer profiles and preferences to make recommendations for building future campaigns. Analyses revealed issues with the company’s choice of music, memorability of messages, and the selection of clothing combinations, especially for women respondents.  

scholarly journals Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

2017 ◽  
pp. 462-488
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Product Development ◽  
Supply Chains ◽  
New Product Development ◽  
New Product ◽  
Chain Management ◽  
Fashion Retail ◽  
Retail Supply Chains

This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain Management (FSCM); fashion retail supply chains and fashion sales forecasting; fashion retail supply chains and sustainability; the overview of New Product Development (NPD); NPD process, social media, and digital environments; NPD, ecological marketing, and Life Cycle Assessment (LCA); NPD performance and supplier-buyer relationship; and the importance of NPD collaboration. In addition to the traditional functions of logistics management in fashion companies, which include inventory management and transportation management, FSCM places a strong emphasis on both collaboration and partnership among various channel members along with the fashion retail supply chains. With the advance of the Internet and social media, NPD strategy provides a beneficial framework for creating the new products and improving the product performance, product cost, and quality of the existing products.

A methodology for increasing revenue in fashion retail industry

2018 ◽  
Vol 46 (8) ◽  
pp. 726-743 ◽  
Author(s):  
Samuel Nucamendi-Guillén ◽  
Miguel A. Moreno ◽  
Abraham Mendoza
Keyword(s):  
Time Horizon ◽  
Extensive Study ◽  
Life Cycles ◽  
Second Phase ◽  
Inventory Problem ◽  
Demand Forecast ◽  
Content Type ◽  
Fashion Retail ◽  
Retail Company

Purpose Fashion retail companies typically exhibit short life-cycles, high volatility and low predictability. Therefore, their success is largely determined by the organisation’s flexibility and responsiveness. The purpose of this paper is to present a methodology to facilitate inventory control to minimise both shortages and excess inventory for a multi-product, multi-period finite time horizon inventory problem by using statistical and stochastic analysis. Design/methodology/approach The proposed methodology operates in two phases: the first phase consists on determining an aggregate plan (AP) that will be used for monitoring the behaviour of the items during the time horizon. This plan is obtained by statistically analysing historical data related to sales and inventory shortages and is used to determine a demand forecast during the time horizon that allows to handle with potential disruptions derived from real demand variations. Finally, supply replenishment policies are defined to facilitate the monitoring process during the second phase. For the second phase, the behaviour of real demand for every item is captured into a database and compared against its projected demand (from the AP). If needed, adjustments are made in the procurement of future deliveries to reduce the probability of having shortages and/or excess inventory. Findings A case study in a Mexican fashion retail company was conducted to assess the performance of the methodology. Results indicate that shortage in early periods can be reduced totally for certain products while, for others, the reduction is about 90.5 per cent. In addition, the incomes of the company were increased over 57 per cent. Research limitations/implications Even when the success of the methodology has been shown, cultural and behavioural factors were not considered. An extensive study is suggested to determine if these factors should be included to enhance the performance of the methodology. Practical implications A case study of a Mexican fashion retail company was conducted to assess the performance of the proposed methodology. The methodology is easy to implement and effectively and quickly responds to disruptions in the demand and it also significantly reduces the level of shortages while increasing sales and revenue for the company. Originality/value This paper proposes a methodology that is able to anticipate product’s behaviour from early weeks. Additionally, replenishment policies allow to quickly adjust future orders to guarantee the availability of items and minimise overstock.

scholarly journals Multi Clustering Recommendation System for Fashion Retail

2022 ◽  
Author(s):  
Pierfrancesco Bellini ◽  
Luciano Alessandro Ipsaro Palesi ◽  
Paolo Nesi ◽  
Gianni Pantaleo
Keyword(s):  
Customer Relationship Management ◽  
Recommendation System ◽  
State Of The Art ◽  
Relationship Management ◽  
Customer Relationship ◽  
Shopping Experience ◽  
Clustering Approach ◽  
Fashion Retail ◽  
Retail Company ◽  
Customer Centricity

AbstractFashion retail has a large and ever-increasing popularity and relevance, allowing customers to buy anytime finding the best offers and providing satisfactory experiences in the shops. Consequently, Customer Relationship Management solutions have been enhanced by means of several technologies to better understand the behaviour and requirements of customers, engaging and influencing them to improve their shopping experience, as well as increasing the retailers’ profitability. Current solutions on marketing provide a too general approach, pushing and suggesting on most cases, the popular or most purchased items, losing the focus on the customer centricity and personality. In this paper, a recommendation system for fashion retail shops is proposed, based on a multi clustering approach of items and users’ profiles in online and on physical stores. The proposed solution relies on mining techniques, allowing to predict the purchase behaviour of newly acquired customers, thus solving the cold start problems which is typical of the systems at the state of the art. The presented work has been developed in the context of Feedback project partially founded by Regione Toscana, and it has been conducted on real retail company Tessilform, Patrizia Pepe mark. The recommendation system has been validated in store, as well as online.

scholarly journals Marketing Digital: A Utilização Das Mídias Sociais como um Canal de Comunicação no Varejo de Moda de Barbalha-CE / Digital Marketing: The use of Social Media as a Communication Tool in the Fashion Retail Market in Barbalha, Ceará

2019 ◽  
Vol 13 (44) ◽  
pp. 486-507
Author(s):  
Piedley Macedo Saraiva
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Retail Market ◽  
Communication Tool ◽  
De Se ◽  
Fashion Retail ◽  
Use Of Social Media

As empresas têm se aproveitado das ferramentas digitais como uma maneira de criar vínculo, estabelecer comunicação e interação de maneira direta e rápida na mensagem compartilhada com o público de interesse. O progresso das tecnologias proporcionou inúmeras maneiras de se estabelecer um espaço de diálogo e as organizações estão aprendendo sobre essas tendências e sobre as possibilidades de explorar o que as novas mídias de relacionamento prometem. Assim, este trabalho tem como tema o marketing digital, e apresenta como objeto de estudo, a utilização das mídias sociais como um canal de comunicação no varejo de moda de Barbalha-Ce. O modelo de pesquisa utilizada foi exploratório e descritiva, se utilizando ainda de um estudo de caso. Para isso, foi utilizado como instrumento para coleta de dados, entrevista estruturada com os proprietários das empresas estudadas e questionários aplicado a clientes e prospect (possíveis clientes). Quanto a análise dos dados apresentados nas entrevistas, foi percebido que a utilização do marketing digital feitos pelas empresas através das redes sociais é bastante intensa, de modo que cada um dos empreendimentos possui características reservadas de como alcançar os clientes, usufruem também essas mídias sociais para além da divulgação e captar novos clientes, obter uma possível fidelização dos mesmos. 

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

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