scholarly journals De casa em casa o sus ecoa: relato de experiência sobre o uso de mídias sociais como estratégia de promoção da saúde / From house to house, the sus echoes: an experience report on the use of social media as a health promotion strategy

2021 ◽  
Vol 4 (5) ◽  
pp. 19749-19756
Author(s):  
Letycia dos Santos Neves ◽  
Renata Kelly Gomes Oliveira ◽  
Laryssa Rebeca de Souza Melo ◽  
Cybelle Rolim de Lima ◽  
Catarine Santos Da Silva ◽  
...  
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Experience Report ◽  
Promotion Strategy ◽  
Health Promotion Strategy ◽  
Use Of Social Media

Raising Awareness About COVID-19 Among Sexual Minority Men of Color: Sex and the Coronavirus, 2020

2020 ◽  
Vol 1 (4) ◽  
pp. 269-276
Author(s):  
Rafael E. Pérez-Figueroa ◽  
Mike Lurry ◽  
Marc Thompson ◽  
Dia J. Obonyo ◽  
Anthony J. Santella ◽  
...  
Keyword(s):  
New York ◽  
Social Media ◽  
Health Promotion ◽  
Sexual Minority ◽  
Promotion Strategy ◽  
Sexual Minority Men ◽  
Men Of Color ◽  
Health Promotion Strategy ◽  
Minority Men ◽  
Limited Health

Disparities among vulnerable and marginalized populations have become central in the global conversation about the coronavirus disease 2019 (COVID-19). Currently, avoiding exposure to the virus is the most effective community mitigation strategy. However, limited health promotion interventions have been targeted to sexual minority men of color. Social media can offer opportunities for engaging a high number of sexual minority men of color across wide geographical areas. Sex and the Coronavirus is a health promotion campaign to raise awareness about COVID-19 and to enhance physical distancing practices among sexual minority men of color. The campaign showcased seven graphic stories launched on Instagram and Facebook. The stories revolved around challenges of adhering and negotiating physical distancing practices among sexual minority men of color. The characters and situations were based on the experiences and preferences of community members in New York City. We then culturally adapted the content to a United Kingdom audience by changing language and scenery. As of July 2020, more than 34,675 social media users were exposed to the campaign. The graphic stories elicited 2,872 likes, 102 comments, 236 bookmarks, 1,520 shares. The PDF version of the stories was downloaded 900 times. Findings suggest that graphic stories can be effective as part of a health promotion strategy to raise awareness on COVID-19. The strategy was effective in reaching a wide population of sexual minority men of color across broad geographical areas. Targeted culturally and structurally sensitive responses to the COVID-19 crisis are essential to achieve health equity.

Benefits, Challenges, and Social Impact of Health Care Providers’ Adoption of Social Media

2021 ◽  
pp. 089443932110257
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I.) Loh
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Health Care Professionals ◽  
Community Support ◽  
Care Providers ◽  
Australian Health ◽  
Actual Use ◽  
Use Of Social Media

With the advent of telecommunication technologies and social media, many health care professionals are using social media to communicate with their patients and to promote health. However, the literature reveals a lacuna in our understanding of health care professionals’ perception of their behavioral intentions to use innovations. Using the Unified Technology Acceptance Framework (unified theory of acceptance and use of technology), in-depth interviews were conducted with 16 Australian health care experts to uncover their intent and actual use of social media in their medical practices. Results revealed that social media tools offered five significant benefits such as (i) enhanced communication between health care professionals and their patients, (ii) community support, (iii) enabled e-learning, (iv) enhanced professional network, and (v) expedited health promotion. However, result also revealed barriers to social media usage including (i) inefficiency, (ii) privacy concerns, (iii) poor quality of information, (iv) lack of trust, and (v) blurred professional boundary. Peer influence and supporting conditions were also found to be determinants of social media adoption behaviors among health care professionals. This study has important implications for health care providers, patients, and policy makers on the responsible use of social media, health promotion, and health communication. This research is also among the very few studies that explore Australian health care professionals’ intent and actual use of innovations within a health care setting.

scholarly journals “To Be a Guy Is to Be Human”: Outcomes of the WiseGuyz Program Through Photo-Based Evaluation

2020 ◽  
pp. 152483992097638
Author(s):  
Deinera Exner-Cortens ◽  
Alysia Wright ◽  
Marisa Van Bavel ◽  
Kathleen C. Sitter ◽  
Debb Hurlock ◽  
...  
Keyword(s):  
Health Promotion ◽  
Well Being ◽  
Health Promotion Program ◽  
Adolescent Male ◽  
Future Health ◽  
Promotion Strategy ◽  
Visual Storytelling ◽  
Holistic Understanding ◽  
Before And After ◽  
Health Promotion Strategy

Gender-transformative approaches (i.e., approaches that support male-identified individuals to critique and resist stereotypical male gender role norms that negatively affect health and well-being) are increasingly recognized as a key health promotion strategy. However, there is limited evidence to date on gender-transformative interventions for male-identified adolescents. In addition, given the dynamic and socially constructed nature of gender, methods beyond quantitative data collection are needed to gain a holistic understanding of promising gender-transformative health promotion approaches. One newer method to capture lived experiences with adolescents is photo-based evaluation, where youth program participants take pictures to represent their knowledge, attitudes, and/or behaviors before and after a program. The present study presents findings from the photo-based evaluation of a gender-transformative health promotion program called WiseGuyz. WiseGuyz is offered to mid-adolescent, male-identified youth in school and community settings, and is designed to promote mental and sexual health and prevent violence. Six youth photographers from a rural Canadian setting took part in this evaluation, taking photos to represent what being a guy in their world meant before and after WiseGuyz. Youth then participated in an individual visual storytelling interview and a group-based photovoice process. Key themes in relation to masculinities that emerged from these data were around changes to (1) social norms and (2) emotionality following program participation, and the need for a safe program space to support these changes. This study adds to literature demonstrating the promise of gender-transformative approaches with adolescents, with implications for future health promotion research and practice with male-identified youth.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals THE EXPERIENCE OF AN AGROECOLOGICAL SCHOOL GARDEN AS AN INTERACTIVE AND CREATIVE HEALTH PROMOTION STRATEGY

2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Natália Gebrim Doria ◽  
Denise Eugênia Pereira Coelho ◽  
Mariana Tarricone Garcia ◽  
Helena Akemi Wada Watanabe ◽  
Cláudia Maria Bógus
Keyword(s):  
Health Promotion ◽  
School Garden ◽  
Promotion Strategy ◽  
Health Promotion Strategy

scholarly journals A comparison of child development, growth and illness in home-care and day-care center settings

2020 ◽  
Vol 34 (6) ◽  
pp. 523-534
Author(s):  
Darunnee Limtrakul ◽  
Krongporn Ongprasert ◽  
Pisittawoot Ayood ◽  
Ratana Sapbamrer ◽  
Penprapa Siviroj
Keyword(s):  
Health Promotion ◽  
Home Care ◽  
Day Care ◽  
Care Center ◽  
Well Being ◽  
Risk Of Infection ◽  
Promotion Strategy ◽  
Content Type ◽  
Day Care Center ◽  
Health Promotion Strategy

PurposeChildcare is an essential part of early life environment that has a significant influence on lifelong physical and mental health. This study aimed to examine the relationship between development, growth and frequency of illness in different types of care.Design/methodology/approachThis cross-sectional study recruited 177 children aged 30–36 months and their caregivers. Of these 66 were being cared for at home and 111 were attending out-of-home day-care facilities. An interview form, growth measurement and the Denver Developmental Screening Test II were collected. The association between child developmental, growth and illness variables was analyzed with Chi-square, Fisher's exact and Mann–Whitney U tests.FindingsThis study found that the development and growth results did not show statistically significant differences between the home-care and day-care groups. The number of minor illnesses was significantly lower in home-care children than in day-care children (OR = 0.33, 95% CI = 0.15-0.72).Research limitations/implicationsThis study indicated that the risk of infection is increased in the children attending day care. Provision of a healthy and safe childcare environment needs to be an essential health promotion strategy to improve family and child well-being.Originality/valueAs the number of women's participation in the labor market has increased rapidly over the past decades, so did the number of children in nonparental care. The study findings reflect that the development of a day-care center for children was unclear, whereas the risk of infection was increased. Therefore, provision of a healthy and safe childcare environment needs to be an essential health promotion strategy to improve family and child well-being.

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