scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals THE EXISTENCE OF THE VOLUNTEERS OF THE INDONESIAN HUMANITARIAN COMMITTEE IN DELIVERING INFORMATION ON PREVENTION AND HANDLING COVID-19

2020 ◽  
Vol 1 (1) ◽  
pp. 110-116
Author(s):  
Andre Avila ◽  
Rita Herlina
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Document Analysis ◽  
Food Distribution ◽  
The Other ◽  
Public Communication ◽  
The Public ◽  
The People ◽  
The Government ◽  
Qualitative Data Collection

The existence of volunteers helping the government convey appropriate information to the public either through social media or plunging directly into the field of conducting public communication is the background of this research, with the theme of the Existence of the Volunteers of the Indonesian Humanitarian Committee in Delivering Information on Prevention and Handling Covid-19. This study aims to describe the motivation of volunteers, volunteer activities in the field and forms of volunteer messages on social media. The methodology of this research is descriptive qualitative. Data collection techniques are by interview and document analysis. The results of this study indicate the existence of Indonesian Humanitarian Committee volunteers as the frontline in conveying information on prevention and handling of Covid-19 to the people of South Tangerang, motivated by caring for others as an effort to remind the importance of prevention and handling of Covid 19, in volunteer activities in the field, namely distributing flyers about prevention and handling of Covid-19 through food and food distribution programs, while the form of messages on social media about prevention and handling of Covid-19 is mostly done through Facebook, Instagram, website media, with various messages in the form of articles, photos, status, and messages the other.

scholarly journals OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM

2019 ◽  
Vol 13 (8) ◽  
pp. 1457
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Descriptive Study ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
The Public

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

scholarly journals EVALUASI PEMANFAATAN MEDIA SOSIAL BAGI PELAKSANAAN FUNGSI ANGGOTA DPRD JAWA TENGAH

2017 ◽  
Vol 8 (1) ◽  
pp. 63
Author(s):  
Wahid Abdulrahman, dkk
Keyword(s):  
Social Media ◽  
Control Function ◽  
Personal Information ◽  
The Public ◽  
Social Media Networks ◽  
Central Java ◽  
The People ◽  
Use Of Social Media ◽  
Depth Interviews

In order to improve the performance of Central Java Parliament, social media has been used as a tool that is easy, inexpensive, and could reach all segments throughout the region of Central Java. This study aimed to evaluate the use of social media in the implementation of the functions of legislators to communicate with the public. This research is a qualitative research with case study method. Capturing data through in-depth interviews to Central Java Parliament members who are active in social media and the public in their networks. The results of the study consisted of three things. First, social media is used by members of the Central Java Parliament for three reasons: (1) communicate the functions of the parliament (legislative, control, and budget); (2) communicate with the public in order to listen public needs and get feedback; (3) a means of self entertainment by using social media as a tool to express their selves and share personal information. Second, related to the function of the parliament which has been communicated through social media, the control function is the most frequent performed. While the legislative function performed moderately, and the budget function as the most rarely communicated. Third, public informants in social media networks of Central Java parliament members perceives the them as representatives of the people who actually work for the people. Keywords: social media, members of the board, the function of parliamen.

scholarly journals STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Sofi Ani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Economic Sectors ◽  
The Public ◽  
Beverage Industry ◽  
Promotional Strategy ◽  
Food And Beverage ◽  
Promotional Strategies

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced for either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during the pandemic to attract customers. This qualitative research was done by collecting data by interviewing, observing, as well as documenting the data gathered from both the head office as well as employees of Shirokuma Cafe. This study shows that promotional activities carried out by Shirokuma Cafe during the pandemic are sales promotion, and advertising that utilizes social media, namely Instagram, as well as direct marketing using SMS and whatsapp inform customers about their latest on going promos. These promotional strategy activities are effective in increasing sales at Shirokuma Café. Promotional activities that are not used by Shirokuma Cafe are personal sales and public relations activities due to unsupportive circumstances and budget. Shirokuma Café's promotional strategies such as sales promotion, advertising, and direct marketing focus on social media. In order to attract customers, Shirokuma Cafe can often hold activities such as holding seminars, giveaways, and collaborating with food bloggers to introduce their products to the public.</em></p>

scholarly journals Using Social Media for the Development of Civic Engagement and Local Governance

2021 ◽  
Author(s):  
Sataporn Roengtam
Keyword(s):  
Social Media ◽  
Local Governance ◽  
Policy Formulation ◽  
Time Data ◽  
The Public ◽  
Government Organizations ◽  
The People ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

The main objective of this study is to propose guidelines for the development of the administration of local government organizations using digital technology, such as the use of social media in the administration. It will be used in the case of promoting public participation in public policy formulation. The information on the features needed to develop operating systems on social media applications would be collected and then trialed. At the same time, data was collected from the experiments. Then, the received information is made into a user manual. The study found that the municipality could use social media to enhance the communication efficiency between municipalities with the public at an efficiency level. At the effectiveness level, people were satisfied with using social media to raise complaints and recommend municipalities. Meanwhile, municipalities can obtain adequate information to use in making operational decisions in comparison with regular operations. And at the impact level, it was found that the municipality could encourage people to participate in the administration of local administrative organizations and support municipalities begin to take new approaches in response to the needs of the people even better.

scholarly journals Efektivitas Strategi Promosi Melalui Promotion MIX sebagai Upaya Penguatan Eksistensi Lembaga STAIN Kediri

MEDIAKITA ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Siti Amanah
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Online Media ◽  
Promotion Strategy ◽  
The Public ◽  
Descriptive Research ◽  
Depth Interview ◽  
New Students ◽  
Promotional Strategies

The research aimed : (1).to describe the form of promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase the interest and number of new students at IAIN Kediri; (2). to analyze the effectiveness of the implementation of promotional strategies through promotion mix and its benefits in supporting the strengthening of the existence of IAIN Kediri institutions. This study was categoried as descriptive research type with qualitative method. The methods of collecting data used were direct observation, participative, in depth interview and documentation. To determine the subjects of this reseach, the writer used purposive sampling. The writer used Miles and Huberman’s interactive data analysis which consisted of data reduction, data display, conclusion, and verification The result showed that: (1). Promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase interest and the number of new students at IAIN Kediri through the distribution of brochures, pamphlets, banners, baliho, advertising in print media and electronic media and online media. The use of media in promotional strategies at IAIN Kediri for three years has not changed or remained for all types of promotional strategies and promotional tools used in promotional strategies but there is an increase through online media. IAIN Kediri has used appropriate promotional strategies as many as five types of promotional strategies and used a promotional mix strategy consisting of five main tools namely advertising, sales promotion, public relations and publicity, personal sales, direct marketing.(2). The lack of effective promotional strategies used by IAIN Kediri because over a period of three years due to one of them the intensity of the use of promotional tools in the promotion strategy is relatively fixed, as well as the absence of officers in the public relations department specifically established legally by the leaders of IAIN Kediri. this causes the IAIN Kediri institution to be able to achieve its objectives in marketing promotion strategies even though it is not yet fullyoptimal. Keywords: Effectiveness, Promotion Strategy, Existence

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Understanding coronavirus disease (COVID-19) risk perceptions among the public to enhance risk communication efforts: a practical approach for outbreaks, Finland, February 2020

2020 ◽  
Vol 25 (13) ◽  
Author(s):  
Anna-Leena Lohiniva ◽  
Jussi Sane ◽  
Katja Sibenberg ◽  
Taneli Puumalainen ◽  
Mika Salminen
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Risk Communication ◽  
Thematic Analysis ◽  
Risk Perceptions ◽  
Qualitative Data ◽  
Practical Approach ◽  
The Public ◽  
Media Messages ◽  
Risk Magnitude

Understanding risk perceptions of the public is critical for risk communication. In February 2020, the Finnish Institute for Health and Welfare started collecting weekly qualitative data on coronavirus disease (COVID-19) risk perception that informs risk communication efforts. The process is based on thematic analysis of emails and social media messages from the public and identifies factors linked to appraisal of risk magnitude, which are developed into risk communication recommendations together with health and communication experts.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

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