scholarly journals Reflexões sobre o marketing e marca pessoal no contexto profissional / Reflections about the marketing and personal branding in the professional context

2021 ◽  
Vol 3 (3) ◽  
pp. 2099-2108
Author(s):  
Danieli Paula Sawicki ◽  
Adriana Troczinski Storti
Keyword(s):  
Personal Branding ◽  
Professional Context

Este artigo foi escrito com o objetivo de verificar como o marketing pessoal pode ajudar os profissionais a prosperar em sua carreira através da marca pessoal. O marketing pessoal foi criado para fortalecer a marca pessoal por meio do cuidado com a imagem e pode ajudar o profissional a otimizar sua carreira. Buscou-se enumerar as principais qualidades e atributos da marca pessoal, estudando as sete mais destacadas, a saber: aparência física, atitude, comunicação, confiança, conhecimento, diferenciação e reputação, elementos que ajudam a fortalecer a identidade pessoal.

USING A CONTEXTUAL-COMMUNICATIVE APPROACH IN PREPARING FUTURE MANAGERS FOR INTERCULTURAL COMMUNICATION

2020 ◽  
Author(s):  
I. E. Kuteneva
Keyword(s):  
Intercultural Communication ◽  
Contextual Learning ◽  
Basic Unit ◽  
Main Task ◽  
Learning Models ◽  
Student Activity ◽  
Communicative Approach ◽  
And Task ◽  
Professional Context

The article gives definitions of concepts: context, professional context, contextual learning, communicative approach, manager, management and intercultural communication. The classification of contexts is given. Types of professional context are indicated. The idea and principles of contextual learning are described. The basic unit of the content of education and the basic unit of student activity in contextual learning are considered. The implementation order and the idea of contextual learning are indicated. Learning models are listed. The requirements of contextual learning are described. The purpose of the communicative approach is indicated. A brief historiography of the communicative approach is considered. The main task, principles and advantage of the communicative approach are described. The points of genuine communicativeness in language teaching and the principles of a communicative approach are considered. The functions and roles of the manager in the organization are described, the qualities of the manager are listed. The object and task of management are indicated.

The Image of the Accountant in a German Context

2004 ◽  
Vol 4 (1) ◽  
pp. 62-89 ◽  
Author(s):  
Andreas Hoffjan
Keyword(s):  
Content Analysis ◽  
Empirical Study ◽  
Cost Reduction ◽  
Maximum Degree ◽  
Work Ethic ◽  
Personal Characteristics ◽  
Management Accountant ◽  
The Subject ◽  
Professional Context

This study introduces content analysis as a method of examining the accountant's role. The empirical study is based on 73 advertisements, which are directed primarily at employees who are affected by the management accountant's work. The findings of the study indicate that the subject of accountancy is used particularly in connection with promises of “cost reduction.” Consequently, the majority of advertisements use the accountant stereotype of “savings personified.” In a professional context, the work ethic of the management accountant is given particular emphasis in the advertisements. He/she identifies him/herself with his/her task to the maximum degree, is regarded as loyal to his/her company and, for the most part, is well organized in his/her work. However, the characterization of the management accountant as a well disciplined company-person conflicts with the negative portrayal of his/her professional qualities. In advertisements, the management accountant is portrayed as a rather inflexible, passive, and uncreative specialist who, as a result of these qualities, often demotivates others. The personal characteristics of the management accountant are shown in a negative light. This gives him/her the unappealing image of a humorless, envious, dissociated, and ascetic corporate-person.

Teaching Workplace Genre Ecologies and Pedagogical Goals Through Résumés and Cover Letters

2021 ◽  
pp. 232949062110318
Author(s):  
Sara Doan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Qualitative Interviews ◽  
Critical Discourse ◽  
Tracking Systems ◽  
Personal Branding ◽  
Current Concerns ◽  
Pedagogical Goals ◽  
Pedagogical Methods

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative interviews, and critical discourse analysis of assignment sheets and deidentified student examples. Results provide an opportunity to renegotiate gaps between Business and Professional Communication’s research and pedagogical methods, shifting from overemphasizing formatting and checklists and toward understanding job applications as workplace genre ecologies to encourage deeper learning.

Social Media in Surgery

2020 ◽  
pp. 000313482097297
Author(s):  
Kevin N. Harrell ◽  
Dominique Vervoort ◽  
Jessica G.Y. Luc ◽  
Brett M. Tracy ◽  
John Daniel Stanley
Keyword(s):  
Social Media ◽  
International Collaboration ◽  
Community Outreach ◽  
Online Discussions ◽  
Residency Programs ◽  
Online Presence ◽  
Personal Branding

Social media has become a permeating form of communication with billions of daily users. Twitter in particular has become a tool for the surgical community to engage with other providers, as well as patients, through active online discussions, sharing of research, and highlighting opportunities for community outreach. Twitter can help with personal branding, mentorship, and international collaboration on multiple types of academic endeavors. Likewise, institutional and residency programs can harness the power of social media to develop an online presence and aid in resident recruitment.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

A MODERN CITY. LIVING REALITIES OF HISTORY

2021 ◽  
Vol 11 (2) ◽  
pp. 139-154
Author(s):  
Mikhail V. DUTSEV
Keyword(s):  
Civil Engineering ◽  
State University ◽  
Global Trends ◽  
Modern City ◽  
The Past ◽  
Spiritual World ◽  
Material Reality ◽  
Mental Space ◽  
Professional Context ◽  
Archetypal Images

The article is devoted to the reality of the modern historical city in the totality of the actual values of the valuable heritage, traces of the past, mental codes, archetypal images and the memory of civilization. The place of history in today’s socio-cultural fi eld and in the professional context is not clearly defi ned. Together with the understanding of the need to preserve the heritage, traces and memory of the past, there are global trends that mediate the features of the glocal in architecture. However, even this compromise cannot fully demonstrate the complexity of the historical city viability. According to the author, it is necessary to search for reasons that sometimes appear outside the material reality, but address directly to the spiritual world and mental space of a person, which is the main purpose of the article. The emphasis is placed on the artistic dimension of environmental realities, which allows us to determine the living connections of history and modernity on the basis of the author’s concept of artc integration. The article is illustrated by some results of cooperation between the Nizhny Novgorod State University of Architecture and Civil Engineering and the Polytechnic University of Milan (Politecnico di Milano) in the fi eld of reconstruction and renovation of historically valuable territories and author’s photographs.

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