scholarly journals An Analysis of Push and Pull Factors towards Purchase Intention to Shop at Batik Trusmi Cirebon

2021 ◽  
Vol 3 (2) ◽  
pp. 317-333
Author(s):  
Munawaroh Zainal ◽  
Agatha Wisastra

This research is design to analyze how the concept of push-and-pull factors positively impact the purchase intention at Batik Trusmi Cirebon. The research models are made to measure the impact between push factors and pull factors towards purchase intention. The research subject in this research is the customers who have shopped at Batik Trusmi Cirebon. 160 respondents are taken as samples and the data have been analyzed with multiple linear regression method. The result shows that push factors and pull factors are positively impact purchase intention. This means, both of the hypothesis are accepted. Batik Trusmi Cirebon could improve their marketing strategy such as promotion and quality consistency in order to attract more customers and other recommendation are made based on this research finding which is concluded in the last chapter.

2013 ◽  
Vol 57 (1) ◽  
pp. 57-80 ◽  
Author(s):  
Nlerum S Okogbule

AbstractThis article examines the legal and policy responses of the Nigerian government and other agencies to human trafficking, which is one of the central social and economic challenges facing the country today. After exploring the nature and dimensions of the practice, it argues that Nigeria's unenviable position as a country of origin, transit and destination in human trafficking, as well as the impact of the practice on the lives of the victims and adverse implications for the country's corporate image, make it imperative that effective measures are adopted to combat it. In this respect, while accepting that legal measures are important in achieving the objective, the article highlights some deficiencies in current efforts and suggests a multidimensional approach, with greater emphasis on the “push” and “pull” factors of human trafficking prevalent in the country, such as high levels of unemployment, poverty, inequality and marginalization.


Jurnal IPTA ◽  
2016 ◽  
Vol 4 (2) ◽  
pp. 15
Author(s):  
Gayatri Manik ◽  
I Ketut Suwena ◽  
I Wayan Suardana

Trend backpackers is growing in various areas, including in Bali. Backpackers have been identified as having “a preference for budget accommodation, independently organized travel and emphasis on meeting other travellers, longer rather than brief holidays. The purpose of this research are to anlyses the push and pull factors that motivate the foreign backpacker tourists traveled to Bali. Sample on this research is 200 respondents of backpackers and using purposive sampling technique. Offline questionnaires are used for data collecting and the analysis technique is based on factor analysis. The results of research shows that the push factors backpackers traveled to Bali are (1) facilitation of social interaction, (2) self-identity, (3) relaxation, (4) prestige, (5) adventure (6) novelty. The push factor that dominantly is facilitation of social interaction. The pull factors are (1) cultural/historical, (2) affordable price, (3) variety seeking, (4) tourism facilities, (5) safety and clean, (6) environment. The pull factor that dominantly is Cultural / Historical.


Economies ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 21
Author(s):  
Mariusz Urbański

The purpose of this research was to conduct a comparison of the push and pull factors affecting migration between Poland and Romania. The study aimed to find out which among the push and pull factors have a greater effect overall and individually on the migration activities. The study was conducted using primary data collected from migrants in both countries using a structured questionnaire. There were data from 298 and 288 surveys for Poland and Romania, respectively. The push and pull migration framework was applied to guide the study. The model suitability was confirmed satisfactory on validity, reliability and factor analysis. The hypothesis was analyzed and evaluated using multiple regression analysis. The findings of the study indicated that pull factors have a greater influence on migration in these two countries as compared to the push factors. Five out of six (economic, political and social in Poland and economic and political in Romania) pull factors were found significant as compared to two (social in Poland and in Romania) out of six push factors. Pull economic factors were significant determinants of migration in all the countries. Pull political factors were found to have the highest effect in both countries, because they influenced migrants in Romania. Economic factors are the major factors that influence migration, including the hope of finding better jobs and better life in the foreign countries, and these factors should be addressed in the effort to reduce migration. In addition, political issues such as unfair legal system, violent conflicts, underdevelopment, poverty, political instability and corruption should be addressed to control the issue of migration.


2021 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Marwan Indra Saputra ◽  
Ziko Fransinatra ◽  
Gerhana Adjie

The spread of Corona Virus in along 2020 is unpredictable and uncontrolled. According to this condition, a lot of Big Company weakened and got involved in to a worst situation and even collapse. And of course, Small Micro Enterprise (SME) will be or had been bothered by the impact. Indonesian Government has made various efforts to avoid the effects of the COVID-19 epidemic on SME. There are a lot of ways and approaches implemented to overcome it. The objectives of the study is to find win-win solution for SME to keep survive during the COVID-19 epidemic. The population of the study is the Indragiri Hulu SME Entrepreneurs. The Category of five years are selected to be the sample which is limited to 10 successful survival entrepreneurs that represents the descriptive category. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study show six strategies based on push and pull factors theories, as social psychology theory which develop the survivalist entrepreneurship in Indragiri Hulu. The strategy also needs to pay attention on opportunity, added value, necessity, overcome and avoiding dissatisfaction of the previous way.  Furthermore, it is also suggested that an entrepreneur of SME players needs to play strategy in order to establish and survive the business during the epidemic, because the epidemic is not the end of everything.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Arpita Ghatak ◽  
Bhaskar Bhowmick

Abstract Extant literature of women entrepreneurial intention (EI) has not studied the interplay of push and pull factors well, creating a lacuna in literature. In this paper, we explored how barriers within their professional careers, i.e. push factors led to women EI, and how interpersonal motivators and contextual pull factors moderated that relationship. Adopting the push-pull framework and analyzing survey-based responses from 302 working women using structural-equation-modeling, we find that the need for recognition (NFR) and the glass ceiling (GC) effect have positive relationships, whereas family support (FS) has a negative relationship with EIs. Moreover, the NFR and FS moderate GC-EI relationship. Our study contributes towards the women entrepreneurship literature by focusing on the interplay of push and pull factors. The paper also provides important managerial and policy implications for organizations and policy makers.


2019 ◽  
pp. 339-348
Author(s):  
Mohamed Haji Abdullahi “Ingiriis”

This chapter examines the extent to which the push and pull factors of youth recruitment in Al-Shabaab have reinforced radicalization in Somalia. Whereas the push factors are facilitated by negative dynamics, such as the hostile environment and indoctrination, the pull factors are reinforced by issues of identity, ideology, and economic exclusion. Methodologically, the chapter is based on intensive one-on-one and group interviews with former Al-Shabaab defectors. Understanding Al-Shabaab from various angles through an empirically grounded analysis is crucial for two reasons. First, it will help the Somali government to find ways of tackling the threats posed by ongoing insurgency activities. Second, it will contribute to the efforts of creating peace and stability in southern Somalia.


2021 ◽  
Vol 3 (1) ◽  
pp. p33
Author(s):  
Wu-Hua Chang ◽  
Chih-Hsiung Chang ◽  
Yi-Yu Shih ◽  
Shih-Chi Shen

Due to the impact of COVID-19 in 2019, the global hotel industry has been severely impacted by the disconnection of the tourism industry. However, even with the impact of the epidemic, the Japanese hotel industry’s investment in Taiwan has not stopped. What are the factors that drive the Japanese hotel industry to defy the threat of the epidemic and choose Taiwan as its destination for foreign direct investment? This is the research goal of this article. This article intends to adopt Push-Pull-Mooring (PPM)migration theory to construct the possible factors of why the Japanese hotel industry chooses Taiwan as its foreign direct investment destination. These factors consist of three effects to describe Japan Okura hotel’s migration. First, the push effect refers to factors that induce people to leave their place of origin. Second, the pull effect refers to factors that attract people to a destination. Third, the mooring effect refers to intervention variables for push and pull effects that facilitate or inhibit the determination of movement. The finding is that push and pull factors still play an active role in promoting Okura Hotel’s investment in Taiwan, even if the influence of some factors is slightly reduced due to the shift in international conditions. With the development of globalization and high technology, mooring factors are no longer the reason that hinders Japanese Okura’s investment in Taiwan. Combined with push and pull factors, PPM migration model can fully explain why the Japanese hotel industry chooses to conduct foreign direct investment in Taiwan, even if it is affected by COVID-19.It’s just that COVID-19 has not stopped so far, and the unstable situation on both sides of the strait may impact the original PPM model and affect the results of the analysis. It is worth further observation and research by subsequent researchers.


2018 ◽  
Vol 31 ◽  
pp. 08022 ◽  
Author(s):  
Jumrin Said ◽  
Maryono Maryono

Push-pull theoretical framework is a popular theory to explain the reason why the tourists decide to visit the destination rather than other place, the kind of experience they want to get and the type of activity they want to do. In this paper, it is explained the motivation as push factors and the perception as pull factors of the tourist in deciding the destination based on previous literature and research using descriptive method. The framework asumed that tourists are motivated to fulfill their needs, including to reduce the psychological imbalance and to gain recognition of social status. National Park is one of destination based on nature or commonly knowns as ecotourism. In choosing the destination, the tourists tend to classify their alternative choice based on several criteria, such as the domination perception of tourist from one destination (pull factor), self motivation (push factor) and the available time and money (situational constraints).


Author(s):  
Ngonidzashe Zanamwe ◽  
Benard Mapako ◽  
Taurai Rupere ◽  
Benny M. Nyambo

Infrastructure sharing has been viewed as a plausible route to affordable ICT access in the wake of duplication of ICT infrastructure in developing countries. In spite of this belief in its effectiveness, getting ICT operators to share infrastructure can be inhibited by several challenges relating to regulatory approach, competition between players, and lack of consensus between regulators and business. This chapter uses evidence from Zimbabwe to assess how infrastructure sharing can be implemented in developing countries where coverage competition is yet to give way to service provision-based competition in the wake of disproportionate investment by network operators. It suggests that instead of push factors alone, infrastructure can best be shared when business' commercial interests and regulators' quest for affordable universal services coincide to form a win-win situation built on both push and pull factors.


2017 ◽  
Vol 34 (1) ◽  
pp. 29-45 ◽  
Author(s):  
Melih Madanoglu ◽  
Ilan Alon ◽  
Amir Shoham

Purpose Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion. Design/methodology/approach The authors used firm-level panel data for 151 US-based franchising firms, from Bond’s Guide for Franchise Opportunities, for the years 1994-2008 plus macroeconomic data on the environment, to explain the probability of franchising. Findings The paper finds that the differential in economic growth and economic uncertainty impacts franchisors’ desire to expand abroad on a continual basis. Research limitations/implications Researchers in international franchising should not only focus on host market environmental variables (pull factors), but also on conditions in the home market (push factors). Originality/value The paper adds to environmental explanations of international franchising by focusing on the differential in munificence and uncertainty between home and host countries.


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