scholarly journals The The Importance of Memories in the Transmedia Era

2018 ◽  
Author(s):  
Ariane Gervasio
Keyword(s):  
Social Media ◽  
Point Of View ◽  
The Internet ◽  
Collective Memories ◽  
Transmedia Storytelling

This article draws attention to memories in social media through transmedia storytelling, a concept that was widely observed by Jenkins (2003) and Scolari (2013). The study emphazises an expanding personal presence on the Internet from a historical point of view, showing how the presentation of individuality and social media features changed and influenced the experience of revisiting individual and collective memories, such as selfie memories.

What is Indian in Indian English? Markers of Indianness in Hindi-Speaking Users’ Social Media Communication

2019 ◽  
Author(s):  
Marta Dąbrowska ◽  
Keyword(s):  
Social Media ◽  
Online Communication ◽  
Point Of View ◽  
The Internet ◽  
Gender Preferences ◽  
Indian English ◽  
Post Colonial ◽  
Contemporary World ◽  
Classical Study ◽  
Global Status

Public communication in the contemporary world constitutes a multifaceted phenomenon. The Internet offers unlimited possibilities of contact and public expression, locally and globally, yet exerts its power, inducing use of the Internet lingo, loosening language norms, and encourages the use of a lingua franca, English in particular. This leads to linguistic choices that are liberating for some and difficult for others on ideological grounds, due to the norms of the discourse community, or simply because of insufficient language skills and linguistic means available. Such choices appear to particularly characterise post-colonial states, in which the co-existence of multiple local tongues with the language once imperially imposed and now owned by local users makes the web of repertoires especially complex. Such a case is no doubt India, where the use of English alongside the nationally encouraged Hindi and state languages stems not only from its historical past, but especially its present position enhanced not only by its local prestige, but also by its global status too, and also as the primary language of Online communication. The Internet, however, has also been recognised as a medium that encourages, and even revitalises, the use of local tongues, and which may manifest itself through the choice of a given language as the main medium of communication, or only a symbolic one, indicated by certain lexical or grammatical features as identity markers. It is therefore of particular interest to investigate how members of such a multilingual community, represented here by Hindi users, convey their cultural identity when interacting with friends and the general public Online, on social media sites. This study is motivated by Kachru’s (1983) classical study, and, among others, a recent discussion concerning the use of Hinglish (Kothari and Snell, eds., 2011). This paper analyses posts by Hindi users on Facebook (private profiles and fanpages) and Twitter, where personalities of users are largely known, and on YouTube, where they are often hidden, in order to identify how the users mark their Indian identity. Investigated will be Hindi lexical items, grammatical aspects and word order, cases of code-switching, and locally coloured uses of English words and spelling conventions, with an aim to establish, also from the point of view of gender preferences, the most dominating linguistic patterns found Online.

What’s next for social media companies? The digital regulatory scene in Turkey during the COVID-19 pandemic

2021 ◽  
Vol 12 (1) ◽  
pp. 81-95
Author(s):  
Aslı Tunç
Keyword(s):  
Public Policy ◽  
Social Media ◽  
Point Of View ◽  
The Internet ◽  
Media Law ◽  
Media Companies ◽  
The Law ◽  
Draft Bill ◽  
Media Company

In the midst of the Coronavirus pandemic, on 9 April 2020, a draft bill was presented to fight against the spread of COVID-19 in Turkey. Eight articles were buried deep in the proposed legislation, which mostly included economic measures and aid packages, directly targeting any social media company that had a platform accessed by over one million users daily. Although the articles on social media were dropped from the parliamentary schedule on 14 April 2020 to make way for more urgent bills on the economy and health, the uncertainty regarding social media companies’ situation in the country remained. Then, on 29 July 2020, the new social media law, officially ‘The Law on Making Amendments to the Law on Regulation of Publications on the Internet and Combating Crimes Committed by Means of Such Publication’, numbered 7253 was adopted by the parliament. This article approaches this issue from the perspective of social media companies, specifically Facebook and Twitter, and analyses the post-Coronavirus digital scene and public policy attempts from the corporate point of view.

scholarly journals The Power Shift from Government to Organized Crime in Kyrgyzstan

2021 ◽  
pp. 139-155
Author(s):  
Erlan Bakiev
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Organized Crime ◽  
Point Of View ◽  
The Internet ◽  
Small Business Owners ◽  
Power Shift ◽  
Criminal Organizations ◽  
Organized Crime Groups ◽  
Internet And Social Media

AbstractOrganized crime (OC) groups in Kyrgyzstan have reached a level where they are competing with governmental authorities and institutions. Leaders of OC groups can assign members of their groups into law enforcement positions and parliament. It is safe to claim that the absence of rule of law and legal gaps encourage organized crime groups to flourish. From an economic point of view, privatization and capitalization of the economic system in the process of democratization have been in the interest and favor of the development of criminal organizations. Organized crime gangs can easily fill their chests by benefiting from the legal gaps. For instance, all the jewelry store owners at the major markets in Bishkek, Kyrgyzstan pay fees to an OC gang for their safety and security. Small business owners have been taken under control by organized crime to resolve economic disputes or just because they are in their area of control. Moreover, gangs and groups operating in the South Kyrgyzstan, as well as in Talas and Bishkek, deal with drug trafficking. The cultural aspect of this issue focuses on the importance of the clan ties and network connections in Kyrgyzstan and its use by organized crime. The networking used by the OC also includes utilization of the Internet and social media, consequently it became difficult to counter them during the process of globalization and the whole of society being integrated with the internet and social media, the fight against organized crime has become more difficult. Challenging existing socio-cultural structures, to increase law enforcement and combat clan-based subculture and informal law practices, such as the “thieves” “laws” and “brotherhood hierarchies” of organized crime, have been an almost impossible endeavor over the past 30 years. Consequently, breaking the network of OC and destroying its nationwide functions is a challenge, not only in Kyrgyzstan but in many post-soviet countries.

Retail and Social Media Marketing

2014 ◽  
pp. 426-448
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2018 ◽  
pp. 1185-1208
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

scholarly journals Metanarratives and Storytelling in Contemporary Mainstream Popular Music: Romeo and Juliet in the Making of the Star Persona

Text Matters ◽  
2020 ◽  
pp. 209-222
Author(s):  
Eduardo Viñuela
Keyword(s):  
Social Media ◽  
Popular Music ◽  
Music Videos ◽  
Significant Source ◽  
The Internet ◽  
Romeo And Juliet ◽  
Media Audiences ◽  
Transmedia Storytelling ◽  
Fan Communities ◽  
Concept Album

This article analyzes how mainstream artists respond to the dynamics of online fan communities, developing complex metanarratives that interrelate their songs and music videos with their “personal” activity on social media. Audiences analyze in depth and discuss each release, contributing to its viralization on the internet. However, these strategies need strong narratives that allow convincing developments and transmedia storytelling, and this is where literature becomes a significant source of inspiration. I argue that the assumption (or subversion) of popular literary characters and narratives contributes to a positioning of artists in the music scene and facilitates their “reading” by the audience. To illustrate this process, I analyze the references to Romeo and Juliet by mainstream pop artists in the last decade, paying special attention to Troye Sivan’s debut album Blue Neighborhood (2015), considered a homosexual version of Shakespeare’s drama, and to Halsey’s concept album Hopeless Fountain Kingdom (2017), understood as a queer version of the play. Both artists explained their personal reading of Shakespeare’s drama as a way of expressing their own feelings and experiences. These examples of metanarrative storytelling achieved their aim, and millions of fans engaged with both artists, discussing lyrics, photos and music videos related to Romeo and Juliet on social media.

scholarly journals Tools for Increasing Safety Awareness in Higher Education

2018 ◽  
Vol 9 (1) ◽  
pp. 183-186
Author(s):  
János Novák
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New World ◽  
Parental Control ◽  
Point Of View ◽  
The Internet ◽  
Video Sharing ◽  
Important Concern ◽  
Safety Awareness ◽  
Potential Sources

Abstract There comes a time in the life of every family when their child becomes an adult and sets out to put themselves to a great test: undertaking further studies in higher education institutions. But can we really use the word adult for these youngsters? Seen from a teacher’s point of view, we surely cannot: we see them every day, and it is obvious that they are still very much children. And if we think deeper, we can understand it, we too were once freshmen. When parents let their children go out into a world that is yet unknown to them, the most important concern is their safety. Security consciousness is appearing in many places in higher education. Getting to the school, living in hostels, the rent, the whole environment, the list is endless. But we should mention something that has become an integral part of the new world, which is freedom, and the lack of parental control. Many simply cannot handle this and get carried away, some people just can’t say no to a friend’s invitation. And there is yet another serious source of danger; the Internet. Social media pages, email accounts, video sharing channels, etc. that keep appearing and refreshing. All are potential sources of attack, and if we don’t have sufficient means of protection, youngsters can easily fall prey.

Retail and Social Media Marketing

2015 ◽  
pp. 1671-1693
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

scholarly journals A hálózatok emlékezetei, az emlékezetek hálózatai

2018 ◽  
Vol 57 (3-4) ◽  
Author(s):  
Zsófia O. Réti
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Collective Memory ◽  
The Internet ◽  
Complex Relationship ◽  
Collective Memories

The present paper aims to tentatively raise a number of issues regarding the complex relationship between collective memory and the internet, more specifically Web 2.0. First, I briefly demonstrate how the metaphors of the internet and of collective memory have shaped our understanding of the two topics, and I look at the possible interfaces between them. Then, capitalizing upon the metaphor of network, the most prevalent one of such ‘interfaces’, the paper seeks to explore the insights it can offer in relation with collective memories in the age of social media. Finally, I use the example of the late Kádár-era and its online memory to illuminate a few theoretical consequences of imagining contemporary online memory communities as networks.

scholarly journals More Than Words, Brand Destruction in the Online Sphere

2014 ◽  
pp. 40-45
Author(s):  
Tamás Bokor
Keyword(s):  
Social Media ◽  
Critical Mass ◽  
Point Of View ◽  
The Internet ◽  
Marketing Literature ◽  
Business Partners ◽  
Social Media Platforms ◽  
Traditional Marketing ◽  
Communicative Activities

The focus of this paper is brand destruction, however in a slightly different sense than the traditional marketing literature depicts it. The concept of brand destruction basically tends to be discussed either (1) as an accidental, counter-productive event in a campaign which leads to the ruining of the brand, or (2) an intentional act by competitors in the market, which results the same breakdown mentioned above. As this paper shows, there are other ways to consider as well, when speaking about brand destruction. An often overlooked type of brand destruction is a rather new phenomenon: destroying the brand by customers or business partners. The adequate scene for this case is the internet itself, especially different social media platforms, e. g. Facebook, Twitter, Tumblr, Instagram, etc. Also popular weblogs can play an important role in brand destruction made by customers or business partners (general cases related to social media are depicted in Lipsman – Mud – Rich – Bruich, 2012). This paper presents a couple of cases in the online field and focuses basically on online communicative activities, in which a brand’s negative properties come to discussion. Both Hungarian and foreign examples are easy to find and they all demonstrate the growing power of consumers. This observation led marketing experts to start talking about the ‘smooth seizure of power by consumers’. Whilst the critic of this concept is considered to be relevant, this paper describes the elements and methods of the ‘seizure’ – from an online social point of view. The key of handling brand destruction cases efficiently lies in the role of social media users. They are not only consumers, but the opportunity for producing online contents is in their hands as well – this fact results in the idea of ‘prosumers’. Thus customers on social media platforms must be handled as a ‘critical mass’: as civic warriors with strong weapons in their armoury. No companies are allowed to feel safe, as the slightest error may well be punished by the crowd.

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