Digital Representation of Cultural Heritage and Coffee Culture by Chinese Indonesian And Malaysian Coffee Brands

2021 ◽  
Vol 12 (1) ◽  
pp. 9-9
Author(s):  
Wang Changsong ◽  
Ahadzadeh Ashrafsadat ◽  
Taufiqur Rahman ◽  
Ayu Amalia ◽  
Erwan Sudiwijaya
Keyword(s):  
Political Economy ◽  
Cultural Heritage ◽  
Upward Mobility ◽  
Coffee Consumption ◽  
New Technique ◽  
Digital Representation ◽  
Material Substance ◽  
Symbolic Meanings ◽  
Global Connections ◽  
Digital Formats

Coffee is called Kopi in both Indonesia and Malaysia. It was said to be introduced to these two countries during the period of colonisation. Various studies (i.e., Robelt McStocker, 1987; Jeff Neilson & Felicity Shonk, 2014; Cheryl Chang & Ian McGonigle, 2020) have discussed the coffee industries, coffee consumption and political economy of livelihood opportunities in these coffee-producing regions. In her book titled, "Coffee Culture: Local Experiences, Global Connections", Tucker (2010) asserts that "coffee is a material substance, but culture infuses with social and symbolic meanings" (p. 6). Both Indonesia and Malaysia demonstrate their own patterns of appreciation on coffee culture and cultural heritage in digital formats in a modern setting. According to Jambunathan (2019), upward mobility in coffee-business families in these regions is playing a role, as well-educated younger generations have successfully propelled new technique and advance application on numerous aspects of coffee business. Keywords: Website Communication, Coffee Culture, Cultural Heritage, Indonesia, Malaysia

scholarly journals Application of Chinese Traditional Musical Instruments

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Qiuping Jia
Keyword(s):  
Cultural Heritage ◽  
Traditional Culture ◽  
Technical Condition ◽  
Musical Instruments ◽  
Intangible Cultural Heritage ◽  
Specific Time ◽  
Chinese Traditional Culture ◽  
Digital Formats ◽  
Audio Files ◽  
Audio Video

Traditional Musical Instruments are a part of Chinese traditional culture, forming a series of intangible cultural heritage of related music. This project focuses on various traditional Musical Instruments in the traditional Chinese concert scene, providing background knowledge and audio files of relevant Musical Instruments. The project will involve digital formats such as audio, video, 3D, other images and virtual reality. The project integrates the information of intangible cultural heritage in various forms of media, and with the help of communication and social platforms, breaks the limitation of specific time and place, and makes it the technical condition of modern communication and quality should be in a new platform, which can better protect and develop traditional Musical Instruments.

Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands

2021 ◽  
Vol 6 (2) ◽  
pp. 137-145
Author(s):  
Wang Changsong ◽  
Taufiqur Rahman ◽  
Ahadzadeh Ashraf Sadat ◽  
Ayu Amalia ◽  
Erwan Sudiwijaya
Keyword(s):  
Cultural Heritage ◽  
Chinese Culture ◽  
Jel Classification ◽  
Food Culture ◽  
Process Technology ◽  
Digital Representation ◽  
Local Identities ◽  
Corporate Websites ◽  
Marketing Activities ◽  
Digital Branding

Objective - The existing literature contains no studies examining the issue of coffee culture and cultural heritage in the context of coffee brands’ websites evaluations. There are some well-known local coffee manufacturer brands in Indonesia and Malaysia respectively, and some of them are actually created by immigrated Chinese businessmen many decades ago. This study aims to delineate an understanding on digital representation of coffee culture and cultural heritage of Chinese Indonesian and Malaysian coffee brands through discourse methods associated with the analysis of intertextuality, and/or content which refers to content in other presentation forms and texts. Methodology/Technique - These coffee brands’ websites reinforce local identities, through the creation and diffusion of a discourse of identification. Computer-mediated discourse analysis (CMDA) was carried out by focusing on one coffee brand in Malaysia and Indonesia respectively whose owners are Chinese diasporas. This study follows the basic methodological orientation of CMDA which is language-focused content analysis. Findings – The results indicate that the Malaysian coffee brand accommodates Malaysia Chinese culture and heritage while the Chinese Indonesian coffee brand does not illustrate its own ethnic roots in all digital branding and marketing activities. Both brands in this study prioritise the coffee process technology on their websites. Novelty - The existing literatures primarily discusses food culture from sociohistorical perspective. Coffee cultures have been increasingly transnational in both Indonesia and Malaysia. Some earlier studies talked about the dynamics of coffee production in these regions, however, this study specifically examines the discourse of coffee culture represented by the most representative coffee brands in these two countries where little attention is given to their websites and relevant content patterns. Type of Paper: Empirical. JEL Classification: L2, L23 Keywords: Corporate Websites, Coffee Brands, Cultural Heritage, Indonesia, Malaysia. Reference to this paper should be made as follows: Changsong, W; Rahman, T; Sadat, A.A; Amalia, A; Sudiwijaya, E. (2021). Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands, Journal of Management and Marketing Review, 6(2), 137 – 145. https://doi.org/10.35609/jmmr.2021.6.2(5)

Representing Architectural Heritage

2017 ◽  
pp. 1-30
Author(s):  
Alfonso Ippolito
Keyword(s):  
Material Culture ◽  
Cultural Heritage ◽  
Architectural Heritage ◽  
Digital Representation ◽  
Definition Of ◽  
The Impact

Architectonical artefacts are in many ways one of the most extraordinary legacies that past civilizations have left to us from a cultural, technological and functional standpoint, because of the impact that the development of the material culture and building techniques had for ancient communities. The definition of a protocol designed to achieve an understanding of the object of Cultural Heritage consents the realization of various models. These models are the bases for all the critical, selective, specialist next analyses and elaboration. This work discusses the possibilities offered by the integration of heterogeneous method, traditional and innovative, for massive surveying and digital representation technologies.

scholarly journals Reflectance Measurements on Cultural Heritage

2021 ◽  
Author(s):  
Antonio Alvarez Fernandez-Balbuena ◽  
Daniel Vázquez Moliní ◽  
Ángela Gómez-Manzanares ◽  
Juan Carlos Martínez-Antón ◽  
Santiago Mayorga Pinilla
Keyword(s):  
Cultural Heritage ◽  
Measurement Techniques ◽  
New Technique ◽  
Projection System ◽  
Reflectance Measurement ◽  
Spectrally Selective ◽  
A New Technique ◽  
Non Destructive ◽  
Reflectance Measurements ◽  
Non Destructive Techniques

Cultural heritage is a valuable and characteristic symbol of every country. It should be handled with care and it must be exhaustively investigated and measured with non-destructive techniques. In this chapter, we will talk about different reflectance measurement techniques to obtain the conservation state of the artwork. With this reflectance characterization, conservators, and curators could soon determine the best maintenance procedures for restoration purposes. Also, a new technique for lighting will be discussed, where the artwork can be also photonically restored illuminating with the correct light in the desired area of the artwork using a spectrally selective projection system.

scholarly journals Digital Representation of a Conceptual Leather Puppet Character using Holographic Prism Glass

2020 ◽  
Vol 2 (1) ◽  
pp. 38
Author(s):  
M Wahyuni ◽  
M A Ayu ◽  
R Anhas ◽  
C H Pangaribuan
Keyword(s):  
Cultural Heritage ◽  
Qualitative Method ◽  
Young Generation ◽  
Digital Representation ◽  
Language Complexity ◽  
Detailed Explanation ◽  
Alternative Method ◽  
Long Duration ◽  
Key Concepts ◽  
Modern Era

Leather shadow puppet performances are slowly becoming iso-lated. They are no longer attracting the young generation to-wards its long duration and language complexity, inclusive of its incomprehensible storytelling and characters. To address this gap, this research utilized a descriptive qualitative method and mind map to transcribe and describe key concepts of both rede-signing and avatar creation of leather shadow puppet character. The purpose of this study was to explore an alternative method in representing leather puppet performance by implementing a holographic prism glass technique. The digital representation of a leather puppet through a holographic prism glass medium is a manifestation of appreciating Indonesian cultural artwork in the modern era. The contribution of this study is to provide a more detailed explanation of a new manner in exploring and preserving the narrative and figure of the cultural heritage.

scholarly journals The Role Of Pedagogy In The Promotion Of National And Cultural Heritage

2020 ◽  
Vol 02 (12) ◽  
pp. 253-260
Author(s):  
Nurboeva Habiba Botirovna ◽  
Keyword(s):  
Political Economy ◽  
Cultural Heritage ◽  
Majority Rule ◽  
Principal Part ◽  
Teaching Method ◽  
Instructional Method ◽  
Advanced Education ◽  
National Examinations

Cultural and national examinations appears to have passed into the shadows of scholarly interests, supplanted by globalization and political economy as the new thousand years' special worries among left scholastics. However, social and public examinations' longstanding interest in the interrelationship of intensity, legislative issues, and culture remains basically significant. Matters of organization, awareness, instructional method, and way of talking are fundamental to any open talk about legislative issues, also schooling itself. Henceforth, this article contends that the guarantee of social examinations, particularly as a principal part of advanced education, dwells in a bigger groundbreaking and majority rule legislative issues in which matters of teaching method and office assume a focal job.

Kulturgüter als Quasi-Subjekte. Herausforderung des Kulturgüterschutzes durch Terrorismus

2020 ◽  
Vol 83 (3) ◽  
pp. 372-384
Author(s):  
Leva J. Wenzel
Keyword(s):  
Cultural Heritage ◽  
International Criminal ◽  
Criminal Court ◽  
Cultural Property ◽  
Legal Person ◽  
Cultural Objects ◽  
The Past ◽  
Material Substance ◽  
The Hague ◽  
The Relationship

AbstractOver the past decades, cultural heritage has increasingly become a primary target of terrorist destruction. As such attacks not only hit the cultural objects themselves, but also people and societies inherently associated with them, this article calls for a shift of emphasis in protection of cultural property from mere material substance protection to the relationship between humans and cultural objects. To this end, the present work rethinks cultural heritage as a hybrid entity between legal object and legal person, i. e., as material agency. The article takes a critical view of the traditional juridical distinction between legal object (res) and legal person (persona), and of material and immaterial cultural heritage. By taking full advantage of the legal potential of these four aspects, and reflecting on the recent ruling of the International Criminal Court in The Hague regarding the terrorist destruction of Timbuktu, the article provides a springboard toward an anthropological transformation of the protection of cultural property.

scholarly journals Historytelling: Designing Validated Heritage Narratives for Non-captive Audiences. Evidence from EU Funded Projects in the Programming Period 2014-2020

2020 ◽  
Author(s):  
Dorothea Papathanasiou-Zuhrt ◽  
Keyword(s):  
Cultural Heritage ◽  
Narrative Discourse ◽  
Supply Side ◽  
Cultural Significance ◽  
Cultural Backgrounds ◽  
The Public ◽  
Material Substance ◽  
Programming Period ◽  
Different Origins

Much too often a temporospatial gap arises between monuments and non-captive audiences at places of cultural significance. It emerges as the missing link between the tangible and the intangible form of cultural heritage. While material substance or architecture of a monument are perceived by the eye, values and inherent meanings remain inaccessible. This particular condition is further modified for the better or worse by the skills of the audience, which has different origins, mentalities and cultural backgrounds that hinder or enhance the perception and appreciation of cultural heritage. Following the philosophy of hermeneutics, this paper suggests that the temporo-spatial gap between monuments and audiences is principally of cognitive nature: to understand and embrace heritage values and effectively bridge the gap, we need to connect the tangible form of the object to its intangible dimensions, symbols, meanings and values. As much of the supply side offers remain codified in the language of experts, while the public, especially the youth, is looking for compelling stories and multisensory experiences, we need to look for a new narrative discourse. This paper examines evidence from 260 heritage narratives produced through EU funded projects in the Programming Period 2014-2020, in an attempt to evaluate the knowledge acquisition pattern developed and the role of AV technology plays in the development of a validated heritage narrative.

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