scholarly journals ANALISIS IKLAN SYNOPSIS IKLAN TOKOPEDIA VERSI “PASRAH” 2015

2019 ◽  
Vol 4 (1) ◽  
pp. 87-107
Author(s):  
Sitti Maesurah
Keyword(s):  
Information System ◽  
Modern Society ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Public Television ◽  
Visual Effects ◽  
The Public ◽  
Religious Issues ◽  
Political Economic ◽  
Mass Information

AbstractAdvertising is one of the most important things in supporting the success of the goods or services offered to the public. Television advertisements are one of the advertisements that are often seen by the public because of the excess audio visual effects. In modern society, there are hardly any people who are not preoccupied with advertising activities. This can help us to realize and understand how important it is to have an institution or institution that integrates all the components and mechanics involved in advertising. Because, advertising is used by everyone, not only by the users of consumer goods, but in essence related to the mass information system in the political, economic, social, cultural and technological fields. Each other interacts using the information system referred to and spread all the problems associated with the system, including religious issues. From this description, what synopsis of Tokopedia "Resign" ads will be explored. This research shows that Tokopedia advertisement is considered not effective enough to convey a message even though this advertisement is quite entertaining for some people. But the message conveyed was blurred because so many meanings could be created from the short 30 second ad. But at least this advertisement can still fulfill the function as brand awareness. Keywords: Advertising, Synopsis, Marketing, Marketing Communication.

scholarly journals Informaciniai nutylėjimai: priežastys ir pasekmės

2014 ◽  
Vol 68 ◽  
pp. 127-146
Author(s):  
Mantas Martišius
Keyword(s):  
Public Space ◽  
Media Coverage ◽  
Social Issues ◽  
Modern Society ◽  
General Context ◽  
Critical Approach ◽  
The Public ◽  
The People ◽  
The Media ◽  
Political Economic

Šiuolaikinėje visuomenėje žiniasklaida atlieka svarbią funkciją. Ji ne tik informuoja, teikia pramogą ar šviečia, bet ir kuria bendrąjį kontekstą. Žiniasklaidos temų darbotvarkės kūrimas formuoja visuomenės temų darbotvarkę. Medijos teikiamos informacijos kokybė lemia visuomenėje naudojamo diskurso lygį, o pastarasis turi įtakos bendrųjų politinių, ekonominių ar socialinių klausimų sprendimui. Siūlomas naujas teorinis bendrojo konteksto nagrinėjimo aspektas – informacinis nutylėjimas. Informaciniai nutylėjimai – tai svarbios informacijos nepasakymas, kuris veikia bendrąjį kontekstą. Empirinis tyrimas nėra atliekamas, nes siekiama į reiškinį pažvelgti komunikacijos teorijos aspektu. Kitas aspektas, kad informacinių nutylėjimų empirinis nagrinėjimas vestų prie konkrečios istorijos pateikimo analizės. Būtų prarastas holistinis teorinis požiūris į informacinį nutylėjimą, kai, pateikiant informaciją ir sąmoningai ar atsitiktinai dalį svarbių žinių, duomenų ar faktų paliekant paraštėse, kuriamas nevisavertis visuomenės informuotumas. Straipsnio tikslas – analitiniu teoriniu būdu panagrinėti informacinio nutylėjimo reiškinį, jį sieti su propaganda ir bendrojo konteksto formavimu. Aptarti informacinio nutylėjimo priežastis ir poveikį Jurgeno Habermaso viešosios erdvės teorijos aspektu.Pagrindiniai žodžiai: informacinis nutylėjimas, propaganda, bendrasis kontekstas, žiniasklaida. Informative veiling: causes and consequencesMantas Martišius SummaryIn the modern society, the media play an important role. They not only inform, educate and provide entertainment, but also provide to the people the general context. Creating the news, the media shape the public agenda. The information provided by the media determine the quality of society’s discourse level and affect the political, economic, and social issues. The article theoretically proposes a new aspect of the examination, which is the information veiling. Informative veiling is an important information suppressing, which affects understanding of the context of general events. The information veiling can be intentional or accidental, but the effect will be the suppressing of important knowledge, data or facts and their unbalanced awareness. The purpose of the article is to examine analytically and theoretically the phenomenon of information veiling, linking it with propaganda and the context formation in general. In the deliberate or accidental information veiling, the result appears to be similar. Such information creates a weakly informed audience which is not using the valuable information for making the most effective decisions. If the public space is dominated by a large percentage of information veiling news, in society evolve myths, false assessments, and incorrect conclusions. In order to reduce the influence of information veiling, the audience should be careful as to the source of information and its expected effect. Examination of the media interest in the material reduces its propagandistic effect, and a more critical approach to the media coverage could reduce the information influence on the audience. On the other hand, we have to admit that it is a more idealistic approach rather than the reality.

scholarly journals Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)

2015 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Aldio Dwitama ◽  
Rita Rita
Keyword(s):  
Marketing Strategy ◽  
Marketing Communications ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Senior Manager ◽  
The Public ◽  
Analysis Techniques ◽  
Market Leader ◽  
Survey Research Methods ◽  
The Impact

At the age of 24, in 2013 (the period of January to December 2013), Rajawali Citra Televisi Indonesia (RCTI) has been retaining the position of market leader with a 17.8% audience share reached. Based on that, RCTI needs to maintain to foster and expand the public watching interest on their program. This study aims to determine the effect of marketing strategy and marketing communications on brand awareness and the impact on the public watching interest on their program. The method used is associative-survey research methods. Data collection techniques are done by using a questionnaire distributed to the public viewers of RCTI and by making interviews to the Senior Manager. Data analysis techniques used is path analysis. As a result, there is a positive and significant effect of the variables of marketing strategy and marketing communications on brand awareness and the impact on public watching interest on RCTI.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

“Our Dead are the Ultimate Teachers of Life”. The Corpse as an Inter-mediator of Transcendence

2013 ◽  
Vol 8 (2) ◽  
pp. 223-240
Author(s):  
Antje Kahl
Keyword(s):  
Death And Dying ◽  
Modern Society ◽  
Religious Institutions ◽  
Spiritual Experiences ◽  
Dead Body ◽  
Funeral Directors ◽  
The Public ◽  
Funeral Director ◽  
The Dead ◽  
The Relationship

Today in Germany, religion and the churches forfeit their sovereignty of interpretation and ritual concerning death and dying. The funeral director is the first point of contact when death occurs. Therefore he or she is able to influence the relationship between the living and the dead. In the course of this development, the dead body, often referred to as dirty and dangerous, is being sanitized by funeral directors. Funeral directors credit the dead body with a certain quality; they claim that facing the dead may lead to religious or spiritual experiences, and therefore they encourage the public viewing of the dead – a practice which was, and still is not very common in Germany. The new connotation of the dead body is an example for the dislimitation of religion in modern society. The religious framing of death-related practises no longer exclusively belongs to traditional religious institutions and actors, but can take place in commercial business companies as well.

The SORS Decision-Making Support System: A statistical tool for better policy making in the Republic of Serbia

2021 ◽  
pp. 1-11
Author(s):  
Miladin Kovačević ◽  
Katarina Stančić
Keyword(s):  
Policy Making ◽  
Modern Society ◽  
Monitoring And Evaluation ◽  
Public Debate ◽  
Statistical Tool ◽  
The Public ◽  
System A ◽  
The Republic ◽  
Trusted Data

Modern society is witnessing a data revolution which necessarily entails changes to the overall behavior of citizens, governments and companies. This is a big challenge and an opportunity for National Statistics Offices (NSOs). Especially after the outbreak of COVID-19, when the public debate about the number of mortalities and tested and infected persons escalated, trusted data is required more than ever. Which data can modern society trust? Are modern societies being subjected to opinion rather than fact? This paper introduces a new statistical tool to facilitate policy-making based on trusted statistics. Using economic indicators to illustrate implementation, the new statistical tool is shown to be a flexible instrument for analysis, monitoring and evaluation of the economic situation in the Republic of Serbia. By taking a role in public policy management, the tool can be used to transform the NSO’s role in the statistical system into an active participant in public debate in contrast to the previous traditional, usually passive role of collecting, processing and publishing data. The tool supports the integration of statistics into public policies and connects the knowledge and expertise of official statisticians on one side with political decision makers on the other.

Multi-occupation segregation through London's tube network

2021 ◽  
pp. 0308518X2110271
Author(s):  
Yao Shen ◽  
Yiyi Xu ◽  
Zhuoya Huang
Keyword(s):  
Public Space ◽  
Transport System ◽  
Public Transport ◽  
Social Performance ◽  
Modern Society ◽  
City Centre ◽  
Segregation Index ◽  
The Public ◽  
Public Transport System ◽  
Transfer Stations

As an extension of public space, the public transport system in modern society is an arena for cross-group interactions. Uncovering social segregation in public transport space is an essential step in shaping a socially sustainable transport system. Based on 2011 origin–destination flow data for London, we simulate the working flows between each pair of connected tube stations for every occupation with minimised transfer times and travelling hours and calculate the multi-occupation segregation index for all tube stations and segments. This segregation index captures the density and diversity aspects of the working population. The results demonstrate that segregation levels vary significantly across stations, lines, and segments. Transfer stations and tube segments in the city centre do not necessarily have lower levels of segregation. Those stations or segments close to a terminus can also be socially inclusive, e.g., Heathrow. Victoria is the line with the lowest levels of segregation, and Green Park is the most socially inclusive station during commuting peaks. The proposed mapping approach demonstrates the spatial complexity in the social performance of the public transport system and provides a tool for implementing relevant policy with improved precision.

Evaluation of a computer-based information system for patients and members of the public

Radiography ◽  
2000 ◽  
Vol 6 (2) ◽  
pp. 89-100 ◽  
Author(s):  
Peter Hogg ◽  
Tom Boyle ◽  
Catherine Hennessy ◽  
Simon Cassidy ◽  
Jan Dodgeon ◽  
...  
Keyword(s):  
Information System ◽  
The Public ◽  
Computer Based

Sistem Informasi Geografis (Sig) Properti Di Kota Tanjungpinang Berbasis Website

2019 ◽  
Vol 8 (1) ◽  
pp. 39-47
Author(s):  
Zulfachmi ◽  
Angger Andrea Amanda ◽  
Dedy Jauhari
Keyword(s):  
Information System ◽  
Geographic Information System ◽  
Unified Modeling Language ◽  
Geographic Information ◽  
Web Based ◽  
Unified Modeling ◽  
The Public ◽  
Property Specification ◽  
System Requirements ◽  
Selection Of

The increasing need for property in Tanjungpinang City is very growing, especially in the housing sector. Selection of property based on location and facilities and infrastructure is always a consideration for the community in making decisions to buy a property. Difficulty finding property location information in a certain area often occurs, resulting in people not getting references about the properties offered in Tanjungpinang City. The purpose of this research is to create a web-based geographic information system (GIS) regarding the distribution of the number of properties on offer, especially in Tanjungpinang City using a web-based mapping approach. In the development of Property GIS the author uses the Waterfall method and in the analysis of system requirements it is modeled with UML (Unified Modeling Language) and implemented with the PHP programming language and MySQLI database. It is hoped that the results of making this property's geographic information system can help the public to find out information about the distribution of properties offered, such as the location of property coordinates, addresses, prices, property photos, property specification data and property developer data.

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