scholarly journals The Effect of Innovation, Promotion, and Quality of Products on Consumer Loyalty with Satisfaction as Intervening Variables (Case Study Costumer PT. Mandom In Surabaya)

2021 ◽  
Vol 2 (3) ◽  
pp. 206-213
Author(s):  
Rega Irsa Irawan ◽  
Sengguruh Nilowardono
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
P Value ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Quality Of Products ◽  
Positive Effect

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.  

scholarly journals ANALISIS KEPUASAN PELANGGAN RESTORAN BUKIT RANDUDI BANDAR LAMPUNG

2020 ◽  
Vol 12 (1) ◽  
pp. 20-28
Author(s):  
Helmita ◽  
Koriyangga
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Level Of Satisfaction ◽  
Food And Beverage ◽  
Quality Of Products ◽  
Buy Back ◽  
Positive Effect

Product and service quality is a determinant of the level of satisfaction obtained by the customer after making a purchase and the use of the product to buy back or not. Bukit Randu Restaurant also serves dishes and drinks with a variety of menus. Customers are the parties who play an important role in assessing the quality of products and food and beverage services.The results of data analysis were obtained; product quality variable, service affect the consumer satisfaction of Bukit Randu Bandar Lampung Resto by 83.34%.Product quality and service partially have a positive effect on customer satisfaction. The quality of products and services together has a positive influence on customer satisfaction in Bukit Randu Bandar Lampung restaurant.

scholarly journals PENGARUH KUALITAS PELAYANAN TRANSPORTASI UMUMBUS TRANS JOGJA TERHADAP KEPUASAN KONSUMEN

2014 ◽  
Vol 11 (2) ◽  
pp. 67-81
Author(s):  
Arif Wibowo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Provincial Government ◽  
Transport Sector ◽  
P Value ◽  
Significant Positive Effect ◽  
Quality Aspects ◽  
Positive Effect

This research  was conducted to examine the effect of Level of Service Quality Public Transport Bus Trans Jogja to customer satisfaction. Trans Jogja bus this is an attempt Yogyakarta Provincial Government since 2008 with the aim to improve public services, especially in the land transport sector in urban areas based DIY to replace the deposit system into a system service purchase. A very important factor in consumer satisfaction is service quality, which is measured in the quality aspects of the service will be a service is satisfied  or not satisfied user when using these services so that these aspects can be seen whether the quality of services provided is good or not good. The quality of transport good services and should attention wants and needs of consumers. Every customer have a perspective different to all forms of transportation layananpada. Whether or not consumers are satisfied with the product will affect the service behavior shown next. The sample used in this study is 100 respondents. The sampling method using purposive sampling. The result show that by using regression (R square)  methods, it can be concluded that tangible of variable positive and significant impact on consumer satisfaction with a significance value (P Value) of 0.308 <0.05. While the reliability of a positive and significant effect on customer satisfaction with a significance value (P Value) of 0.305> 0.05. Assurance significant positive effect on customer satisfaction with a significance value (P Value) of 0.194 <0.05. Responsiveness positive and significant impact on consumer satisfaction with a significance value (P Value) of 0.301> 0.05. For empathy and a significant positive effect on consumer satisfaction with a significance value (P Value) of 0.259> 0.05.

scholarly journals PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEGABAI VARIABEL INTERVENING PADA PENGGUNA OJEK ONLINE GRAB (STUDI PADA MAHASISWA STIE TAMANSISWA BANJARNEGARA)

Medikonis ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 1-15
Author(s):  
Lustono Lustono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Negative Relationship ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
The Relationship ◽  
Positive Effect

ABSTRACT This study aims to determine the effect of service quality with price on customer loyalty through customer satisfaction as an intervening variable. STIE Tamansiswa Banjarnegara case study. In this study the independent variable consists of service quality and price, the intervening variable is customer satisfaction and the dependent variable is customer loyalty. The population of this study is 203 the total number of active students of STIE Tamansiswa Banjarnegara. While the sample of this study was 135 respondents. With accidental sampling technique. The type of research data is primer and data collection techniques using questionnaires. The results showed that partially the quality of service did not have a significant positive effect on customer loyalty. Price has a significant positive effect on customer loyalty. Service quality has a significant positive effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Customer satisfaction has a positive effect on customer loyalty. Customer satisfaction does not mediate the relationship between customer satisfaction and customer loyalty. Customer satisfaction can mediate a negative relationship between price and customer loyalty.

The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City

2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Of Products ◽  
The Town

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL MEDIASI KEPUASAN KONSUMEN PADA RUMAH MAKAN AMPALU RAYA PADANG

2020 ◽  
Vol 22 (2) ◽  
pp. 172-193
Author(s):  
Iqbal Kurnia ◽  
Eri Besra
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Methods ◽  
Survey Methods ◽  
Simple Random Sampling ◽  
Consumer Loyalty ◽  
Past Behavior ◽  
The City

Abstract: This research was conducted to determine the effect of productquality on consumer loyalty with mediating variables of customersatisfaction at the Ampalu Raya Padang Restaurant. To determine thesample in this study using simple random sampling with the criteria, (a)Answering domiciled in the city of Padang, (b) Knowing the Ampalu RayaRestaurant, (c) Medium or ever making a purchase more than twice. Thisstudy used a sample of 150 respondents obtained from the Hair method.This study uses quantitative methods and survey methods in collectingdata about attitudes, feelings, beliefs of past behavior and thoughts relatedto SEM-PLS 3 software. The results of this study reveal the quality of foodthat results in significant consumer loyalty in Ampalu Raya Restauant,product quality is important for consumers at Ampalu Raya Restaurant,customer satisfaction affects consumers significantly at Ampalu RayaRestaurant, customer satisfaction is related fully mediating product qualityto customers at Ampalu Raya Restauant. From the R2 value of customersatisfaction variables can be determined by the poduct quality variable of54.7 percent explained by other variables that are not examined, customerloyalty can be explained by product quality variable and customersatisfaction by 56.3 percent, the rest explained by variables othervariables not examinded.Key Words: Product Quality, Consumer Satisfaction, Consumer Loyalty

scholarly journals PENGARUH BRAND EQUITY DAN CONSUMER SATISFACTION PADA BRAND LOYALTY

2017 ◽  
Vol 7 (1) ◽  
pp. 307
Author(s):  
A. A. Gede Tresna SP ◽  
Ni Ketut Seminari
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Quality Product ◽  
Positive Effect

Increased cultural intention to buy the community along with increasing loyalty to a product brand. This paper aims to analyze the influence of brand equity and customer satisfaction on Nevada brand loyalty products in Denpasar City. The study was conducted in Denpasar with sample size of 140 respondents using purposive sampling method. The results of the analysis found that brand equity has a significant positive effect on brand loyalty. Customer satisfaction has a significant positive effect on brand loyalty. Suggestions that can be recommended for manufacturers of Nevada brand products should consider the position of a brand in accordance with consumer views such as maintaining product quality, product prices so as to increase consumer loyalty. Nevada must maintain the quality of service provided so far to consumers, because the quality of service as a key that determines customer satisfaction so as to increase customer loyalty to buy products Nevada in Denpasar.   Keywords: brand equity, customer satisfaction, brand loyalty

scholarly journals Effect of house prices, product quality on customer loyalty through customer satisfaction in housing Permata Royal Garden Malang

2019 ◽  
Vol 3 (2) ◽  
pp. 142
Author(s):  
Hadi Setiawan ◽  
Achmad Firdiansjah ◽  
Junianto Tjahjo Darsono
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
House Prices ◽  
Sampling Technique ◽  
Good Product ◽  
Competitive Prices ◽  
Quality Of Products

<p>This study aims to analyze the influence of price and product quality to customer loyalty; analyze the influence of customer satisfaction on customer loyalty and analyze the influence of price, product quality to customer loyalty through customer satisfaction at Permata Housing Royal Garden Malang. This research is included in the explanatory research category, i.e to find out whether an associate variable or not with other variables, or whether a variabel is caused or influenced or not by other variables. The population in this study is all users of home buyers and who occupy the house in Permata Royal Garden Malang, amounting to 119 people. The sampling technique used is to use the census, which takes the entire data from users who buy and occupy the house in Permata Housing Royal Garden. After the research, the data collected were 87 respondents, because 32 home users are empty and not occupied. The analysis technique uses path analysis.</p><p>Price and quality of the product can increase customer satisfaction, it indicates that customer satisfaction will be created with reasonable price, affordable, isesuai with its quality, competing price, price discount and good quality of production. In this case if the price of a house in Permata Royal Garden is reasonable and affordable, in accordance with its quality, competitive prices, discounted price and good product qualityof home buyers satisfied The price and quality of products that match the expectations of consumers will give rise to satisfaction for consumers and build customer loyalty levels. The price of the house and the qualification of a good product of the Royal Garden Gem can provoke customer loyalty to say positive things to others. Consumer satisfaction can increase customer loyalty. Level consumers' feelings after comparison of what they accept and their expectations that customer satisfaction will lead to customer loyalty. Customer satisfaction is able to mediate price effects, product quality to customer loyalty, which means that the price, quality of home products in the Courtesy of Royal Garden well-matched and goodwill can increase customer loyalty, when the customer feels satisfied with the home purchased at Permata Royal Garden.</p>

scholarly journals PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KFC DI KOTA DENPASAR

2019 ◽  
Vol 8 (12) ◽  
pp. 7349
Author(s):  
Ni Made Desy Shinta Sari ◽  
I Made Jatra
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Level Of Satisfaction ◽  
Positive Effect ◽  
Descriptive Statistical Analysis

The purpose of this study was to determine the effect of the role of customer satisfaction in mediating the effect of product quality on customer loyalty. This study located in Denpasar City involved 100 respondents who had consumed KFC more than once with the purposive sampling method, collected through a questionnaire using descriptive statistical analysis techniques and path analysis and sobel test. Based on the results of the analysis it was found that product quality had a significant positive effect on customer satisfaction. The higher the quality provided, the higher the level of satisfaction felt. Product quality has a significant positive effect on customer loyalty. The higher the quality of the product, the higher the level of customer loyalty for a product. Customer satisfaction has a significant positive effect on customer loyalty. The higher the level of customer satisfaction, the higher the level of customer loyalty to the product provided. Customer satisfaction is able to mediate the influence of product quality on customer loyalty. The role of mediation owned by customer satisfaction indirectly affects product quality towards customer loyalty. Keywords: product quality, customer satisfaction, customer loyalty

scholarly journals Effect Of Product Quality And Brand Equity On Buying Interest

2020 ◽  
Vol 1 (1) ◽  
pp. 75
Author(s):  
Luciana Mia Kurniawati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Brand Equity ◽  
Random Sampling ◽  
Sampling Method ◽  
Quality Service ◽  
Quality Of Products ◽  
Positive Effect

<p>This research aims to review the influence of the quality of products and brand equity in a partial and simultaneous against the interest of consumers to buy products fashion zoya. Over the withdrawal of funds the sampling method of uses the method random sampling , by smeru within the of this research is there were thousands of visitors zoya boutique in the stall for as many as 154 respondents in the present study. The results of the study and reason 5 percent significance finds that: (1) product quality has a positive effect on buying interest, (2) brand equity has a positive effect on buying interest, and (3) product quality and brand equity together have a positive and significant effect on buying interest.</p><p><strong><em> </em></strong></p>Keyword : <em>Electronic Quality Service</em>,<em> Electronik Trust, Customer Satisfaction</em>

scholarly journals PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TELKOM INDONESIA WIFI CORNER KOTABARU YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
pp. 171
Author(s):  
Septian Dwi Ryan Purnama ◽  
Jajuk Herawati ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Positive Influence ◽  
Price Perception ◽  
New City ◽  
Quality Of Products ◽  
Positive Effect

The aim of study is to find empirical proof for significant positive influence perception of price against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta and the positive significant influence quality of products against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta.Type of this research is quantitative research, the population in this study was 100 people customers wifi corner kotabaru. Samples used are as much as 100 people customers wifi corner kotabaru Yogyakarta motode retrieval the sample uses the accidental sampling with the formula arikunto. Data collection using the questionnaire. The method of analysis used multiple regression is supported by T-test.The results of the analysis show that significant positive effect price Perception towards customer satisfaction matters, product quality significantly positive effect against this thing, customer satisfaction, influence perception rates against customer loyalty is not a positive effect significantly to customer loyalty, The positive effect of product quality significantly to customer loyalty, the positive effect significantly to customer loyalty, perception of price has no effect significant positive toward customer loyalty through the customer satisfaction as an intervening variable, positive significant effect the quality of products against customer loyalty through customer satisfaction as an intervening variable.Key words : Price Perception, Quality Product, customer satisfaction and customer loyalty

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