scholarly journals Website design features: Exploring how social cues present in the online environment may impact risk taking

2019 ◽  
Vol 2 (1) ◽  
pp. 39-49
Author(s):  
Zhenzhen Nong ◽  
Sally Gainsbury
2020 ◽  
Author(s):  
Xing Zhang ◽  
Wenli Hu ◽  
Quan Xiao

BACKGROUND As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects. OBJECTIVE Given that the features of a medical crowdfunding website may be important to users’ trust, this study draws upon two-factor and trust theories to explore how different design features of medical crowdfunding websites affect potential donors’ cognition-based trust and affect-based trust, and how these types of trust affect intention to donate. METHODS A 2 (informativeness: high vs. low) × 2 (visual cues: cool color vs. warm color) × 2 (social cues: with vs. without) between-subject laboratory experiment was conducted to validate our research model. A total of 320 undergraduate students recruited from a university in China participated in the controlled laboratory experiment. RESULTS Results indicate that cognition-and affect-based trust exert significant effects on the intention to donate of potential donors of medical crowdfunding. Informativeness as a hygiene factor positively influences potential donors’ cognition- and affect-based trust, whereas social cues as a motivating factor significantly influence potential donors’ cognition- and affect-based trust. However, webpages’ color affects the two dimensions of trust differently. Specifically, medical crowdfunding webpages with warm color are more likely to induce affect-based trust than cool color, whereas no significant difference exists between the effects of cold and warm colors on cognition-based trust. CONCLUSIONS This study deepens our understanding of the relationship among the design features of medical crowdfunding websites, trust, and intention to donate and provides guidelines for managers of medical crowdfunding platforms to enhance potential donors’ trust building by improving the website design features.


2016 ◽  
Vol 1 (3) ◽  
Author(s):  
Noorriati Din ◽  
Lennora Putit ◽  
Muhammad Naqib Mohd Noor

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, MalaysiaKeywords: Website design; social cue design; grahic design; customer loyalty


2019 ◽  
Vol 44 (6) ◽  
pp. 726-735 ◽  
Author(s):  
Elizabeth E O’Neal ◽  
Yuanyuan Jiang ◽  
Kathryne Brown ◽  
Joseph K Kearney ◽  
Jodie M Plumert

Abstract Objective The goal of this investigation was to examine how crossing roads with a friend versus alone affects gap decisions and movement timing in young adolescents and adults. Methods Ninety-six 12-year-olds and adults physically crossed a single lane of continuous traffic in an immersive pedestrian simulator. Participants completed 30 crossings either with a friend or alone. Participants were instructed to cross the road without being hit by a car, but friend pairs were not instructed to cross together. Results Pairs of adolescent friends exhibited riskier road-crossing behavior than pairs of adult friends. For gaps crossed together, adult pairs were more discriminating in their gap choices than adult solo crossers, crossing fewer of the smaller gaps and more of the larger gaps. This pattern did not hold for 12-year-old pairs compared to 12-year-old solo crossers. To compensate for their less discriminating gap choices, pairs of 12-year-olds adjusted their movement timing by entering and crossing the road more quickly. For gaps crossed separately, both adult and 12-year-old first crossers chose smaller gaps than second crossers. Unlike adults, 12-year-old first crossers were significantly less discriminating in their gap choices than 12-year-old second crossers. Conclusions Compared to adults, young adolescents took riskier gaps in traffic when crossing virtual roads with a friend than when crossing alone. Given that young adolescents often cross roads together in everyday life, peer influences may pose a significant risk to road safety in early adolescence.


2016 ◽  
pp. 153-173
Author(s):  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Angelo Di Gregorio

2021 ◽  
Vol 4 (1) ◽  
pp. 31-50
Author(s):  
Binod Shah ◽  
Uday Kishor Tiwari

The paper aims to explore about the use of Internet that changes the way consumers purchase goods and services. The growing number of internet users in Nepal provides a bright prospect for online shopping. Recent research has shown an interest in investigating the factors that affect the attitude of consumers towards online shopping. The study is being carried out to identify and analyze the factors that affect consumers' attitude towards online shopping in Janakpurdham and to examine the factors that motivate consumers to shop online. In this study, quantitative research method has been used. Questionnaire method is used to collect the data. The study has been done by convenient sampling method. The main finding of this study is that among the four factors (convenience, website design/features, time saving and security) selected for this research, the most attractive and influencing factor for online shopping is convenience, followed by time saving the second and thirdly security. Results have also showed that the website design/features are also important for online shopping. The findings also indicate that time saving is the most important factor that motivate consumers to shop online, followed by easy to purchase second and thirdly variety at one shop. This study is useful to understand the online shopping behavior of consumers.


2021 ◽  
Author(s):  
Amirhossein Tehranisafa ◽  
Atiye Sarabi-Jamab ◽  
Armin Maddah ◽  
AbdolHossein Vahabie ◽  
Babak N. Araabi ◽  
...  

Many decisions have to be made under partial ambiguity where information is notavailable about the full probability distribution of risks. To decide in a principled way,one would have to make some assumption(s) about hidden risks. We examined howpeople may balance between the valence of the available information and the potentialinformation concealed by the ambiguity. Under partial ambiguity, people showedflexible skepticism towards the valence of the partially observable probabilisticinformation. When ambiguity size was small, risk taking was sensitive to valence: if theinformation was promising, ambiguity aversion increased, skeptically balancing thepromising prospects of available positive evidence against the hazards of what mightbe hidden from the view. Conversely, when the available information wasdisappointing, ambiguity tolerance increased, cautiously anticipating more than whatthe available information promised. This flexible skepticism was not a trivially reflexiveresponse to valence: when ambiguity was large (i.e., available information wasunreliable), the valence of available information did not impact risk attitudes.


2020 ◽  
Vol 41 (4) ◽  
pp. 199-206
Author(s):  
Madeleine T. D’Agata ◽  
Peter J. Kwantes

Abstract. The current study examined how individual differences relate to one’s tendency to feel disinhibited in the online space. We conducted an online study for which we developed two short measures to assess online disinhibition and risky online behaviors. Specifically, we examined the relationship between feelings of anonymity and invisibility in the online environment and personality. Moreover, we hypothesized that feelings of disinhibition in the online realm would be strongly related to engaging in risky behaviors. We examined the relationship between our two measures and the HEXACO six-factor model of personality and three additional individual differences. Results indicated that lower Honesty-Humility, higher Emotionality, and higher stimulating risk-taking are predictors of both online disinhibition and risky online behaviors. Additionally, lower eXtraversion and lower Conscientiousness are predictors of online disinhibition, but not risky online behaviors. Implications for these findings are discussed.


2007 ◽  
Vol 11 (2) ◽  
pp. 155-178 ◽  
Author(s):  
Michel Tuan Pham

The relation between emotion and rationality is assessed by reviewing empirical findings from multiple disciplines. Two types of emotional phenomena are examined—incidental emotional states and integral emotional responses—and three conceptions of rationality are considered—logical, material, and ecological. Emotional states influence reasoning processes, are often misattributed to focal objects, distort beliefs in an assimilative fashion, disrupt self-control when intensely negative, but do not necessarily increase risk-taking. Integral emotional responses are often used as proxies for values, and valuations based on these responses exhibit distinct properties: efficiency, consistency, polarization, myopia, scale- insensitivity, and reference-dependence. Emotions seem to promote social and moral behavior. Conjectures about the design features of the affective system that give rise to seeming sources of rationality or irrationality are proposed. It is concluded that any categorical statement about the overall rationality or irrationality of emotion would be misleading.


Sign in / Sign up

Export Citation Format

Share Document