scholarly journals Understanding Customer Behaviour with Machine Learning

2020 ◽  
Vol 8 (6) ◽  
pp. 4017-4020

The study of customer behavior both in online and offline purchases plays a very important role for the seller. The aim of this study is to identify customers on various parameters and thus re-define policies based on the behavior of customers. This paper works on churn analytics for retaining customers, a market-based analysis for identifying the support and confidence among products and a recommendation system built on the IBCF approach. Churn Analytics helps the seller to answer about whether the customers are leaving there products or services. The goal of every seller is to maintain a low churn rate and thus have large margins and bigger profits. Further, performing a marketbased analysis can be very fruitful for a supermart. This approach helps in organizing the items in a store in an efficient and scientific manner. This paper uses different machine learning algorithms techniques to conduct churn for the given data. It then calculates the accuracy and precision of each model using a confusion matrix. Confusion matrix thus helps us in selecting the best model to get more accurate results.This paper conducts the above analysis using the ‘Apriori’ algorithm. To conclude, a recommendation system is used to suggest customers products based on the history of their purchase or the similarities of that product with other products or other consumers. Thus, this study will help in understanding various aspects of customer behavior.

Author(s):  
Sonam Singh ◽  
◽  
Kriti Srivastva ◽  

The role of recommender system is very vital in recent times for a lot of individuals. It helps in taking decisions without exploring physically. Broadly there are two types of recommender system: Content based and Collaborative Filtering. The first one focus on user’s history and takes decisions. But there could be times when decisions based on only user history is not sufficient. For this, there is a need to analyze many parameters influencing the decision such as previous history, Age, gender, location etc. In the second approach it finds similar group of users based on several parameters and then takes decisions. Over the last few decades machine learning algorithms have proved their worth in this area because of their ability to learn from the given data and identify various hidden patterns. With this learning, these algorithms are able to generalize very well for unknown data. In this research work, a survey on three different machine learning based collaborative filtering methods are presented using Movie Lens dataset. The comparison of all three methods based on RMSE and MAE error is also discussed.


2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Muhammad Waqar ◽  
Hassan Dawood ◽  
Hussain Dawood ◽  
Nadeem Majeed ◽  
Ameen Banjar ◽  
...  

Cardiac disease treatments are often being subjected to the acquisition and analysis of vast quantity of digital cardiac data. These data can be utilized for various beneficial purposes. These data’s utilization becomes more important when we are dealing with critical diseases like a heart attack where patient life is often at stake. Machine learning and deep learning are two famous techniques that are helping in making the raw data useful. Some of the biggest problems that arise from the usage of the aforementioned techniques are massive resource utilization, extensive data preprocessing, need for features engineering, and ensuring reliability in classification results. The proposed research work presents a cost-effective solution to predict heart attack with high accuracy and reliability. It uses a UCI dataset to predict the heart attack via various machine learning algorithms without the involvement of any feature engineering. Moreover, the given dataset has an unequal distribution of positive and negative classes which can reduce performance. The proposed work uses a synthetic minority oversampling technique (SMOTE) to handle given imbalance data. The proposed system discarded the need of feature engineering for the classification of the given dataset. This led to an efficient solution as feature engineering often proves to be a costly process. The results show that among all machine learning algorithms, SMOTE-based artificial neural network when tuned properly outperformed all other models and many existing systems. The high reliability of the proposed system ensures that it can be effectively used in the prediction of the heart attack.


Author(s):  
Gandhali Malve ◽  
Lajree Lohar ◽  
Tanay Malviya ◽  
Shirish Sabnis

Today the amount of information in the internet growth very rapidly and people need some instruments to find and access appropriate information. One of such tools is called recommendation system. Recommendation systems help to navigate quickly and receive necessary information. Many of us find it difficult to decide which movie to watch and so we decided to make a recommender system for us to better judge which movie we are more likely to love. In this project we are going to use Machine Learning Algorithms to recommend movies to users based on genres and user ratings. Recommendation system attempt to predict the preference or rating that a user would give to an item.


Author(s):  
S. R. Mani Sekhar ◽  
G. M. Siddesh

Machine learning is one of the important areas in the field of computer science. It helps to provide an optimized solution for the real-world problems by using past knowledge or previous experience data. There are different types of machine learning algorithms present in computer science. This chapter provides the overview of some selected machine learning algorithms such as linear regression, linear discriminant analysis, support vector machine, naive Bayes classifier, neural networks, and decision trees. Each of these methods is illustrated in detail with an example and R code, which in turn assists the reader to generate their own solutions for the given problems.


2020 ◽  
Vol 12 (15) ◽  
pp. 5972
Author(s):  
Nicholas Fiorentini ◽  
Massimo Losa

Screening procedures in road blackspot detection are essential tools for road authorities for quickly gathering insights on the safety level of each road site they manage. This paper suggests a road blackspot screening procedure for two-lane rural roads, relying on five different machine learning algorithms (MLAs) and real long-term traffic data. The network analyzed is the one managed by the Tuscany Region Road Administration, mainly composed of two-lane rural roads. An amount of 995 road sites, where at least one accident occurred in 2012–2016, have been labeled as “Accident Case”. Accordingly, an equal number of sites where no accident occurred in the same period, have been randomly selected and labeled as “Non-Accident Case”. Five different MLAs, namely Logistic Regression, Classification and Regression Tree, Random Forest, K-Nearest Neighbor, and Naïve Bayes, have been trained and validated. The output response of the MLAs, i.e., crash occurrence susceptibility, is a binary categorical variable. Therefore, such algorithms aim to classify a road site as likely safe (“Accident Case”) or potentially susceptible to an accident occurrence (“Non-Accident Case”) over five years. Finally, algorithms have been compared by a set of performance metrics, including precision, recall, F1-score, overall accuracy, confusion matrix, and the Area Under the Receiver Operating Characteristic. Outcomes show that the Random Forest outperforms the other MLAs with an overall accuracy of 73.53%. Furthermore, all the MLAs do not show overfitting issues. Road authorities could consider MLAs to draw up a priority list of on-site inspections and maintenance interventions.


2019 ◽  
Vol 10 (1) ◽  
pp. 38-62
Author(s):  
Megha Rathi ◽  
Vikas Pareek

Recent advances in mobile technology and machine learning together steer us to create a mobile-based healthcare app for recommending disease. In this study, the authors develop an android-based healthcare app which will detect all kinds of diseases in no time. The authors developed a novel, hybrid machine-learning algorithm in order to provide more accurate results. For the same purpose, the authors have combined two machine-learning algorithms, SVM and GA. The proposed algorithms will enhance the accuracy and at the same time reduce the complexity and count of attributes in the database. Analysis of algorithm is also done using statistical parameters like accuracy, confusion matrix, and roc-curve. The pivotal intent of this research work is to create an android-based healthcare app which will predict disease when provided with certain details. For a disease like cancer, for which a series of tests are required for confirmation, this app will quickly detect cancer and it is helpful to doctors as they can start the right course of treatment right away. Further, this app will also recommend a diet fitting the patient profile.


2020 ◽  
Vol 1 (2) ◽  
pp. 1-4
Author(s):  
Priyam Guha ◽  
Abhishek Mukherjee ◽  
Abhishek Verma

This research paper deals with using supervised machine learning algorithms to detect authenticity of bank notes. In this research we were successful in achieving very high accuracy (of the order of 99%) by applying some data preprocessing tricks and then running the processed data on supervised learning algorithms like SVM, Decision Trees, Logistic Regression, KNN. We then proceed to analyze the misclassified points. We examine the confusion matrix to find out which algorithms had more number of false positives and which algorithm had more number of False negatives. This research paper deals with using supervised machine learning algorithms to detect authenticity of bank notes. In this research we were successful in achieving very high accuracy (of the order of 99%) by applying some data preprocessing tricks and then running the processed data on supervised learning algorithms like SVM, Decision Trees, Logistic Regression, KNN. We then proceed to analyze the misclassified points. We examine the confusion matrix to find out which algorithms had more number of false positives and which algorithm had more number of False negatives.


Parkinson’s malady is the most current neurodegenerative disorder poignant quite ten million folks across the world. There's no single test at which may be administered for diagnosis Parkinson’s malady. Our aim is to analyze machine learning based mostly techniques for Parkinson malady identification in patients. Our machine learning-based technique is employed to accurately predict the malady by speech and handwriting patterns of humans and by predicting leads to the shape of best accuracy and in addition compare the performance of assorted machine learning algorithms from the given hospital dataset with analysis and classification report and additionally determine the result and prove against with best accuracy and exactness, Recall ,F1 Score specificity and sensitivity.


Author(s):  
Munder Abdulatef Al-Hashem ◽  
Ali Mohammad Alqudah ◽  
Qasem Qananwah

Knowledge extraction within a healthcare field is a very challenging task since we are having many problems such as noise and imbalanced datasets. They are obtained from clinical studies where uncertainty and variability are popular. Lately, a wide number of machine learning algorithms are considered and evaluated to check their validity of being used in the medical field. Usually, the classification algorithms are compared against medical experts who are specialized in certain disease diagnoses and provide an effective methodological evaluation of classifiers by applying performance metrics. The performance metrics contain four criteria: accuracy, sensitivity, and specificity forming the confusion matrix of each used algorithm. We have utilized eight different well-known machine learning algorithms to evaluate their performances in six different medical datasets. Based on the experimental results we conclude that the XGBoost and K-Nearest Neighbor classifiers were the best overall among the used datasets and signs can be used for diagnosing various diseases.


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