scholarly journals Novel Technologies for Processing Mushrooms and its Marketing Strategies

2021 ◽  
Vol 11 (1) ◽  
pp. 93-96
Author(s):  
Shwetha Acharya ◽  
Vijay Tajane ◽  
Prof. Shubhangi
Keyword(s):  
Agaricus Bisporus ◽  
Swot Analysis ◽  
Mathematical Reasoning ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Novel Technologies ◽  
Freeze Dried ◽  
Anti Cancer ◽  
Attractive Activity

Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.

scholarly journals Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (3) ◽  
pp. 297-307
Author(s):  
Maulidar Maulidar
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Primary Data ◽  
Analysis Method ◽  
The West ◽  
Community Activities ◽  
Sales Strategy ◽  
Use Of Technology

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals Situational Analysis of Indian Furniture Industry

2019 ◽  
Vol 5 (3) ◽  
pp. 57
Author(s):  
Neeraj Kumari
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Situational Analysis ◽  
Furniture Industry ◽  
Design Data ◽  
National Leader ◽  
Retail Chain ◽  
Plastic Composite ◽  
Sharp Edges

Purpose: The study aims to do marketing mix of plastic furniture industry, to do SWOT analysis of furniture industry and Nilkamal group of companies, and to recommend marketing strategies for the plastic furniture industry.Research Design, Data & Methodology: A structured questionnaire has been used to collect primary data. Convenience sampling has been used in the study. The sample size is 120.Results: The strengths of Nilkamal are as follows: National leader, Pro-actively enters new segments and markets, Partners well-established companies, Strong distribution in the company, Vast product range with emphasis on quality, Financially strong, and Strong R & D.Conclusion: In order to improve its marketing strategies, Nilkamal can take the following steps: Target Kid’s furniture kit, Advertise the products as being designed with respect to safety by avoiding sharp edges, The furniture set can be customized to suit the kid’s tastes, A retail chain for plastic furniture can be opened in the major cities, A resale store can be opened at major cities in the country where the sales of plastic furniture are high, and Venture into wood-plastic composite furniture.

scholarly journals Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Anton Sukoco ◽  
Yusak Anshori ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Group Discussions ◽  
Financial Reports ◽  
Sole Agent ◽  
Analysis Instrument

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.

scholarly journals The Performance Improvement Model of Group and Partnership based Coffee Processing Enterprises in the Jember Regency

2015 ◽  
Vol 6 (1) ◽  
pp. 7-13
Author(s):  
Isti Fadah
Keyword(s):  
Performance Improvement ◽  
Large Scale ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Small Scale ◽  
Community Based ◽  
Secondary Material ◽  
Production And Consumption ◽  
Research Type

The coffee commodity is one of the highly developing world commodities. The increase in demand, production, and consumption shows that this commodity is no longer as a secondary material, but it also has become a compulsory requirement for most societies. The purpose of this study was to determine and analyze alternative marketing strategies for small-scale processed coffee enterprises in Jember regency based on the SWOT analysis. Moroever it was also to determine appropriate strategies in improving the performance of large-scale processed coffee enterprises in Jember regency based on the SWOT analysis and to design marketing strategies for group and partnership based processed coffee enterprises in Jember regency. The research type is a descriptive study. Primary data was collected by indepth interviews. The research results showed cooperation in the form of a co-branding would indirectly introduce community-based coffee from Sidomulyo village to a wider consumer range. Thus, people will recognize that there is a coffee with a distinctive flavor from the Sidomulyo village in Jember regency. The group-based model is by forming a cooperative and the partnership-based model is by forming simultaneous and integrated partnership with the Koka Research Center, PTPN XII, BI, and exporters have both proven to improve the performance of community-based coffee business in Sidomulyo village.

scholarly journals PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA

2020 ◽  
Vol 7 (1) ◽  
pp. 57-69
Author(s):  
Wahyudi Wahyudi ◽  
Evi Andriani ◽  
Ana Nurmelia
Keyword(s):  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Farm Income ◽  
Average Income ◽  
The Development Strategy

This study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in this study are quantitative analysis and qualitative analysis. Quantitative analysis is used to calculate the level of income of melon cultivation with the calculation of farm income analysis. Meanwhile, qualitative analysis is used to determine the development strategy of melon cultivation using SWOT analysis. From this research, the average income of melon farmers in Seluma District was Rp 9,835,112,500 with an income of Rp 13,527,800,000 and expenditure costs of Rp 3,692,687,500. The strategy used in improving the marketing of melons is to sell melons with various processed variants of melons, marketing melons can be done with a partnership system, creating special transportation facilities in the process of melon distribution and increasing sales by adding product innovation Keywords : Melon, Revenue, Marketing strategy

scholarly journals E-Commerce marketing strategies in industry 4.0

2020 ◽  
Vol 2 (1) ◽  
pp. 30-41
Author(s):  
Ramdani Murdiana ◽  
Zineb Hajaoui
Keyword(s):  
Industry 4.0 ◽  
Business Processes ◽  
Secondary Data ◽  
Transition Process ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Marketing Program ◽  
Customer Information ◽  
New Business

The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical data. The methodology used in this study is a conceptual review, which is a method carried out by collecting data and information related to market potential, changes in consumer behavior and how to use e-commerce technology as an alternative solution in innovating marketing strategies with the aim to capture potential market potential. greater than. The results of the research resulted nine e-commerce strategies in the industry 4.0 era to achieve the goals of a business with challenges and high competitiveness in the e-commerce market, business people in industry 4.0 era can use 9 strategies to successful in this technological era, including; framing the market opportunity; formulating the marketing strategy; designing the customer experience; crafting the customer interface; designing the marketing program; leveraging customer information through technology; character and competent delegation; systemized market customers; and evaluating the marketing program.

scholarly journals ANALISIS SWOT UNTUK PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN APEL DI MALANG RAYA

2017 ◽  
Vol 12 (1) ◽  
pp. 58
Author(s):  
Rahayu Relawati ◽  
Istis Baroh ◽  
Bambang Yudi Ariadi
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
The Other ◽  
Bank Credit ◽  
Primary Data ◽  
Defensive Strategy ◽  
Apple Cider ◽  
Local Television ◽  
Durable Products ◽  
Apple Products

This  study  aimed  to  carry  out  a  SWOT  analysis  and  formulate  marketing strategies  of  processed  apple  products.  Primary  data  were  obtained  from  producers and  consumers.  Producers  were  selected  purposively,  while  consumers  were selected by  accidental  sampling  when  they  bought the  product  at  souvenirs  shops  of Malang. SWOT analysis was used to analyze the data taken from both producers and consumers, as  well  as  to  formulate  marketing  strategies.  The  results  showed  that  in  general  the products of apple chips, porridge and cider have the strength on products, especially in terms  of  taste.  Meanwhile,  the  weaknesses  are  less  durable  products,  however, consumers also do not want any preservatives  added.  Moreover, the opportunities  are the high interest of consumers, many souvenir shops and bank credit offered.  On the other  side,  the  threats  consists  of  unhealthy  business  competition  and  weakness  of consumer purchasing power even though they are interested  in the products. Based on the results of the SWOT  analysis, marketing strategies recommended to  the products  of apple  chips  and  apple  porridge  is  aggressive  strategy,  because  they  are  in  the  first quadrant  of SWOT  diagram.  Apple cider, however,  is  recommended to run a defensive strategy, because this product  is located  in quadrant III  of  the same diagram. Related promotions, various media information such as local television and  internet should be used optimally to promote the  products. Consumers should receive the correct and fare information, so that producers must conduct a responsible business ethics.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

STRATEGI PENGEMBANGAN DESA WISATA SENI & KERAJINAN KASONGAN, BANGUNJIWO, BANTUL, YOGYAKARTA

2016 ◽  
Vol 10 (03) ◽  
pp. 49-64
Author(s):  
Hani Ernawati ◽  
Sela Apriliyani Mahmudah
Keyword(s):  
Development Policy ◽  
Swot Analysis ◽  
Development Program ◽  
Community Support ◽  
Market Potential ◽  
Economic Potential ◽  
The Public ◽  
Qualitative Approaches ◽  
Tourism Product ◽  
Depth Interviews

This study discusses and examines the strengths and weaknesses and the opportunities and threats to formulate a strategy and program development in the Art Tourism Village of Kasongan bantul Yogyakarta. This study used quantitative and qualitative approaches. Data collected by observation, in-depth interviews, documentation and dissemination of questionnaires to 53 respondents consisting of bureaucrats, tourism businesses and community leaders, then analyzed by SWOT method. Based on the SWOT analysis obtained alternative strategies that can be applied is create quality art-tourism product. Tourism development policy must have the support from the private sector and the public. Community support depends on the condition variable resources of tourism areas, namely diversity, uniqueness, potential for conservation, economic potential, and market potential. These five variables are the basis for the establishment of community support. Keywords: art-tourism, tourism-village, strategy and development program

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