Digital Marketing and Civic Society- A Case Study

2019 ◽  
Author(s):  
Garima Kohli ◽  
Amisha Gupta
Keyword(s):  
Rural Areas ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Civic Society ◽  
Use Of Technology ◽  
Geographical Scope ◽  
Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

scholarly journals Perception of Natural Hazards in Rural Areas: A Case Study Examination of the Influence of Seasonal Weather

2020 ◽  
Vol 12 (6) ◽  
pp. 2251 ◽  
Author(s):  
Rodrigo Rudge Ramos Ribeiro ◽  
Samia Nascimento Sulaiman ◽  
Michelle Bonatti ◽  
Stefan Sieber ◽  
Marcos Alberto Lana
Keyword(s):  
Natural Hazards ◽  
Rural Areas ◽  
Secondary Data ◽  
Weather Conditions ◽  
Primary Data ◽  
Rainy Weather ◽  
The Social ◽  
Time Of Year ◽  
Ranking Order

A series of factors affect the social perception of hazards in a rural context. This article analyzes how weather conditions influence farmers’ perceptions of natural hazards. In order to understand the relationship between time of year/season and farmers’ concerns about hazards, this study was undertaken. The methodology was based on surveys done to obtain a base-collection of primary data, as well as a meteorological and production analysis using secondary data. A case study of small coffee farms was carried out in a Brazilian municipality with questionnaires applied during the dry season in 2016 and the rainy season in 2017. The results indicate that drought is the main hazard identified by farmers in both weather seasons. Although there were some changes in perceptions observed, the ranking order of the main hazards did not change over the dry and rainy weather seasons.

scholarly journals Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Positioning ◽  
Sensitive Issue ◽  
Depth Interviews ◽  
Research Analysis ◽  
Initial Target

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.

scholarly journals Community Resilience of Jeruksawit Village in Facing Covid-19 Pandemic in 2020 (Case Study in Jeruksawit Village, Gondangrejo Subdistrict, Karanganyar Regency)

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Rita Mawanti Kusuma Nurbersari ◽  
Yasin Yusup ◽  
Rita Noviani
Keyword(s):  
Rural Areas ◽  
Spatial Planning ◽  
Secondary Data ◽  
Primary Data ◽  
Scoring Method ◽  
The Face ◽  
Distribution Moment ◽  
Data Source ◽  
The Village

<p><em>Coronavirus Disease-2019 </em><em>(COVID-19) is an infectious disease caused by Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-COV2). In Indonesia the virus is spreading rapidly from urban to the rural areas. The aim of this study: 1) Determine the distribution moment COVID-19 in the village of Jeruksawit and, 2) Determine the level of resilience of the village community in Jeruksawit terms </em><em>of</em><em> health, physical, social, economic, and spatial planning in the face of the COVID-19 pandemic. The used of data source was the result of interviews with officials government and residents of Jeruksawit Village. Observation of village spatial planning as primary data, secondary data from Jeruksawit Village monographs. Data analysis use scoring method based on several indicators using a Likert scale. The results of the research showed that the spread of Covid-19 in Jeruksawit Village was 0 cases. Jeruksawit Village has high resilience to COVID-19 and can doing activities as usual smoothly.</em><em></em></p>

Analisis strategi pemasaran telur ayam ras Di peternakan bapak andika Desa ngadireso kecamatan poncokusumo kabupaten malang

2017 ◽  
Vol 5 (1) ◽  
pp. 29-38
Author(s):  
Henny Leondro ◽  
Dimas Pratidina Puri Astuti
Keyword(s):  
Price Competition ◽  
Secondary Data ◽  
Study Data ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Primary Data ◽  
Factors Affecting ◽  
The City ◽  
Case Study Data

ABSTRAK   Penelitian ini bertujuan untuk mengetahui strategi pemasaran telur ayam ras dan untuk mengetahui faktor-faktor eksternal dan internal  yang mempengaruhi strategi pemasaran pada peternakan bapak andika. Dalam penelitian ini data dikumpulkan melalui metode studi kasus, pengumpulan data dibagi menjadi 2 yaitu data primer yang meliputi (observasi, wawancara dan dokumentasi), sedangkan data sekunder di dapat dari jurnal, buku, internet dan dokumentasi. Analisis data yang digunakan yaitu deskriptif. Dari hasil penelitian menunjukkan bahwa ada 2 strategi pemasaran yang dilakukan. Strategi pemasaran yang pertama yaitu produsen – konsumen, produsen menjual ke konsumen dengan harga Rp 18.300. Strategi pemasaran yang kedua yaitu produsen – pedagang besar – pedagang pengecer – konsumen dengan, telur untuk sampai pada konsumen harus melalui jalur-jalur pemasaran yang lebih panjang. Produsen menjual telur ke pedagang besar dengan harga Rp 18.000. Pedagang besar menjual telur ke pedagang pengecer dalam kota dengan harga Rp 19.000 (25% telur yang dibeli dari produsen), untuk luar kota dengan harga Rp 20.500 (75% telur yang dibeli dari produsen). Pedagang pengecer menjual telurnya ke konsumen akhir dengan harga Rp 21.000 untuk dalam kota dan Rp 22.500 untuk luar kota. Faktor eksternal yang mempengaruhi pemasaran (harga, persaingan, permintaan pasar dan jalur tata niaga), faktor internal (kualitas, kuantitas produksi dan harga). Dari hasil penelitian dapat disimpulkan bahwa ada 2 strategi yang dilakukan pada peternakan Bapak Andika yaitu (produsen – konsumen) dan (produsen –pedagang besar – pedagang pengecer – konsumen). Keuntungan yang diperoleh lebih besar pada strategi 2 daripada strategi 1. Untuk proses pemasaran pelaku usaha harus lebih menguasai strategi pemasaran guna untuk mendapatkan keuntungan yang maksimal.  Abstract This research aims to know marketing strategies poultry egg and factors external and internal that affects marketing strategies on Mr Andika farm. Research was done from 1st November  to 1st December 2016. In this research data collected through a method of case study, data collection divided into 2 the primary data that covers (observation, interviews and documentation), while secondary data in be from the jurnal, book, internet and documentation. Analysis of data usedthe descriptive. The research shows that there are two marketing strategies done. The first marketing strategies that is (producer – consumer), producer sell to consumer with the price Rp 18,300. The second marketing strategies that is (producer – wholesalers – retailers – consumer), egg to get on the consumer must go through marketing longer producer sell to wholesalers with the price Rp 18,000. The large sell egg to traders a retailer in the city with the price of  Rp 19,000 (25% egg purchased from producer), to out of town with price Rp 20,500 (75% egg purchased from producer). Traders a retailer sell the egg to the consumer at price Rp 21,000 to in the city and Rp 22,500 to out of town. External factors affecting marketing ( price, competition, the market and marketing channels), the internal factor (quality, quantity the produduction and price). The research can be concluded that there are two the strategy took by on Mr Andika farm (producer – consumer) and (producer – wholesalers – retailers – consumer). Their profits greater on 2nd strategy, 1st than strategy. To the process of marketing business players must be more control marketing strategies to profit maximum.

scholarly journals Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

2022 ◽  
Vol 4 (3) ◽  
pp. 585-594
Author(s):  
Umi Latifah ◽  
Burhanudin AY ◽  
Istiqomah Istiqomah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The Difference

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

BUSINESS ENVIRONMENT EFFICIENCY AND COMPETTIIVENESS OF LOCALLY MANUFACTURED GOODS BY AUTOSTERILE EAST AFRICA, KENYA

2021 ◽  
pp. 12-21
Author(s):  
Margaret Kamau ◽  
Isabella Sile
Keyword(s):  
East Africa ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Political Stability ◽  
Business Environment ◽  
Middle Level ◽  
Primary Data ◽  
Goods And Services ◽  
Manufactured Goods

Absrtact This study investigated the influence of business environment efficiency on competitiveness of locally manufactured goods by Autosterile East Africa, Kenya. This study used case study design. This study sampled 69 respondents, including 8 top level employees, 22 middle level employees and 39 lower level employees in Autosterile East Africa. Census sampling was used to select the respondents. Secondary data was obtained from the Autosterile East Africa publications that touches on determinants of competitiveness. Questionnaires used in the survey formed the primary data and was analyzed by use of Statistical Packages for Social Science version 23. Linear regression analysis was done to test the relationship between the independent and dependent variables. The study findings led to the conclusion that business environment efficiency have a positive relationship with competitiveness of locally manufactured goods. The findings revealed that business environment efficiency is significant determinant of competitiveness of locally manufactured goods. It was found out that the demand for goods and services and political stability influences competition of goods and services. The regulations dictate the competition among companies and supply of goods and services controls a firm's competitive advantage. Keywords: Business environment efficiency, competitiveness, Locally manufactured goods, Autosterile East Africa.

Factors Affecting on Entrepreneurial Intention of University Students (Case Study on Wollo University)

2021 ◽  
Author(s):  
Abdu Kamil
Keyword(s):  
Environmental Factors ◽  
University Students ◽  
Family Background ◽  
Secondary Data ◽  
Entrepreneurial Intention ◽  
Primary Data ◽  
Personal Factors ◽  
Factors Affecting ◽  
College Of Business

Abstract Background: Entrepreneurship is essential in creating, fulfilling and forming a healthy economy. This study is conducted to investigate Factor Affecting on Entrepreneurial Intention: The case study on Wollo University Students. Some studies have been done in this area but only a few were conducted in Ethiopia. This research aims to address the gap that exists due to the weakness of previous studies to verify the factors that affect entrepreneurial intention and provide more clarification on the topic. Methods: For the purpose of this study explanatory research design was employed. The researcher used stratified random sampling to classify all participants into seven colleges and one school of law. From each stratum proportionally by using purposive sampling to select 226 respondents with graduate students from college of business and economics for the desire of the study. Both primary and secondary data were collected. Primary data were collected through structured questionnaire from 210 students. Secondary data were collected from previous studies and used as reference. Results: The correlation and regression analysis has been applied to see the relationship and how independent variables influence entrepreneurial intention. From the analyses it is confirmed that demographic factors have statistically insignificant effect on entrepreneurial intention, while personal factors, environmental factors and family background have a statistically significant effect on entrepreneurial intention. Conclusions: Based on the findings it is concluded that demographic factor does not affect entrepreneurial intention while personal factors, environmental factors and family background affect entrepreneurial intention.

scholarly journals Ketahanmalangan Pengelola PKBM Dalam Mengembangkan Inovasi Pendidikan Nonformal

2021 ◽  
Vol 7 (3) ◽  
pp. 987
Author(s):  
Devi Merina Tuz Sa’diyah ◽  
Ahmad Ahmad ◽  
Nilna Sa’adayah
Keyword(s):  
Teaching And Learning ◽  
Formal Education ◽  
Secondary Data ◽  
Learning Activities ◽  
Primary Data ◽  
Learning Activity ◽  
Structured Interviews ◽  
Matrix Methods ◽  
Main Partner

<p>The focus of this research is to describe the strategy of adversity quotient for the management of the Community Learning Activity Center (PKBM) to develop innovations in turning barriers into opportunities for non-formal education programs. Qualitative research with this type of case study was carried out at PKBM Mentari, using structured interviews as the primary data collection method, in order to obtain primary data and document matrix methods to obtain secondary data. the data were analyzed using interactive techniques belonging to Miles and Huberman with the stages of data reduction, data presentation and conclusion drawing. The results of this study are the adversity quotient strategy that generally implemented by PKBM is very good, this can be seen from the indicators including: 1) Organizing learning activities flexibly in terms of time, so that it does not interfere with the daily activities of the community; 2) Provide learning at affordable costs so as not to burden the community in participating in learning; 3) Making the community the main partner in the continuation of teaching and learning activities at PKBM and 4) Building synergies with local village officials. The relatively short research time is the main limitation in compiling this study, so that it only maximizes the statements of the main informants. </p><p><strong> </strong></p>

scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

scholarly journals Savings Behavior of Government Salaried People in Unakoti District of Tripura

2021 ◽  
Vol 9 (1) ◽  
pp. 26-37
Author(s):  
Sukharanjan Debnath
Keyword(s):  
Rural Areas ◽  
Financial Literacy ◽  
Secondary Data ◽  
Primary Data ◽  
Dependency Ratio ◽  
Government Employees ◽  
Savings Behavior ◽  
Daily Rate ◽  
Savings Rate ◽  
The Government

As per rules, the Savings practice of Government salaried people is mandatory up to a stipulated amount of monthly salary. According to GPF, EPF and NPS Rules, a predetermined amount is deducted by the employer at source for the future wellbeing of the concerned employee and invest to GPF, EPF, NPS, etc. In addition to these mandatory savings, employees can save their money to other savings instruments according to their capability and other conditions. As most of the government employees in Unakoti district of Tripura are working with small designations and salaries, they are not able to save more in addition to mandatory savings. Fixed Pay Employee (FPE), Contract Base Worker (CBW), Per Time Worker (PTW), Monthly Pay Worker (MPW), Daily Rate Worker (DRW) are the working conditions where employees get less amount of salary in comparison to regular employees. Under these conditions, their savings rate is also low in comparison to other employees. Other Sources of income, spouse job, dependency ratio, age, literacy level, educational qualification and availability of savings instruments nearby employees are an important aspect for better understanding of savings improvement in the District. The present study entitled “Savings behavior of Government Salaried People in Unakoti District of Tripura” is an empirical study based on primary data and secondary data. The study reveals that the savings rate of salaried people in Unakoti District of Tripura is growing slowly. Financial literacy, reduction of dependency ratio by employment generation programs, Massive awareness program and availability of savings instruments in the rural areas may make a vigorous savings environment in Unakoti District of Tripura.

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