CLIENT SATISFACTION TOWARDS TRANSPORTATION AND LOGISTICS SERVICES PROVIDERS, TAMIL NADU
Background: The present study focuses on the client satisfaction towards the usage of logistics service providers. The client satisfaction is the similar terminology that's sounds customer satisfaction. The client satisfaction is a term frequently used in marketing, is a measure of how products and services supplied by a transportation and logistics services providers meet or surpass customer expectation. Methodology: In this study, the researcher used descriptive research design. The primary data is collected using a structured questionnaire. The secondary was collected from journals, magazines, project reports, websites and etc. There are 299 registered transportation and logistics service providers in Tamil Nadu. The population of the study would be the customers (clients), who have approached these above companies for service. The population would be innite. The sample size was conned from the Demorgan's table. From the Demorgan's table, the 384 samples are necessary for innite population with 95 per cent of condence level and 5 per cent of condence interval. The researcher has issued 400 questionnaires and received around 391 questionnaires from customers of the transportation and logistics service providers. The remaining nine questionnaires from customers of the transportation and logistics service providers were biased. Results: From the study it was found that the tracking and tracing of cargo as well as the transit time are the major factors considered while selecting the forwarder. Exporters also look for clearance and consolidation service provided by the forwarder. By focusing on these factors, the organization can retain existing customers as well as develop new ones.