scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO

2019 ◽  
Vol 13 (2) ◽  
pp. 51-61
Author(s):  
Irvan Stanlie
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
T Test ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Independent Variables ◽  
Multiple Linear Regression Method

From the analysis using multiple linear regression method, the obtained results thatvariable of price has a significant impact on buying decision with result t-test (partial) obtained tvalue > t table (3.693 >1.993) with significant obtained about 0.000 < 0.05 then Ho rejected and Haaccepted. Variable of product quality has a significant impact on buying decision with result t-test(partial) obtained t value > t table (2.787 >1.993) with significant value obtained about 0.007 < 0.05then Ho rejected and Ha accepted. Variable of brand image has a significant impact on buyingdecision with result t-test (partial) obtained t value > t table (2.289 >1.993) with significant valueobtained about 0.025 < 0.05, then Ho rejected and Ha accepted. Variable of price, product quality,and brand image that simultaneous has a significant impact on buying decision with result F-test(simultaneous) obtained F value > F table (17.126 > 2.730) with significant value obtained about0.000 < 0.05 then Ho rejected and Ha accepted. Dimensions Coefficient of determination about0.389 or 38.9% which means independent variables consisting of price, product quality, and brandimage has a contribution obtained 38.9% toward buying decision, while the remaining (100% -38.9% = 61.1%) was influenced by factors other factors that are not discussed in this study.

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals ANALYSIS OF FACTORS AFFECTING THE PRICE FLUCTUATION OF CAYENNE PEPPER IN MALANG REGENCY

2021 ◽  
Vol 5 (1) ◽  
pp. 19-26
Author(s):  
Nurul Laili ◽  
Sri Hindarti ◽  
Dwi Susilowati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Commodity Prices ◽  
Secondary Data ◽  
Regression Method ◽  
Linear Regression Method ◽  
Factors Affecting ◽  
Independent Variables ◽  
Multiple Linear Regression Method

 This study aims to 1) Analyze the pattern of changes in commodity prices for spanish pepper in Malang District. 2) Analyzing the factors that influence fluctuations in the price of spanish pepper in Malang District. The research method used is quantitative method that uses secondary data in the form of time series obtained from several related agencies, namely the Central Statistics Agency of Malang District, Department of Industry and Trade, and Department of food crops, horticulture, and plantation in Malang District. Analysis of the data used is multiple linear regression with the dependent variable is the price at the consumer level from 2009-2018, while the independent variables use the data of the price of spanish pepper at the producer level, the amount of production, and the amount of consumption from 2009-2018. The study found that: 1) The development of the price of spanish pepper had a trend that tended to increase during the last 10 years. 2) From the results of data processing using multiple linear regression method with Eviews 9.0 application, it is found that the factor that significantly influences changes in the price of spanish pepper is the price at the producer level, while the amount of production of spanish pepper and the number of requests does not significantly affect the change in spanish pepper prices in Malang District. 

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK MIE INSTAN DI KOTA MALANG

IQTISHODUNA ◽  
2011 ◽  
Author(s):  
Nur Ida Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Individual Factors ◽  
Linear Regression Method ◽  
Dominant Effect ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Educational Factors ◽  
Instant Noodle

The objectives of the research are to know the concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of towards the consumers' behavior in purchasing instant noodle, and to identify what factors have a dominant effect on the consumers' behavior in purchasing instant noodle in Malang. After an examination of 200 respondents by means of multiple linear regression method, the study found that: (1) F count value is 34.677, meaning that it is larger than F table (2.14). This indicates that there are significant concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of instant noodle towards the consumers' behavior in purchasing instant noodle in Malang. Thus, the first hypothesis is accepted. (2) Among the independent variables that were examined, price has a dominant and significant effect on consumers' decision in purchasing instant noodle. Thus, the second hypothesis is accepted. (3) Viewed from the effects of individual factors on consumers' behavior in purchasing instant noodle, then: (a) Price has a significant effect of 12.15% on the purchase of instant noodle. (b) Education and income have a significant effect on the purchase of instant noodle. (c) Quality, distribution, and promotion have a significant but little effect on the purchase of instant noodle.

LOYALITAS PELANGGAN DITINJAU DARI KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN DI SAKAW COFFEE & BITES KARANGANYAR

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Rahmat Gunawan ◽  
Sri Hartono ◽  
Eny Kustiyah
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Regression Method ◽  
Linear Regression Method ◽  
Product Diversity ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Diversity Product

The development of the culinary industry in Indonesia has experienced a rapid increase, in this condition the competition has become fierce to get and retain customers. This study aims to examine product diversity, product quality and service quality towards customer loyalty of Sakaw Coffee & Bites. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product diversity, product quality and service quality simultaneously and partially have a significant effect on customer loyalty of Sakaw Coffee & Bites. The contribution of the three independent variables can explain customer satisfaction by 47.9% and the rest is influenced by other variables. Keywords: product diversity, product quality and service quality, customer loyalty

Purchasing Decision Judging from Product Design, Product Quality, and Brand Image

2021 ◽  
Vol 5 (1) ◽  
pp. 35-40
Author(s):  
Novita Ika Yuniarti ◽  
Eny Kustiyah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Advanced Technology ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Positive Trend ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Two Wheeler

The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase decision of a Mio motorcycle at a Yamaha Sumber Baru Dealer Rejeki Kartasura. The research sample was 70 consumers and used the multiple linear regression method. The results of product design, product quality, a brand image simultaneously and partially have a significant effect on the purchase decision of the Mio Motor at Yamaha Sumber Baru Dealer Rejeki Kartasura. Three independent variables can explain the purchase decision.

An application of QSRR approach and multiple linear regression method for lipophilicity assessment of flavonoids

2019 ◽  
Vol 164 ◽  
pp. 681-689 ◽  
Author(s):  
Mariusz Zapadka ◽  
Mateusz Kaczmarek ◽  
Bogumiła Kupcewicz ◽  
Przemysław Dekowski ◽  
Agata Walkowiak ◽  
...  
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Linear Regression Method ◽  
Multiple Linear Regression Method

scholarly journals Accident Prediction Model at Unsignalized Intersection Using Multiple Linear Regression Method

2017 ◽  
Vol 1 (2) ◽  
pp. 379-389
Author(s):  
N. K. Oghoyafedo ◽  
J. O. Ehiorobo ◽  
Ebuka Nwankwo
Keyword(s):  
Linear Regression ◽  
Prediction Model ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Linear Regression Method ◽  
Design Standards ◽  
Accident Prediction ◽  
Geometric Characteristics ◽  
Unsignalized Intersections ◽  
Multiple Linear Regression Method

The issue of road accidents is an increasing problem in developing countries. This could be due to increasing road traffic/vehicle occupancy, geometric characteristics and road way condition. The factors influencing accidents occurrence are to be analysed for remedies. The purpose of this research is to develop an accident prediction model as a measure for future study, aid planning phase preceding the designed intervention, enhance the production of updated design standards to enable practitioners design unsignalized intersection for optimal safety, reduce the number of accidents at unsignalized intersections. Five intersections were selected randomly within Benin City and traffic count carried out at these intersections as well as geometric characteristics and roadway conditions. The prediction model was developed using multiple linear regression method and the standard error of estimate was computed to show how close the observed value is to the regression line. The model was validated using coefficient of multiple determination. The establishment of the relationship between accidents and traffic flow site characteristics on the other hand would enable improvement to be more realistically accessed. This study will also enhance the production of updated design standards to enable practitioners design unsignalized intersection for optimal safety, reduce the number of accidents at unsignalized intersections.

scholarly journals THE EFFECT OF LEADERSHIP, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT RUMAH SAKIT UMUM DAERAH BESUKI SITUBONDO, INDONESIA

2018 ◽  
Vol 6 (6) ◽  
pp. 322-334
Author(s):  
Amrozi ◽  
Zarah Puspitaningtyas ◽  
Djoko Poernomo
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Employee Performance ◽  
Sampling Technique ◽  
Regression Method ◽  
Linear Regression Method ◽  
Multiple Linear Regression Method

This study is to examine the influence of leadership, job satisfaction and organizational commitment on employee performance. Population in this research was the entire employees of Rumah Sakit Umum Daerah (RSUD) Besuki, Situbondo, Indonesia which was about 295 peoples. Then, the researcher applied probability random sampling technique to select 170 respondents as the sampling. The researcher analyzed the data by applying multiple linear regression method. The result shows that leadership and job satisfaction contribute positive and significant effect on employee performance, while organizational commitment has no effect on employee performance.

scholarly journals Pengaruh Disiplin Kerja dan Pemberian Insentif terhadap Kinerja Karyawan PT Putra Karisma Palembang

2021 ◽  
Vol 2 (1) ◽  
pp. 25-42
Author(s):  
Andini Dwi Saputri ◽  
Susi Handayani ◽  
Muhammad Kurniawan DP
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Employee Performance ◽  
Regression Method ◽  
Linear Regression Method ◽  
Multiple Linear Regression Method ◽  
Sample Technique ◽  
Saturated Sample ◽  
Analyze Data

This study aims to analyze the effects of work discipline and incentives on the performance of employees of PT Putra Karisma Palembang. The sample was selected using the saturated sample technique. Data from 57 respondents were collected through interviews, documentation, and questionnaires. This study implemented the multiple linear regression method to analyze data. The results prove that partially each of work discipline and incentives has no significant effect on employee performance. However, simultaneously work discipline and incentives have a significant effect on employee performance. This insight is beneficial for PT Putra Karisma Palembang. To improve employees' performance, the company should consider both work discipline and incentives factors together.   Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja dan pemberian insentif terhadap kinerja karyawan PT Putra Karisma Palembang. Sampel dipilih menggunakan teknik sampel jenuh. Data 57 responden dikumpulkan melalui wawancara, dokumentasi, dan kuesioner. Studi ini mengimplementasikan metode regresi linier berganda untuk menganalisis data. Hasil investigasi membuktikan bahwa secara parsial baik disiplin kerja maupun pemberian insentif masing-masing tidak berpengaruh signifikan terhadap kinerja karyawan. Tetapi, secara simultan disiplin kerja dan pemberian insentif berpengaruh signifikan terhadap kinerja karyawan. Fakta ini bermanfaat bagi PT Putra Karisma Palembang. Untuk meningkatkan kinerja karyawan, maka perusahaan harus mempertimbangkan faktor disiplin kerja dan pemberian insentif secara bersama-sama.

Sign in / Sign up

Export Citation Format

Share Document