LOYALITAS PELANGGAN DITINJAU DARI KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN DI SAKAW COFFEE & BITES KARANGANYAR

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Rahmat Gunawan ◽  
Sri Hartono ◽  
Eny Kustiyah
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Regression Method ◽  
Linear Regression Method ◽  
Product Diversity ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Diversity Product

The development of the culinary industry in Indonesia has experienced a rapid increase, in this condition the competition has become fierce to get and retain customers. This study aims to examine product diversity, product quality and service quality towards customer loyalty of Sakaw Coffee & Bites. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product diversity, product quality and service quality simultaneously and partially have a significant effect on customer loyalty of Sakaw Coffee & Bites. The contribution of the three independent variables can explain customer satisfaction by 47.9% and the rest is influenced by other variables. Keywords: product diversity, product quality and service quality, customer loyalty

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO

2019 ◽  
Vol 13 (2) ◽  
pp. 51-61
Author(s):  
Irvan Stanlie
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
T Test ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Independent Variables ◽  
Multiple Linear Regression Method

From the analysis using multiple linear regression method, the obtained results thatvariable of price has a significant impact on buying decision with result t-test (partial) obtained tvalue > t table (3.693 >1.993) with significant obtained about 0.000 < 0.05 then Ho rejected and Haaccepted. Variable of product quality has a significant impact on buying decision with result t-test(partial) obtained t value > t table (2.787 >1.993) with significant value obtained about 0.007 < 0.05then Ho rejected and Ha accepted. Variable of brand image has a significant impact on buyingdecision with result t-test (partial) obtained t value > t table (2.289 >1.993) with significant valueobtained about 0.025 < 0.05, then Ho rejected and Ha accepted. Variable of price, product quality,and brand image that simultaneous has a significant impact on buying decision with result F-test(simultaneous) obtained F value > F table (17.126 > 2.730) with significant value obtained about0.000 < 0.05 then Ho rejected and Ha accepted. Dimensions Coefficient of determination about0.389 or 38.9% which means independent variables consisting of price, product quality, and brandimage has a contribution obtained 38.9% toward buying decision, while the remaining (100% -38.9% = 61.1%) was influenced by factors other factors that are not discussed in this study.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE PRICE FLUCTUATION OF CAYENNE PEPPER IN MALANG REGENCY

2021 ◽  
Vol 5 (1) ◽  
pp. 19-26
Author(s):  
Nurul Laili ◽  
Sri Hindarti ◽  
Dwi Susilowati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Commodity Prices ◽  
Secondary Data ◽  
Regression Method ◽  
Linear Regression Method ◽  
Factors Affecting ◽  
Independent Variables ◽  
Multiple Linear Regression Method

 This study aims to 1) Analyze the pattern of changes in commodity prices for spanish pepper in Malang District. 2) Analyzing the factors that influence fluctuations in the price of spanish pepper in Malang District. The research method used is quantitative method that uses secondary data in the form of time series obtained from several related agencies, namely the Central Statistics Agency of Malang District, Department of Industry and Trade, and Department of food crops, horticulture, and plantation in Malang District. Analysis of the data used is multiple linear regression with the dependent variable is the price at the consumer level from 2009-2018, while the independent variables use the data of the price of spanish pepper at the producer level, the amount of production, and the amount of consumption from 2009-2018. The study found that: 1) The development of the price of spanish pepper had a trend that tended to increase during the last 10 years. 2) From the results of data processing using multiple linear regression method with Eviews 9.0 application, it is found that the factor that significantly influences changes in the price of spanish pepper is the price at the producer level, while the amount of production of spanish pepper and the number of requests does not significantly affect the change in spanish pepper prices in Malang District. 

Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Amanda Brownies

2019 ◽  
Vol 6 (1) ◽  
pp. 40-51
Author(s):  
Evinda Deviana Br Situmorang ◽  
Robinhot Gultom ◽  
Kristanty Nadapdap ◽  
Mislan Sihite
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Test Results ◽  
Analysis Method ◽  
Independent Variables ◽  
Simultaneous Test ◽  
Multiple Linear Regression Method ◽  
Collection Methods

This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. The population of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.

ANALISIS KUALITAS PELAYANAN, KEPERCAYAAN DAN KETEPATAN WAKTU TERHADAP KEPUASAN PELANGGAN PT. PILAR PRIMA NUSANTARA (J&T EXPRESS) DELANGGU

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
William Arbiansyah Pasaribu ◽  
Bambang Mursito ◽  
Djumali Djumali
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Regression Method ◽  
Linear Regression Method ◽  
Purchase Decisions ◽  
Business People ◽  
Multiple Linear Regression Method

Business people experience very tough competition. Every shipping business actor is required to be sensitive to any changes that occur and prioritize customer satisfaction as the main goal. This study aims to identify and explain customer satisfaction in terms of service quality, trustworthiness, and timeliness of delivery of J&T Express Delanggu customers. The research sampling technique used accidental sampling of 100 consumers with multiple linear regression method. The results of this study are service quality, trustworthiness, and punctuality have a significant effect on customer satisfaction J&T Express Delanggu. Partially each variable, namely service quality, trustworthiness, and timeliness have a significant effect on customer satisfaction at J&T Express Delanggu. Customer satisfaction variables can be explained by the variable product quality, brand image and service by 31.7% and others are influenced by other variables. Keywords: purchase decisions, service quality, trustworthiness, and timeliness

scholarly journals Non-employee individual taxpayer compliance

2018 ◽  
Vol 3 (1) ◽  
pp. 112-122
Author(s):  
Aqmarina Vaharani Paramaduhita ◽  
Elia Mustikasari
Keyword(s):  
Law Enforcement ◽  
Linear Regression ◽  
Design Methodology ◽  
Regression Method ◽  
Primary Data ◽  
Linear Regression Method ◽  
Content Type ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Positive Effect

Purpose The purpose of this paper is to determine what factors may affect taxpayer (TP) compliance. Design/methodology/approach This research uses five independent variables such as income, TP’s perception on tax penalties, law and enforcement, fair tax treatment and the use of tax money in a transparent and accountable way. The dependent variable is the compliance of individual TPs non-employees. The data used are primary data obtained from questionnaires on KPP Surabaya Rungkut and processed using a multiple linear regression method with SPSS 21.0 Software for Windows. Findings The results show that partially income does not affect the compliance of individual TP non-employees; however, four other independent variables on the TP’s perception of penalties, law enforcement, tax treatment and the use of tax money simultaneously had a positive effect. Originality/value All independent variables had a positive effect on compliance by individual TP non-employees on KPP Surabaya Rungkut.

scholarly journals Service Quality Towards Bank Customer Loyalty (Empirical Study at BNI USU Medan)

2019 ◽  
Vol 4 (5) ◽  
Author(s):  
Dedy Ansari Harahap ◽  
Ratih Hurriyati ◽  
Disman , ◽  
Vanessa Gaffar ◽  
Dita Amanah
Keyword(s):  
Linear Regression ◽  
Empirical Study ◽  
Service Quality ◽  
Customer Loyalty ◽  
Regression Method ◽  
Quantitative Approach ◽  
Linear Regression Method ◽  
Simple Linear Regression ◽  
Good Service

This study aims to analyze the influence of service quality on customer loyalty at PT. BNI (Persero), Tbk USU Medan. This study used a quantitative approach with an explanatory type of research. The sample were 120 respondents and processed statistically using simple linear regression method. The results show that service quality positively has a significant effect on customer loyalty. These findings indicate that good service quality will encourage the interest of customers to conduct transactions continuously and repeatedly in the present and future in a bank.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK MIE INSTAN DI KOTA MALANG

IQTISHODUNA ◽  
2011 ◽  
Author(s):  
Nur Ida Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Individual Factors ◽  
Linear Regression Method ◽  
Dominant Effect ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Educational Factors ◽  
Instant Noodle

The objectives of the research are to know the concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of towards the consumers' behavior in purchasing instant noodle, and to identify what factors have a dominant effect on the consumers' behavior in purchasing instant noodle in Malang. After an examination of 200 respondents by means of multiple linear regression method, the study found that: (1) F count value is 34.677, meaning that it is larger than F table (2.14). This indicates that there are significant concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of instant noodle towards the consumers' behavior in purchasing instant noodle in Malang. Thus, the first hypothesis is accepted. (2) Among the independent variables that were examined, price has a dominant and significant effect on consumers' decision in purchasing instant noodle. Thus, the second hypothesis is accepted. (3) Viewed from the effects of individual factors on consumers' behavior in purchasing instant noodle, then: (a) Price has a significant effect of 12.15% on the purchase of instant noodle. (b) Education and income have a significant effect on the purchase of instant noodle. (c) Quality, distribution, and promotion have a significant but little effect on the purchase of instant noodle.

scholarly journals KOMPETENSI, BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS TENAGA KERJA OPERASIONAL BAGIAN MEKANISASI (Studi Pada PT Senang Kharisma Text 2 Di Sukoharjo)

2020 ◽  
Vol 7 (2) ◽  
pp. 48-52
Author(s):  
Reksi Pradikta Ade
Keyword(s):  
Organizational Culture ◽  
Linear Regression ◽  
Global Market ◽  
Regression Method ◽  
The Other ◽  
Linear Regression Method ◽  
Market Demand ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Market Needs

Competition in the global market is so tight, companies are trying to meet market demand. To meet the huge market needs, companies are required to meet the increasing market demand. Large demand will be followed by large quantities of production supported by maintenance of tools and production machinery. The study was conducted to examine the effect of competencies, organizational culture and work discipline on the productivity of the operational workforce in the mechanization section (study on pt. Senang kharisma text 2 in sukoharjo). 50 sample research samples. multiple linear regression method. The results of competency research, organizational culture and work discipline simultaneously have a significant effect on the productivity of the operational workforce in the mechanization section and in terms of competency, organizational culture and work discipline each have a positive and significant effect on the productivity of the operational workforce in the mechanization section. the productivity of the operational workforce in the mechanization section can be explained by three independent variables at 54.4% and the other 45.6 influenced by other variables. Keywords: competence, organizational culture and work discipline

scholarly journals Aplikasi Regresi Linier Berganda Pada Hubungan Kepadatan Hunian Dan Perilaku Menguras Bak Mandi Dengan Kejadian Penyakit Malaria Di Indonesia

2017 ◽  
Vol 4 (2) ◽  
pp. 34
Author(s):  
Endang Yuswatiningsih
Keyword(s):  
Linear Regression ◽  
Error Variance ◽  
Variable Density ◽  
Regression Method ◽  
Linear Regression Method ◽  
Test Results ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
The Relationship ◽  
Distribution Error

The purpose of this research is to modelize the relationship between density residential and the behavior of tub drain with the incidence of malaria in Indonesia. This research used multiple linear regression method with 1 dependent variable and 2 independent variables. The assumption multiple linier regression is an error followed a normal distribution, error variance is homoskedastisitas, no autocorrelation problem and there was no problem of multicollinearity between independent variables. The result showed that all assumptions of multiple linier regression were fulfilled. Overall test results by using F statistic was obtained value of p = 0,001 < 0,05 (alpha) it meant that at least one variable density residential or behavior of tub drain which had a significant effect on the incidence of malaria. The test results partly by using t statistics was obtained value of p variable density residential was 0,001 ; 0,05 which meant that density residential had effect on the incidence of malaria and value of p for the behavior of tub drain variable was 0,980 ; 0,05 which meant that the behavior tub drain had no effect on the incidence of malaria; Keywords : multiple linier regression, density residential, behavior, malaria

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