CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO

This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.

The Effect of Location, Product Diversity, and Service Quality of Members Satisfaction at BMT Muamalah Kutoanyar Tulungagung and BMT Nusantara Umat Mandiri Kalidawir Tulungagung

This Research is motivated by increansingly fierce competition in Islamic financial institutions, especially BMT. The success or progress of BMT can not be separated from members' satisfaction. The way to create members' satisfaction is by choosing the right institution location, providing a variety of products to suit the needs of members, and providing good service that can fulfill the expectations of members. Members who feel satisfied will have a good impact on BMT. This research uses a quantitative approach and associative research of type. Sampling with probability sampling technique and sampling method with simple random sampling. Total sample in this research were 98 respondents from BMT Muamalah Kutoanyar Tulungagung and 89 respondents from BMT NUsantara UMAT MANDIRI Kalidawir Tulungagung. The data collection method used primary data which was analyzed using multiple linear regression. The result of this research showed: 1) Location has a positive and significant effect on members' satisfaction. 2) Product diversity has a positive and significant effect on members' satisfaction. 3) Service quality has a positive and significant effect on members' satisfaction. 4) Location, product diversity, and service quality simultaneously have a positive and significant effect on member satisfaction

Diversitas Produk Anti Polutan Dan Marketing E-Bisnis Pada Desa Maesan, Kec. Mojo Kediri

Maesan Village is located in Mojo District, Kediri Regency, East Java Province. In this village, there are farmer groups who have major problems, including in this case pollution due to the use of tin waste, secondly it is still dependent on middlemen who provide low interest prices so they need a way to release dependence on middlemen, third is about financial records. With the case study method of the Kembang Karomah farmer group, in this community service, the solution that will be discussed in this paper is product diversity to increase selling prices, then e-marketing to cut middlemen, when providing insights for recording financial reports. The results of this research and community service are that the Kemabang Karomah farmer group is able to increase their knowledge of human resources and is ready to diversify products to anti-pollutant plants, and be able to use e-marketing applications.

The influence of the importance of cost information, product diversity and accountants’ participation on the activity-based costing adoption

Purpose The purpose of this study is twofold. The first objective is to examine the impact of the importance of cost information and product diversity on the adoption of activity-based costing (ABC) by Kazakhstani poultry organizations. The second goal is to establish the moderating impact of accountants’ involvement in the design for the costing system on the relationship between product diversity and the adoption of the ABC system. Design/methodology/approach The questionnaire was sent to all 58 poultry organizations in Kazakhstan and eventually, 43 completed questionnaires were collected, which is 74% of all Kazakhstani poultry organizations. Findings The results show that there is indeed a positive relationship between product diversity and ABC adoption when the level of diversity is used concurrently with accountants’ involvement in the design of product costing. In addition, product diversity was identified as a significant negative predictor of ABC adoption. Originality/value This study updates the literature on the rate of ABC adoption in a developing country like Kazakhstan, more specifically, in the poultry industry. It complements the understanding of the factors that influence the ABC adoption by taking a synergistic approach to factors such as product diversity and accountant involvement. At the same time, this study is one of the first empirical attempts to test the moderative role of the participation of accountants in the development of calculation systems in the ABC adoption.

ANALISIS PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP MINAT BELI ULANG MELALUI BRAND IMAGE PADA KONSUMEN ROCKET CHICKEN

This study aims to determine the effect of product diversity, price perception, and location on repurchase intention through the intervening variable brand image on Rocket Chicken customers. The population in the study were 100 Rocket Chicken buyers. The sampling technique in this study was an online questionnaire via Google Forms which was distributed randomly to Rocket Chicken customers. The results show that product diversity and price perception have a significant effect on brand image with each significance value of 0.000 and 0.017 which is smaller than 0.05, then for locations that have a significant value above 0.05, namely 0.316, it does not have a significant effect. to brand image. Significant values of brand image and location on repurchase intention are 0.000 and 0.002 where a significant value below 0.05 means that these two variables have a positive influence on repurchase intention, while product diversity and price perception have a significant value on repurchase requests. are 0.098 and 0.245 have no significant effect on repurchase interest

E-Marketing, Keragaman Produk dan Keputusan Pembelian (Studi Pada UKM Batik Surya 26 Kabupaten Tuban)

The purpose of this study is to influence, e-marketing and product diversity in UKM Batik Surya 26 Tuban Regency, either partially or simultaneously on purchasing decisions. This research was conducted using quantitative descriptive methods. The sampling technique used was non-probability sampling with the incidental sampling method used as a sampling method, in order to obtain a sample of 97 people and hypothesis testing using multiple linear regression analysis. The conclusion of the results of this study is that e-marketing partially has a significant effect on purchasing decisions, partial product diversity has a significant effect on purchasing decisions, and e-marketing and product diversity simultaneously has a significant effect on purchasing decisions.

LOYALITAS PELANGGAN DITINJAU DARI KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN DI SAKAW COFFEE & BITES KARANGANYAR

The development of the culinary industry in Indonesia has experienced a rapid increase, in this condition the competition has become fierce to get and retain customers. This study aims to examine product diversity, product quality and service quality towards customer loyalty of Sakaw Coffee & Bites. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product diversity, product quality and service quality simultaneously and partially have a significant effect on customer loyalty of Sakaw Coffee & Bites. The contribution of the three independent variables can explain customer satisfaction by 47.9% and the rest is influenced by other variables. Keywords: product diversity, product quality and service quality, customer loyalty