scholarly journals Reciprocal Relationships between Country Image and Brand Image in Chinese Cosmetic Market : Test of An Alternative Models

2017 ◽  
Vol 35 (3) ◽  
pp. 119-126
Author(s):  
김경애 ◽  
CHOIJiHo ◽  
전정현
Keyword(s):  
Brand Image ◽  
Country Image ◽  
Reciprocal Relationships ◽  
Alternative Models ◽  
Market Test

Relationship among China’s country image, corporate image and brand image

2019 ◽  
Vol 2 (1) ◽  
pp. 34-49 ◽  
Author(s):  
Qingji Fan
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Brand Attitude ◽  
Corporate Image ◽  
Country Image ◽  
Chinese Enterprises ◽  
Content Type ◽  
Four Dimensions ◽  
Theoretical Evidence ◽  
Positive Effect

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Byoungho Ellie Jin ◽  
Heesoon Yang ◽  
Naeun Lauren Kim
Keyword(s):  
National Culture ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Two Dimensions ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Country Image ◽  
Chinese Consumers ◽  
Content Type

PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of country image – overall country image (i.e. macro country image) and product-specific country image (i.e. micro country image) – and how country image impacts the product quality evaluations of Korean cosmetics, along with the moderating effect of national culture.Design/methodology/approachData were collected from 491 US and Chinese consumers ages 20 and older and analyzed using structural equation modeling.FindingsThe findings confirmed the positive influence of prototypical brand image on macro and micro country image. Macro country image also had a positive effect on micro country image. However, only micro country image yielded a positive influence on the quality evaluations of Korean cosmetics. Analyses of the moderating effect of national culture showed that the positive influence of prototypical brand image on macro and micro country image was found to be stronger in China than in the US.Originality/valueThese findings provided new theoretical perspectives for country image studies, and practical insights for companies and governments, especially those in countries whose country image is less distinctive, to help develop effective marketing strategies.

How brand image, country of origin, and self-congruity influence internet users' purchase intention

2013 ◽  
Vol 41 (4) ◽  
pp. 599-611 ◽  
Author(s):  
Chih-Ching Yu ◽  
Pei-Jou Lin ◽  
Chun-Shuo Chen
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Country Of Origin ◽  
The Internet ◽  
Country Image ◽  
Luxury Brands ◽  
Internet Users

In this study we explored the influence of country of origin (COO), brand image, and self-congruity on consumers' purchase intention of luxury brands via the Internet. We found that: (a) consistency in the country of origin (COO), self-congruity, and brand image had a positive impact on purchase intention; (b) inconsistency between the country of brand and the country of manufacture, and consistency in the country image increased the influence of brand image on purchase intention when the brand image was weak; (c) inconsistency in the country image decreased the influence of brand image on purchase intention when the brand image was weak; and (d) consistency in COO influenced purchase intention more strongly than did self-congruity.

Multidimensional Structures of Brand and Country Images, and Their Effects on Product Evaluation

2015 ◽  
Vol 57 (1) ◽  
pp. 95-124 ◽  
Author(s):  
Yamen Koubaa ◽  
Rym Boudali Methamem ◽  
Fatiha Fort
Keyword(s):  
Data Collection ◽  
Consumer Behaviour ◽  
Brand Image ◽  
Product Evaluation ◽  
Marketing Mix ◽  
Country Image ◽  
Hand Cream ◽  
Sports Shoes

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour. This paper studies country and brand image multidimensional structures across several brands, countries and products. A model relating country image to brand image and then to product evaluation was built with country and brand image as multidimensional concepts. A within-subject intercultural investigation serves as a basis for data collection (1,400 consumers). The investigation was done in Japan, France and Tunisia. Three products were investigated, with three brands for each product: computer (Dell, Sony and Acer); hand cream (Shiseido, Nivea and L'Oréal); and sports shoes (Nike, Asics and le coq sportif). Results show a conjoint effect of country and brand images on product evaluation in addition to their separate effects. Country image structures differ across countries and influence differently product evaluation. Similarly, brand image structures differ across brands, across countries and across products.

scholarly journals Pengaruh Citra Negara, Citra Merek, Dan Negara Asal Terhadap Minat Beli Pada Smartphone Di Indonesia

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Muhammad Imam Al Gibran Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Country Image ◽  
Made In China ◽  
Made In

Smartphone is all about its specification, the more powerful your smartphone is, more expensive it can be. Yet later, China offers a lot of variations with high specification, but also with a cheap price. Smartphone from China is often called ‘scam’ or ‘will be broken easily’, or even ‘not durable’. In this research I want to know either Country Image, Country of Origin, and Brand Image will affect the Purchase Intention or not. It’s not that clear because some people still buy the smartphone made in China.

How Country Image Affects Intention to Visit a Destination: Evidence from Russian Tourists Visiting Switzerland

2018 ◽  
Vol 9 (4) ◽  
pp. 694
Author(s):  
Sindhuri PONNAPUREDDY ◽  
Urs WAGENSEIL ◽  
Oxana BELOZEROVA ◽  
Siuzanna MIRZOIAN
Keyword(s):  
Quantitative Study ◽  
Strong Influence ◽  
Brand Image ◽  
Destination Country ◽  
Destination Image ◽  
Destination Marketing ◽  
Country Image ◽  
The Past ◽  
Mediation Models ◽  
Marketing Messages

The paper examines how country image affects the intention to visit a destination by means of a quantitative study conducted in Russia. It specifically explores the mediating influence of psychological destination image, functional destination image, and attitude towards the destination between country image and visiting intention. Data for the research were collected from a survey involving 919 respondents in Russia who had gone on a vacation, at least, once in the past 12 months. A series of mediation models indicated that through psychological destination image, functional destination image, and attitude towards the destination, country image mediates the intention to visit. The results imply that the holistic brand image of a destination has a strong influence on international tourists’ intention to visit. Therefore, marketers should integrate country image in destination marketing messages.

The expanded halo model of brand image, country image and product image in the context of three Asian countries

2019 ◽  
Vol 31 (4) ◽  
pp. 773-790 ◽  
Author(s):  
Hongjoo Woo
Keyword(s):  
Design Methodology ◽  
Brand Image ◽  
Global Market ◽  
Country Image ◽  
Asian Countries ◽  
Image Model ◽  
Content Type ◽  
Product Image ◽  
General Product ◽  
Survey Approach

Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags). Design/methodology/approach The proposed hypotheses in the alternate halo model were tested through a quantitative (survey) approach. Findings The results of analyzing 305 American consumers’ responses suggest theoretical and marketing implications for Asian countries in utilizing brand image effect and cross-category halo effects in marketing products in the global market. Originality/value The study proposes an alternate country image model that can be applied to the context of Asian countries with relatively immature country image, which is expanded from the traditional models in literature.

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