scholarly journals Analisis Pengaruh Perceived Ease of Use, Trust, Online Convenience terhadap Purchase Intention melalui Online Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix)

2020 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Hifdzur Rahman ◽  
Hanny Nurlatifah
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Real Relationship ◽  
Ticket Sales ◽  
Motorcycle Taxi ◽  
The Relationship

<p><em>Abstrak - </em><strong> </strong><strong>Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh<em> </em></strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong><em>Online Convenience</em></strong><strong> melalui </strong><strong><em>Online Shopping Habits</em></strong><strong> terhadap </strong><strong><em>Purchase Intention </em></strong><strong>tiket bioskop menggunakan Gotix</strong><strong>. Metode analisis data yang digunakan adalah analisis deskriptif</strong><strong> dengan menggunakan Crosstab</strong><strong>,</strong><strong> </strong><strong>dan analisis jalur.</strong><strong> Populasi dalam penelitian ini adalah orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop.</strong><strong> Sampel dari penelitian ini adalah  orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop </strong><strong>yang berdomisili </strong><strong>di Jakarta, sebanyak 100 responden dengan menggunakan metode <em>purposive</em> sampling.</strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong>dan<em> Online Convenience</em></strong><strong> yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Online Shopping Habits</em></strong><strong> adalah variabel </strong><strong><em>Online Convenience</em></strong><strong>.</strong><strong> </strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong><em>Online Convenience</em></strong><strong> melalui </strong><strong><em>Online Shopping Habits</em></strong><strong> yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Purchase Intention </em></strong><strong> adalah variabel </strong><strong><em>Online Convenience</em></strong><strong><em>, </em></strong><strong>dan<em> Online Shopping Habits.</em></strong><strong></strong></p><p><strong>Kata Kunci:</strong> <em>Perceived Ease of Use</em><em>, </em><em>Trust,</em><em> </em><em>Online Convenience,</em> <em>Online Shopping Habits,</em> <em>Purchase Intention</em></p><p> </p><p><em>Abstract</em><strong><em> - </em></strong><strong><em>The purpose of this study was to study the Effect of Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits on Intentions Purchasing cinema tickets using Gotix. Data analysis method used is descriptive analysis using Crosstab, and path analysis. The population in this study are people who have a motorcycle taxi application and know the uses of Gotix as a cinema ticket sales application. The sample of this study is people who have a motorcycle taxi application and know the use of Gotix as a theater ticket sales application in the Jakarta area, as many as 100 respondents using purposive sampling method. The relationship between Perception of Ease of Use, Trust, and Online Convenience variables that have a real relationship to the Online Shopping Habits variable is the Online Convenience variable. The relationship between variables Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits that have a real relationship to the variable, Purchase Intentions are Online Convenience variables, and Online Shopping Habits.</em></strong></p><strong><em>Keywords:</em></strong><em> Perceived Ease of Use, Trust, Online Convenience,</em> <em>Online Shopping Habits,</em> <em>Purchase Intention</em>

scholarly journals Online Shopping in an Emerging Market

2019 ◽  
Vol 2 (2) ◽  
pp. p1
Author(s):  
Toan Do ◽  
Thanh Nguyen ◽  
Cuong Nguyen
Keyword(s):  
Emerging Markets ◽  
Purchase Intention ◽  
Research Method ◽  
Online Shopping ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Secondary Research ◽  
Factors Affecting

The emerging market is currently witnessing the active development of online shopping. This study was conducted to analyze the key factors affecting the intention of customers to purchase in Vietnam. This study is conducted by two methods, including "secondary research method" and "quantitative method" for research. Firstly, the author uses the "secondary research method" to refer to previous academic sources for this research. Secondly, the author collected a sample of 349 volunteers in Vietnam who have an understanding and interest in e-commerce. Perceived Usefulness, Perceived Ease of Use, Perceived Transaction Security are reported to have a positive relationship with online purchase intention. They are significant factors affecting the purchase intention of Vietnamese online customers. Other demographic factors can affect online shopping intention, such as age and income, so research cannot represent all customers. Businesses can use the findings to further understand about emerging markets. This trend is the basis for business managers to develop customer attraction strategies and improve the quality of online shopping services. The potential for online shopping is becoming more attractive, especially in emerging markets. This study is in line with the trend of the online shopping industry. The results of this study can help marketers understand more about customers' intentions, thereby building long-term relationships between businesses and customers.

scholarly journals Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention

2021 ◽  
pp. 465-470 ◽  
Author(s):  
Dede Suleman ◽  
Sabil sabil ◽  
Sri Rusiyati ◽  
Imelda Sari ◽  
Susan Rachmawati ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Descriptive Analysis ◽  
Ease Of Use ◽  
Purchase Decisions ◽  
Repurchase Intention ◽  
Collection Method ◽  
Online Store ◽  
Test Instrument ◽  
Entry Points ◽  
The Relationship

The research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descriptive analysis, and the test instrument uses SEM AMOS. in this study using four variables, thirteen dimensions and twenty-six indicators. The results show that trust and ease of use have a significant effect on buying decisions and also have a significant effect on repurchase intention, and purchase decisions have a significant and significant effect on repurchase intention. so it can be said that trust and ease of use are the entry points that make consumers start to move to the next stage, therefore online store marketers need to pay attention.

ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)

2018 ◽  
pp. 71
Author(s):  
Rieza Firdian Rafsandjani
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Market Value ◽  
Purchase Intentions ◽  
The Internet ◽  
Functional Value ◽  
Best Value ◽  
Values And Beliefs ◽  
The Relationship

<p>The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, online shopping interest is increasing. When customers intend to purchase products from the internet, they consider values and perceived beliefs. The main purpose of this study is to analyze the influence of the perception of values and beliefs on purchasing intentions in Shopee. Data were collected from 50 respondents and multiple regression analysis was used to test the relationship between variables. Based on the indicators described on the perception of value that is the value of experimental, functional value, market value and on the belief that is the ability, virtue, integrity then they have a significant partial influence on the purchase intention. The results can be maintained by giving customers the best value and earning their trust to maintain their purchase intentions.</p><p> </p>

scholarly journals PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE

2019 ◽  
Vol 12 (2) ◽  
pp. 237
Author(s):  
Lily Purwianti
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Participation ◽  
Perceived Ease Of Use ◽  
Testing Hypotheses ◽  
Independent Information ◽  
Recommendation Intention

<p><em>T</em><em>he purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This study</em><em></em><em>uses PLS in testing hypotheses</em><em>using 342 respondents</em><em>. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention). </em><em></em></p>

Perceived Benefits of Loyalty Programmes and Their Impact on Purchase Intentions of Customers

2015 ◽  
Vol 6 (1and2) ◽  
Author(s):  
Alka Sharma ◽  
Palvi Bhardwaj
Keyword(s):  
Purchase Intention ◽  
Descriptive Analysis ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Perceived Benefits ◽  
The Relationship ◽  
Loyalty Card ◽  
Loyalty Programme

The purpose of the study is to determine the perceived benefits of loyalty programmes among customers and its effect on their purchase intentions. It also determines the influence of demographics on customer loyalty programme membership and its role in relationship between perceived benefits and purchase intentions of customers in apparel stores in Jammu city. A theoretical framework is proposed based on the three integrating variables, perceived benefits of loyalty programmes, loyalty programme membership and purchase intention based on review of literature. Subsequently, a descriptive analysis has been undertaken to determine the relationship between the selected variables. The study has concluded that among the demographic variables under study, age group and income level have a significant impact on loyalty programme membership of customers while gender does not exhibit such impact. Further, it has confirmed that perceived benefits have a significant impact on purchase intentions of customers. The study also suggests the moderating role of loyalty programme membership in the relationship between perceived benefits of loyalty programmes and purchase intentions of customers. The paper has several practical implications for the stores/organizations who want to retain customers through effective loyalty programmes. When customers perceived more benefits from loyalty programmes they have higher intentions to purchase from the store of which they own a loyalty card, thus leading to long term relationship with the store. Moreover, the demographic variables included in the study may help the retailers to target the customers for loyalty card membership.

scholarly journals Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online

2020 ◽  
Vol 10 (1) ◽  
pp. 66
Author(s):  
Esi Asyani Listyowati ◽  
Any Suryantini ◽  
Irham Irham
Keyword(s):  
Latent Variables ◽  
Perceived Risk ◽  
Latent Variable ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Agricultural Products ◽  
Perceived Ease Of Use ◽  
Online Trading

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

scholarly journals Determining Factors of Purchase Intention in Personalized Website Context for Indonesian Consumers

2021 ◽  
Vol 24 (1) ◽  
pp. 139
Author(s):  
Mutiara Sakina ◽  
Syaiful Ali
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Online Survey ◽  
Service Providers ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Primary Data ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
Utilitarian Value

Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology Acceptance Model (TAM), Theory Planned Behavior (TPB), shopping experience, enjoyment, and trust in a research framework model, to examine factors determiningindividual purchase intentions with personalization features on online shopping sites. This study uses primary data obtained by the online survey method. The number of samples analyzed in this study is 303 e-commerce consumers in Indonesia. This study proves that consumer purchase intentions on websites with personalization are positively and significantly related to three factors: the perceived ease of use, perceived enjoyment, and trust. Furthermore, the results also show that the utilitarian value is more influential on these factors than the hedonic value. Further implications of the research results are also discussed in this paper.

scholarly journals Antecedents of the User Behavior for Online Businesses: A Case of Pakistan

2017 ◽  
Vol 3 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Lutf Ullah ◽  
Muhammad Amjad Khan
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
User Behavior ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this study considers are e-loyalty and purchase intentions. Design/Methodology/Approach: Primary Data is obtained through survey from 466 respondents and was analyzed through PLS-SEM approach. Findings: Findings suggest that perceived flow and technological acceptance model constructs which are perceived ease of use and perceived usefulness have significant positive impact on the e-loyalty and purchase intentions in the developing economy like Pakistan. Implications/Originality/Value: This study is a contribution to the literature acknowledging the importance of flow and technology acceptance model constructs as antecedents of user behavior for online businesses in the context of developing country like Pakistan. This study guides practitioners for designing such a website that make a user feel 'flow' situation while surfing their website. If they are able to make their visitors feel flow, they are more likely to generate purchase intention and develop e-loyalty for the e-vendor.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

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