scholarly journals Gambaran Perempuan dalam Dua Ilustrasi Online Jerman Bertema Weltfrauentag (Hari Perempuan Dunia)

2019 ◽  
Vol 5 (2) ◽  
pp. 48
Author(s):  
Okta Mediutami Putri ◽  
Lisda Liyanti
Keyword(s):  
New Media ◽  
Critical Discourse Analysis ◽  
Descriptive Analysis ◽  
Charles Sanders Peirce ◽  
Critical Discourse ◽  
Pessimistic Attitude ◽  
Bright Color ◽  
Dark Color ◽  
Triangle Theory ◽  
International Woman

<p class="Normal1"><em>Abstrak</em> - <strong>Penelitian ini bertujuan untuk </strong><strong>mengetahui bagaimana </strong><strong>penggambaran </strong><strong>perempuan setelah ditetapkannya Hari Perempuan Internasional </strong><strong>(<em>Weltfrauentag) </em></strong><strong>dalam </strong><strong>dua</strong><strong> ilustrasi online yang dimuat pada dua portal ilustrasi online di Jerman, yaitu <em>toonpool.de </em>dan<em> </em></strong><strong><em>ce-</em></strong><strong><em>comico</em></strong><strong><em>.</em></strong><strong><em>de</em></strong><strong><em>.</em></strong><strong> Metode penelitian yang </strong><strong>di</strong><strong>gunakan berupa metode deskriptif kualitatif dengan pendekatan studi pustaka. </strong><strong>Analisis ini menggunakan teori analisis wacana kritis model Sara Mills dan model teori segitiga semantik Charles Sanders Peirce.</strong><strong> </strong><strong>Hasil penelitian ini menunjukkan bahwa </strong><strong>penggambaran perempuan dalam </strong><strong>media baru berupa ilustrasi online</strong><strong> menghadirkan diskusi terbuka mengenai pelekatan unsur domestik yang kuat pada perempuan. Diskusi ini dihadirkan oleh dua ilustrasi ini dengan cara berbeda. Ilustrasi pertama bernada positif, sedangkan yang kedua bernada pesimis. Ilustrasi pertama menggambarkan pelekatan unsur domestik melalui permainan kata oleh pemuka agama yang kemudian dipatahkan dengan penggunaan warna cerah dan simbol gambar yang mendukung kemajuan perempuan. Sementara itu, ilustrasi kedua menggunakan penggambaran relasi kuasa pada pimpinan laki-laki dan bawahan perempuannya. Kesadaran akan adanya hari perempuan dunia yang diucapkan pimpinan laki laki hanya mengacu pada kemampuan perempuan dalam mengerjakan pekerjaan domestik. Warna gelap dan simbol ada dalam gambar juga menyiratkan rasa pesimis yang diusung ilustrasi tersebut.</strong></p><p class="Normal1"><em>Abstract<strong> </strong>- </em><strong>The purpose of this research was to find out how the portrayal of women (concerning international women's day/Weltfrauentag) depicted in two German online illustrations.  This research methodology is a qualitative method that is written by descriptive analysis with the approach of the study of literature. This research used Sara Mills's critical discourse analysis and semantic triangle theory by Charles Sanders Peirce. The research found that the portrayal of women in the new media (in the form of illustrated online) open the discussion on the domestication of woman. This discussion is presented differently in the two illustrations: while the first shows hope and positive attitude, the latter is seen pessimistic. The first illustration depicts the domestication of a woman using the word-play by two monks that are denied by using bright color and symbol of woman empowerment. The second illustration describes the power-relation between a male director and a woman employee. The male director argues the "International Woman Day" by referring only to woman domestic skills. The dark color and symbols support pessimistic attitude in the illustration.</strong></p><p class="Normal1"><strong><em>Keywords</em></strong> – <em>International Woman’s Day, Domestication of Woman, online illustration, Weltfrauentag.</em></p>

THE MYTH OF CSR ON THE EXAMPLE OF DOVE CAMPAIGN

2021 ◽  
Author(s):  
Aneta Duda
Keyword(s):  
New Media ◽  
Critical Discourse Analysis ◽  
Self Esteem ◽  
Critical Discourse ◽  
Consumer Capitalism ◽  
Corporate Strategies ◽  
Production And Consumption ◽  
Corporate Social ◽  
Corporate Profits ◽  
Skin Cleansing

"This article discusses the concept of corporate social responsibility (CSR) in the particular case of a controversial Dove campaign for Real Beauty (CFRB) and its role in the production and consumption of contemporary popular meanings of empowerment, social change, and female beauty in global consumer culture. Because in some instances such corporate strategies appear well received, we move beyond cynical dismissal to analyze corporate discourse to identify its transformative possibilities and contradictions. The analysis replaces the oversimplifying approaches to the ethics of CSR with a communicative perspective that highlights the need for a contextual examination of the ethical dilemmas that arisen from CSR practices. In this article, I engage with this CSR campaign, using critical discourse analysis (CDA) to uncover its mechanisms and ideological functioning. CDA of the print, television, and new media texts reveals a certain juxtaposition between liberation and oppression of CFRB. The analysis show how Dove was able to transform an ordinary commodity, skin cleansing products, into a consumer activist brand through which consumers could take part in solving self-esteem and social problems. My analysis of CFRB shows the ways that CSR often operates to co-opte the criticism by embracing it, consolidating brand loyalty and corporate profits, and defuse struggles around consumption. By doing so, CSR forms a complex strategy to legitimize particular brands and commodities, so it can be seen as the ideological force of contemporary consumer capitalism."

Social Media and Urban Social Movements

2019 ◽  
Vol 12 (2) ◽  
pp. 25-52 ◽  
Author(s):  
Magdalena Karolak
Keyword(s):  
New Media ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Web Content ◽  
Protest Movements ◽  
Online Presence ◽  
Graphic Representations ◽  
Urban Movements ◽  
Use Of The Internet

The goal of this research is to explore the opportunities brought about by the use of new media in urban protests. Specifically, it investigates the use of the Internet in modern protest movements that failed to bring about the changes they sought, using Bahrain as a case study. The focus is put on urban movements that continue revolutionary activism off- and online in the sixth year after the failure of the Bahraini uprising. This research assesses the need to maintain an online presence for these cities and explains the goals of their online presence. The paper also aims to understand what type of variations exist within these urban movements; and analyzes the interplay between such online manifestations and online censorship. This research is based on the critical discourse analysis of web content and graphic representations produced by Bahraini activists on particular online sites pertaining to each city in question.

Talking about Twitch: Dropped Frames and a normative theory of new media production

2017 ◽  
Vol 26 (2) ◽  
pp. 269-286 ◽  
Author(s):  
Christopher M Bingham
Keyword(s):  
New Media ◽  
Critical Discourse Analysis ◽  
Normative Theory ◽  
Critical Discourse ◽  
Live Streaming ◽  
Theoretical Understanding ◽  
Video Distribution ◽  
New Type ◽  
Media Professional ◽  
Game Developers

Twitch is an online video distribution platform that allows users to broadcast live video of themselves playing videogames. This distribution infrastructure includes features that allow viewers to financially support their favorite Twitch streamers, creating a new type of media professional: the entrepreneurial Twitch streamer. Like other professionals, Twitch streamers meet regularly to discuss the profession and business of live streaming. This article applies critical discourse analysis to one such venue for insider dialogue on professional Twitch streaming: the weekly talk show, Dropped Frames. On this program, professional broadcasters discuss many aspects of their career, such as Twitch’s corporate presence, production technology, the time and effort required to stream, precarity, their relationship to their community, the data they use to run their channels, the games they play, and their relationship to game developers. Speech within these empirically present categories demonstrates an underlying set of common assumptions about how the streaming industry should function. In other words, professional Twitch broadcasters develop a normative theory of streaming practice that is expressed in their speech. I argue that through their speech, professional Twitch streamers demonstrate a theoretical understanding of professional streaming that is based on their ability to negotiate uncertainty and the responsibility they feel for their communities.

scholarly journals APPLICATION OF CRITICAL DISCOURSE ANALYSIS (CDA) METHODS TO IMPROVE THE ABILITY OF STUDENTS UNDERSTAND DESCRIPTIVE TEXT

2017 ◽  
Vol 1 (1) ◽  
pp. 56
Author(s):  
I Wayan Numertayasa
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Descriptive Analysis ◽  
Critical Discourse ◽  
Analysis Method ◽  
Average Yield ◽  
Analysis Model ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive ◽  
Academic Year

The present classroom action research aimed to (1) determine the critical discourse analysis method to improve the seventh E grade students of SMP Negeri 1 Susut in comprehending  descriptive text, (2) determine the syntaxes   of the critical discourse analysis method to improve the seventh E grade students of SMP Negeri 1 Susut in comprehending  descriptive text,, (3) determine the responses of the seventh E grade students of SMP Negeri 1 Susut in comprehending  descriptive text during the application critical discourse analysis method. The type of the present research  is the Classroom Action Based Research (CAR). The subjects were VIIE grade students of SMP Negeri 1 Susut that consist of 33 people. Data collection methods used in this research are the method of observation, tests and questionnaires (questionnaire). Data were analyzed using two (2) analysis model, namely qualitative and quantitative descriptive analysis. The result of this study is the Application of Critical Discourse Analysis (CDA) can improve the ability to understand the descriptive text at seventh E grade students of SMP Negeri 1 Susut in the academic year 2015/2016. It can be seen from the students' ability to understand the text from the intial data to the first cycle with an average yield of 17,55 and from the first cycle to the second cycle increase in average yield of 14,64. In accordance with these findings suggested, results of this research can be considered to conduct the study with the same study and deeper.

scholarly journals Bahasa dan Ekspresi Politik (Studi Critical Discourse Analysis terhadap Akun Instagram Satir @Nurhadi_Aldo)

ARISTO ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 165
Author(s):  
Nunik Hariyanti ◽  
Senja Yustitia
Keyword(s):  
Discourse Analysis ◽  
New Media ◽  
Critical Discourse Analysis ◽  
Identity Politics ◽  
Text Analysis ◽  
Critical Discourse ◽  
The Political ◽  
Media Freedom ◽  
Analysis Theory ◽  
Three Stages

Reforms bring consequences of freedom in political, contending, and media freedom. In the freedom of media, the presence of new media is dynamic in the process of delivering messages and opinions, especially in the realm of democracy. Black issues, polarisation supporters until identity politics also coloring the Indonesian elections in Indonesia in 2019, until finally, the figure @nurhadi_aldo emerged as the presidential candidate version of the Cyber Society. This research discusses text analysis in a discourse, according to Fairclough, the presence of text is a representation of the understanding of the creator, and this is open to interpretation. The purpose of this study describes the use of sexuality and satire language as a form of political expression in Indonesia, especially those that appear on the Nurhadi - Aldo Instagram account (@nurhadi_aldo). There are three stages to analyzing discourse based on Norman Fairclough's critical discourse analysis theory, namely representation, relation, and identity. The research results show that the language of sexuality and satire used by @nurhadi_aldo is a form of honesty expression to criticize the loss of the essence of an election contestation in Indonesia. Then found bizarre disclosure techniques, hyperbola, contrast, and unexpected techniques of logic use as an attempt to criticize the political phenomenon with @nurhadi_aldo. 

scholarly journals Analisi critica del discorso e pratiche di media education

2020 ◽  
Vol 11 (1) ◽  
pp. 57-66
Author(s):  
Francesco Fabbro
Keyword(s):  
Qualitative Research ◽  
New Media ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Analytical Framework ◽  
Literacy Education ◽  
Media Education ◽  
Critical Discourse ◽  
Social Functions

The paper presents Critical Discourse Analysis (CDA) as a qualitative research method particularly suitable for the study of media education practices. The contribution highlights how the CDA allows to focus on social functions, identities and power relations mediated by language(s) in educational settings and then it presents an analytical framework widely adopted in social and educational research. Secondly, it exemplifies the application of CDA by presenting a case study on literacy education. Finally, after underlying the convergence between new media literacies and CDA perspectives on the concept of learning, it outlines some possible applications of CDA for the empirical study of media education practices.

scholarly journals Bahasa dan Ekspresi Politik (Studi Critical Discourse Analysis terhadap Akun Instagram Satir @Nurhadi_Aldo)

ARISTO ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 154
Author(s):  
Nunik Hariyanti ◽  
Senja Yustitia
Keyword(s):  
Discourse Analysis ◽  
New Media ◽  
Critical Discourse Analysis ◽  
Identity Politics ◽  
Text Analysis ◽  
Critical Discourse ◽  
The Political ◽  
Media Freedom ◽  
Analysis Theory ◽  
Three Stages

Reforms bring consequences of freedom in political, contending, and media freedom. In the freedom of media, the presence of new media is dynamic in the process of delivering messages and opinions, especially in the realm of democracy. Black issues, polarisation supporters until identity politics also coloring the Indonesian elections in Indonesia in 2019, until finally, the figure @nurhadi_aldo emerged as the presidential candidate version of the Cyber Society. This research discusses text analysis in a discourse, according to Fairclough, the presence of text is a representation of the understanding of the creator, and this is open to interpretation. The purpose of this study describes the use of sexuality and satire language as a form of political expression in Indonesia, especially those that appear on the Nurhadi - Aldo Instagram account (@nurhadi_aldo). There are three stages to analyzing discourse based on Norman Fairclough's critical discourse analysis theory, namely representation, relation, and identity. The research results show that the language of sexuality and satire used by @nurhadi_aldo is a form of honesty expression to criticize the loss of the essence of an election contestation in Indonesia. Then found bizarre disclosure techniques, hyperbola, contrast, and unexpected techniques of logic use as an attempt to criticize the political phenomenon with @nurhadi_aldo.

scholarly journals Akhbar Khuttah Mishriyyah-Urduniyyah li al-Saitharah alâ Taáddud Jihât al-Qarâr fi Hamas (Tahlil al-Khitab al-Naqdy Teun A. Van Dijk

2021 ◽  
Vol 5 (2) ◽  
pp. 311
Author(s):  
Hanik Mahliatussikah ◽  
Mahbub Humaidi Aziz
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
News Media ◽  
Descriptive Analysis ◽  
Online News ◽  
Critical Discourse ◽  
Micro Structure ◽  
The Many ◽  
Background Detail ◽  
Form Coherence

This research is about critical discourse analysis using Teun A. Van Dijk's theory specialized in the discussion of the text section. Analyzing the discourse on Egyptian-Jordanian plans to control the large number of Hamas decision-makers, Van Dijk sees that the text consists of several structures/levels, which support each other. He divided it into three levels. First, the overall structure, second, the superstructure, and third, the microstructure. This type of research is qualitative research using the method of documentation and descriptive analysis of the content of the news text. In the documentation process, the researcher obtained the data from the news website alarab.co.uk. This study aims to determine the results of Teun A. Van Dijk's critical discourse analysis on the news text. The object of this study is the online news media in Arabic, alarab.co.uk, while the subject of this research is the discourse of the state of the many faces of the Hamas organization that controls decision-making. This analysis was performed on macro-structure (themes), superstructure (layouts), micro-structure (semantics: background, detail, intent, assumptions), micro-structure (structure: sentence form, coherence, and pronouns), and micro-structure (style: lexicon ), the precise structure (rhetorical: graphic, metaphor, expression) in Arabic discourse.

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