scholarly journals Citra Merk, Fitur dan Kualitas Produk dalam keputusan Pembelian Smartphone Xiaomi

2021 ◽  
Vol 4 (2) ◽  
pp. 816-825
Author(s):  
Nurul Ikbal Alvatwa ◽  
Muinah Fadilah ◽  
Putri Dwi Cahyani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Image Features ◽  
Purchasing Decisions ◽  
Collection Method

This study aims to determine (1) the effect of brand image on purchasing decisions for Xiaomi smartphones, (2) the effect of features on purchasing decisions for Xiaomi smartphones, (3) the effect of product quality on purchasing decisions for Xiaomi smartphones, and (4) the influence of brand image, features, and product quality on purchasing decisions for Xiaomi smartphones. This research used a quantitative approach. The population in this study were consumers who used Xiaomi smartphones. The sampling technique used purposive sampling with a sample size of 112 people. The data collection method used a questionnaire. This research uses data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the brand image variable has a positive and significant effect on purchasing decisions. The feature variable has no effect on purchasing decisions. Product quality variables have a positive and significant effect on purchasing decisions. The variables of brand image, features, and product quality simultaneously affect purchasing decisions.

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service

2021 ◽  
Vol 1 (1) ◽  
pp. 41-49
Author(s):  
Badik Anna Baroroh ◽  
J.E. Sutanto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
The Public ◽  
Improve Service Quality

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA AMBON

Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Walter Tabelessy
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Quality Promotion

This study aims to analyze the effect of product quality, promotion and design on the purchasing decisions of Samsung Smartphones in Ambon City. The population in this study is Samsung Smartphone consumers in Ambon. The sample used was 100 respondents with accidental sampling technique. Data collection techniques with questionnaires, while data analysis techniques using multiple linear regression analysis. From the F test results it is known that the regression model is feasible to measure the purchasing decisions of Samsung smartphones to consumers in Ambon City. Based on the results of multiple linear regression analysis of the t test, the results show that product quality, promotion and design have a significant effect on the purchasing decision of Samsung Ambon City Smartphones. Keywords: Product Quality, Promotion, Design, Purchasing Decisions

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals Pengaruh Life Style, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian iPhone Di Ngawi

2020 ◽  
Vol 9 (1) ◽  
pp. 18-21
Author(s):  
Elsa Dwi Agustina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Life Style ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Research Findings ◽  
Simultaneous Influence

The purpose of this study was to determine the effect of partially and simultaneously life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Respondents in this study were all iPhone buyers in Ngawi. Given the large number of samples and not well recorded, then the sample taken by incidental sampling technique. The number of respondents in this study were 40 iPhone buyers in Ngawi. Data collection techniques using questionnaires and documentation. While the data analysis uses multiple linear regression analysis, analysis of determination and hypothesis testing (t test and F test). The research findings show that (1) there is a partial influence of life style on iPhone purchasing decisions in Ngawi; (2) there is a partial influence of brand image on iPhone purchasing decisions in Ngawi; (3) there is a partial effect of product quality on iPhone purchasing decisions in Ngawi; and (4) there is a simultaneous influence on life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Keywords—: lifestyle; brand image; product quality; purchasing decisions.

THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

2019 ◽  
Vol 7 (1) ◽  
pp. 121-130
Author(s):  
Eko Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

scholarly journals Pengaruh Citra Merek dan Electronic Word of Mouth Terhadap Keputusan Penggunaan Pada Marketplace Lazada di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 22
Author(s):  
Luh Mega Yuliastuti ◽  
Gede Putu Agus Jana Susila
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Quantitative Sample

This research aims to examine the effect of brand image and electronic word of mouth on purchasing decisions at Lazada marketplace  in Buleleng Regency, both simultaneously and partially. The framework used in this researchs is causal quantitative. Sample is determined by using purposive sampling technique. Data were collected by using a questionnaire which will be tested for its realiability and validity, and will be analyzed by multiple linear regression analysis. The results of this research indicate that (1) brand image and electronic word of mouth have a simultaneous effect on purchasing decisions, (2) brand image has an effect on purchasing decisions, (3) electronic word of mouth has an effect on purchasing decisions at Lazada marketplace  in Buleleng Regency.

scholarly journals Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Counter Wardah Di Borobudur Kediri

2019 ◽  
Vol 2 (1) ◽  
pp. 69
Author(s):  
Jasinta Pangastuti ◽  
Sudjiono Sudjiono ◽  
Eni Prastiti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Independent Variable

The sample in this study were some of the consumers who had purchased Wardah cosmetic products at the Wardah counter in Borobudur Kediri. The sampling technique uses non-probability sampling using purposive sampling technique. This study researcher determined the number of samples as many as 30 respondents. This study uses two variables as the object of research, namely the independent variable of product quality (X1) and price (X2) and the dependent variable is the purchasing decision (Y). In this study the researcher used a questionnaire that was filled out by the respondent, it was necessary to do the calculation using a Likert scale. The type of research used in this study is associative research, this research is included in the type of quantitative research. The Research Instrument Test uses Test Validity and Reliability. using data analysis in the form of (descriptive analysis, and multiple linear regression analysis and also using normality tests), hypothesis testing (partial significant testing (t-test), test variables together (F-test), coefficient of determination (R ^ 2 ) The test results partially show that product quality and price variables give a positive and significant influence on purchasing decisions. The results of the tests simultaneously show all the influential variables on purchasing decisions. The results of multiple linear regression analysis The regression coefficients of all independent variables show positive numbers. the most dominant independent variable is product quality (X1) with a regression coefficient of 0.551 while for the price variable (X2) is 0.385. Sampel dalam penelitian ini adalah sebagian dari konsumen yang telah membeli produk kosmetik Wardah di counter Wardah di Borobudur Kediri. Teknik pengambilan sampel menggunakan non-probability sampling dengan menggunakan teknik pengambilan sampel purposive sampling. Penelitian ini peneliti menentukan jumlah sampel sebanyak 30 responden. Penelitian ini menggunakan dua variabel sebagai objek penelitian yaitu variabel bebas kualitas produk (X1) dan harga (X2) dan variabel terikatnya keputusan pembelian (Y). Dalam penelitian ini peneliti menggunakan kuesioner yang telah diisi responden perlu dilakukan penghitungan dengan menggunakan skala Likert. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif, penelitian ini termasuk dalam jenis penelitian kuantitatif. Uji Instrumen Penelitian menggunakan Uji Validitas dan reliabilitas. menggunakan analisis data berupa (analisis deskriptif, dan analisis Regresi Linear Berganda dan juga menggunakan uji normalitas), pengujian hipotesis (pengujian signifikan parsial(uji-t), uji variabel secara bersama-sama(uji-F), koefisien determinasi ( ). Hasil pengujian secara parsial menunjukkan variabel kualitas produk dan harga memberikn pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukkan semua variabel berpengaruh terhadap keputusan pembelian. Hasil analisis regresi linear berganda Koefisien regresi dari semua variabel bebas menunjukkan angka positif. Dari kedua variabel bebas yang paling dominan berpengaruh adalah Kualitas produk (X1) dengan koefisien regresi sebesar 0,551sedangkan untuk variabel harga(X2) sebesar 0,385.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

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