DIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION
Keyword(s):
The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.
2013 ◽
Vol 29
(3)
◽
pp. 264-273
◽
Keyword(s):