THE TOURIST BLOG: BETWEEN PERSONAL TRAVELOGUE AND COMMUNICATION FOR VALORISING CULTURAL HERITAGE

2020 ◽  
Author(s):  
Anna Markova ◽  
Keyword(s):  
Cultural Heritage ◽  
Cultural Tourism ◽  
Cultural Property ◽  
French Language ◽  
Intangible Cultural Heritage ◽  
Aesthetic Value ◽  
Discursive Strategies ◽  
Foreign Tourist ◽  
Communication Campaigns ◽  
Personal Travel

In the context of the specifics of tourism discourse and communication through blogs, the paper presents an analysis of the image of the cultural heritage of the municipality of Kazanlak in 30 publications in French-language tourist blogs from the last ten years. The various discursive strategies and linguistic tools that can be identified in these texts are explored through the prism of their contribution to structuring a presentation that goes beyond the story of personal travel and emphasizes authenticity, identity and axiological charge, aesthetic value and the invitation to discover alterity in the described tangible and intangible cultural heritage. Elements that bring the discourse thus constructed closer to a communication that valorises cultural property. Thus, beyond the possibility of outlining the image of cultural heritage perceived by the foreign tourist, useful with a view to the efforts to promote it, the issue of the foreign tourist blog as a potential interesting component of communication campaigns in the field of cultural tourism deserves attention.

scholarly journals Potentials and Possibilities of Branding Intangible Cultural Heritage Using the Example of Šibenski botun

2020 ◽  
Vol 11 (1) ◽  
pp. 84-95
Author(s):  
Ivana Schildenfeld ◽  
Stana Odak Krasić
Keyword(s):  
Data Collection ◽  
Cultural Heritage ◽  
Local Community ◽  
Cultural Tourism ◽  
Intangible Cultural Heritage ◽  
Measuring Instrument ◽  
Structured Interviews ◽  
Collection Method ◽  
Data Collection Method ◽  
Authentic Identity

The tourist market is expanding quickly and tourists are becoming more demanding and selective. Therefore, tourism requires creating an image and a brand based on an authentic identity by using innovative and enticing ideas that will result in attracting the attention of target audiences. “Šibenski botun” with its historical, social and cultural potential, as cultural heritage represents an ideal platform for the branding process and the development of cultural tourism. To begin with the branding process, it was necessary to explore the perception of the local community as one of the primary audiences. To this end, a questionnaire was used as a measuring instrument in the data collection method on a previously selected sample. The study confirmed a hypothesis that Šibenik residents were not perceiving “Šibenski botun” as the city’s brand, but as an extremely important souvenir. Using three structured interviews possibilities and potentials of “Šibenski botun” have been studied for the purpose of the branding process.

scholarly journals A Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation

2021 ◽  
Vol 11 ◽  
Author(s):  
Lei Meng ◽  
Yuan Liu
Keyword(s):  
Cultural Heritage ◽  
Navigation System ◽  
Affective Computing ◽  
Cultural Tourism ◽  
Intangible Cultural Heritage ◽  
Navigation Systems ◽  
Research Results ◽  
Consumption Experience ◽  
Information Demand ◽  
Content Design

To improve the personalized service of cultural tourism, anticipatory calculation has become an essential technology in the content design of intelligence navigation system. Culture tourism, as a form of leisure activity, is being favored by an increasing number of people, which calls for further improvements in the cultural consumption experience. An important component of cultural tourism is for tourists to experience intangible cultural heritage projects with local characteristics. However, from the perspective of user needs and the content adaptive system, there are few suitable intelligent navigation and user demand anticipatory systems for intangible cultural heritage content. Purple clay culture is one of the first batches of national intangible cultural heritage protection projects in China. Therefore, taking purple clay culture exhibition as an example, this paper attempts to analyze the personalized information demand of tourism consumption experience in intangible cultural heritage communication activities with affective computing and meaning-driven innovative design method, by taking the content design in the navigation system as the research object. This paper uses the theory of planned behavior to calculate the relationship between tourists’ attitude, experience behavior, and display information demand. The findings indicate two issues. First, tourists’ demand for the entertainment and leisure attributes of intangible cultural heritage is greater than the demand for educational function attributes. Second, the meaning elements of information can change tourists’ beliefs in intangible cultural heritage and affect their attitude and behavior toward such heritage. According to the research results, strengthening the meaning elements of specific group information can improve people’s cultural identity and tourism satisfaction. The research results provide the basis for the content design direction of future museum intelligent navigation systems.

Integration Development and Protection of Sports Intangible Cultural Heritage and Cultural Tourism in the Yellow River Basin Based on GIS

2021 ◽  
Vol 7 (6) ◽  
pp. 5514-5522
Author(s):  
Wan Huizhen
Keyword(s):  
Cultural Heritage ◽  
River Basin ◽  
Yellow River ◽  
Rapid Development ◽  
Yellow River Basin ◽  
Cultural Tourism ◽  
The Yellow River ◽  
Intangible Cultural Heritage ◽  
Protection And Utilization ◽  
The Yellow River Basin

China has a large number of sports intangible cultural heritage tourism resources. Especially in the Yellow River Basin, as the accumulation of history and the crystallization of human civilization, sports intangible cultural heritage is of great significance for maintaining cultural diversity. This paper studies the integration development and protection of sports intangible cultural heritage and cultural tourism in the Yellow River Basin Based on GIS. In order to enrich the protection and inheritance path of sports intangible cultural heritage, and reveal its spatial distribution and causes, this paper uses GIS spatial analysis method to analyze "points" (excellent tourist cities, 5A scenic spots), "lines" (national trunk lines, railways), "points" and "lines". The results show that: the Yellow River Basin is a natural and cultural tourism destination, ethnic cultural experience and religious and historical holy land, which has strong attraction for tourists. Therefore, making full use of the rapid development of tourism in these areas, scientific protection and utilization of high-level sports intangible cultural heritage resources can promote the sustainable development of sports heritage and sports tourism in the Yellow River Basin.

scholarly journals Nationalising Intangible Cultural Heritage in Nigeria for Optimised Cultural Tourism: The Zangbeto Model

2020 ◽  
Vol 9 (1) ◽  
pp. 69-79
Author(s):  
Dominic Uduakabasi Okure
Keyword(s):  
Cultural Heritage ◽  
National Development ◽  
Cultural Tourism ◽  
Intangible Cultural Heritage ◽  
Management Framework ◽  
Critical Junctures ◽  
Social And Economic Development ◽  
Unesco Convention ◽  
The One

This paper evaluates developments in the intangible cultural heritage (ICH) discourse with particular reference to Nigeria, with a view to identifying  challenges to its proper conservation and management on the one hand, and projecting its potential for optimised cultural tourism on the other. Along with an overview of the ICH industry in Nigeria, the Zangbeto masked tradition of the Ogu of south-western Nigeria was proposed as an  example of the nation’s many intangible cultural heritage models and expressions that could be engineered through nationalisation for enhanced cultural tourism, national development and unity, and international collaboration. Through a triangulation of the phenomenological and case study approaches, complemented by a hermeneutical investigation of some significant themes on the subject, this paper explored the background to the UNESCO Convention on ICH and the attendant conceptual developments and critical junctures in the ICH discourse. It also examined the issue of ICH’s under representation in micro and macro strategies for social and economic development, reconceptualise nationalisation to accommodate specific anthropological concerns, and went on to propose a nationalisation-based analysis and management framework for the celebration, evaluation, effective conservation, preservation and management of Nigeria’s ICH with the Zangbeto tradition as a cultural model. Key Words: Nationalisation; Zangbeto; Intangible Cultural Heritage; Cultural Tourism;Analysis and Management Frameworks.

Convention for the Safeguarding of the Intangible Cultural Heritage 2003

2005 ◽  
Vol 12 (4) ◽  
pp. 447-458 ◽  
Keyword(s):  
Cultural Heritage ◽  
Cultural Property ◽  
Intangible Cultural Heritage ◽  
International Instruments

Significant documents of record recently produced and dealing with cultural property, heritage and related issues will be printed annually in the final issue (No. 4) of each numbered volume. Documents considered for publication may be national, regional, or international instruments and codes. Inquiries or suggestions regarding documentary materials may be addressed to the Chronicles Editor, Kurt Siehr, at 〈[email protected]〉 or the Editor, Alexander Bauer, at 〈[email protected]〉.

scholarly journals The Human Body in the Regime of Chinese Cultural Heritage Law

2020 ◽  
pp. 339-354
Author(s):  
Zhao Zhiyong
Keyword(s):  
Cultural Heritage ◽  
Human Body ◽  
Human Dignity ◽  
Civil Law ◽  
Cultural Property ◽  
The Other ◽  
Intangible Cultural Heritage ◽  
Legal Challenges ◽  
Long Time ◽  
Living Person

For a long time, the concept of the human body has been governed by civil law. Today, this way of treating it is no longer certain. The human body can also be understood as an integral part of cultural heritage. On one hand, this is a question of the holder of the element of the intangible cultural heritage (ICH). On the other hand, it concerns the human body beyond the living person, protected as tangible heritage or cultural property. This article analyses these diverse dimensions of the human body under Chinese legislation on the protection of cultural relics and for the safeguarding of intangible cultural heritage, taking into consideration the respect for human dignity. In this regard, it offers a cross-cutting overview of the ethical and legal challenges surrounding the management and regulation of human remains.

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