scholarly journals TESTING A STRUCTURAL MODEL OF CONSTRAINTS NEGOTIATION IN SPECTATOR SPORTS: THE MODERATING EFFECT OF SATISFACTION WITH MARKETING STRATEGIES

2020 ◽  
Author(s):  
Shang Chun Ma ◽  
Shang Min Ma ◽  
Ian D, Rotherham
Keyword(s):  
Structural Model ◽  
Marketing Strategies ◽  
Moderating Effects ◽  
Spectator Sports ◽  
Leisure Participation ◽  
Negotiation Strategies ◽  
Sport Teams ◽  
Constraints Negotiation ◽  
Targeted Marketing ◽  
The Relationship

This study extends the leisure constraints literature and empirically tests the constraints-effects-mitigation model within the context of spectator sports. The moderating effects of satisfaction with marketing strategies on the constraints negotiation relationship, and themotivation and negotiation relationship were also examined. Data (n = 997) were collected from spectators attending Chinese Professional Baseball League (CPBL) games during the regular seasons in 2014 and 2015. Results showed that 1) negotiation works to independently influence participation; 2) the relationship between motivation and participation is partially mediated by negotiation strategies; 3) the relationship between motivation and negotiation is moderated by satisfaction with marketing strategies; and 4) constraints have no significant influence on participation and negotiation. The results advance our understanding of the factors influencing consumers' leisure participation and the decision-making mechanism. This could help professional sport teams develop more effective and targeted marketing strategies. The findings may also help enrich sport spectators' consumption of leisure experiences.

scholarly journals Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team

2020 ◽  
Vol 12 (18) ◽  
pp. 7625
Author(s):  
Sang-soo Kim ◽  
Woo-yeul Baek ◽  
Kevin K. Byon ◽  
Sung-bum Ju
Keyword(s):  
Professional Sport ◽  
Shared Value ◽  
Moderating Effects ◽  
Sport Fans ◽  
Creating Shared Value ◽  
Study Results ◽  
Sport Teams ◽  
The Relationship ◽  
Team Trust ◽  
Program Research

Creating shared value has been a new strategic management paradigm for professional sport teams around the world. However, despite the active participation of professional sport teams in creating a shared value program, research that addresses its effectiveness appears to be very limited. The present study investigates the influence of sport fans’ perceived creating shared value on team trust and fan loyalty and the moderating effects of sport fans’ altruism on the relationship between creating shared value and team trust in the Korean professional volleyball league. A total of 198 Korean volleyball fans participated in the present study. Results revealed that sport fans’ perceived economic and social values had significant impacts on team trust and, in turn, team trust significantly affected fan loyalty. However, the moderating effect of sport fans’ altruism was not found on the relationships between creating shared value and team trust. Consequently, the present study’s findings may provide professional sport teams’ marketers with the rationale as to the effectiveness of launching creating shared value programs.

Leisure Participation, Job Stress, and Life Satisfaction: Moderation Analysis of Two Models

2016 ◽  
Vol 44 (4) ◽  
pp. 579-588 ◽  
Author(s):  
Wei-Chih Chen
Keyword(s):  
High School ◽  
Life Satisfaction ◽  
Job Stress ◽  
High School Teachers ◽  
Moderating Effects ◽  
Leisure Participation ◽  
College Professors ◽  
Administrative Duty ◽  
The Relationship ◽  
Type Of School

I explored the relationships among leisure participation, job stress, and life satisfaction of Taiwanese high school teachers and college professors (N = 488) and investigated the moderating effects of taking on an extra administrative duty and type of school (college vs. high school). Results revealed that leisure participation negatively predicted job stress, and job stress negatively explained life satisfaction. Additionally, both taking on an extra administrative duty and type of school moderated the relationship between job stress and life satisfaction. Research implications are discussed.

Structural Modeling of Institute of Entrepreneurship in Russia

2019 ◽  
pp. 34-48
Author(s):  
Svetlana L. Sazanova
Keyword(s):  
Global Economy ◽  
Structural Model ◽  
Institutional Environment ◽  
Small And Medium Enterprises ◽  
Structural Modeling ◽  
Entrepreneurial Activity ◽  
Pattern Modeling ◽  
Medium Enterprises ◽  
The Impact ◽  
The Relationship

Entrepreneurship plays an important role in the modern global economy; the share of products of small and medium enterprises in the gross product and exports not only of the developed but also of developing countries is growing. Innovation processes cover all sectors of the economy, and more and more people are involved in entrepreneurial activity, which contributes to the penetration of entrepreneurial thinking and business values in all areas of the socioeconomic life of society. The Institute of Entrepreneurship plays an increasingly prominent role in the institutional environment of socio-economic systems. This actualizes the problem of studying the relationship of the institution of entrepreneurship with the institutions of law, culture, management. This requires a methodology that allows you to explore the impact on the institute of entrepreneurship not only economic, but also non-economic factors. The methodology of the “old” institutionalism possesses such a tool, it is structural modeling (pattern modeling), which allows to explore the diversity of interrelationships of the institution of entrepreneurship with other components of the institutional and economic environment. The article explored the features of the development of the institution of entrepreneurship in Russia, established the relationship between the institution of entrepreneurship, values, motives and incentives for entrepreneurial activity, built a structural model of the institution of entrepreneurship based on the methodology of the old institutionalism (pattern modeling). The structural model of the institution of entrepreneurship reveals the relationship between the institution of entrepreneurship, the values of entrepreneurial activity, its motives and incentives; as well as the relationship between the institution of entrepreneurship with the institutions of governance, cultural and religious institutions, legal institutions and society.

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