scholarly journals Social Entrepreneurship Marketing Communication Strategy in Maintaining Customer Loyalty

2021 ◽  
Vol 8 (1) ◽  
pp. 76
Author(s):  
Dewi Rachmawati ◽  
Taufan Teguh Akbari ◽  
Sandy Adithia
Keyword(s):  
Customer Loyalty ◽  
Social Entrepreneurship ◽  
Qualitative Methodology ◽  
Communication Strategy ◽  
Social Entrepreneur ◽  
Marketing Communication ◽  
Social Entrepreneurs ◽  
Sustainable Business ◽  
Start Up ◽  
The Right

Social entrepreneurship is a part of the world of entrepreneurship which is a combination of conventional profit-oriented businesses with a movement that is oriented towards social change. Social entrepreneurship has the potential as a solution that creates innovation, solves social problems, as well as creates new, better social values. However, its new existence and its form which is a combination of the two opposing values is a big challenge for these business actors. One way that can be a bridge to answer this problem is through the right marketing communication strategy not only to find the right customers, but also to create loyalty in order to create a sustainable business ecosystem. Therefore, this study was conducted to examine the form of marketing communication strategies of social entrepreneurs in order to find the right form of strategy in maintaining customer loyalty. The approach taken is a descriptive qualitative methodology with in-depth interviews with several resource persons who are the founders or leaders of start-up Social Entrepreneurs. The results showed that the strategies implemented by start-up social entrepreneurs including DuAnyam, Wangsa Jelita & Sunkrisps were very diverse and mostly through digital channels. From this channel, they concocted various ways to keep customers loyal and get benefits from the social entrepreneur program.

scholarly journals Social entrepreneurship innovation: A study from Mexico

2020 ◽  
Author(s):  
AISDL
Keyword(s):  
Social Entrepreneurship ◽  
Value Added ◽  
Organizational Factors ◽  
Structural Equations ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Sustainable Business ◽  
Global Pandemic ◽  
The Social ◽  
The Relationship

Objective: The objective of this research project is to explore the personal and organizational factors that lead to innovation in social entrepreneurs. The study improves the understanding of this type of entrepreneurs in Mexico.Research Design & Methods: The study includes 81 social entrepreneurs from different regions of Mexico. A questionnaire was carried out taking into account five factors: creativity, autonomy, tasks and roles of the entrepreneur and innovation of the process and the product or service. The approach used was quantitative through structural equations to establish a relationship between the variables. The method used was through partial least squares.Findings: Through the structural equations, the relationship between the variables studied is shown. The relationship between the personal and organizational variables of the social entrepreneur on product or service innovation is verified. The social entrepreneur innovates to reach the goals that are proposed.Implications & Recommendations: It is necessary to sensitize the different governmental and non-governmental sectors that promote social entrepreneurship in Mexico. Entrepreneur training strategies can help them achieve a sustainable business and, in this way, contribute to promoting social justice.Contribution & Value Added: This work highlights the personal and organizational factors of the social entrepreneur in Mexico that had not been previously studied. These days, due to a severe crisis caused by the global pandemic, it will take a greater number of social entrepreneurs to be able to overcome social lags.

Hugging Like Koalas Do

2022 ◽  
pp. 118-128
Author(s):  
Ela Burcu Uçel
Keyword(s):  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Real Life ◽  
Hard Work ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Start Up ◽  
The World

The purpose of this paper is to present a social entrepreneur and his social enterprise from Istanbul, Turkey. It is aimed to provide a real-life example for social entrepreneurship readers which would show the entrepreneurial motives, the start-up problems, market struggles, and the hardships caused by the COVID-19 pandemic. Changing the world is hard work. Social entrepreneurs are the pioneers that accept the hard work and take action. As the examples are more visible, more people can be inspired to step in. This case study hopes to be a means of inspiring new social entrepreneurs.

scholarly journals Social Entrepreneurship in Digital Age for Both Quality Pace for Economic Development

2019 ◽  
Vol 8 (4S3) ◽  
pp. 244-248
Keyword(s):  
Economic Development ◽  
Social Entrepreneurship ◽  
Business Models ◽  
Social Entrepreneur ◽  
Primary Data ◽  
Social Entrepreneurs ◽  
Sustainable Business ◽  
The Social ◽  
Sustainable Business Models

In the globalized economy, entrepreneurship is the asset for economic development. Social Entrepreneurship works to bring positive social, economic environmental outcomes for the society. Social entrepreneurs, in the globalised economy thriving to fit into effective and efficient business through solving community based problems. A social entrepreneur has greater impact in achieving sustainable business models and approaches through addressing social and environmental problems. The fast paced growth of new digital technologies provides powerful resources for facing existing social and environmental challenges. The research paper aims to reveal the role of Social entrepreneur benefits and Challenges in developing our Economy. The research is of an empirical nature and primary data are collected using convenient sampling techniques through a structured questionnaire. The study outcome will help the social entrepreneurs to enhance their business worth and for economic development.

Challenges faced by youth social entrepreneurs in Malaysia: career transition to become a social entrepreneur

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nur Raihan Che Nawi ◽  
Mohd Mursyid Arshad ◽  
Steven Eric Krauss ◽  
Ismi Arif Ismail
Keyword(s):  
Social Entrepreneurship ◽  
Early Stage ◽  
Career Transition ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Data Saturation ◽  
Analyse Data ◽  
Voice Recorder

Purpose The practice of social entrepreneurship has grown rapidly around the world, including in Malaysia where it is still considered to be at an early stage. Nevertheless, little is known about the career transition among youth who choose careers as social entrepreneurs. The purpose of this study is to explore the challenges faced by youth social entrepreneurs who run social enterprises in Malaysia. Design/methodology/approach This study used a qualitative approach to collect and analyse data to answer the research questions. Seven youth social entrepreneurs were interviewed until data saturation was met. An interview guide was created for the purposes of conducting the interviews. The interviews were recorded using a voice recorder. Data were transcribed verbatim and grouped in order to identify the codings, categories and themes. Findings The findings show the career transition to become a social entrepreneur, as well as the major challenges that youth social entrepreneurs face, which include acclimatising to the life and career of a social entrepreneur and not getting support from family. Practical implications The study findings are also significant for presenting valuable data on the experience of the developing social entrepreneur. The qualitative nature of the study provides valuable experiential insight into the lives and struggles of young social entrepreneurs in Malaysia. The findings will allow local authorities and social entrepreneurship regulatory agencies to design initiatives and plan actions intended to overcome the challenges. Originality/value This study makes an original contribution by showing that the process of career development as a social entrepreneur has given meaning to the informants. Despite presenting many challenges, social entrepreneurship has reinforced the role of youth social entrepreneurs, especially in relation to social responsibility.

Elucidating technology-based social entrepreneurs’ scale and scope perspectives: a study of environmental and organizational variables

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Som Sekhar Bhattacharyya
Keyword(s):  
Social Entrepreneurship ◽  
Research Study ◽  
New Ventures ◽  
Theoretical Perspective ◽  
Two Dimensions ◽  
Government Support ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Social Venture

Purpose The purpose of this paper was to ascertain how social entrepreneurs were required to recognize their new ventures’ scope and scale of operations. The firm boundary was based upon two dimensions, namely, the scope of the offering and its scale. The objective of this research was to ascertain the thinking regarding this of social entrepreneurs engaged through technology-based social entrepreneurship (TBSE). Design/methodology/approach This study conducted an in-depth interview of 26 technology entrepreneurs engaged in social entrepreneurship ventures in India. The interview was carried out based upon a semi-structured open-ended questionnaire. This study undertook thematic and relational content analysis to develop a model of technology-based social entrepreneurs’ venture scoping and scaling. Findings This study found that the antecedent variables were the level of support perceived by social entrepreneur from government and at the industry level. Furthermore, the variables’ entrepreneurial and market orientation of social entrepreneurs were found to be the independent variables. These four variables in turn determined the explorative and exploitative horizon of the technology-based social entrepreneurs. Finally, an interplay of these variables ascertained the perspectives of social entrepreneurs engaged in TBSE regarding the notion of their firm’s scope and scale. Research limitations/implications The theoretical insights developed in this research study provided an integrated theoretical perspective accommodating both environmental perspectives (industry support and government support) and organizational perspectives (entrepreneurial and market aspects). This was in context of TBSE. Practical implications The insights from this research study could provide a robust and comprehensive understanding to social entrepreneurs regarding the strategic thinking towards scale and scope for a technology-based social venture. Originality/value To the best of the author’s knowledge, this study was one of the first theoretical works in TBSE towards scaling versus scoping perspectives.

Social Entrepreneurship and Arabica Coffee Production in the Northern Philippines: Navigating Opportunities and Constraints

2021 ◽  
Vol 80 (1) ◽  
pp. 72-82
Author(s):  
B. Lynne Milgram
Keyword(s):  
Social Entrepreneurship ◽  
Private Investment ◽  
Social Entrepreneurs ◽  
Coffee Production ◽  
Arabica Coffee ◽  
Green Coffee Beans ◽  
Start Up ◽  
Alternative Approach ◽  
Coffee Beans ◽  
Private Government

Private, government, and corporate sectors increasingly seek to mitigate the precarious economic and environmental conditions their businesses have caused. Given the shortcomings of conventional approaches to achieve meaningful social change, social entrepreneurship has emerged as an alternative approach to answer this call. Combining business, private investment, and social movement models, social entrepreneurs work collaboratively with communities to augment peoples’ livelihood and their social security. This article draws on social entrepreneurship scholarship to analyze entrepreneurs’ initiatives in the northern Philippines’ emergent specialty Arabica coffee industry. I explore the extent to which entrepreneurs can operationalize opportunities and mitigate constraints as they expand from their small start-up premises while maintaining their social mandate. Given that current demand for premium green coffee beans outstrips supply, entrepreneurs may find themselves in competition with one another. This situation coupled with the Philippine government’s inability to secure peoples’ subsistence needs means that farmers may betray their allegiance to the entrepreneurs who supported them. I ask: do social entrepreneurs’ efforts simply alleviate symptoms rather than address root causes of inequality? Entrepreneurs’ efforts to date have led to positive industry outcomes; this suggests that pursuing such cross-sector advocacy can potentially curtail challenges to enterprise sustainability.

Social entrepreneurship and entrepreneurial ecosystems

2017 ◽  
Vol 44 (9) ◽  
pp. 1252-1267 ◽  
Author(s):  
Philip T. Roundy
Keyword(s):  
Social Relations ◽  
Social Entrepreneurship ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Community Revitalization ◽  
Entrepreneurial Ecosystems ◽  
Support Organizations ◽  
The Social ◽  
Time Work

Purpose The formation of entrepreneurial ecosystems is recognized as an activity that can produce economic development and community revitalization. Social entrepreneurship is also an activity that is receiving growing attention because of its potential for addressing social and economic problems. However, while scholars have focused on how the participants in entrepreneurial ecosystems, such as investors and support organizations, influence ecosystem functioning, it is not clear what role social entrepreneurs can play in entrepreneurial ecosystems. Nor is it known how the entrepreneurial ecosystems in which social entrepreneurs are located can influence the founding and operation of their ventures. The paper aims to discuss these issues. Design/methodology/approach In this conceptual paper, theory is proposed to explain the interrelationship between entrepreneurial ecosystems and social entrepreneurship. Findings It is theorized that entrepreneurial ecosystems will influence the operations and effectiveness of social entrepreneurs through mechanisms such as the ecosystem’s diversity of resource providers, support infrastructure, entrepreneurial culture, and learning opportunities. In turn, social entrepreneurs can shape the entrepreneurial ecosystems in which they are situated by influencing the heterogeneity of ecosystem participants, garnering attention for the ecosystem, and increasing its attractiveness to stakeholders. Originality/value Scholars examining entrepreneurial ecosystems have not studied the role of an increasingly important market actor: the social entrepreneur. At the same time, work on social entrepreneurship has not emphasized the community of social relations and cultural milieu in which social entrepreneurs found their ventures. The theory developed addresses both of these omissions and has important implications for practitioners focused on spurring entrepreneurial ecosystems and social entrepreneurship.

Leadership in Social Entrepreneurship

2017 ◽  
pp. 768-789
Author(s):  
Jorge Colvin Díez ◽  
José Manuel Saiz-Alvarez
Keyword(s):  
Social Entrepreneurship ◽  
Social Impact ◽  
Evolutionary Process ◽  
Social Value ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
New Concepts ◽  
The Social ◽  
Theories Of Leadership ◽  
Indirect Action

The social entrepreneur has been analyzed from many perspectives, either from its social impact, its proposed social value, or its direct or indirect action. This chapter attempts to analyze the entrepreneur from a new approach: the perspective of the leader. Therefore, the question arises: is leadership in social entrepreneurs an evolutionary process or not? Is it a natural ability or a learned technique? Is the social entrepreneur a leader born or made? To answer this, [1] we will analyze the main contemporary theories of leadership from two different paradigms (Colvin, 2013), [2] we will define new concepts in the world of social entrepreneurship, [3] we will establish a life cycle of strategic leadership promoted by the social entrepreneur focused on his or her organization in order to serve as a seed for the intended social impact.

The Bake Collective – making a delicious difference

2018 ◽  
Vol 8 (1) ◽  
pp. 1-28
Author(s):  
Zoha A. Karmali ◽  
Meena Galliara ◽  
Manjari Srivastava
Keyword(s):  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Subject Area ◽  
Social Enterprises ◽  
Full Time ◽  
Growth Strategies ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Postgraduate Students ◽  
Start Up

Subject area Social Entrepreneurship. Study level/applicability This case study can be used on the module on introduction to social entrepreneurship for postgraduate students specializing in Social Entrepreneurship or Social Work. Case overview This case explores the difference between social entrepreneurship and idealism. It captures the journey of Charlene Vaz and Kavita Gonsalves, two passionate young women, who formed “The Bake Collective” (TBC). Kavita and Charlene are both full-time employees, who spend their weekends and evenings running TBC and through bake sells raise funds for supporting social causes. The women have been able to get a teacher hired for differently abled children, provide water purifiers to victims of the Nepal earthquake, furnish a classroom in a school for less privileged children and provide teaching material for schools in over 400 villages in the State of Maharashtra in India. The case highlights the power of volunteering for a cause that can result in developing a social enterprise. It helps to unfold the steps undertaken to kick-start the cause as well as the risks involved in the start-up stage. It also discusses the measures that can be taken to mitigate the risks in the start-up phase and the ways by which social entrepreneurs can scale and grow their programme. Expected learning outcomes From this case, students will learn about the factors that lead to the germination of a social enterprise and identify characteristics of social entrepreneurs. They will be able to understand critical factors required to sustain start-up enterprises. The case will also enable students to explore systems and processes that need to be designed to sustain the start-up phase. Further, the case will help students to brainstorm on growth strategies for social enterprises. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

scholarly journals Model Construction and Potential of Social Entrepreneurship in East NUSA Tenggara Province

Webology ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 887-905
Author(s):  
Rolland E. Fanggidae ◽  
Tarsisius Timuneno ◽  
Debriyana Y. Salean ◽  
Yuri Sandra Faah ◽  
Jachielin H Lada
Keyword(s):  
Social Entrepreneurship ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Scientific Information ◽  
Sampling Technique ◽  
Social Entrepreneur ◽  
Market Penetration ◽  
Business Organizations ◽  
Snowball Sampling ◽  
Social Entrepreneurs

Purpose: This study aims to 1) Identify and explore the concept of social entrepreneurship in NTT, 2) Explore communities and figures who carry out social entrepreneurship on Alor Island, Flores and Timor, and 3) Create social entrepreneurship models in the context of empowering local communities in NTT. Research Methodology: This research is descriptive, verification and explanatory, where this research is descriptive because it describes or takes pictures of the variables under study. The method used in this research is a qualitative method. The sampling technique used was nonprobality sampling, be in the form of snowball sampling. Finding: There are several forms of social entrepreneurship in East Nusa Tenggara. Based on the SWOT analysis and the IE matrix above, it can be said that social entrepreneurship in NTT is in the position of cell V. So the strategy used is defense and maintenance accompanied by market penetration and product development strategies. The empowerment-based social entrepreneur model in the context of NTT is a Hybrid model, where business organizations use business methods, but the end result is the creation of social value. Limitations: This research was only conducted in several areas in East Nusa Tenggara so that the depiction of social entrepreneurs in this study does not fully describe the models and potentials of social entrepreneurs in East Nusa Tenggara. Contribution: This research becomes scientific information for business management and entrepreneurship.

Sign in / Sign up

Export Citation Format

Share Document