scholarly journals HUBUNGAN IMPLEMENTASI RELATIONSHIP MARKETING DENGAN LOYALITAS NASABAH PADA PT. BANK BRI SYARIAH KANTOR CABANG BENGKULU

Author(s):  
Meiffa Herfianti ◽  
Diman Wido Saputra

The purpose of this study is to determine whether there is arelationship between the implementation of relationship marketing with customer loyalty at PT. Bank BRI Syariah Branch Office of Bengkulu. This research uses qualitative and quantitative analysis, data collection method using questionnaire, tested by using rank spearman formula and hypothesis test. Based on the calculation of Spearman rank obtained correlation coefficient value of spearman rank or rho count (p) amount 0,765 is at the correlation interval 0,60 – 0,799 with strong criteria, meaning that the implementation of relationship marketing has a strong relationship with customer loyalty at PT. Bank BRI Syariah Branch Office of Bengkulu. Based on the hypothesis test of spearman rank correlation coefficient obtained t count 9,792 then the value of t arithmetic is compared with the value of t table at the level of confidence 95% or error rate 5% known value of t table is 1.66757 means that the value of t arithmetic greater than the value of t table (9,792 > 1,66757) then the hypothesis proposed in this study is acceptable means there is a significant positive relationship between variable relaionship marketing (X) with customer loyalty (Y) at PT. Bank BRI Syariah Branch Office of Bengkulu.

2015 ◽  
Vol 1 (1) ◽  
pp. 6-11
Author(s):  
Angka Priatna ◽  
Fariz Ferdiansyah

ABSTRACTOne important element of leadership in relation to the morale is leadership style. Leadership style is the way a leader influences the behavior of subordinates, to cooperate and work productively to achieve organizational goals. High moral can be seen from the amount of presence, good cooperation and harmonious relationship. The analytical method used is the analysis of Spearman Rank correlation coefficient, Coefficient of Determination Analysis and Hypothesis Testing Correlation Coefficient. Based on the calculation of Spearman rank correlation coefficient 0.867 results obtained these figures show that the leadership style has a very strong relationship with moral in the Ministry of Religion Bogor Regency. The coefficient of determination based on the calculation results obtained 75.16%, which means that the leadership style can affect moral downs and the remaining 24.84% influenced by other factors. Calculated based on the hypothesis test, t-test (12.03) > t-table (1.2996), then reject Ho and accept Ha so that there is a positive relationship between leadership style with morale.Keywords: Delegation of Authority, Responsibility, Presence, Cooperation, Harmonious Relationships


Author(s):  
Herli Widani ◽  
Rinto Noviantoro

Herli Widani, Rinto Noviantoro; This study aims to determine the relationship between customer value and decision for withdrawal of credit in PT. SMS Finance Bengkulu. The analysis method was used Spearman Rank correlation and hypothesis test.Based on the calculation of correlation coefficient, the value of rho count (ρ) of 0.829 is in the correlation coefficient interval between 0.800-1000, the level of relationship is very strong, it means that the relationship between customer value and the decision of withdrawal of credit in PT. SMS Finance Bengkulu is very strong. Based on hypothesis test rho value calculated rho table (0.829> 0.364) so that Ho is rejected and Ha is accepted, it means that there is a significant relationship between customer value and the decision for withdrawal credit in PT. SMS Finance Bengkulu.Key Words: Customer Value, Keputusan Pengambilan Kredit.


2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Winda Oktaviani

AbstractThe object of this research is a creative inustry in manufacturing. This study aims to determine the response of consumers regarding social media, pricing and customer loyalty "tanganketiga", and to determine the effect of social media and the prices on consumer loyalty at Woodcraft "tanganketiga". Sample in this study consisted of 100 respondents. The data used in this study are primary and secondary data. This research is descriptive and explanatory by using correlation coefficient analysis and simultaneous test at a significance level of 5%. These results indicate that social media has a strong relationship and significant impact on customer loyalty, in contrast to the price of which has a medium relationship and significant on customer loyalty.�Keywords: Social Media; Price, Consumer Loyalty.�AbstrakObjek penelitian ini adalah sebuah insdustri kreatif di bidang manufaktur. Penelitian ini bertujuan untuk mengetahui tanggapan konsumen mengenai media sosial, harga dan loyalitas konsumen �tanganketiga�, dan untuk mengetahui pengaruh media sosial dan harga terhadap loyalitas konsumen pada Woodcraft �tanganketiga�. Sample dalam penelitian ini terdiri dari 100 orang responden. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Penelitian ini merupakan penelitian deskriptif dan eksplanatori dengan menggunakan metode analisis koefisien korelasi dan uji simultan pada tingkat signifikansi 5%. Hasil penelitian ini menunjukan bahwa Media sosial memiliki hubungan yang kuat dan signifikan terhadap loyalitas konsumen, berbeda dengan harga yang memiliki hubungan sedang dan signifikan terhadap loyalitas konsumen.�Kata Kunci: Media Sosial; Harga, Loyalitas Konsumen.�


2015 ◽  
Vol 1 (2) ◽  
pp. 181-194
Author(s):  
Ardiansyah Ardiansyah ◽  
Husein Hi Moh Saleh ◽  
Suryadi Hadi

The  aim  of  this  research  is  to  describe  the  influence  of  logistic  performance  on  operational performance  in  the  rattan  small-medium  business  in  Palu. Population  of  this  research  is  24  Rattan small-medium  business,  which  consists  of  24  business  owners  as respondents,  and  24  active employees. In total, the sample of this research is 48 people who selected with census method. Method of analysis  is  multiple linear  regressions  by  using  software  of  SPSS  for  Windows  Release  16.0. Hypothesis  test  shows  significance  level  of  α  =  0.05  and  reliability  test  using  the  coefficient  values shows cronbach  alpha  with  coefficient  of  α  =  0,60.  The  result  indicates that  logistic  performance simultaneously  have  significant influence  on  operational  performance,  with  adjusted  R-square  value of 46.4%. Partially, with the standard of α = 0.05, X1, X2 and X3 have significant influence on Y with sig. value of 0.033, 0.037 and 0.000 respectively. The correlation test shows a correlation coefficient by   0.706,  which  means that  the  variable  of  logistic  performance  has  a  strong  relationship with  the operational performance of 70.6%. Tujuan dari penelitian ini adalah untuk mendeskripsikan pengaruh kinerja logistik terhadap kinerja  operasional  pada  UKM  industri  rotan  di  Kota  Palu.  Populasi  dalam  penelitian  ini adalah 24 Usaha Kecil Menengah Rotan yang terdiri dari 24 pemilik usaha sebagai responden, dan  24 karyawan  aktif  sehingga  sampel  penelitian  ini  adalah  48  responden dengan teknik sampel yang  digunakan  adalah  Sensus.  Metode analisis  yang  digunakan  adalah  analisis regresi  linier  berganda  dengan menggunakan  perhitungan  dari  software  SPSS  for  Windows Release 16,0. Uji hipotesis yang digunakan memiliki tingkat signifikansi α = 0,05 dan untuk uji  reliabilitas  menggunakan  nilai  koefisien  alan  croanbach  dengan  koefisien  nilai  batas  α  = 0,60.  Hasil  penelitian  menunjukkan  bahwa  kinerja  logistik  secara  simultan  menghasilkan pengaruh  yang signifikan terhadap kinerja operasional, dengan nilai Adjust R-square sebesar 46,4%.  Secara  parsial  dengan  standar  α  =  0,05  hasil penelitian  X1,  X2  dan  X3  berpengaruh signifikan terhadap Y dengan sig masing-masing yaitu 0,033, 0,037 dan 0,000. Hasil korelasi tersebut  menunjukkan  koefisien  korelasi  sebesar  0,706  yang berarti  bahwa  variabel  kinerja logistik memiliki hubungan yang kuat dengan kinerja operasional sebesar 70,6%.


2021 ◽  
Vol 21 (1) ◽  
pp. 1-7
Author(s):  
M Bakti Samsu Adi ◽  
Dian Susanti ◽  
Nur Rahmawati Wijaya

Caricature-plant cultivation is often damaged due to the attack of Doleschallia bisaltide larvae. High reproduction ability of D. bisaltide is a serious problem that need to be managed, therefore it will not inflict a financial losses. This study was aimed to determine the fluctuation of D. bisaltide larval population in the caricature-plant plantation in Kalisoro, Tawangmangu. The observations were carried out with a survey method on five observation plots for seven months from March to September 2018. The data were analyzed by descriptive statistics and the Spearman rank correlation coefficient test. The results showed that the population structure was changed during the observations with the highest larval population in May. The results of Spearman rank correlation coefficient test showed significant and positive correlation between third, fourth, and fifth instars larvae with the rainfall. The control of D. bisaltide can not only depend on the presence of natural enemies, therefore control interventions were needed especially at a suitable time and environment whne the population increased.


2019 ◽  
Vol 3 (3) ◽  
pp. 670-677 ◽  
Author(s):  
Susan R Davis ◽  
Adina F Turcu ◽  
Penelope J Robinson ◽  
Robin J Bell

Abstract Context 11β-Hydroxyandrostenedione (11OHA4), 11β-hydroxytestosterone (11OHT), and their respective peripheral derivatives, 11-ketoandrostenedione (11KA4) and 11-ketotesosterone (11KT), have been implicated in androgen-related physiopathology. Little is known of these steroids in postmenopausal women or whether exogenous testosterone therapy influences their levels. Objective The impact of exogenous testosterone on serum levels of 11-oxygenated steroids was determined in healthy postmenopausal women. Participants and Methods Levels of 19-carbon (C19) steroids were measured by liquid chromatography–tandem mass spectrometry in serum obtained at baseline and at 12 and 26 weeks from 73 healthy postmenopausal women, aged 55 to 65 years, who participated in a randomized, double-blind, placebo-controlled clinical trial assessing the effects of transdermal testosterone on cognitive performance. Results Of the 11-oxygenated androgens, 11OHA4 was the most abundant (median, 6.46 nmol/L; range, 1.51 to 23.82 nmol/L), with concentrations several fold greater than its precursor androstenedione (median, 1.38 nmol/L; range, 0.52 to 2.92 nmol/L). Baseline median (range) testosterone and 11KT levels were similar [0.56 (0.23 to 1.48) nmol/L; 0.85 (0.25 to 2.86) nmol/L, respectively). 11OHT was closely correlated with 11KT (Spearman rank correlation coefficient, 0.79; P < 0.001) and 11OHA4 correlated with 11KA4 (Spearman rank correlation coefficient, 0.73; P < 0.001). Testosterone therapy resulted in an increase in serum testosterone level, whereas all 11-oxygenated androgens remained unchanged throughout the 26 weeks of treatment. Conclusion After menopause, the adrenal production of 11-oxygenated derivatives of androstenedione and testosterone contributes importantly to the total circulating androgen pool. Exogenous testosterone does not influence the circulating levels 11-oxygenated C19 steroids.


2019 ◽  
Vol 13 (2) ◽  
pp. 50-66
Author(s):  
Sri Handayani ◽  
Miko Warodei Antono

The purpose of this study was to determine the relationship between location and the decision to purchase a subsidy at PT. Graha Estetika Property Bengkulu and to find out the relationship of promotion with the decision to purchase a subsidized house at PT. Graha Estetika Property Bengkulu. The method of analysis uses Spearman rank correlation and hypothesis testing. Spearman rank correlation coefficient on location relationship (X1) with subsidized house purchase decision (Y) at PT. The Bengkel Property Aesthetic Graha is known that the value of rho count = 0.85 means the relationship between the location and the decision to purchase a subsidy at PT. Bengkulu's Graha Estetika Property is very strong, because the correlation value is in the coefficient interval of 0.800 - 1,000. The value of the Spearman rank correlation coefficient on the relationship of promotion (X2) with the decision to purchase a subsidized house (Y) at PT. Bengkel Property Aesthetic Graha is known the value of rho count = 0.68 the meaning of the promotion relationship with the purchase of a house subsidy decision at PT. Bengkulu's Graha Aesthetic Property is strong, because the correlation value is in the coefficient interval of 0.600 - 799.


Sign in / Sign up

Export Citation Format

Share Document