scholarly journals THE IMPACT OF OTA – TRANSFORMING CONTEMPORARY TOURISTS’ INTENTIONS

2020 ◽  
Vol 2 (2) ◽  
pp. 50-61
Author(s):  
Ivaylo Ivanov
Keyword(s):  
Business Performance ◽  
Age Groups ◽  
Hotel Industry ◽  
Distribution Model ◽  
Modern World ◽  
Worldwide Web ◽  
Online Travel ◽  
The Impact ◽  
Market Strategies ◽  
Online Travel Agencies

Modern hotel bookers claim to switch moods to the digital distribution model of hospitality services. A survey conducted in Bulgaria among frequent travellers reveal their attitudes when making a hotel room reservation. Taking into account the implementation of contemporary digital technologies in everyday life this article is observing the main distribution channels that are used in hotel industry. Compared are the preferences of the different age groups using a questionnaire distributed among them. Online Travel Agencies (OTA) platforms and hotels both compete and collaborate to attract customers in the worldwide web. The results of the survey reveal an ongoing process of digitalization even in sectors highly dependent on human capital. The need for remodelling market strategies of travel companies and adjusting their business performance while taking into account the trends and expectations of consumers is visible. Digitalization of the hotel reservation process in Bulgaria and the domination of Booking.com as a leading OTA confirms the fact that the domestic hotel sector follows modern world tendencies.

scholarly journals “Hotel – OTA” interaction and its influence on the optimization of urban hotels’ distribution channels

2021 ◽  
Vol 129 ◽  
pp. 06001
Author(s):  
Irina Atanasova ◽  
Ivaylo Ivanov
Keyword(s):  
Business Performance ◽  
Value Added ◽  
Regression Methods ◽  
Travel Agencies ◽  
Hotel Managers ◽  
Business Metrics ◽  
Performance Results ◽  
Online Travel ◽  
The Impact ◽  
Online Travel Agencies

Research background: The interaction between hotels and the online travel agencies (OTAs) influences the hotel sales, creating dependencies, which the hotel managers are reluctant to accept. The indicators that evaluate urban hotel sales in Bulgaria in the scope of partnership with OTA are examined. The influence of the modern digital tools to enhance business performance results is reviewed. Purpose of the article: Focusing on Bulgarian urban hotels, the research measures the impact of diverse factors for shaping an adequate business model of an urban hotel. The effect of the share of the hotel sales via OTA platforms, the number of OTAs used, the occupancy rate, the RevPAR and the Booking.com rating score is considered. Finding an appropriate model for digital behavior of urban hotel enterprises is one of the aims of the survey. Methods: A questionnaire distributed among urban hotels situated in industrial towns of Bulgaria is conducted. Linear regression and logistic regression methods are applied for the purpose of the study. Findings & Value added: The importance of channel manager technology for business metrics in this sector is concerned. Three generalized hotel operating models are extracted. It is concluded that there is a necessity for constant management and review of the hotel - OTA relations.

scholarly journals Exploring Impact of Age and Gender on Sentiment Analysis Using Machine Learning

Electronics ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 374 ◽  
Author(s):  
Sudhanshu Kumar ◽  
Monika Gahalawat ◽  
Partha Pratim Roy ◽  
Debi Prosad Dogra ◽  
Byung-Gyu Kim
Keyword(s):  
Machine Learning ◽  
Sentiment Analysis ◽  
Short Term Memory ◽  
Age Groups ◽  
Modern World ◽  
Support Vector ◽  
Digital Information ◽  
Age And Gender ◽  
And Gender ◽  
The Impact

Sentiment analysis is a rapidly growing field of research due to the explosive growth in digital information. In the modern world of artificial intelligence, sentiment analysis is one of the essential tools to extract emotion information from massive data. Sentiment analysis is applied to a variety of user data from customer reviews to social network posts. To the best of our knowledge, there is less work on sentiment analysis based on the categorization of users by demographics. Demographics play an important role in deciding the marketing strategies for different products. In this study, we explore the impact of age and gender in sentiment analysis, as this can help e-commerce retailers to market their products based on specific demographics. The dataset is created by collecting reviews on books from Facebook users by asking them to answer a questionnaire containing questions about their preferences in books, along with their age groups and gender information. Next, the paper analyzes the segmented data for sentiments based on each age group and gender. Finally, sentiment analysis is done using different Machine Learning (ML) approaches including maximum entropy, support vector machine, convolutional neural network, and long short term memory to study the impact of age and gender on user reviews. Experiments have been conducted to identify new insights into the effect of age and gender for sentiment analysis.

The speed of change and performance risk: examining the impacts of IT spending in the US hotel industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nan Hua ◽  
Tingting Zhang ◽  
Melissa F. Jahromi ◽  
Agnes DeFranco
Keyword(s):  
Business Performance ◽  
Positive Impact ◽  
Hotel Industry ◽  
Content Type ◽  
Performance Risk ◽  
The Us ◽  
The Usa ◽  
Revenue Volatility ◽  
The Impact ◽  
Speed Accuracy

Purpose This study aims to investigate the impact of the speed of change (trend) in information technology (IT) expenditures on performance risk indicated by revenue volatility in the US hotel industry. Design/methodology/approach To systematically investigate the impacts of IT expenditures on hotel performance risks, this study collects the same store proprietary data of 1,471 hotel properties from CBRE, a leading hotel consulting firm in the USA, from 2011 to 2017, with a total of 10,297 observations. Findings Econometric analyses are performed and results indicate a significant and positive impact of the speed of change of IT systems expenditures on the performance risk after comprehensively controlling for confounding factors following prior research. Originality/value With the increased importance of IT in day-to-day activities, hospitality business owners have started to quickly adjust their investment in IT infrastructure and superstructure to enhance their business performance. However, their fast-changing expenditures may introduce more risks to their businesses based on the speed–accuracy tradeoff, systems theory and the Schumpeterian Growth Model. This study is one of the pioneer projects that ever assessed the impact of IT expenditure and speed of change on performance risks of hotels.

The Impact of COVID-19 on the Business Performance and Financial Position in Hotel Industry

2021 ◽  
pp. 1-22
Author(s):  
Sanja Sever Mališ ◽  
Ivana Mamic Sačer
Keyword(s):  
Comparative Analysis ◽  
Business Performance ◽  
Statistical Data ◽  
Hotel Industry ◽  
Financial Statements ◽  
Basic Information ◽  
Financial Position ◽  
Tourism Sector ◽  
The Impact ◽  
Profitability Ratios

The hotel industry, among others, has been affected by the COVID-19 pandemic. The effect of the pandemic can be noticed through financial statements. The aim of the chapter is to analyse how the COVID-19 pandemic has affected the financial position and business performance of the hotels in a tourism-oriented country such is Croatia. The chapter covers the basic information of tourism and the features of the hotel industry in Croatia. The authors represent the sets of national recommendations for dealing with the pandemic in the tourism sector that are enriched with available macroeconomic statistical data. Further, the analysis of financial statements of the five selected hotels is presented. The analysis was done in order to provide comparative analysis of financial results in the pandemic environment (2020) and the previous year (2019). Based on the calculated liquidity, solvency, activity, economy, and profitability ratios, the authors conclude that all the mentioned ratios worsened in 2020 for all the observed hotels.

Shrouded Prices and Firm Reputation: Evidence from the U.S. Hotel Industry

2020 ◽  
Author(s):  
Bennett Chiles
Keyword(s):  
Rating Scale ◽  
Causal Effect ◽  
Hotel Industry ◽  
Firm Characteristics ◽  
Firm Reputation ◽  
Using Data ◽  
Online Travel ◽  
The Impact ◽  
Shed Light ◽  
The U.S

Firms in many industries engage in price obfuscation—tactics that intentionally make prices more difficult for consumers to discern. Although existing research has focused on the short-term financial gains that motivate firms to obfuscate, reputational concerns may at least partially counteract these incentives if consumers punish deceptive firms via loss of loyalty in future transactions and/or publicly observable negative feedback. This paper addresses the latter possibility, exploring the impact of mandatory shrouded surcharges on firm reputation in the U.S. hotel industry. Using data collected from two major online travel sites, I exploit differences in surcharge disclosure across booking channels to identify the causal effect of hidden “resort fees” on traveler ratings. I find that hidden fees decrease ratings by roughly 0.15 points (on a rating scale ranging from 1 to 5). The magnitude of this effect varies based on firm characteristics, and this variation is consistent with observed heterogeneity in resort fee adoption patterns: when the expected punishment is more severe, firms are substantially less likely to adopt shrouded surcharges. Results shed light on the extent to which reputational mechanisms may act as a check against price obfuscation and other similar practices intended to exploit boundedly rational consumers. This paper was accepted by Eric Anderson, marketing.

scholarly journals The Impact of Firm Size and E-commerce Usage on Business Performance on Hospitality Industry: A case of Libya

2014 ◽  
Vol 13 (3) ◽  
pp. 4265-4275
Author(s):  
Mohamed Ahmed A. Said ◽  
Prof. Madya. Dr. Noor Azlinna Binti Aziz
Keyword(s):  
Firm Size ◽  
Small Businesses ◽  
Business Performance ◽  
Hospitality Industry ◽  
Service Sector ◽  
Business Models ◽  
Hotel Industry ◽  
Strong Relationship ◽  
Medium Size ◽  
The Impact

The hospitality industry is major service sector in most of developed and developing countries in the world economy, and nowadays many hotels implemented e-commerce for their business models and gained great advantages and increase profitability. This study aims to examine the impact of firm size and e-commerce usage on business performance of hospitality industry in general and hotels in Libya in particular. A quantitative approach was applied on hotel industry in Libya, mainly those hotels that have previous practices and experience with e-commerce. The results shows that small and medium size firms in hospitality industry in Libya are facing similar challenges and obstacles to other small businesses when establishing e-commerce website, and also shows a strong relationship between e-commerce usage and business performance, and high increase in profitability when hotels implement e-commerce and start to conduct online booking

The impact of positioning on click-through-rates in hotel metasearch engines

2021 ◽  
pp. 135676672110426
Author(s):  
Oriol Anguera-Torrell ◽  
Claudia Langer
Keyword(s):  
Distribution Channel ◽  
Order Effect ◽  
Travel Agency ◽  
Playing Field ◽  
Travel Agencies ◽  
Click Through Rate ◽  
Online Travel ◽  
Online Travel Agency ◽  
The Impact ◽  
Online Travel Agencies

The recent arrival of the metasearch as a distribution channel within the hotel industry has the potential to provide hotels less dependency on online travel agencies. Metasearch engines display different reservation options for the same hotel in the same interface, which might include online travel agencies and the official hotel website, establishing an apparent level playing field. In this context, it remains unclear if there will be a presentation-order effect of the different options when price and cancellation policy are the same due to two reasons. First, hotels compete against popular and trustworthy online travel agencies. Second, the minimalist and functional design of metasearch platforms might help consumers differentiate among the options, possibly impacting the decision-making process. Accordingly, the present study aims at investigating the relationship between a hotel's site position and a higher click-through rate in a metasearch whilst competing directly and on the same page with a well-known online travel agency. To this end, an experiment was conducted in which participants had to finish the booking process for a given hotel on a major metasearch engine, where they could choose between the hotel's official site and a leading online travel agency. The main finding implies that occupying the top position increases the click-through rate for unknown hotels, whilst hotels associated with well-known chains are not subject to this effect.

scholarly journals The impact of electronic service quality's dimensions on customer trust for online travel agencies in India

Turizam ◽  
2017 ◽  
Vol 21 (4) ◽  
pp. 111-122 ◽  
Author(s):  
Sabyasachi Dutta ◽  
R.K. Chauhan ◽  
Kavita Chauhan
Keyword(s):  
Electronic Service ◽  
Travel Agencies ◽  
Customer Trust ◽  
Online Travel ◽  
The Impact ◽  
Online Travel Agencies

THE HOTEL INDUSTRY VS. ONLINE TRAVEL AGENCIES: FOREVER FOE?

2018 ◽  
Vol 2018 ◽  
pp. 837-842
Author(s):  
Sun-Young Park ◽  
◽  
Jonathan P. Allen
Keyword(s):  
Hotel Industry ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies
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