scholarly journals Reward Crowdfunding: Who to Attract at the Beginning of the Campaign? An Analysis in Terms of Revealed Networks of Preferences

M n gement ◽  
2021 ◽  
Author(s):  
Karima Bouaiss ◽  
Ludovic Vigneron
Keyword(s):  
Research Study ◽  
Signal Theory ◽  
Strong Preference ◽  
Weak Ties ◽  
Revealed Preferences ◽  
The Future ◽  
Strength Of Weak Ties

This research study combines the theoretical teachings of revealed preferences, signal theory and weak tie theory to better understand the dynamics at work at the beginning of a campaign and to explain its success. By identifying the revealed preferences of early backers through their common past contributions, we characterize as strong or weak the nature of the complex preference ties between them. We build networks of the contributions made by the individuals identified as early backers to 9,425 campaigns run on the Ulule platform between July 2010 and September 2014. The results of this study underline the importance of the presence of strong preference ties between early backers and other platform users for the success of campaigns. They also corroborate the theory of the strength of weak ties. Later in the campaign, the intervention of backers with less specific preferences, in the position of intermediaries, positively influences the future outcome by accelerating the fundraising speed at the beginning of the campaign.

MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND

2020 ◽  
Author(s):  
Todor Dyankov ◽  
Keyword(s):  
Research Study ◽  
Customer Experience ◽  
The Other ◽  
Successful Completion ◽  
Successful Development ◽  
Human Contact ◽  
Global Pandemic ◽  
The Future ◽  
To Come ◽  
Customer Trust

The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.

scholarly journals Protest engagement: weak vs strong social ties

2019 ◽  
Vol 2019 (3) ◽  
pp. 23-33
Author(s):  
Ruslana Moskotina
Keyword(s):  
Social Ties ◽  
Threshold Model ◽  
Computer Experiments ◽  
Weak Ties ◽  
Sociological Study ◽  
Strong Ties ◽  
Agent Based ◽  
Agent Based Modelling ◽  
Strength Of Weak Ties ◽  
The One

This article dwells upon the importance of finding methods and ways of studying protest behaviour that can explain its emergence. Protest behaviour is considered as the result of protest engagement. It is assumed that there are social ties between individuals, potential protesters. M. Granovetter proposes to distinguish strong ties and weak ties. Strong ties tend to form closed and cohesive groups but weak ties can be the bridges that match groups and/or individuals. The author of this article conducts a research with applying a method of agent-based modelling. Its aim is to test the Granovetter’s thesis about the strength of weak ties towards protest behaviour. In this research the linear threshold model is used. Our research with applying method of the agent-based modelling includes the computer experiments (simulations) with the social networks. There are generated five networks, three of which contain only strong ties and the rest of the networks contain only weak ties. Simulations with the networks allow us to determine the number of inactive agents that are involved in the protest, the speed of the protest engagement and the effectiveness of overcoming the resistance of inactive agents. It is found that both weak ties and strong ties can determine protest behaviour. Strong ties contribute to a quicker protest engagement. Weak ties can better overcome the resistance of inactive agents. At the same time weak ties slow down the process of the protest engagement and strong ties are generally less effective in overcoming the resistance of inactive agents. Agent-based modelling helps us to conduct the fundamental research. On the one hand we test Granovetter’s thesis about the strength of weak ties towards protest behaviour. On the other hand we cannot draw conclusions about protest behaviour in Ukraine. But we can conduct an empirical sociological study in order to test the results of our research and understand its relevance towards protest behaviour in Ukraine.

Obstacles and Adaptations of Mega-Events in São Paulo in the Face of the COVID-19 Pandemic

2021 ◽  
pp. 728-746
Author(s):  
Daiane Oliveira da Silva ◽  
Madalena Pedroso Aulicino
Keyword(s):  
Social Media ◽  
Research Study ◽  
Sao Paulo ◽  
The Internet ◽  
São Paulo ◽  
Health Safety ◽  
Mega Events ◽  
The Future ◽  
The Face

The purpose of this research study was to identify how mega-events that had been established in the official calendar of SPTuris (São Paulo Tourism Company) in 2020, of the Municipality of São Paulo, Brazil, have adapted to the coronavirus pandemic. The study verified the impacts and obstacles caused in the event industry as well as the mitigation of such difficulties. A presentation was made on concepts, classifications of events, their history, and position in the market, including a description of actions by organizers not to stop all activities; the authors also included an interview with a representative of two companies in the event industry. The study conclusion was that most events opted for the internet and social media, in addition to drive-thru and delivery activities in the case of gastronomy; and that there have been gains in health safety and in the role of hybrid events in the future.

Ascertaining the Interest of Women to Drive Innovation Through Entrepreneurship Post-Pandemic

2021 ◽  
pp. 341-363
Author(s):  
Sriya Chakravarti
Keyword(s):  
Higher Education ◽  
Women Students ◽  
United Arab Emirates ◽  
Research Study ◽  
Academic Programs ◽  
Policy Makers ◽  
Generation Z ◽  
The Future ◽  
Innovation And Entrepreneurship

Our prosperity and sustainability in the future depends on the ability to innovate. Therefore, innovation needs to be embedded in all sections of an economy. A research study took place in a higher education setting of the United Arab Emirates (UAE) on offering an entrepreneurship major to local women students. The aim was to explore the interest and views of these Generation Z students on driving innovation and entrepreneurship in the country through building homegrown companies. This research is highly relevant as the society re-imagines itself post pandemic. The findings from the research may be useful to members of academia, professionals related to this sector, and policy makers of nations. They may use the information to design suitable academic programs for women that may help drive entrepreneurship, innovation, and sustainability for every strata of the society in the post-COVID-19 era.

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