Management and Strategies for Digital Enterprise Transformation

The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodologies used were deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study is quantitative using primary and secondary sources for research.

Ascertaining the Interest of Women to Drive Innovation Through Entrepreneurship Post-Pandemic

Our prosperity and sustainability in the future depends on the ability to innovate. Therefore, innovation needs to be embedded in all sections of an economy. A research study took place in a higher education setting of the United Arab Emirates (UAE) on offering an entrepreneurship major to local women students. The aim was to explore the interest and views of these Generation Z students on driving innovation and entrepreneurship in the country through building homegrown companies. This research is highly relevant as the society re-imagines itself post pandemic. The findings from the research may be useful to members of academia, professionals related to this sector, and policy makers of nations. They may use the information to design suitable academic programs for women that may help drive entrepreneurship, innovation, and sustainability for every strata of the society in the post-COVID-19 era.

Managerial Decision Support in the Post-COVID-19 Era

The COVID-19 pandemic accelerated trends to digitalization and automation, which allow us to acquire massive datasets useful for managerial decision making. The expected increase of available data (including big data) will represent a potential for an increasing deployment of management decision support systems for more general and more complex tasks. Sophisticated decision support systems have been proposed already in the pre-pandemic times either to assist managers in specific decision-making processes or to perform the decision making fully automatically. Decision support systems are presented in this chapter as perspective artificial intelligence tools contributing to a deep transform of everyday management practices. Attention is paid here to their new development in the quickly transforming post-COVID-19 era and to their role under the post-pandemic conditions. As an original contribution, this chapter presents a vision of information-based management, which far exceed the rather limited pre-pandemic visions of evidence-based management focused primarily on critical thinking.

Surviving COVID-19 Crisis by New Business Models

The foodservice sector is one of the three leading sectors in India, with a market size of 152 billion USD. There are over 500,000 organized and unorganized restaurants in India, and the sector has seen exceptional growth during the past decade. A high percentage of the young and working population is driving the India foodservice market, which is further fuelled by organized retail space that is encouraging the growth of local and international brands across different formats. This study explores how the crisis caused by the COVID-19 pandemic has led to adapting to the new business model by the food service sector in India.

Corporate Social Responsibility (CSR) in Hotels in Austria, Pakistan, and Indonesia

The purpose of this study was to contribute to the recent realm of research on COVID-19 to understand how the pandemic affected the business of SME hotels in Austria, Pakistan, and Indonesia, and what strategies and corporate social responsibility (CSR) were implemented by these while working in this crisis time. With reference to the existing situation, talking about the CSR leads to the broad concept of sustainability. It is a wide field focus on academia as well as industry alike. It was observed that scholars and managers are involved in the debate about the responsibilities of trade towards society. Across such debates, CSR of the business in dealing with social problems has been pondered. CSR is associated with the business organizations in order to find their economic, social, political, and educational involvement towards the improvement and development of the staff of the organization, community, and society.

The Impact of Virtual Learning in the Indian Education System

India has a rich tradition of learning and education right from antiquity. Education in India is on its journey undergoing diverse stages (e.g., Gurukul system of ancient times, Vedic schools, madrasas, and classroom teaching). Now it has reached the level of virtual learning or eLearning. It is a technology-driven learning method. This chapter focusses on the impact of virtual learning in the Indian education system and analyses various factors affecting the tutors, students, and organizations. It also proposes few techniques to deal with special children too. Various suggestions to handle different issues faced in virtual learning also forms the background of the study.

Realities of Entrepreneurship in the European Union and Other World Countries

The objectives of this research are to evaluate the entrepreneurship attitudes and skills in the European Union and other world countries context before COVID-19 and discuss perspectives for the future. The information available in the Eurobarometers for the entrepreneurship that was worked through quantitative approaches was assessed. The results show that there is a long way to go in the European Union to achieve the desirable levels of personal, profession, and business entrepreneurship. In fact, the perceptions of the European citizen about the entrepreneurship changed in the last years, in consequence, for example, of technological developments, but still fall short of other countries as, for example, in some aspects the United States. In any cases, the skill improvements verified in Europe and the levels of innovation achieved are good news for the new challenges that will arrive soon.

The Rhetoric of Mass Communication and Media in the Contrastive Sociolinguistics

In the field of mass communication and media, the use of language has become so versatile that it can help to improve relationship between peoples, but it can somehow have a negative effect on the mutual understanding. Rhetoric makes it clear and persuasive to communicate to make language work for their purposes. Sociolinguistics in the contrastive analysis deals with speech communities and the language use in particular contexts such as dialects or bilingualism in society and language variation and change over time, especially in the post-COVID-19 era. This chapter presents Kenneth Burke's rhetorical theory and William Labov's sociolinguistic method, analyzing genres and registers in the systemic functional linguistics perspective to derive a conceptual framework for the study of news report. The resulting framework provides for the identification of news writing style in mass media and other social networks and its performance in language use regarding the power of words to avoid the ambiguity in situational contexts and to better interpersonal and intercultural communication.

Students' Perceptions About E-Learning Within the Context of the COVID-19 Pandemic

The current COVID-19 pandemic has imposed a rapid and abrupt transition from presential to online learning in higher education institutions (HEI) around the world. However, the majority of these HEI are not prepared to handle the challenges of this new disruptive digital environment. Students, teachers, and the entire organizational structure of these institutions must learn how to adapt to these new challenges such as teleworking, the use of technology to access and develop virtual classrooms, personal constraints at home, etc. This chapter aims to study this swift transition process and its impact according to the students´ perspective on this matter. Based on an exploratory study and by drawing on the data collected through a questionnaire applied to 1079 Brazilian and Portuguese students, the chapter provides an interesting view on the student's perceptions, their conditions to study at home, the relation with technology, and their expectations regarding the permanent use of online learning (e-learning or b-learning).

Innovation, Entrepreneurship, and Sustainability for ICT Students Towards the Post-COVID-19 Era

The purpose of the study reported on in this chapter was to develop a structural equation model (SEM) of the drivers of innovation for information and communication technology (ICT) students. Against a background of research on entrepreneurship and sustainability towards the post-COVID-19 era, factors had previously been identified, which promoted innovation among employees. A literature review, however, also revealed issues, controversies, problems, and challenges related to the effects of knowledge sharing behavior (KSB), self-regulated learning (SRL), and course design characteristics (CDCs) on developing innovative behavior (IB) among ICT students at universities. Solutions and recommendations are provided for managers involved at universities on leveraging attributes of KSB, SRL and CDCs to sustainably trigger innovation and entrepreneurship among ICT students towards the post-COVID-19 era. Future research directions are also considered. In conclusion, a discussion of the overall coverage of the chapter and concluding remarks are provided.