Effect of Enthusiastic Knowledge Among Women Entrepreneurs at Chennai City

Digital Marketing Plays An Important Role In Today’s Technology World To Purchase Of Products. Our World Becomes Digitalized With The Development Of Technology. Because Most Of The Consumers Are Using Smart Phones, With The Usage Of Smart Phone They Are Purchasing The Products Through Popular Websites Such As Amazon, Flipkart Etc. Female Entrepreneurs Are Women Who Arrange And Handle An Endeavor, Particularlya Industry.Women Entrepreneurs Are Now Selling The Products Through Online Websites And They Are Earning More Income Through Marketing The Fashion Products. Nowadays 58.5 Million Entrepreneurs In India, Nearly 14% Are Women. Indian Women Owned Business Provide Employment For 13.45 Million People About 1/3 Of Indian Women Entrepreneurs Work In The Fashion Sector, Followed By Manufacture And Retail Trade. The Researcher Has Used Non-Probability Sampling Method In That Convenience Sampling Method Was Used In The Study Area. The Researcher Has Selected 50 Women Entrepreneurs In Chennai City. The Tools Used For The Analysis Is Chi-Square, Anova And Percentage Analysis. Therefore, This Papermainly Focuses On Entrepreneur’s Opinion Towards Digital Marketing In Chennai City.

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Status Of Slum Dwelling Women Entrepreneurs In Chennai City: The Current Scenario

Think India ◽

10.26643/think-india.v22i3.8318 ◽

2019 ◽

Vol 22 (3) ◽

pp. 514-526

Author(s):

Dr.C. Francis ◽

S. John Kaviarasu

Keyword(s):

Women Entrepreneurs ◽

Secondary Data ◽

Local Area ◽

Primary Data ◽

Sustainable Livelihood ◽

Current Scenario ◽

Micro Level ◽

Entrepreneurial Activities ◽

Chennai City ◽

Major Impediment

Poverty is the major impediment for women development. The efficacious strategy of eradicating poverty would be to provide sustainable livelihood opportunities to women. Creating employment opportunities through micro level enterprises is necessary. For the last two decades, women have been ventured into multi-tasking activities like earning while doing household chores. Significant number of married women have ventured into micro level entrepreneurial activities, but failed to sustain in the journey of entrepreneurship. The objective of this study is to record the present status of slum dwelling women entrepreneurs in three zones of Chennai. This study has used both primary and secondary data. Primary data was collected from 120 women entrepreneurs through convenient sampling method. The study finds that women in the slums of Chennai involved in micro level enterprises within the boundaries of their local area. It also showed that age factor does not have any association with women entrepreneurship.

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Technologies for Enhancement of Shares in Online Trading

International Journal of Innovative Technology and Exploring Engineering - Special Issue ◽

10.35940/ijitee.b1131.1292s419 ◽

2019 ◽

Vol 9 (2S4) ◽

pp. 248-251

Keyword(s):

Women Entrepreneurs ◽

Success Strategies ◽

Remarkable Change ◽

Customer Perception ◽

Male Domination ◽

Success Criteria ◽

Business Women ◽

Online Trading ◽

Chennai City ◽

Structured Questionnaire

To know about the success criteria of the women entrepreneurs. Today women are empowered in various aspect of life, to know the challenges that had been faced by the women entrepreneurs. Customer perception has been clearly examined among the customer of the women entrepreneurs In online stock broking. As the male domination is more in this area, to know the customer perception towards women entrepreneurs rather with the male entrepreneurs. The factors that motivates the women in entrepreneurial development. As there are remarkable change in the upliftment of women, the success strategies will help the upcoming women entrepreneurs to excel in the business. Women are considered as eyes of the nation. Women achieving greater heights in all sectors. The study aims to identify the success strategies, challenges that had been pursued by the women entrepreneurs to achieve a zeal. To understand this a structured questionnaire was prepared and collected among the women entrepreneurs in and around Chennai city. According to the response of the women entrepreneur’s analysis and interpretation was made and suggestion were made. It helps other women entrepreneurs to have a literature about the strategies.

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An Observational Study on Women Empowerment in Marketing With Reference to Chennai City

Women Empowerment and Well-Being for Inclusive Economic Growth - Advances in Religious and Cultural Studies ◽

10.4018/978-1-7998-3737-4.ch009 ◽

2021 ◽

pp. 128-137

Author(s):

M. Radhikaashree ◽

Shalini M.

Keyword(s):

Women Entrepreneurs ◽

Work Life ◽

Work Life Balance ◽

Regulatory Regime ◽

Life Balance ◽

Women Entrepreneurship ◽

The People ◽

The World ◽

Education Profession ◽

Chennai City

Women's empowerment is much developed compared with the past. Women are working alongside men and making their own decision making in the situations like education, profession career, and lifestyle. It is clear that women can add incrementally to a developing nation's economy. However, the regulatory regime, narrow thinking, and conflict of work-life balance are some of the obstacles that are hindering the growth of women entrepreneurship. The chapter is an attempt to discuss issues like growth of women entrepreneurs globally and in India and contribution of women entrepreneurs. In spite of several obstacles faced by women entrepreneurs like lack of trust by the other party on their capabilities, struggles of managing work-life balance, proving their worth in a patriarchal society, with the increasing potential of women entrepreneurship, several initiatives taken by different authorities and organisations all over the world are playing a pivotal role in encouraging and supporting women entrepreneurs in different parts of the world. Need of the hour is the change in the mindset of the people and increase in the confidence on the capabilities of women entrepreneurs.

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Promoting Women’s Entrepreneurship in Lebanon: Enhancing Empowerment or Vulnerability?

Al-Raida Journal ◽

10.32380/alrj.v0i0.20 ◽

1970 ◽

pp. 39-47

Author(s):

Nabil Abdo

Keyword(s):

Low Income ◽

Women Entrepreneurs ◽

Group Formation ◽

Business Groups ◽

Economic Empowerment ◽

Sustainable Livelihood ◽

Business Skills ◽

Palestinian Women ◽

Support Organizations ◽

And Training

The International Labour Organization in Beirut has been running a project in the Palestinian Camps of Nahr El Bared and Ein El Helweh entitled “Palestinian Women Economic Empowerment Initiative”. The project started in 2011 and targets lowincome Palestinian women entrepreneurs through a threefold strategy: giving out loans and grants to women business groups in order to expand their businesses; training women entrepreneurs to enhance their business skills; and building the capacity of support organizations in order to improve business development services for women entrepreneurs and training them to be formally certified to deliver business group formation training. The project builds on the potential of business groups in assuring the protection of Palestinian women entrepreneurs from risks through resilience, pooling of resources, and collective voice. The objectives are to assure a sustainable livelihood for Palestinian women entrepreneurs through supporting them in expanding their businesses beyond survivalist low-income activities

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