scholarly journals Technologies for Enhancement of Shares in Online Trading

2019 ◽  
Vol 9 (2S4) ◽  
pp. 248-251
Keyword(s):  
Women Entrepreneurs ◽  
Success Strategies ◽  
Remarkable Change ◽  
Customer Perception ◽  
Male Domination ◽  
Success Criteria ◽  
Business Women ◽  
Online Trading ◽  
Chennai City ◽  
Structured Questionnaire

To know about the success criteria of the women entrepreneurs. Today women are empowered in various aspect of life, to know the challenges that had been faced by the women entrepreneurs. Customer perception has been clearly examined among the customer of the women entrepreneurs In online stock broking. As the male domination is more in this area, to know the customer perception towards women entrepreneurs rather with the male entrepreneurs. The factors that motivates the women in entrepreneurial development. As there are remarkable change in the upliftment of women, the success strategies will help the upcoming women entrepreneurs to excel in the business. Women are considered as eyes of the nation. Women achieving greater heights in all sectors. The study aims to identify the success strategies, challenges that had been pursued by the women entrepreneurs to achieve a zeal. To understand this a structured questionnaire was prepared and collected among the women entrepreneurs in and around Chennai city. According to the response of the women entrepreneur’s analysis and interpretation was made and suggestion were made. It helps other women entrepreneurs to have a literature about the strategies.

scholarly journals Revolution of E-Wallets Usage among Indian Millennial

2019 ◽  
Vol 8 (3) ◽  
pp. 8306-8312
Keyword(s):  
Indian Population ◽  
Population Based ◽  
Electronic Payment ◽  
Payment Systems ◽  
Digital Revolution ◽  
Customer Perception ◽  
Research Areas ◽  
Usage Patterns ◽  
Chennai City ◽  
Structured Questionnaire

India is already pacing ahead on the trajectory of a major digital revolution. Digitalization in the mechanism of sending and receiving payments is definitely considered as the milestone in the age of cashless economy. While the usage of smartphones along with the easily and readily available Internet access is already at its peak and continuing to increase among the Indian population, both urban and rural, the acceptance of the electronic payment method or E Wallets is the focus of this paper. This paper intends to empirically examine the adoption patterns of e wallets by the respondents. A survey of customer perception Vis a Vis usage pattern levels regarding e wallets will be made based on a study on the Indian millennial population. It also helps identify the hurdles and challenges to the adoption of e wallets. Therefore, the purpose of this study is to explore the adoption of the e wallet among Indian millennial with focus on (1) the adoption levels of e-wallets, (2) the usage patterns of e wallets, (3) the preference for e-wallets, and (4) the challenges in using e-wallets. In order to accomplish the aforesaid purpose a well-structured questionnaire will be circulated to the millennial population based out of the Chennai City, wherein they were asked questions with regards to adoption of e wallets. The study would be a valuable input to the research areas of finance, by divulging into E wallet payment systems in India, an emerging concept.

A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY

2021 ◽  
Vol XIII (1) ◽  
pp. 28-41
Author(s):  
S. Selvaraj ◽  
◽  
S. Vedhavalli ◽  
M. Sivakumar
Keyword(s):  
Visual Display ◽  
Retail Stores ◽  
National Brands ◽  
Customer Perception ◽  
Customer Attitude ◽  
Quality Of Products ◽  
Positive Word Of Mouth ◽  
Chennai City ◽  
Structured Questionnaire

Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.

scholarly journals Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services

2019 ◽  
Vol 8 (4S3) ◽  
pp. 219-224
Keyword(s):  
Mobile Applications ◽  
Mobile Application ◽  
Service Providers ◽  
Descriptive Analysis ◽  
Customer Perception ◽  
Chennai City ◽  
Near Future ◽  
The City ◽  
Expected Increase ◽  
Structured Questionnaire

This empirical study was aimed to explore the factors of food ordering mobile application (FOMA) services perception and usage among the customers in Chennai city. This research was adopted exploratory and empirical research design and structured questionnaire was used to gather the perception of users residing in Chennai city. The data collected were subjected to analysis using statistical tools such as percentage analysis, descriptive analysis, factor analysis, cluster and discriminant analysis has been applied to explore the findings. The result indicates that seven factors has been extracted out of 20 FOMA services perception variables and three cluster groups were significantly classified among the users of FOMA services. The researchers concluded that online food ordering service providers are suggested to attract more food suppliers in nook and corner of the city to attract and serve more customers in near future to meet the expected increase in the demand.

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

scholarly journals Customer Perception Towards Online Shopping in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 278-280
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Internet Shopping ◽  
Web Based ◽  
Effective Utilization ◽  
Customer Perception ◽  
The World ◽  
Online Stores ◽  
Chennai City ◽  
Number Of Individuals

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.

scholarly journals Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai City

2015 ◽  
Vol 2 (10) ◽  
pp. 1 ◽  
Author(s):  
S. Dinesh Kumar ◽  
V. Hemanth Kumar
Keyword(s):  
Purchase Intention ◽  
Wide Spectrum ◽  
Purchase Intentions ◽  
Target Audience ◽  
Celebrity Endorsements ◽  
Corporate Credibility ◽  
Individual Perception ◽  
Celebrity Endorser ◽  
Chennai City ◽  
Structured Questionnaire

The current hustle & bustle scenario in product promotion every product promoter and manufacturer are forced to promote themselves in a colossus way to attract the target audience. Though advertisements have been an imperative medium of promoting using of opulent stars in ads will fetch them the extra mileage which they anticipate. To prove this there has been a revolution of celebrity endorsements which happens in wide spectrum of products promotion. By travelling on this ideology this study aims to consider the roles of individual perception on celebrity endoser & attitude towards celebrity and also its relationship with corporate credibility and product attractivenss which yields in Purchase Intention. The study has been conducted among diverse people living in Chennai city via structured questionnaire framed with the sample of 500 and the discriptive study suggests that Purchase Intentions is influenced by celebrity endoser and attractiveness of the celebrity.

scholarly journals A Study on Customer Perception on San Francisco Coffee in KL Gateway Mall

2020 ◽  
Vol 5 (4) ◽  
pp. 116-132
Author(s):  
Adwa Qamarina Mohd Yusof ◽  
Amira Alya Razali ◽  
Cahya Medina Mohd Rizal ◽  
Ho Ruoh Jyu ◽  
Jegan Motalaiyar Mahendran ◽  
...  
Keyword(s):  
San Francisco ◽  
Specific Area ◽  
Future Research ◽  
Demographic Information ◽  
Coffee Shop ◽  
Customer Perception ◽  
Independent Variables ◽  
Larger Sample ◽  
Survey Questionnaires ◽  
Structured Questionnaire

This research is an attempt to identify the customer perception on San Francisco Coffee in KL Gateway Mall. Customer’s assumptions on their preferred shop are very important because it could affect their loyalty towards the shop as well as its survival in the market. This paper surveys the customers’ perception of San Francisco Coffee in Kl Gateway Mall using a structured questionnaire. There are two sections of this study: Section A involve the demographic information, while Section B focus on the independent variables. A total of 100 self-administered survey questionnaires was distributed for thie present study and the same amount was expected to be collected back. There are four variables included in the questionnaire to determine the customer’s perception towards the coffee shop: (i) price, (ii) service quality, (iii) brand image, and (iv) cleanliness. Furthermore, five Likert-scale were employed to analyse the data needed for the present study. Additionally, the study consist of four research objectives, which are to evaluate the customer response, identify the problems they faced, discover the most effective strategy and techniques, as well as evaluate the satisfaction level of the customers. The predicted outcome from the study result shows that all the variables have an impact on customer’s satisfaction as it defined how the shop manage to satisfy its customers based on the variables. However, the current study only focuses on customers of San Francisco Coffee shop in specific area (KL Gateway Mall). As such, future research can develop a larger sample size in order to enhance the accuracy and reliability. Also, other variables (taste, ambiance and environment) that affect customer’s satisfaction can be included in future research. There are only several past studies that identify the customer’s perception in coffee shop.

scholarly journals Awareness Level of Retail Investors on Stock Market in Chennai City

2020 ◽  
Vol 8 (4S5) ◽  
pp. 14-16
Keyword(s):  
Stock Market ◽  
Investment Decisions ◽  
Mean Value ◽  
The Past ◽  
Retail Investors ◽  
Retail Investor ◽  
Stock Market Investors ◽  
Chennai City ◽  
Investment Patterns ◽  
Structured Questionnaire

The globalization of monetary markets has been increasing the dimensions of retail investor community over the past three decades by providing a good sort of market and investment options. Hence, it makes their investment decisions process more complex. The present study aims to study the awareness of investors on stock market. The data were collected from 100 retail stock market investors of Chennai using structured questionnaire. The analysis is made using percentage and mean value. The study proves that post graduate, professional, high income level investors are aware of investment patterns through friends, neighbors and they yield a good income. The study also reveals that the retail investors are even aware of the fundamental and technical analysis of investment, which helps them for a better and wise investment.

scholarly journals The Sustainability of Muslim Women Entrepreneurs: A Case Study in Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 430
Author(s):  
Endi Rekarti ◽  
Zakaria Bahari ◽  
Normaisarah M. Zahari ◽  
Caturida Meiwanto Doktoralina ◽  
Nor Asariah Ilias
Keyword(s):  
Women Entrepreneurs ◽  
Family Income ◽  
Muslim Women ◽  
Food Product ◽  
Financial Capital ◽  
Doing Business ◽  
Business Women ◽  
The Family ◽  
Dry Food

The number of women who engage in small entrepreneurs (SMEs) in Malaysia, Kelantan has a high number of Muslim businesswomen whose efforts have been in place for over ten years and their businesses are able to increase family income on sustainable. This paper aims to identify the types of sustainability activities undertaken by Muslim small business women in Kelantan and to analyse the factors that influence the viability of Muslim women entrepreneurs doing business there. A case study was conducted to answer the question of how Muslim women entrepreneurs can be sustainable in business. Interview respondents were selected from a random sampling conducted on 15 Muslim women entrepreneurs in Kelantan. These findings indicate the dry food product business is more sustainable than wet goods because the sale of dry goods is always in demand and does not require much initial capital. This study shows that the factors that influence the survival of Muslim women small entrepreneurs in Kelantan are divided into three categories i.e., First financial capital, the human capital of an inherited business and the family experience gained in the field plays a role. Last, the patient's spiritual element, which is deliberate and honest.

Women Entrepreneurs and Italian Industrialization: Conjectures and Avenues for Research

2002 ◽  
Vol 3 (4) ◽  
pp. 634-656 ◽  
Author(s):  
Barbara Curli
Keyword(s):  
Women Entrepreneurs ◽  
Historical Study ◽  
Statistical Parameters ◽  
Female Entrepreneurship ◽  
Historical Trends ◽  
Business Women ◽  
The Subject ◽  
Italian Context ◽  
Methodological Difficulties

This article examines the “state of the art” and the current debates on the subject of women entrepreneurs, presenting some preliminary observations and hypotheses regarding the role of business-women in Italian economic development. Reasons for the new historiographic interest in female entrepreneurship are identified, and the primary methodological difficulties encountered in its historical study—starting with establishing the definition and the statistical parameters of the woman entrepreneur and discussing her social and juridical “invisibility”—are summarized. Finally, suggestions are made about possible directions for research on key historical trends important in shaping female entrepreneurial abilities in the Italian context.

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