scholarly journals Management Strategy of Small and Medium Enterprises during the Pandemic Covid-19

2021 ◽  
Vol 2 (1) ◽  
pp. 7-12
Author(s):  
Igor Turaev ◽  
Fozil Ganiev
Keyword(s):  
Management Strategy ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Current Strategy ◽  
Large Numbers ◽  
Service Efficiency ◽  
Physical Wellbeing ◽  
Cooperative Enterprises ◽  
Medium Enterprises

This essay addresses the idea of small and medium-sized companies, the consequences of the pandemic on small and medium-sized enterprises, and approaches to creating and managing medium and small-sized businesses during the duration of the crisis. Most small and medium-sized businesses engage in formal commercial operations through cooperative enterprises. but there is a large effect on many who have medium-sized companies, delivery is impaired, as well as salespeople and those who depend on it; moreover, large numbers of salespeople would be hit by this pandemic. There is also an urgent need for increased management of small to mid-way and medium sized companies to be completed, which includes prioritizing the physical wellbeing of employees, leveraging digital marketing, and improving product and service efficiency, thus curtailing company revenue and costs, as well as re-evaluating the current strategy. As a result, that enables small and medium-sized businesses to stay afloat in the Covid-19pandemic.

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals Notary Role In Making The Establishment Of The Deed Of Business Cooperation In The Rembang District

Jurnal Akta ◽  
2019 ◽  
Vol 6 (3) ◽  
pp. 573
Author(s):  
Zaenal Arifin ◽  
Aryani Witasari
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Literature Study ◽  
Formation Stage ◽  
Cooperative Development ◽  
Preparation Stage ◽  
Cooperative Enterprises ◽  
The Right ◽  
Medium Enterprises

The purpose of this study was to analyze: 1) The implementation of the Deed of Establishment of Cooperative manufacture in Rembang. 2) The role of the Notary as the maker of the Deed of Establishment of Cooperative Enterprises. 3) Barriers and solutions in the Deed of Establishment of Cooperative Development in Rembang.The approach method in this research is juridical empirical, data sources used are primary and secondary data obtained through interviews and literature study, performed data analysis by descriptive analytic.Results of the research results can be concluded: 1) Implementation of Creation Deed of Establishment of Cooperative in Rembang which starts with the preparation stage of formation, preparation stage meetings of formation, stage meetings of formation, stage request for approval rights of legal entities cooperatives, and the stage of issuance of the deed pendiiran and 2) As the role of Notary Deed of establishment of cooperative enterprises in Rembang is as maker deed of cooperative efforts. Notaries have the right authority / legal standing in a deed of incorporation of cooperatives. 3). Obstacles and solutions in the Deed of Establishment of Cooperative Development in Rembang of the cooperative is a member of the cooperative awareness level is still low, less managerial capacity, and limited capital resources. Barriers of Notary Public Notary is still much limited knowledge of Notary Deed Official Cooperation (PPAK) and the low interest of the Notary Deed Cooperative (NPAK) in Rembang district were registered for the Legal Entity Administration System Cooperative (SISMINBHKOP). With the state of a society, then the Office of Industry Trade Cooperatives and Small and Medium Enterprises Rembang should seek to build cooperation between the Notary in Rembang with the Agency's own cooperative.Keywords: Deed of Establishment of Cooperative; PPAK; SISMINBHKOP 

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu Desa Ciranjang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lulu Ulfa Sholihannisa ◽  
Hadiansyah Ma'sum
Keyword(s):  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Business Management ◽  
Research Management ◽  
Digital Marketing ◽  
Business Opportunity ◽  
The People ◽  
Personal Finances ◽  
Preparation Phase ◽  
Medium Enterprises

Peningkatan Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Kursi Bambu merupakan Kegiatan Pengabdian Kepada Masyarakat (PKM) sekaligus menjadi tujuan dari kegiatan PKM ini. Berdasarkan survey dan anailisis, maka dapat diidentifikasi permasalahan sebagai berikut: 1) kurangnya pemahaman terhadap ilmu manajemen bisnis baik secara pengelolaan sumber daya manusia dan belum memiliki perencanaan strategic dalam mengembangkan bisnis; 2) terbatasnya pemasaran kursi bambu yang selama ini dilakukan secara konvensional; 3) minimnya kemampuan pelaku UMKM dalam menguasai pemanfaatan digital marketing untuk menyebarluaskan produk kursi bambu; 4) masyarakat memiliki keterbatasan dalam permodalan sehingga mengalami kesulitan untuk mengembangkan bisnis kursi bambu yang bervariasi, dan inovasi yang menarik sehingga mampu bersaing dan peningkatan pendapatan pengrajin; 5) terbatasnya alat membuat kerajinan bambu yang dimiliki  oleh kelompok  pengrajin   bambu tradisional; dan, 6) modal kelompok pengrajin bambu masih sangat kecil, pada umumnya perusahaan tersebut masih milik perorangan sehingga kekuatan modal sangat tergantung dari kondisi finansial keuangan pribadi.  Metode yang dilakukan melalui beberapa tahapan, yaitu: 1)tahap persiapan; 2) tahap pelaksanan; 3) monitoring; dan 4) evaluasi. Hasil dari PKM ini, UMKM mendapatkan pelatihan mengenai manajemen UMKM yang meliputi pelatihan peluang bisnis, SDM, dan manajemen pemasaran.Kata kunci: bambu, digital marketing, kursi, manajemenImprovement of Management of Micro, Small and Medium Enterprises (UMKM) of the Bamboo Chair in Ciranjang VillageABSTRACTIncreasing Business Management Micro small and medium enterprises (UMKM) of Kursi Bambu is an activity of devotion to the community “Pengabdian Kepada Masyarakat” PKM at once as an aim from this PKM activities. Based on Survey and analysis, it can be identified problems as follows: 1) lack of understanding to the business management either in human resources management and do not have strategic planning in developing business; 2) the limited marketing of Kursi Bambu is during this is  conventional; 3) the lack of UMKM doers skill in holding digital marketing utilization to overspread Kursi Bambu products; 4) the people have the limited in the capital so that find it difficult to develop the business are varied of Kursi Bambu; 5) the limited of bamboo craft maker is shared by a group of a traditional bamboo craftsman; 6) we got group capital of bamboo craftsman was very small, in general, the company is still owned by an individual capital so power depends on personal finances. The method in this devotion was done in several phases, 1) preparation phase; 2) actuating phase; 3) monitor phase; 5) evaluation. The results from this PKM that UMKM got the training about business management which covering business opportunity, human research management, and marketing management.Keywords: bamboo, digital marketing, chair, management

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

Service-Oriented Framework for Advance Diagnosis of MSMEs Turning into NPAs

2017 ◽  
pp. 264-282
Author(s):  
Agnivesh Pandey ◽  
Rajiv Pandey
Keyword(s):  
Service Oriented Architecture ◽  
Small And Medium Enterprises ◽  
Legal Framework ◽  
Platform As A Service ◽  
Indian Economy ◽  
Architecture Framework ◽  
Large Numbers ◽  
Service Oriented ◽  
Major Section ◽  
Medium Enterprises

Banking Industry in India, a major section of which constitute of nationalized Banks, is facing three important challenges- to continue its contribution in rapid growth of Indian Economy, to make pace with the International Prudential Norms of Banking and Accounting Practices and to contain NPAs (Non-Performing Assets) and recover, which has reached an alarming Rs 6.0 lakhs crores. The bulk of Bank advances go to the large industries and big and established business houses, the major share of NPAs are attributed to them presently. The share of MSMEs (Micro, Small and Medium Enterprises), a priority sector of Indian economy, towards growing NPAs may need equal attention as they are in large numbers. Laying stress on strengthening legal framework to overcome this challenge not proving very effective, a service oriented architecture framework may find a solution of advance diagnosis and prevention of MSMEs turning into NPAs. This chapter proposes data mining service in cloud computing environment to Banks which can be delivered as Platform-as-a-Service through Shiny.

scholarly journals Predictors of Superior Firm Performance: a Conceptual Model of Tourism Small Medium Enterprises in Saudi Arabia

2018 ◽  
Vol 7 (3.21) ◽  
pp. 194
Author(s):  
Sarminah Samad ◽  
Dalal Alrubaishi ◽  
Rasha Alghafis
Keyword(s):  
Saudi Arabia ◽  
Performance Management ◽  
Management Strategy ◽  
Dynamic Capabilities ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Private And Public ◽  
And Performance ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Deriving from previous literatures, the theories of Resource-based View and Dynamic Capability was used in this study to propose a model that examines the predictors of the performance of Small and Medium Enterprises (SMEs). Accordingly, it will examine the influence of corporate management strategy on the performance of SMEs. It will analyze the extent to which innovative dynamic capabilities would enhance the relationship between corporate management strategy and performance of SMEs. It will also examine the extent innovation leadership serves as the moderator factor on the link between corporate management strategy and performance of SMEs. Finally, this paper intends to recommend a model of performance management system for the performance of tourism SMEs in Saudi Arabia. The study will employ a quantitative approach among selected tourism SMEs in Saudi Arabia. SPSS and AMOS (SEM) will be used to analyse the data obtained. Findings from this study will serve as a guideline for policy and decision makers in both private and public organizations.  

Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies

2016 ◽  
Vol 22 (5) ◽  
pp. 1473-1476 ◽  
Author(s):  
Piera Centobelli ◽  
Roberto Cerchione ◽  
Emilio Esposito ◽  
Mario Raffa
Keyword(s):  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Web Based ◽  
Medium Enterprises ◽  
The Impact
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