Influence of Application Readiness,Trust and E-Service Quality Against Purchase Interest in E-Commerce Xin Jabodetabek
2020 ◽
Vol 5
(8)
◽
pp. 789-798
Keyword(s):
The purpose of this research is to know and analyze how much influence the variable Application Readiness (Perceived Ease of Use and Perceived Usefulness), Trust and E-Service Quality to Purchase Interest in E-commerce X in Jabodetabek. This study used a purposive sampling method with a Hair theory formula amounting to 160 respondents. The data analysis technique used is a Structural equation Modeling (SEM) equation technique using the AMOS version 22 application. The results showed that the Application Readiness, trust, and E-Service Quality significantly affect the Purchase Interest, E-Service Quality has the biggest and most significant contribution to online Purchase Interest.
2015 ◽
Vol 19
(1)
◽
pp. 21
◽
2020 ◽
Vol ahead-of-print
(ahead-of-print)
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2016 ◽
Vol 11
(2)
◽
pp. 22
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2018 ◽
Vol 118
(8)
◽
pp. 1647-1670
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2022 ◽
Vol 6
(1)
◽
pp. 45-58
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2019 ◽
Vol 26
(3)
◽
pp. 1866-1880
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Keyword(s):