scholarly journals The Influence of Price, Brand Image, and Time Pressure against Purchase Decision and Customer Satisfaction (Case Study on Terminal 3 Departure's Passenger at Soekarno-Hatta International Airport)

2020 ◽  
Vol 5 (8) ◽  
pp. 1269-1275
Author(s):  
Muhamad Septian Rangga Putra ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Time Pressure ◽  
Brand Image ◽  
Endogenous Variable ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
International Airport ◽  
Research Population

These research aims to discovered the influence from price, brand image, time pressure towards purchase decisions and its impact on customer satisfaction to passengers at Terminal 3 Departure Soekarno-Hatta International Airport . This research typed used explanative research which aims to analyze the relationships between one variable to another. The exogenous variables in this research were price, brand image, and time pressure, the endogenous variable as mediated in this research was purchase decision, while the endogenous variable was customer satisfaction. Research population were passengers who passed through terminal 3 departure at Soekarno-Hatta International Airport with sample size of 120 respondents. Data analysis technique in this research used Structural Equation Modeling (SEM) with assist from Linear Structural Relations (Lisrel) program version 9.2. The results had showed that 1) price had positive and significant impact towards purchase decisions, 2) Brand image had positive and significant influence on purchase decisions, 3) time pressure had positive and significant impact to purchase decisions, 4) purchase decisions had positive and significant affect to Customer Satisfaction.

scholarly journals Analysis of Purchase Decision and its Impacts towards Honda Beat Motorcycle's Customer Satisfaction Viewed through Product Quality and Price Perception Variables at Tangerang City Area

2020 ◽  
Vol 5 (6) ◽  
pp. 1222-1229
Author(s):  
Christianto Hadisiswanto Putro ◽  
Adi Nurmahdi
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Strong Impact ◽  
Purchase Decisions ◽  
Price Perception ◽  
City Area ◽  
Linear Structural Relations

The purpose of this research is to explore the impacts of product quality and price perception against purchase decision for Honda Beat motorcycle's customer satisfaction at Tangerang City Area. This research type used purposive research, whereas data analysis method used Structural Equation Modeling (SEM) with the Lisrel (Linear Structural Relations) program. The Population were community of Honda Beat's users at Tangerang City with 215 respondents sampled. The results showed that 1) product quality has positive and strong impact over purchase decisions, 2) price perception has positive and strong impact over purchase decision, 3) purchase decision has positive and strong impact over customer satisfaction, 4) product quality has positive and significant impact to customer satisfaction and 5) price perception has positive and significant influence over customer satisfaction

scholarly journals Penggunaan TID-ID untuk Menonton di Sinema XXI pada Masa Pandemi Covid-19

2021 ◽  
Vol 7 (2) ◽  
pp. 215-226
Author(s):  
Meylani Tuti ◽  
Shilviana Jihan
Keyword(s):  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Indirect Effect ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Validity And Reliability ◽  
The Impact

The purpose of the study was to analyze the impact of the influence of e-commerce and brand image on customer satisfaction through purchase decisions. The population in this study are customer, namely film viewers at Cinema XXI North Jakarta and South Bekasi who use TIX ID more than twice. The sampling technique used purposive sampling by distributing google form on 275 viewers who bought tickets using TIX-ID. Data have been tested on the validity and reliability. The method data analysis is by using descriptive and quantitative. The quantitative analysis is conducted by using Structural Equation Modeling (SEM). The result of this study indicates that e-commerce influences purchase decisions by t-value of 2.15, brand image influences purchase decisions by t-value of 5.63, e-commerce influences customer satisfaction by the t-value of 1.97, brand image influences customer satisfaction by the t-value of 2.56, purchase decisions influence customer satisfaction by the t-value of 3.07. Additionally, there is no significant indirect effect between e-commerce on customer satisfaction through purchase decisions by the t-value of 1.72, there is an indirect effect between brand image on customer satisfaction through purchase decisions by the t-value of 2.72.

scholarly journals The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone

2020 ◽  
Author(s):  
Andrian Haro ◽  
Dinawati Oktaviana ◽  
Anugrah Trimulia Dewi ◽  
Wan Anisa ◽  
Akmaluddin Suangkupon
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sample Selection ◽  
Analysis Data ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Advanced Technologies

Samsung is the manufacturer smartphone that is already known by the community because of the use of advanced technologies. The purpose of these study are to examine the influence of brand image towards purchase intention of Samsung’s smartphone; the influence of service quality towards purchase intention of Samsung’s smartphone; and the influence of purchase intention towards purchase decision of Samsung’s smartphone. Sample selection method used is purposive sampling with the sample size of this study is 150 Samsung’s smartphone users who already visit to the Samsung’s outlet. The analysis data was used Structural Equation Modeling (SEM) through AMOS’s software. The results show that brand image has an influence on purchase intention, service quality has an influence on purchase intention, and purchase intention has an influence towards purchase decisions. This research provides recommendations to the producer of Samsung’s smartphone to create a product that is safe for the user, because if consumers feel goods which belongs to secure and worthy that the consumer will purchase the product. Keywords: brand image, service quality, purchase intention, purchase decision

scholarly journals Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan

2020 ◽  
Vol 4 (2) ◽  
pp. 231-240
Author(s):  
Eka Sapitri ◽  
Sampurno Sampurno ◽  
Iha Hayani
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Brand Image ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
T Values

This study aims to determine the effect of brand image and product quality on customer satisfaction which has an impact on customer loyalty, especially for telon oil baby care products. The hypothesis used in this study: Brand Image influences Customer Satisfaction, Product Quality influences Customer Satisfaction, Brand Image influences Customer Loyalty, Product Quality influences Customer Loyalty, Customer Satisfaction influences customer loyalty. Research data were collected using a questionnaire distributed to respondents. The population in this study were mothers who have babies <4 years old who use Cussons Baby Telon Oil in the DKI Jakarta area. The sampling method used in this study is non probability sampling with purposive sampling technique. The number of samples in this study were 133 respondents. Data analysis uses SEM (Structural Equation Modeling) version 8.7 that meets the Goodness of Fit criteria. The results of the study concluded that there is an influence between the variables Brand Image and Product Quality on Customer Satisfaction with t values ​​of 6.89 and 5.68, respectively. The influence of Brand Image and Product Quality on Customer Loyalty with t values ​​of 2.00 and 2.71, respectively. The influence of Customer Satisfaction on Customer Loyalty with a value of t 3.06. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan khususnya untuk produk perawatan bayi minyak telon. Hipotesis yang digunakan dalam penelitian ini: Citra Merek berpengaruh terhadap Kepuasan Pelanggan, Kualitas Produk berpengaruh terhadap Kepuasan Pelanggan, Citra Merek berpengaruh terhadap Loyalitas Pelanggan, Kualitas Produk berpengaruh terhadap Loyalitas Pelanggan, Kepuasan Pelanggan berpengaruh terhadap loyalitas pelanggan. Data penelitian dikumpulkan dengan menggunakan kuesioner yang disebarkan pada responden. Populasi dalam penelitian ini adalah ibu-ibu yang memiliki bayi umur <4 tahun yang menggunakan Minyak Telon Cussons Baby di wilayah DKI Jakarta. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan tehnik pengambilan purposive sampling. Jumlah sampel pada penelitian ini adalah 133 responden. Analisis data menggunakan SEM (Structural Equation Modelling) versi 8.7 yang memenuhi kriteria Goodness of Fit. Hasil penelitian menyimpulkan bahwa adanya pengaruh antar variabel Citra Merek dan Kualitas Produk terhadap Kepuasan Pelanggan dengan nilai t masing-masing 6,89 dan 5,68. Adanya pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan dengan nilai t masing-masing 2,00 dan 2,71. Adanya pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan dengan nilai t 3,06. Kata Kunci : Citra Merek, Kualitas Produk, Kepuasan Pelanggan, Loyalitas Pelanggan, Cussons, SEM

scholarly journals Building customer loyalty for light steel products “Kencana Truss” in Bali

2019 ◽  
Vol 6 (4) ◽  
pp. 156-168
Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

scholarly journals The Role of Dedication-Based and Constraint-Based Mechanisms in Consumers’ Sustainable Outcomes in the Coffee Chain Industry

2018 ◽  
Author(s):  
Byoungsoo Kim
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Physical Environment ◽  
Structural Equation ◽  
Switching Costs ◽  
Brand Image ◽  
Loyalty Programs ◽  
Equation Modeling

Given the increase in consumers&rsquo; preferences for coffee, it is becoming important to understand their decision-making processes in the coffee chain context. To deepen the understanding of sustainable outcomes in this context, this study investigates the role of dedication- and constraint-based mechanisms in forming consumers&rsquo; repurchase and positive word-of-mouth (WOM) intentions, two critical sustainable outcomes. We examined the effects of coffee quality, the quality of the physical environment, and service quality in accelerating the formation of dedication-based factors. Moreover, this study offers an in-depth understanding of the enablers of perceived switching costs. Data collected from 238 university students that frequently visit coffee chains are empirically tested against the proposed theoretical framework by using structural equation modeling. The results confirm that both dedication- and constraint-based factors substantially predict consumers&rsquo; sustainable outcomes in the coffee chain context. Brand image and perceived switching costs play an important role in enhancing consumers&rsquo; repurchase and positive WOM intentions compared with customer satisfaction. Coffee quality is significantly associated with both customer satisfaction and brand image, whereas the quality of the physical environment and service quality are only significantly associated with brand image. Habit is found to be the key enabler of perceived switching costs, while loyalty programs have no significant impact on perceived switching costs.

scholarly journals Using Customer Review Systems to Support Purchase Decisions

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Structural Equation ◽  
Online Reviews ◽  
Equation Modeling ◽  
Online Review ◽  
Purchase Decision ◽  
Intention To Use ◽  
Purchase Decisions ◽  
Sources Of Information ◽  
User Attitudes ◽  
Significant Difference

Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are still not well-understood. This study seeks to understand: What factors influence the usage of online reviews and consumers’ intention to use online reviews influenced by culture? This study collects data from U.S. and Thai consumers to examine what factors affect user attitudes and intentions. Structural Equation Modeling is used to analyze the data and the findings reveal that most of the proposed factors influence online review adoption for these two nationalities. One significant difference was found between the respondents of the two countries. The results should help online businesses gain a better understanding of these factors, and thus direct their efforts to develop features which positively influence online review usage.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAPKEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP BRAND IMAGE

2021 ◽  
Vol 11 (2) ◽  
pp. 392-408
Author(s):  
Ilza Febrina ◽  
Lisa Nurlitasari ◽  
Lela Nurlaela Wati
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Empirical Evidence ◽  
Structural Equation ◽  
Brand Image ◽  
Second Order ◽  
Equation Modeling ◽  
Study Support ◽  
Determining Factor

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan konsumen dan dampaknya terhadap brand image pada PT Bank Mayapada Internasional, Tbk Cabang Menara Topas Jakarta Pusat. Sampel dalam penelitian ini sebanyak 105 nasabah. Analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian secara empiris menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, sehingga ketika kualitas pelayanan meningkat maka kepuasan nasabah pun akan meningkat. Kepuasan nasabah berpengaruh positif dan signifikan terhadap brand image, sehingga ketika kepuasan nasabah meningkat maka brand image yang ditampilkan perusahaan pun akan meningkat. Kualitas pelayanan berpengaruh negatif dan tidak signifikan terhadap brand image, artinya kualitas pelayanan bukan merupakan factor penentu brand image. Pengujian tidak langsung kualitas pelayanan terhadap brand image melalui kepuasan nasabah berpengaruh positif dan signifikan. Bukti empiris ini menunjukkan bahwa kualitas pelayanan tidak dapat mempengaruhi brand image secara langsung, namun melalui kepuasan nasabah. Hasil penelitian ini mendukung teori Service Quality, semakin baik kualitas pelayanan maka nasabah akan semakin puas sehingga menimbulkan kesan yang baik terhadap perusahaan. Penelitian ini berbeda dengan peneliti sebelumnya karena menguji pengaruh langsung dan tidak langsung secara komprehensif dengan menggunakan second order confirmatory.  Kata Kunci: Kualitas pelayanan, kepuasan konsumen dan  brand image           ABSTRACTThis study aims to analyze the empirical evidence of the influence of service quality on customer satisfaction and its impact on brand image at PT Bank Mayapada Internasional, Tbk Menara Topas Central Jakarta Branch. The sample in this study were 105 customers. Analysis of the data used is Structural Equation Modeling (SEM). Empirical research results show that service quality has a positive and significant effect on customer satisfaction, so that when service quality increases, customer satisfaction will increase. Customer satisfaction has a positive and significant effect on brand image, so that when customer satisfaction increases, the brand image displayed by the company will increase. Service quality has a negative and not significant effect on brand image, meaning that service quality is not a determining factor for brand image. Indirect testing of service quality on brand image through customer satisfaction has a positive and significant effect. This empirical evidence shows that service quality cannot affect brand image directly, but through customer satisfaction. The results of this study support the Service Quality theory, the better the service quality, the more satisfied customers will be, thus creating a good impression on the company. This study is different from previous researchers because it examines the direct and indirect effects comprehensively by using second order confirmatory.so that when service quality increases, customer satisfaction will increase and will improve the brand image displayed by the company.Keywords: Service quality, customer satisfaction and brand image

scholarly journals Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang

TRIKONOMIKA ◽  
2013 ◽  
Vol 12 (2) ◽  
pp. 190
Author(s):  
Popo Suryana ◽  
Eliyandi Sumar Dasuki
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Purchase Decision ◽  
Store Image ◽  
Purchase Decisions ◽  
Repurchase Intention

This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region.

scholarly journals GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION

2020 ◽  
Vol 10 (3) ◽  
pp. 367
Author(s):  
Genoveva Genoveva ◽  
Dian Ridho Samukti
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Mineral Water ◽  
Sampling Method ◽  
Brand Image ◽  
Green Marketing ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Modeling Analysis ◽  
Analyze Data

This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the help of SPSS and AMOS software. The results of this study indicate that 1) green marketing directly has a significant influence toward brand image of Ades mineral water, 2) green marketing directly has a significant influence toward purchase decision of Ades mineral water, 3) brand image directly has a significant influence toward purchase decision of Ades mineral water, and 4) green marketing indirectly has a significant influence toward purchase decision of Ades mineral water through brand image as a mediating variable.

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