Organizational and Personal Innovativeness
Keyword(s):
The main objective of this research is to highlight the need to reconceptualize the theoretical constructs of innovativeness. This chapter examines the existing definitions of innovativeness, and provides a conceptual framework that considers this topic from an organizational to a personal perspective. The similarities and differences of each are reviewed, and a synthesized conceptualization of innovativeness is offered. A literature review examines innovativeness, taking a broad perspective of the topic in terms of research and practice as well as conceptualizing the relevant personal constructs. This study is limited in taking a marketing perspective. Implications for future research in innovativeness in practice are recommended.
2017 ◽
Vol 1
(01)
◽
pp. 7-12
2019 ◽
Vol 8
(1)
◽
pp. 72-92
1992 ◽
Vol 14
(1)
◽
pp. 13-27
◽
Keyword(s):
2020 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2019 ◽
Vol 13
(4)
◽
pp. 1
2018 ◽
Vol 16
(4)
◽
pp. 429-451
◽
2021 ◽
Vol 2
(1)
◽
pp. 20-45