Chapter Eight: New Technologies for Social Media and Public Relations Education

2016 ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
New Technologies ◽  
Public Relations Education

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

Web Use in Public Relations Education

2013 ◽  
pp. 223-243
Author(s):  
Sónia Pedro Sebastião
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Teaching Strategy ◽  
Academic Program ◽  
Academic Life ◽  
Web Based ◽  
Technological Tools ◽  
The Subject ◽  
Public Relations Education ◽  
Web Social

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

BIBLIOMETRIC ANALYSIS OF PUBLIC RELATIONS AXIS POSTGRADUATE THESES RELATED TO SOCIAL MEDIA OR NEW MEDIA CONCEPTS

2021 ◽  
Author(s):  
Hicran Özlem ILGIN ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named “public relations” with the concept of “new media” or “social media” concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

Satisfying Public Relations

2013 ◽  
Vol 5 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Badreya Al-Jenaibi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
New Technologies ◽  
Economic Effects ◽  
Educational Institutions ◽  
Global Media ◽  
Media Planning ◽  
Public And Private ◽  
Main Research ◽  
Use Of The Internet

This paper assesses the state of PR in the UAE in relation to global media, and highlights needs in this area for both public and private enterprises. The paper explores the types of Social Media (SM) used for public relations in the UAE and what it plays in PR departments. The main research focus of this paper is how PR departments are utilizing social media to engage in advocacy work. Employing a qualitative method, interview data is taken from a cross section of 40 organizations throughout the UAE. It addresses perceptions of benefits, challenges, public acceptance, and future strategies of social media in relation to global SM as a whole. A limited number of research articles about the use of the internet in the UAE organizations have been published, but the author found no previous published studies specifically focusing on the use of SM in PR in this region, and this is the first paper that focuses on SM in 40 different organizations. It also offers suggestions for media planning and education strategies that can contribute to the future of PR in the UAE, and suggests further research focusing on the socio-economic effects of social media be conducted and incorporated by educational institutions in the UAE and by private businesses with a vested interest. These new technologies are critical for improving organizational and PR processes in the UAE.

scholarly journals Journalism and public relations

2020 ◽  
Vol 6 (1) ◽  
pp. 93-163
Author(s):  
Guy Versailles
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Public Relations ◽  
New Technologies ◽  
Interpersonal Relations ◽  
Previous Version ◽  
Technology Revolution ◽  
Rules Of The Game

The information technology revolution and the expansion of social media have deeply transformed the nature of our interpersonal relations as well as our relationship with our environment. At a time when everyone has become a prolific user, producer, and publisher of content in cyberspace, we must reflect on the relevance of public relations and the new rules of the game. The role of public relations is more important than ever, but it must adapt to significant changes in communications brought about by new technologies. The CPRS College of Fellows launched a collection of essays to contribute to discussion surrounding these issues. This is the first essay in the collection. A previous version of this article was published in French in Versailles (2019).

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Legal Providing of Application of Energy Effective Lightning Technology and Intellectual Networks in the Conditions of Digital Economy

2019 ◽  
pp. 123-128 ◽  
Author(s):  
Maksim V. Demchenko ◽  
Rostislav O. Ruchkin ◽  
Eugenia P. Simaeva
Keyword(s):  
Public Relations ◽  
New Technologies ◽  
Electric Power Industry ◽  
Legal Regulation ◽  
Power Grids ◽  
Smart Power ◽  
Smart Power Grids ◽  
Russian Economy ◽  
Intellectual Networks ◽  
Efficient Power

The article substantiates the expediency of improving the legal support for the introduction and use of energy-efficient lighting equipment, as well as smart networks (Smart Grid), taking into account the ongoing digitalization of the Russian economy and electric power industry. The goal of scientific research is formulated, which is to develop practical recommendations on optimization of the public relations legal regulation in the digital power engineering sector. The research methodology is represented by the interaction of the legal and sociological aspects of the scientific methods system. The current regulatory and legal basis for the transformation of digital electricity relations has been determined. The need to modernize the system of the new technologies introduction legal regulation for generation, storage, transmission of energy, intelligent networks, including a riskbased management model, is established. A set of standardsetting measures was proposed to transform the legal regulation of public relations in the field of energyefficient lighting equipment with the aim of creating and effectively operating a single digital environment, both at the Federal and regional levels. A priority is set for the development of “smart” power grids and highly efficient power equipment in the constituent entities of the Russian Federation through a set of legal, economic (financial), edu cational measures.

To Tweet or Not To Tweet?

2014 ◽  
Vol 43 (1) ◽  
pp. 40-41
Author(s):  
James LoRusso
Keyword(s):  
Social Media ◽  
Learning Process ◽  
New Technologies ◽  
Economic Context

This piece argues that new technologies generally, and social media in particular, are too often accepted uncritically and incorporated hastily into course designs for the humanities. The author encourages teachers to ask two basic questions when considering social media in the classroom: 1. Does social media actually improve the learning process? And 2. How are these technologies embedded in the larger socio-economic context?

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

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