The Role of Value Networks in the Design of Mobile Platforms

Author(s):  
Mutaz M. Al-Debei ◽  
Anas Aloudat ◽  
Enas Al-Lozi ◽  
Mohammad Mourhaf Al Asswad

Unlike the simple mobile voice service, which is normally designed and developed by the telecom itself, the development of mobile data services and platforms, due to their complexity, usually requires a collaboration and cooperation amongst many actors within and outside the mobile telecommunication industry such as mobile network operators, content providers, content aggregators, payment gateways, regulatory commissions, and others. The actors usually form the so-called value network in which each actor complements others and adds important value elements to the final value proposition given that actors have different knowledge domains, backgrounds, and expertise. Contrasting value chains where the relationships amongst different parties are to some extent simple and linear, the relationships linking actors in value networks are mainly complex and non-linear, and such relationships had led to a shift from forming value chains to creating value networks in many digital economies such as the mobile telecommunication industry. Although it is argued that designing powerful value networks is critical to the success of mobile platforms, very limited research can be found on explaining and proving this argument. As such, this chapter intuitively utilizes a methodical approach to explain the role of value networks in the design of successful mobile platforms. This chapter demonstrates, through the case of iPhone, how a powerful and well-designed value network is a critical enabler of innovations in the mobile telecommunications industry. Further, the chapter argues that cohesion, fitting network-mode, uniqueness, and dynamicity are four key value drivers of powerful value networks.

Author(s):  
P. Gottschalk

In this chapter, we cover some topics that contribute to a broader understanding of the role of IT outsourcing. We start by presenting value configurations consisting of primary and secondary activities in order to understand the role of IS/IT in different value configurations such as value chains, value shops, and value networks. Next, we look at electronic business infrastructure, where the extent of IT outsourcing can be determined by choosing from a list of 70 infrastructure services. E-business has a double role here, as an outsourced IT function more and more will be handled electronically. This means that the transactions between vendor and client after outsourcing will be conducted as electronic business. Third, we present a vendor value proposition that explains why a vendor may create value for the client because of its complementary competencies. Then, we look at IT function organization, outsourcing performance, and successful relationships. We conclude this chapter by discussing opportunities and threats in IT outsourcing.


Author(s):  
Ebhote Oseremen

This paper examined long-term relationship building and customer switching behavior among mobile telecommunication operators in Nigeria. The population of this study includes all mobile telecommunication company and their subscribers in Edo State, Nigeria. The samples for this study were drawn from Mobile Network Service Providers and their subscribers. For service providers, three (3) out of the nine (9) mobile network operators were selected (Nigeria Communication Commission NCC, 2020). Morgan and Krejcie's (1970) sampling methods were implemented to choose a sample of 322 mobile telecom subscribers Godden (2004). The paper employed regression analysis to analyze and test the hypothesis formulated. The result showed that long-term relationship building (Two-way Communication, Customer retention Strategy, Customer Loyalty, and Relational Bond) had a positive statistically significant relationship with customer switching behavior among mobile telecommunication operators (Network service providers) at p>0.05. The research recommends among others that players of the mobile telecommunication Industry (mobile network service providers) should embrace the application of long-term relationship-building to achieve, sustain and retain customers' usage of their products, this will enable them to compete better with other players in the industry. Also, they should engage in relational bonding aimed at creating attachment with the customer leading to customer retention and subsequently profitability.


2019 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Ahmad Aliyu Palladan ◽  
Muhammad Adamu Ahmad

This study examines the moderating effect of customer satisfaction on the relationships between service quality dimensions and customer loyalty in mobile telecommunication industry in Nigeria. The study employed SmartPLS3 software for the analysis and hypotheses testing. The results of the study reveal that assurance, empathy, reliability and tangibility are positively related to customer’s loyalty. In addition, customer satisfaction had been found to moderate the relationship between customer loyalty and the five SERVQUAL dimensions with the exception of responsiveness and tangibility. Relationship between responsiveness and customer’s loyalty has been found to be negative. Finally, the study proposed some recommendations and implication for the study.   


Author(s):  
Ann Ogbo ◽  
Kifordu Anyibuofu Anthony ◽  
Okagu Kosisochukwu

The study aimed at establishing an assessment of hygiene maintenance factors effects on employees’productivity. The hygiene/maintenance factors play vital role in employees’ productivity. They do not motivate employee in organization, yet they must be present or dissatisfaction will arise. . The study is aimed to pursue the following objectives: To determine the extent to which working conditions improve the performance of employees, to ascertain the effect of interpersonal relations within the organization on firms’ profitability and to assesthe extent to whichcompensation improve the performance of employees.The study was conducted using the survey approach. The geographical scope of the study was Mobile telecommunication network (MTN), located within Enugu metropolis. Two sources of data were utilized in the study: they included primary and secondary sources. The primary source wasthrough the administration of copies of designed questionnaire to a total of forty one respondents that made up the sample size for the study.


2021 ◽  
Vol 13 (3) ◽  
pp. 1046
Author(s):  
Nicola Francesconi ◽  
Fleur Wouterse ◽  
Dorothy Birungi Namuyiga

While the health impact of COVID-19 in most African countries appears modest, the impact of social distancing measures, closing of markets and reduced mobility is felt across the board. Domestic, labor-intensive and traditional food value chains and the smallholders they serve appear to be particularly affected. During a systemic shock where idiosyncratic risk coping strategies fail, collective or organizational resilience becomes of the essence to protect the livelihoods of smallholders. In this study, we have used pre- and during-shock data on agricultural cooperatives from Southeast Africa to understand how resilient these smallholder-owned organizations are. We find that many organizations could not countervail market-disruptions and fell into a state of dormancy during the pandemic. One reason for this is that collective decision-making was heavily affected by the banning of gatherings. Only a few organizations devised innovative solutions to maintain the market linkages of rural smallholders. The lack of resilience demonstrated by most cooperatives appears to be associated with organizational immaturity, large membership size, elite capture and limited business-orientation, which underscore a general lack of managerial capital.


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