Social Media Usage and Adoption

2014 ◽  
pp. 1197-1216
Author(s):  
Line L. Olsen ◽  
Tor W. Andreassen
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Indirect Effect ◽  
Ease Of Use ◽  
Technology Readiness ◽  
Media Usage ◽  
General Technology

Social media is in vogue, but managers need to know their customers' social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the services offered through these channels. In this chapter, the authors present findings from two studies. In the first study, general technology readiness is investigated and pockets of users are identified. This study works as a backdrop for the second study, in which consumers' social media readiness, the construct and its drivers are investigated. Overall, the authors find that customers seem to be ready for social media, as social media readiness has a positive, indirect effect on attitudes toward interaction in social media. Moreover, the effect is mediated through ease of use and usefulness.

Social Media Usage and Adoption

2014 ◽  
pp. 161-180
Author(s):  
Line L. Olsen ◽  
Tor W. Andreassen
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Indirect Effect ◽  
Ease Of Use ◽  
Technology Readiness ◽  
Media Usage ◽  
General Technology

Social media is in vogue, but managers need to know their customers’ social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the services offered through these channels. In this chapter, the authors present findings from two studies. In the first study, general technology readiness is investigated and pockets of users are identified. This study works as a backdrop for the second study, in which consumers’ social media readiness, the construct and its drivers are investigated. Overall, the authors find that customers seem to be ready for social media, as social media readiness has a positive, indirect effect on attitudes toward interaction in social media. Moreover, the effect is mediated through ease of use and usefulness.

Social Media Usage and Adoption

2015 ◽  
pp. 1807-1826
Author(s):  
Line L. Olsen ◽  
Tor W. Andreassen
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Indirect Effect ◽  
Ease Of Use ◽  
Technology Readiness ◽  
Media Usage ◽  
General Technology

Social media is in vogue, but managers need to know their customers' social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the services offered through these channels. In this chapter, the authors present findings from two studies. In the first study, general technology readiness is investigated and pockets of users are identified. This study works as a backdrop for the second study, in which consumers' social media readiness, the construct and its drivers are investigated. Overall, the authors find that customers seem to be ready for social media, as social media readiness has a positive, indirect effect on attitudes toward interaction in social media. Moreover, the effect is mediated through ease of use and usefulness.

Private club members’ perceptions of social media

2017 ◽  
Vol 8 (1) ◽  
pp. 119-132 ◽  
Author(s):  
MiRan Kim ◽  
Ronald Cichy
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Media Usage ◽  
Online Social Media ◽  
Usage Behavior ◽  
Perceived Enjoyment ◽  
Beliefs And Attitudes

Purpose Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study aims to examine the relationships among private club members’ perceptions of social media regarding perceived ease of use, perceived usefulness, perceived enjoyment, attitude toward social media involvement and behavioral intention toward social media usage. Design/methodology/approach An online survey was conducted among private club members across the USA (n = 571). The data were analyzed using structural equation modeling. Findings The findings of this study center on the perceptions of club members and their beliefs and attitudes associated with their social media usage behavior. This study extends the social media literature by supporting previous studies that suggest a causal flow from perceived ease of use to intrinsic and extrinsic motivations (perceived usefulness, perceived enjoyment) based on a motivational model. Research limitations/implications This study is meaningful for revealing the perceptions of private club members and their beliefs and attitudes associated with their social media usage behavior. It is untested whether this study’s model applies to other hospitality businesses. Future research could examine other segments and add other variables such as perceived security and trust. Practical implications This study can provide private club managers, and the members of the clubs that they lead, with a better understanding of online social media. Originality/value This study is one of a few empirical online social media studies in the area of the private club industry. This study seeks to provide baselines regarding social media perceptions and usage in the hospitality literature by providing a comprehensive model.

scholarly journals Factors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 30
Author(s):  
Nini Hartini Asnawi ◽  
Nur Atiqah Zakiyyah Ramlee ◽  
Lina Nadia Abd Rahim ◽  
Nor Fazalina Salleh ◽  
Norfazlina Ghazali ◽  
...  
Keyword(s):  
Social Media ◽  
Private Sector ◽  
Research Study ◽  
Ease Of Use ◽  
Media Usage ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Literature Reviews ◽  
Relationship Of ◽  
The Relationship

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.   

scholarly journals Trusting Online Reviews Enhances Intention to Book Online: The Perks of Seeking Information?

2021 ◽  
Vol 12 (2) ◽  
pp. 142-161
Author(s):  
Shafira Rahma Zahidah ◽  
Rokhima Rostiani
Keyword(s):  
Social Media ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Online Reviews ◽  
Factors Affecting ◽  
Media Usage ◽  
Consumer Purchase Intention ◽  
Hotel Booking ◽  
Online Travel ◽  
Online Travel Agencies

Research aims: This study aims to analyze factors affecting consumer intention to book hotels from social media and online travel agencies. Specifically, we examine the direct effects of social media usage and electronic word of mouth (e-WoM) and the indirect effect through the mediation of trust in booking intention.Design/Methodology/Approach: Purposively sampled respondents resulted in 409 responses that met the predefined criteria: aged 18-34, active on their social media accounts, and had accessed online booking sites. Regression with mediating analysis was conducted on valid data.Research findings: Analysis results showed that social media usage and e-WoM had a direct, positive, and significant impact on booking intention. It has also proven to have an indirect effect on consumer booking intention mediated by trust. Social media usage and e-WoM directly affected booking intention and had higher valence when mediated by trust.Theoretical contribution/Originality: Information on social media positively influenced consumer purchase intention on online hotel booking due to its completeness. Further, this study is among the few that applied the e-WOM concept to the hospitality sector.Practitioner/Policy implication: The implication for managers is to improve the online booking management system by increasing promptness in response to reviews, especially the negatives.Research limitation/Implication: This study focused on consumers who have social media accounts and accessed online hotel booking sites, limiting its generalizability.

scholarly journals Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites

2020 ◽  
Vol 11 ◽  
Author(s):  
Hsinyeh Tsai ◽  
Yu-Ping Lee ◽  
Athapol Ruangkanjanases
Keyword(s):  
Social Media ◽  
Food Safety ◽  
Technology Acceptance ◽  
Social Relations ◽  
Safety Information ◽  
Virtual Community ◽  
Ease Of Use ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Continuance Intention

Virtual community websites are one of the applications that provide a platform for people with common interests to extend their social relations in social media. With the proliferation of food safety incidents in recent years, social media has often been a major channel for public engagement in risk communication because of its social networking and immediate interaction. To understand the users’ needs and satisfaction, this study proposed a model to develop and evaluate the antecedents of continuance intention toward food safety information from social media. Based on the questionnaire collected from 289 Facebook users, this study assessed the integrated model of the expectation-confirmation theory and technology acceptance model with technology readiness as moderator. The results showed that the perceived ease-of-use, usefulness, and confirmation indirectly affected social media continuance usage intention through satisfaction; perceived ease-of-use, usefulness, and satisfaction were the direct determinants that affected the users’ social media continuance intention. Furthermore, positive technology readiness had significant effects on the relationship between the perceived ease-of-use, usefulness, confirmation, satisfaction, and continuance intention toward food safety information. This study contributes some important suggestions and managerial implications for food safety promotion providers, practitioners, and academics in the food industry, and social media environment.

Collaborative Learning and Social Media Acceptance for Student Engagement

2021 ◽  
Vol 6 (2) ◽  
pp. 16
Author(s):  
Teo Siew Chein ◽  
San Zheng Jie ◽  
Ah Choo Koo
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Collaborative Learning ◽  
Knowledge Sharing ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Media Usage ◽  
Tertiary Student ◽  
E Learning

This study examines the influence of collaborative learning dimensions and social media usage on tertiary students’ engagement via e-learning mode in the time of COVID-19 pandemic situations. The dimensions of collaborative learning are interaction with peers, interaction with lecturers, and knowledge sharing; the social media or technology acceptance dimensions are mainly on the ease of use and the perceived usefulness of this new media platform. Collaborative learning and social media usage are predicted to have influenced students' learning engagement in the online and e-learning mode. 201 Malaysian tertiary students from public and private universities have completed the survey forms via purposive and snowball sampling methods. Descriptive analysis was executed in SPSS, whereas model validation and structural model were analyzed using Smart-PLS 3.3. The results revealed that collaborative learning positively influences the interaction with peers and lecturers and knowledge-sharing behavior. Technology acceptance elements positively affect social media usage. Interaction with peers, social media usage, and knowledge sharing increases tertiary student engagement in e-learning. The only insignificant predictor is interaction with lecturers. This study revealed positive findings that social media usage is the most dominant and high-performance factor impacting tertiary student engagement in e-learning.

scholarly journals The Usage of Social Media for Improving the Customer Satisfaction: The Mediating Role of Electronic Services Quality

2021 ◽  
Vol 14 (11) ◽  
pp. 15
Author(s):  
Raad Mamduh Khaleel Khashman
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Services Quality ◽  
Positive Impact ◽  
Simple Random Sample ◽  
Website Design ◽  
Media Usage ◽  
Mediating Role ◽  
The Impact

The study aims to identify the impact of social media usage on customer satisfaction and the mediating role of electronic service quality through its dimensions (website design, reliability, customization, responsiveness, and trust) in the Vitas Jordan Company. A quantitative approach was used to answer the study questions and to test hypotheses. About (500) questionnaires were distributed using the Simple Random Sample technique to achieve the study purposes. (392) questionnaires were valid for analysis, based on the Statistical Package for Social Sciences (SPSS. V.25) and (AMOS) software. The findings of the study revealed that there is a significantly positive impact of social media usage on customer satisfaction and a significantly indirect positive impact of social media usage on customer satisfaction through the electronic Services Quality dimension as a mediating variable. The study recommended that managers concentrate and maintain the use of social media for providing unique services and responding to customers’ inquiries in a timely manner. In addition, the need to enhance the use of Twitter and Instagram in marketing champions. 

scholarly journals Determinant Factors Influencing Thai Tourists’ Intentions to Use Social Media for Travel Planning

2020 ◽  
Vol 12 (18) ◽  
pp. 7252 ◽  
Author(s):  
Ekkapong Cheunkamon ◽  
Sajjakaj Jomnonkwao ◽  
Vatanavongs Ratanavaraha
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Indirect Effect ◽  
Subjective Norms ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Quality Of Data ◽  
Travel Planning

Currently, information technology plays an important role in the tourism industry. Tourists like to use social media more widely for their travel planning, which affects the high competition between entrepreneurs while facing the challenge of improving the quality of data services provided through social media. This study developed a model of the relationships between structure factors that affect intentions to use social media for travel planning. The said model integrates the technology acceptance model (TAM) theory, the theory of planned behavior (TPB), and trust and satisfaction factors. In reference to a survey of 1333 samples from domestic tourists who used social media through their smartphone, it was found that satisfaction, attitudes, subjective norms, and perception can be used to control behavior, with a positively direct effect on intentions of use. In addition, we examined the indirect effect on intentions of use. Perceived ease of use, perceived usefulness, and subjective norms had a positively significant indirect effect on intentions of use. These research results allow tourism entrepreneurs to precisely understand the stimulating factors of tourists’ intentions to use social media for travel-planning decisions, which will help lead to the development of tourism-marketing strategies and the support of sustainable competition.

PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP SIKAP DALAM PENGGUNAAN SISTEM APLIKASI DENGAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL INTERVENING PADA JASA TRANSPORTASI ONLINE (GOJEK) DI YOGYAKARTA

2019 ◽  
Vol 27 (2) ◽  
pp. 119-133
Author(s):  
Putri Aprilia Isnaini ◽  
Ida Bagus Nyoman Udayana
Keyword(s):  
Social Media ◽  
Quality Of Service ◽  
Information Quality ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Quality Of Services ◽  
Quality Of Information ◽  
Transportation Services ◽  
Application Systems

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.

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