Grounded Theory and Market Research

Author(s):  
Ali Ghorbani ◽  
Hosein Moridsadat ◽  
Fatemeh Jafarzadeh

One of the important issues in marketing research studies is the quality of them, especially qualitative researches. Considering some conditions lead to the achievement of high-quality qualitative researches (such as Grounded Theory), the objective of this chapter is to identify major criteria in the quality assessment of studies done on Grounded Theory. Within the current research study, the definitions of Grounded Theory, the validity of Grounded Theory, and the levels of studies on it are addressed. Furthermore, the way to operationalize Grounded Theory in marketing research studies is dealt with. Next, the major elements in the quality of studies done on Grounded Theory and the duties of marketing researchers against qualitative research studies are discussed. Finally, the unique characteristics of Grounded Theory are introduced, and the studies done in this regard are summed up.

2010 ◽  
Vol 9 (4) ◽  
pp. 181-194 ◽  
Author(s):  
Jürgen Weibler ◽  
Sigrid Rohn-Endres

This paper develops an understanding of how shared leadership emerges in social network interactions. On the basis of a qualitative research design (grounded theory methodology – GTM) our study in two interorganizational networks offers insights into the interplay between structures, individuals, and the collective for the emergence of shared network leadership (SNL). The network-specific Gestalt of SNL appears as a pattern of collective and individual leadership activities unified under the roof of a highly developed learning conversation. More importantly, our findings support the idea that individual network leadership would not emerge without embeddedness in certain high-quality collective processes of relating and dialogue. Both theoretical and practical implications of this original network leadership perspective are discussed.


2011 ◽  
Vol 37 (7) ◽  
pp. 903-909 ◽  
Author(s):  
Dustin L. Gatten ◽  
Christine A. Riedy ◽  
Sul Ki Hong ◽  
James D. Johnson ◽  
Nestor Cohenca

2007 ◽  
Vol 53 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Mariska Leeflang ◽  
Johannes Reitsma ◽  
Rob Scholten ◽  
Anne Rutjes ◽  
Marcello Di Nisio ◽  
...  

Abstract Background: We examined whether and to what extent different strategies of defining and incorporating quality of included studies affect the results of metaanalyses of diagnostic accuracy. Methods: We evaluated the methodological quality of 487 diagnostic-accuracy studies in 30 systematic reviews with the QUADAS (Quality Assessment of Diagnostic-Accuracy Studies) checklist. We applied 3 strategies that varied both in the definition of quality and in the statistical approach to incorporate the quality-assessment results into metaanalyses. We compared magnitudes of diagnostic odds ratios, widths of their confidence intervals, and changes in a hypothetical clinical decision between strategies. Results: Following 2 definitions of quality, we concluded that only 70 or 72 of 487 studies were of “high quality”. This small number was partly due to poor reporting of quality items. None of the strategies for accounting for differences in quality led systematically to accuracy estimates that were less optimistic than ignoring quality in metaanalyses. Limiting the review to high-quality studies considerably reduced the number of studies in all reviews, with wider confidence intervals as a result. In 18 reviews, the quality adjustment would have resulted in a different decision about the usefulness of the test. Conclusions: Although reporting the results of quality assessment of individual studies is necessary in systematic reviews, reader wariness is warranted regarding claims that differences in methodological quality have been accounted for. Obstacles for adjusting for quality in metaanalyses are poor reporting of design features and patient characteristics and the relatively low number of studies in most diagnostic reviews.


2011 ◽  
Vol 7 (2) ◽  
pp. 9-20 ◽  
Author(s):  
Christine Sarah Fidler ◽  
Raed Kareem Kanaan ◽  
Simon Rogerson

This paper identifies and highlights the significance of Wasta as a barrier to e-government implementation within The Hashemite Kingdom of Jordan and is part of a wider qualitative research study of all barriers. A longitudinal research approach was applied to explore any dynamism within the presence of barriers over a three year study, as well as to seek a richer understanding of such barriers. Data, principally collected via interviews with relevant stakeholders, was analysed using Strauss and Corbin’s variant of grounded theory. Using illustrative quotations primarily from interview transcripts, this paper enunciates the significant and persistent role that Wasta plays in hindering Jordan’s e-government implementation, both as an explicitly mentioned barrier and as cause of other barriers. The paper supports the view that culture is a root cause of e-government implementation difficulty, and that barriers vary with the different country settings in which e-government systems are embedded.


2013 ◽  
Vol 17 (4) ◽  
pp. 15-19
Author(s):  
Roxana Gonzalez, ◽  
Jillian Pizzi, ◽  
Sabratha Thomas, ◽  
Kristin Cooper, ◽  
Mary Ellen Clyne,

A tranquility room in the nursing environment can serve as a self-reflective sanctuary. Self-reflection is essential to gain a true sense of authenticity and service to others (Pipe & Bortz, 2009). Telemetry nurses participated in a qualitative research study based on grounded theory and the theory of human caring. Caring perspective themes relating to the wellness of the mind, body, and spirit were identified. Fostering a supportive patient-centered environment the tranquility room facilitated a presence of self. Nurses are able to nurture and relate caring in their relationships with colleagues and patients when provided with the opportunity for self-care and reflection.


2013 ◽  
Vol 329 ◽  
pp. 503-506
Author(s):  
Zhe Wen ◽  
Qian Dong

Computer is high-tech equipment in the age of information, and has been widely applied in all industries by relying on its sharing, universality, intelligence and other characteristics. Seen from the structural composition, software and hardware are two core components of computer, and play a decisive role in the quality of computer and its system in the actual work. Software development is a process for building up software system or software of system according to the needs of users; in high-quality software research and development, multiple aspects such as market research, demand analysis, structure design and model debugging are involved, and the quality of products can be ensured only if each operation link is strictly controlled.


el-Tarbawi ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 105-122
Author(s):  
Abdul Karim ◽  

Akhlak (morality) is one of the three basic frameworks of islamic teachings (akidah, syari'ah and akhlak) which have important position. Moral expression is concrete evidence of the application and embodiment of aqidah and syari'ah, thus, represents the quality of Muslim’s faith. This research is a qualitative research conducted with literature study. This study seeks to explain the ethical concept of al-Ghazali and its application in the world of adult education, as explained by al-Ghazali in his works. The author limited the writings of al-Ghazali which are used as the basis for this research study, only to works written in the last years of his life, especially when he lived life as a Sufi. This research found that al-Ghazali divided adult education methods into two, general and specific. The general method applies to everyone and the specific method applies specifically to everyone based on the results of self-introspection.


2019 ◽  
Vol 63 (3) ◽  
pp. 807-825
Author(s):  
Natalie Kübler* ◽  
Alexandra Mestivier* ◽  
Mojca Pecman*

In the current context of rapid and constant evolution of global communication and specialised discourses, the need for devising methods for ensuring both high quality levels of specialised translation and successful translation training is becoming a true challenge. Steady renewal in knowledge paradigms leads to an increase in term coinage, modifications in lexical and phraseological patterns, and accommodations in discourse conventions. This situation requires teachers in specialised translation to train future translators to develop the skills meant to help them adapt rapidly to change. The tools brought by corpus linguistics offer access to the language-in-the-making and continuously emerging knowledge fields. However, methods for their efficient exploitation in translation classes can still be improved. In the current study, we present the translation-teaching framework devised specifically for such contexts. It is based on corpus linguistics, terminology management, collaboration with experts, and the quantitative analysis of the quality of finished translations, which can then, in turn, be used to improve the overall framework and to provide research material on specialised translation problems.


2015 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Hasbi Indra

Abstract Taman Pendidikan Al Qur’an (TPA), Pesantren and Madrasah Diniyah are important parts in the development of Islamic national education. Although the future of those Islamic education is quite difficult to be predicted, they have already become vital components of the national education system. In addition, the quality of this various Islamic institution is also leaded to the International standard education. This article is a qualitative research study which compare and contrast several literatures about Islamic religious education in Indonesia. ASEAN State of Education Report revealed that one of the 2013’s agenda is to develop the quality of education in ASEAN countries. Based on this agenda, Islamic education, which is an important part of the educational system in Indonesia, is also hoped to increase its quality and be ready to compete in International level to face the AFTA. Several efforts have been devoted in order to increase the quality of Islamic religious education. This research is qualitative research study. Abstrak Taman Pendidikan Al Qur’an (TPA), Pesantren dan Madrasah Diniyah merupakan bagian yang penting dalam perkembangan pendidikan Islam nasional. Meskipun cukup sulit untuk diprediksi. masa depan pendidikan Islam tersebut sudah menjadi komponen yang sangat penting bagi sistem pendidikan nasional. Lebih lagi, kualitas institusi Islam yang beragam ini juga mengarah kepada standar pendidikan internasional. Tulisan ini merupakan penelitian kualitatif yang membandingkan dan membedakan beberapa literatur tentang pendidikan Agama Islam di Indonesia. Laporan Bagian Pendidikan ASEAN menunjukkan bahwa salah satu agenda 2013 adalah untuk mengembangkan kualitas pendidikan di negara-negara ASEAN. berdasarkan agenda tersebut, pendidikan Islam, yang merupakan bagian penting darui sistem pendidikan di Indonesia, juga diharapkan dapat meningkatkan kualitasnya dan siap untuk bersaing di tingkat internasional untuk menghadapi AFTA. Beberapa usaha telah dicurahkan untuk meningkatkan kualitas pendidikan agama Islam. How to Cite : Indra, H. (2015). Islamic Religious Education in the Era of Afta.TARBIYA: Journal Of Education In Muslim Society,2(2), 204-221. doi:10.15408/tjems.v2i2.2208. Permalink/DOI:http://dx.doi.org/10.15408/tjems.v2i2.2208


Sign in / Sign up

Export Citation Format

Share Document