Persuasive Subtleties of Social Networking Sites

Author(s):  
Sitwat Langrial

The key objective of this chapter is to improve deeper understanding of SNSs' usage, acceptance, and users' actual behaviors. The authors propose that understanding the phenomenal success of Facebook could provide valuable information for developing health behavior change interventions. Using structured questionnaires, the authors collect qualitative data to understand SNSs users' online behaviors with an explicit focus on enjoyment and entertainment, desire to be connected, reciprocation, information quality, need for admiration, and influence of task obtrusiveness. The authors perform quantitative analyses with a special focus on value-based constructs because values are motivational constructs and could help predict users' behaviors. Results indicate that enjoyment and entertainment, reciprocation, and admiration have the strongest influence on individuals' behaviors. Although it is still early for people to use SNSs for health purposes, the results could pave the way for future research into this interesting area.

2015 ◽  
pp. 310-329
Author(s):  
Sitwat Langrial

The key objective of this chapter is to improve deeper understanding of SNSs' usage, acceptance, and users' actual behaviors. The authors propose that understanding the phenomenal success of Facebook could provide valuable information for developing health behavior change interventions. Using structured questionnaires, the authors collect qualitative data to understand SNSs users' online behaviors with an explicit focus on enjoyment and entertainment, desire to be connected, reciprocation, information quality, need for admiration, and influence of task obtrusiveness. The authors perform quantitative analyses with a special focus on value-based constructs because values are motivational constructs and could help predict users' behaviors. Results indicate that enjoyment and entertainment, reciprocation, and admiration have the strongest influence on individuals' behaviors. Although it is still early for people to use SNSs for health purposes, the results could pave the way for future research into this interesting area.


Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki

This chapter examines the effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust. Pearson correlations via SPSS 21.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data, to provide information necessary to scrutinize the study hypotheses, and to estimate associations among constructs. Each correlation coefficient was assessed as significant at the 0.01 level, and the overall model was determined to fit the data well as multicollinearity was absent. In terms of the associations with perceived user trust, perceived flow had highest significant positive correlation coefficients, followed by perceived information quality and perceived system quality. Next, further investigation of the study encountered that perceived flow is significantly associated by both perceived system quality and perceived information quality of mobile SNS, respectively. The chapter concludes with directions for future research.


2021 ◽  
Vol 12 ◽  
Author(s):  
Simona Sciara ◽  
Daniela Villani ◽  
Anna Flavia Di Natale ◽  
Camillo Regalia

Facebook and other social networking sites allow observation of others’ interactions that in normal, offline life would simply be undetectable (e.g., a two-voice conversation viewable on the Facebook wall, from the perspective of a real, silent witness). Drawing on this specific property, the theory of social learning, and the most direct implications of emotional contagion, our pilot experiment (N = 49) aimed to test whether the exposure to others’ grateful interactions on Facebook enhances (a) users’ felt gratitude, (b) expressed gratitude, and (c) their subjective well-being. For the threefold purpose, we created ad hoc Facebook groups in which the exposure to some accomplices’ exchange of grateful messages for 2 weeks was experimentally manipulated and users’ felt/expressed gratitude and well-being were consequently assessed. Results partially supported both hypotheses. Observing others’ exchange of grateful posts/comments on Facebook appeared to enhance participants’ in-person expression of gratitude (i.e., self-reported gratitude expression within face-to-face interactions), but not their direct and subjective experiences of gratitude. Similarly, exposure to others’ grateful messages improved some components of subjective well-being, such as satisfaction with life, but not negative and positive affect. Taken together, however, our preliminary findings suggest for the first time that social networking sites may actually amplify the spreading of gratitude and its benefits. Implications of our results for professionals and future research in the field of health, education, and social media communication are discussed.


Author(s):  
Sudhanshu Joshi

The chapter provides a snapshot on the use of social networking in academic libraries through a systematic review of the available literature and an examination of the libraries’ presence on the most popular social networking sites. The chapter initially reviews 819 articles of empirical research, viewpoints, and case studies, based on keyword(s) search “Web 2.0 + Academic Libraries” since 2006 found in the Library Literature and Information Full Text Database. Out of full text research papers, articles with empirical studies, 328 (40% of 819), are shortlisted; all articles are from journals having impact factors (as per ISI Thomson Reuters rating 2011-12), 0.8 and above. The articles are collected from four major management and library science publishers: Ebscohost, Science Direct, Taylor and Francis, Emerald Insight (including EarlyCite articles, Backfiles content). The potential limitation of the study is that it does not attempt to trace out trends using any regression techniques. The extension of this study could be statistically testing the figures observed in this chapter and laying down a grounded theory approach for future research in Web 2.0 applications in libraries. The important finding is that the popularity of the various social networking sites can change quickly on the basis of e-World of Month (e-WoM).


2012 ◽  
pp. 302-314 ◽  
Author(s):  
Chiungjung Huang

The direction of the correlation between Internet use and psychological well-being is debatable. The displacement hypothesis indicates the correlation is negative, as Internet use for communication replaces face-to face-interaction. Conversely, the augmentation hypothesis suggests that the correlation is positive because Internet use for communication complements existing social interaction. While previous empirical findings about the relationship between Internet use and psychological well-being have been diverse, two previous meta-analyses and the present meta-analysis about the use of social networking sites and psychological well-being supported neither position, and found no relationship between Internet use and psychological well-being. Investigation of causal predominance between Internet use and psychological well-being, increased attention to measurement problems of social networking site use and older adults, and consideration of effects of indicators and moderators should be addressed in future research.


2010 ◽  
pp. 248-266 ◽  
Author(s):  
D. Sandy Staples

This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what we know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.


Author(s):  
D. Sandy Staples

SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what people know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.


2020 ◽  
Vol 39 (3) ◽  
pp. 195-213
Author(s):  
Xin-Xue Zhang ◽  
Detlef H. Rost ◽  
Jin-Liang Wang ◽  
Katherine J Reynolds

Introduction: The increasing popularity of social networking sites (SNS) has stimulated research on the relationship between SNS usage and users' mental health. The current study aims to shed light on the possible reciprocal relationship between type of SNS usage and subsequent mental health among Chinese college students. Method: A latent variable cross-lagged panel analysis (two waves) was conducted (N = 266). Results showed that negative emotions (loneliness, depression) at Time 1 (T1) was positively related to both active SNS usage and passive SNS usage at Time 2 (T2). However, neither active nor passive SNS usage at T1 was found to be associated with negative emotions at T2. Discussion: In this current research, the key finding is that type of usage did not impact on users' mental health. Future research might investigate the role of individual and social factors (e.g., self-esteem and life satisfaction) in moderating the relationship between SNS use and mental health.


Author(s):  
Élodie Verseillié ◽  
Stéphanie Laconi ◽  
Henri Chabrol

Background: With a growing number of users, social networking sites have been the subject of numerous recent studies, but little investigation has been given to their problematic use. Objectives: Our main objective was to study the relationship between psychopathological variables (i.e., personality traits, depressive and anxiety symptoms, and stress) and problematic Facebook and Twitter use. Participants and method: A sample of 1068 Internet users (Mage = 26.64; SD = 9.5) has been recruited online. Participants completed scales exploring problematic Facebook and Twitter use, and psychopathological variables. Results: Problematic Facebook and Twitter use were predicted by different pathological personality traits, regrouped in clusters in our study. Depressive and anxiety symptoms were also predictive of problematic Facebook and Twitter use but only stress explained problematic Facebook use. Gender differences have been observed. Discussion: This study highlights the relationship between depression, anxiety, stress, pathological personality traits, and problematic Facebook and Twitter use. Significant differences have been retrieved between these two uses and their relationship to psychopathology. Future research should also explore the causal relationship between social networking sites use and psychopathology and consider gender.


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