Upgrading Marketing Research

2015 ◽  
pp. 337-357 ◽  
Author(s):  
Anka Gorgiev ◽  
Nikolaos Dimitriadis
Keyword(s):  
Qualitative Research ◽  
Marketing Research ◽  
Small Scale ◽  
Advantages And Disadvantages ◽  
Recent Developments ◽  
Traditional Marketing

The following chapter focuses on the recent developments in the marketing industry resulting from the rise of neuromarketing. It offers analysis of the problems initiated by the traditional marketing research approaches and how these problems are being resolved by implementation of neuromarketing techniques. Moreover, both physiological and neurological measures are explained, providing advantages and disadvantages of all available neuromarketing tools that may be used in overcoming previously mentioned problems. Finally, the authors provide initial insights from a small scale qualitative research conducted among representatives from all segments of marketing industry.

Upgrading Marketing Research

2018 ◽  
pp. 350-370
Author(s):  
Anka Gorgiev ◽  
Nikolaos Dimitriadis
Keyword(s):  
Qualitative Research ◽  
Marketing Research ◽  
Small Scale ◽  
Advantages And Disadvantages ◽  
Recent Developments ◽  
Traditional Marketing

The following chapter focuses on the recent developments in the marketing industry resulting from the rise of neuromarketing. It offers analysis of the problems initiated by the traditional marketing research approaches and how these problems are being resolved by implementation of neuromarketing techniques. Moreover, both physiological and neurological measures are explained, providing advantages and disadvantages of all available neuromarketing tools that may be used in overcoming previously mentioned problems. Finally, the authors provide initial insights from a small scale qualitative research conducted among representatives from all segments of marketing industry.

Traditional Market Research and Neuromarketing Research

2020 ◽  
pp. 146-167
Author(s):  
Sertac Eroglu ◽  
Nihan Tomris Kucun
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Marketing Research ◽  
New Horizons ◽  
Related Data ◽  
Advantages And Disadvantages ◽  
Marketing Relationship ◽  
Traditional Market ◽  
Traditional Marketing ◽  
And Behavior

Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by neuromarketing methods to explore consumers' psychology, motivation, and behavior. In this chapter, the advantages and disadvantages of traditional marketing and neuromarketing research methodologies and the differences between them are discussed. The traditional market research methods are explained through their qualitative and quantitative dimensions. The most commonly used grouping scheme of techniques in neuromarketing research is presented, namely, neurometric, biometric, and psychometric techniques. The marketing research supported by neuromarketing approaches enables us to look at the consumers' mind as closely as we have never experienced before and opens up new horizons in understanding consumer and marketing relationship.

The Science Behind Neuromarketing

2020 ◽  
pp. 104-126
Author(s):  
Yetkin Bulut ◽  
Burak Arslan
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Research Methods ◽  
Decision Process ◽  
Marketing Research ◽  
Purchasing Decision ◽  
Quantitative And Qualitative Research ◽  
Research Techniques ◽  
Decision Making Processes ◽  
Traditional Marketing

With the change and development of technology, the techniques used in marketing research have also changed. Quantitative and qualitative research techniques have been applied to traditional marketing research. Although these techniques are applied, the purchasing decision process of the consumer is not fully understood. The decision-making processes of consumers are more clearly understood thanks to the neuromarketing approach that arises as a result of the collaboration of marketing with neuroscience and the research methods applied as a requirement of this understanding. In this chapter, research methods used in the field of neuromarketing will be examined, examples of applications will be given, and suggestions will be made to academicians and practitioners.

scholarly journals Second Life as a research environment: avatar-based focus groups (AFG)

2016 ◽  
Vol 19 (1) ◽  
pp. 101-114 ◽  
Author(s):  
Eman Gadalla ◽  
Ibrahim Abosag ◽  
Kathy Keeling
Keyword(s):  
Focus Groups ◽  
Data Quality ◽  
Virtual Worlds ◽  
Second Life ◽  
Three Dimensional ◽  
Marketing Research ◽  
Two Phase ◽  
Content Type ◽  
Face To Face ◽  
Advantages And Disadvantages

Purpose – This study aims to examine the nature and the potential use of avatar-based focus groups (AFGs) (i.e. focus groups conducted in three-dimensional [3D] virtual worlds [VWs]) as compared to face-to-face and online focus groups (OFGs), motivated by the ability of VWs to stimulate the realism of physical places. Over the past decade, there has been a rapid increase in using 3D VWs as a research tool. Design/methodology/approach – Using a two-phase reflective approach, data were collected first by using traditional face-to-face focus groups, followed by AFGs. In Phase 2, an online, semi-structured survey provided comparison data and experiences in AFGs, two-dimensional OFGs and traditional face-to-face focus groups. Findings – The findings identify the advantages and disadvantages of AFGs for marketing research. There is no evident difference in data quality between the results of AFGs and face-to-face focus groups. AFG compensates for some of the serious limitations associated with OFGs. Practical implications – The paper reflects on three issues, data quality, conduct of AFGs (including the moderator reflection) and participant experience, that together inform one’s understanding of the characteristics, advantages and limitations of AFG. Originality/value – This is the first paper to compare between AFGs, traditional face-to-face focus groups and OFGs. AFG holds many advantages over OFGs and even, sometimes, over face-to-face focus groups, providing a suitable environment for researchers to collect data.

scholarly journals Theology at Thresholds: Learning from a Practice ‘In Transition’

2017 ◽  
Vol 4 (1) ◽  
pp. 45-62 ◽  
Author(s):  
Rachel Muers ◽  
Rhiannon Grant
Keyword(s):  
Decision Making ◽  
The Other ◽  
Small Scale ◽  
Theological Ethics ◽  
Reciprocal Influence ◽  
Core Practices ◽  
Recent Developments ◽  
Collective Process ◽  
The One ◽  
Over Time

Recent developments in contemporary theology and theological ethics have directed academic attention to the interrelationships of theological claims, on the one hand, and core community-forming practices, on the other. This article considers the value for theology of attending to practice at the boundaries, the margins, or, as we prefer to express it, the threshold of a community’s institutional or liturgical life. We argue that marginal or threshold practices can offer insights into processes of theological change – and into the mediation between, and reciprocal influence of, ‘church’ and ‘world’. Our discussion focuses on an example from contemporary British Quakerism. ‘Threshing meetings’ are occasions at which an issue can be ‘threshed out’ as part of a collective process of decision-making. Drawing on a 2015 small-scale study (using a survey and focus group) of British Quaker attitudes to and experiences of threshing meetings, set in the wider context of Quaker tradition, we interpret these meetings as a space for working through – in context and over time – tensions within Quaker theology, practice and self-understandings, particularly those that emerge within, and in relation to, core practices of Quaker decision-making.

Accuracy of Failure Criteria Commonly Used for Ship Collision Simulations

2018 ◽  
Author(s):  
R. Villavicencio ◽  
Bin Liu ◽  
Kun Liu
Keyword(s):  
Finite Element ◽  
Failure Criteria ◽  
Small Scale ◽  
Finite Element Models ◽  
Impact Loads ◽  
Large Scatter ◽  
Element Analysis ◽  
Advantages And Disadvantages ◽  
Ship Collision ◽  
Double Hull

The paper summarises observations of the fracture response of small-scale double hull specimens subjected to quasi-static impact loads by means of simulations of the respective experiments. The collision scenarios are used to evaluate the discretisation of the finite element models, and the energy-responses given by various failure criteria commonly selected for collision assessments. Nine double hull specimens are considered in the analysis so that to discuss the advantages and disadvantages of the different failure criterion selected for the comparison. Since a large scatter is observed from the numerical results, a discussion on the reliability of finite element analysis is also provided based on the present study and other research works found in the literature.

Developments in pesticide application for the small-scale farmer in the tropics

1981 ◽  
Vol 10 (7) ◽  
pp. 345-349 ◽  
Author(s):  
G A Matthews
Keyword(s):  
Crop Protection ◽  
Small Scale ◽  
Weed Competition ◽  
Pesticide Application ◽  
Peasant Farmer ◽  
Recent Developments ◽  
The Tropics ◽  
High Degree ◽  
Spinning Disc ◽  
Small Scale Farmer

Hydraulic sprayers, which have reached a high degree of sophistication, have long been seen as inappropriate for use in many countries where crops are most at risk from pest, disease and weed competition. ULV application by spinning-disc sprayer may have overcome problems of inadequate water supply, but, for many, costs are still too high. Recent developments in electrostatic sprayers could remove this final constraint to adequate crop protection for the peasant farmer.

scholarly journals A Study Wireless Communication Domain

2011 ◽  
pp. 82-86
Author(s):  
Sangram Routray ◽  
Lalit M. Satapathy ◽  
Sanjib k. Nayak
Keyword(s):  
Wireless Communication ◽  
Embedded Systems ◽  
Short Range ◽  
Remote Access ◽  
Wireless Technologies ◽  
Advantages And Disadvantages ◽  
Recent Developments

Wireless communication seem destined to make a large and continuing impact on our lives. Recent developments in wireless technologies provide a new channel for implementation of embedded systems with remote access for mobile and non-mobile products and services. Several wireless technologies are available with their own advantages and disadvantages. This paper examines several available short-range wireless technologies and evaluates them for embedded systems.

scholarly journals The Triumph of Large-Scale Agriculture and Its Socioeconomic Impact

2018 ◽  
Vol 43 (2) ◽  
pp. 95-106
Author(s):  
András Schlett ◽  
Judit Beke
Keyword(s):  
Rural Areas ◽  
Large Scale ◽  
Socioeconomic Impact ◽  
Small Scale ◽  
Production Methods ◽  
Advantages And Disadvantages ◽  
Key Drivers

Large-scale farming that utilizes industrial methods to intensify production is becoming more significant worldwide. This study explores this phenomenon and sheds light on its consequences. Contingency factors serve as key drivers when determining the advantages and disadvantages of both large-scale and small-scale farming. Significant shifts in agro-production methods have fundamentally altered ownership and production structures in agriculture and had a disastrous impact on the livelihoods of people living in rural areas.

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