Neuroeconomics and Media Economics

2016 ◽  
pp. 33-44
Author(s):  
Dinçer Atli ◽  
Mehmet Yilmazata
Keyword(s):  
Behavioral Economics ◽  
Historical Development ◽  
Behavioral Science ◽  
Marketing Strategies ◽  
Media Industry ◽  
Media Economics ◽  
Independent Field ◽  
The Media ◽  
Recent Trends

This chapter investigates the development of neuroeconomics as a relative new sub-discipline in the fields of economics and behavioral science. After comparing paradigms of both classical and behavioral economics, the problem of the “conscious and rational consumer” is addressed in relation to more passive views of consumerism in neuroeconomics. Highlighting the most recent trends in neuroeconomics, the chapter also addresses the historical development of the discipline of neuroeconomics as an independent field of research within the fields of media and economics. The problem of new marketing strategies as well as the evolvement of neuroeconomics as an independent discipline in the age of digitalization is presented while considering the changing nature of the media industry.

Communication Education in Korea

2003 ◽  
Vol 13 (1) ◽  
pp. 5-28
Author(s):  
Baekeun Cha ◽  
Eunkyong Yook ◽  
Eungjun Min
Keyword(s):  
Historical Development ◽  
Strong Support ◽  
Current Status ◽  
Media Industry ◽  
Communication Education ◽  
Growing Pains ◽  
The Media ◽  
The Government ◽  
And Training

The study of communication has become one of most popular and major disciplines in Korea. There are over one hundred communication-related departments from eighty-eight colleges with more than 16,000 students today, doubled from the early 1990s. With strong support from the government, the media industry, and colleges, communication related departments have been able to build a reasonably good foundation in terms of programs and curriculums. Like any other disciplines, however, it is experiencing growing pains, searching a balance between the intellectually coherent curriculums and providing marketable knowledge and training for example. This essay discloses and examines the historical development and the current status of communication education in Korea.The study of communication has become one of most popular and major disciplines in Korea. There are over one hundred communication-related departments from eighty-eight colleges with more than 16,000 students today, doubled from the early 1990s. With strong support from the government, the media industry, and colleges, communication related departments have been able to build a reasonably good foundation in terms of programs and curriculums. Like any other disciplines, however, it is experiencing growing pains, searching a balance between the intellectually coherent curriculums and providing marketable knowledge and training for example. This essay discloses and examines the historical development and the current status of communication education in Korea.

Beyond Digital

2020 ◽  
Keyword(s):  
Business Models ◽  
Economic Research ◽  
Media Industry ◽  
Media Economics ◽  
Academic Field ◽  
Technological Developments ◽  
The Media ◽  
Block Chain ◽  
Almost All ◽  
Further Development

In recent years, digitisation has significantly changed the media industry. Today, digital business models are at home in almost all forms of the media. But what will come next? Will new technological developments in the field of AI or block chain, for example, have an impact? And above all: Where does media economic research go from the debate about business models? Are these developments happening so fast that we hardly have time to develop real (new) theories? This volume seeks answers to these pressing questions. The further development of media economics as an academic field will depend on whether and how this is achieved. With contributions by Harald Rau; Daniela Marzavan & Anke Trommershausen; Henriette Heidbrink; Tassilo Pellegrini & Michael Litschka; Britta M. Gossel, Andreas Will & Julian Windscheid, Christian Zabel, Sven Pagel, Verena Telkmann & Alexander Rossner; Sibylle Kunz, Sven Pagel & Svenja Hagenhoff; Jonas D. Bodenhöfer, Christopher Buschow & Carsten Winter and Jörg Müller-Lietzkow.

scholarly journals Negotiating Media ‘Balance’ in Malaysia's 2013 General Election

2013 ◽  
Vol 32 (2) ◽  
pp. 39-60 ◽  
Author(s):  
Ross Tapsell
Keyword(s):  
Social Media ◽  
Political Parties ◽  
General Election ◽  
Citizen Journalism ◽  
Media Industry ◽  
Future Trends ◽  
Mainstream Media ◽  
The Media ◽  
Recent Trends ◽  
Radio Industry

This article will discuss recent trends in Malaysia's media surrounding the 2013 general election (GE13). It will argue that the GE13 produced two important trends in the media industry. First, there was increased political-party participation in social media, citizen journalism and blogging. In fact, it practically led to a ‘cyberwar’ between political parties, making the realm of the online and social media increasingly polarised and partisan. Second, many mainstream media outlets in Malaysia successfully pursued a platform of more ‘balanced’ coverage, suggesting an increased space of negotiation and contestation amongst the previously muzzled print, television and radio industry. This article will conclude with an assessment of the future trends in the media industry in Malaysia post GE13.

scholarly journals The Media Industry's Structural Transformation in Capitalism and the Role of the State: Media Economics in the Age of Digital Communication

2020 ◽  
Author(s):  
Manfred Knoche
Keyword(s):  
New Media ◽  
Structural Transformation ◽  
Profit Maximization ◽  
Media Industry ◽  
Media Economics ◽  
Media Technology ◽  
Media System ◽  
Role Of The State ◽  
The Media ◽  
Definition Of

This paper discusses how the capitalist media industry has been structurally transformed in the age of digital communications. It takes an approach that is grounded in the Marxian critique of the political economy of the media. It draws a distinction between media capital, media-oriented capital, media infrastructure capital and media-external capital as the forms of capital in the media industry. The arti- cle identifies four capital strategies that media capital tends to use in order to try to maximise profits: a) The substitution of “old” by “new” media technology, b) the introduction of new transmission chan- nels for “old” media products, c) the definition of new property rights for media sectors and networks, d) the reduction of production and transaction costs. The drive to profit maximization is at the heart of the capitalist media industrys structural transformation. This work also discusses the tendency to the universalization of the media system in the digital age and the economic contradictions arising from it.

Racism and silencing in the media in Aotearoa New Zealand

2021 ◽  
pp. 117718012110154
Author(s):  
Liana MacDonald ◽  
Adreanne Ormond
Keyword(s):  
New Zealand ◽  
Indigenous Peoples ◽  
Media Industry ◽  
Racial Discourse ◽  
European Descent ◽  
Aotearoa New Zealand ◽  
The Media ◽  
The Subject ◽  
New Zealanders

Racism in the Aotearoa New Zealand media is the subject of scholarly debate that examines how Māori (Indigenous Peoples of New Zealand) are broadcast in a negative and demeaning light. Literature demonstrates evolving understandings of how the industry places Pākehā (New Zealanders primarily of European descent) interests at the heart of broadcasting. We offer new insights by arguing that the media industry propagates a racial discourse of silencing that sustains widespread ignorance of the ways that Pākehā sensibilities mediate society. We draw attention to a silencing discourse through one televised story in 2018. On-screen interactions reproduce and safeguard a harmonious narrative of settler–Indigenous relations that support ignorance and denial of the structuring force of colonisation, and the Television Code of Broadcasting Practice upholds colour-blind perceptions of discrimination and injustice through liberal rhetoric. These processes ensure that the media industry is complicit in racism and the ongoing oppression of Indigenous peoples.

scholarly journals Adapting to context: Creative strategies of video streaming services in Nigeria

2021 ◽  
pp. 135485652110173
Author(s):  
Godwin Iretomiwa Simon
Keyword(s):  
Video On Demand ◽  
Business Environment ◽  
Media Industry ◽  
Operational Environment ◽  
Structured Interviews ◽  
African Countries ◽  
Innovative Strategies ◽  
African Context ◽  
The Media ◽  
Streaming Services

This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these markets must understand a context where Internet access is complicated on the levels of availability and/or affordability, including significant lack of confidence in e-payment facilities. All these, together with epileptic power supply and poor standard of living, indicate that streaming services must innovate to capture subscribers within the continent. Despite the harsh operational environment, streaming services in Nigeria have continued to increase in number within the past 5 years. This is attributed to the transnational reach of the streaming services as they are patronized by Africans in diaspora across the globe, while they also enjoy popularity within African countries. This article specifically focuses on the innovative strategies employed by Nigerian streaming services to operate within their African markets in the context of their peculiar challenges. In so doing, it extends extant scholarship about Internet-distributed video using the African context. This article is situated within the Media Industry Studies framework and draws from semi-structured interviews with 7 streaming executives in Nigeria and 10 creative professionals in the Nigerian Video Film Industry (Nollywood). It also relies on desk research of press reports, industry publications, as well as the interfaces of streaming portals. This article underscores the necessity of contextualized research with the digital turn in video distribution. Through contextualized analysis of VOD market realities in a less studied terrain like Africa, it aligns with scholarly call to expand theories of Internet-distributed video to marginal contexts.

scholarly journals Political Anthropology and Anthropology of Politics: An Overview

2012 ◽  
Vol 5 ◽  
pp. 217-234
Author(s):  
Suresh Dhakal
Keyword(s):  
Historical Development ◽  
Cultural Anthropology ◽  
Short Review ◽  
Review Article ◽  
Political Transition ◽  
Political Anthropology ◽  
The Political ◽  
Cultural Processes ◽  
Recent Trends ◽  
Anthropology Of Politics

In this short review, I have tried to sketch an overview of historical development of political anthropology and its recent trends. I was enthused to prepare this review article as there does not exist any of such simplified introduction of one of the prominent sub-fields in cultural anthropology for the Nepalis readers, in particular. I believe this particular sub-field has to offer much to understand and explain the recent trends and current turmoil of the political transition in the country. Political anthropologists than any other could better explain how the politics is socially and culturally embedded and intertwined, therefore, separation of the two – politics from social and cultural processes – is not only impossible but methodologically wrong, too. DOI: http://dx.doi.org/10.3126/dsaj.v5i0.6365 Dhaulagiri Journal of Sociology and Anthropology Vol. 5, 2011: 217-34

scholarly journals Freelance Journalists’ Ethical Boundary Settings in Information Work

2013 ◽  
Vol 33 (1) ◽  
pp. 83-98 ◽  
Author(s):  
Martina Ladendorf
Keyword(s):  
Discourse Analysis ◽  
Working Conditions ◽  
Narrative Theory ◽  
Ethical Reasoning ◽  
Media Industry ◽  
Individual Action ◽  
The Media ◽  
Information Type ◽  
Information Work ◽  
Individual Ethics

Abstract The borders between the media genres journalism and information or PR are blurring, and this development is especially noticeable among freelance journalists. How does this affect freelance journalists, particularly their ethical reasoning? Thirteen interviews with freelancers living in a peripheral northern county in Sweden were analyzed, using a combination of discourse analysis and narrative theory methods and a virtue ethics theoretical framework. It was found that 11 out of 13 informants worked occasionally or regularly with information-type assignments. To sustain the informants’ professional roles and selfidentities of integrity and impartiality, having boundary settings between, first, information/ PR and journalist roles and, second, information and journalist type assignments was crucial. It was evident that individual ethics had replaced professional principles. The freelancers reflexively process media industry constraints, together with their everyday working conditions, in a situation where the ideals and norms of the profession constitute the background for their individual action ethics.

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