Benefits of Using Social Media Commerce Applications for Businesses

2017 ◽  
pp. 322-346
Author(s):  
Ardian Hyseni
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Commerce ◽  
Single Product ◽  
The Past ◽  
Traditional Marketing ◽  
The Way

Social media commerce has changed the way of commerce globally; customers are affected more and more by social media, in decision making for buying a product or a service. While in the past people were affected by traditional marketing ways like newspapers, televisions and radios for buying a product, nowadays, through social media customers can find feedbacks and reviews on social media and can see thousands of photos of a single product with less a minute of searching in a social networking sites like. With the growth of social media's impact on businesses, social commerce has become a trending way of making commerce. In this paper it demonstrated a platform for businesses to make commerce through Facebook which is called Facebook commerce.

Benefits of Using Social Media Commerce Applications for Businesses

2018 ◽  
pp. 221-245
Author(s):  
Ardian Hyseni
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Commerce ◽  
Single Product ◽  
The Past ◽  
Traditional Marketing ◽  
The Way

Social media commerce has changed the way of commerce globally; customers are affected more and more by social media, in decision making for buying a product or a service. While in the past people were affected by traditional marketing ways like newspapers, televisions and radios for buying a product, nowadays, through social media customers can find feedbacks and reviews on social media and can see thousands of photos of a single product with less a minute of searching in a social networking sites like. With the growth of social media's impact on businesses, social commerce has become a trending way of making commerce. In this paper it demonstrated a platform for businesses to make commerce through Facebook which is called Facebook commerce.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

Social Media as Efficacious Tool for Teaching

2018 ◽  
pp. 172-186
Author(s):  
Swati Panchal ◽  
Lakshay Panchal
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Phone ◽  
Social Networking Sites ◽  
Regular Classroom ◽  
Good Source ◽  
The Way

Social Networking is a good source to stay connected with others so it can be used as a tool in teaching. Those students, who are not able to learn the concept in the regular classroom, go to tuition. They work whole night to complete their homework and assignments meanwhile they cannot resist themselves from using social networking sites. They have a view that they can multitask, but actually, most of the concentration is in social networking and messengers and less in studies. So ultimately their studies suffer. Because of this, they feel unrest in next day classroom also. To change the habit of using the mobile phone and social networking is very difficult. Now they are addicted to using these. So, the only solution is to change the way they use these things. The only requirement is training the student about the use of these systems, for which they are made of. So, the basic aim of this research is how social networking can be used as an Efficacious tool in teaching and utilizing the time wastage on social networking sites and messenger by students in studies.

scholarly journals A REVIEW ON THE INFLUENCE OF SOCIAL MEDIA IN TRAVEL DECISION OF YOUTH TRAVELERS

2021 ◽  
Vol 6 (26) ◽  
pp. 186-195
Author(s):  
Lay Yen Tan ◽  
Norhazliza Abd Halim
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Planning Process ◽  
Research Question ◽  
Online Marketing ◽  
Travel Decisions ◽  
Use Of Social Media ◽  
Travel Decision

This paper will highlight the review of previously reported data by numerous authors. Nowadays, widespread social media is used more and more especially in tourism. Recent trends in technology have observed the emergence of social networking sites such as Facebook, Instagram, and YouTube. These websites encourage users to share information on what they are doing, upload pictures of what they have been up to, and post blog entries in order to share their interests and activities with other users. From the industry perspective, more and more hotels or tourist destinations are using these social networking sites as communication tools with their guests. It is evident that people are depending on their peers’ reviews through these social networking sites before purchasing products and services. As a result, social networking sites are growing both in popularity and importance for consumers as well as corporate. Previous research regarding the use of social media among youth travellers has mainly focused on its impact on travellers’ travel planning process and there is consensus that travel decisions are highly influenced by social media. Considering that an answer to the research question of “will social media influence the travel decision of the youth travellers”, the aim of this study is to fill this research gap and to examine the influence of social media on youth travellers’ decision making. A proposed conceptual framework is developed in order to understand the influence of social media on travel decision making among youth travellers. The findings of this study are important to tourism online marketers in order to have a better understanding on youth travellers in the use of social media so that they can adapt online marketing strategies for this segment.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6) ◽  
pp. 150
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Problems and Prospects of Social Media Recruitment

2021 ◽  
pp. 82-103
Author(s):  
Teena Saharan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Significant Contribution ◽  
The Future ◽  
Social Media Platforms ◽  
The Right ◽  
Talent Acquisition ◽  
The Way

Over the last few years, the way of talent acquisition has evolved in different forms from attracting personal applications to getting connected with talented candidates through social networking sites. Recruitment through social networking platforms is putting a significant contribution in analyzing and hiring the right and best talent for an opening, and companies can't just ignore the potential and influence of these media platforms. These social platforms connect companies to potential hires and increase visibility by getting them connected to a huge audience. The future of recruitment lies in social media and companies cannot just ignore their presence due to prevailing challenges. It is important to find out viable solutions to the challenges organizations facing while using social media platforms in talent acquisition. The focus of this chapter is to capture strategies mitigating these challenges and suggest probable and profitable suggestions to companies for better utilization of social networking sites for effective recruitment.

Coming of Age?

2020 ◽  
pp. 281-294
Author(s):  
Edward Entee ◽  
Anthony Afful-Dadzie
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Coming Of Age ◽  
Social Commerce ◽  
Capability Development ◽  
Teaching Case ◽  
Lessons Learnt

Social networking sites such as Facebook have developed massive acceptance as commercial channels among users, and this is commonly known as social commerce. Despite the significance of social media sites for commercial purposes, entrepreneurs struggle with capability development as well as strategies to achieve benefits. To address this gap, this chapter presents a teaching case study that explores how a microentrepreneur used social media as a resource to create social commerce capabilities to achieve benefits. Lessons learnt are proposed in the case, and questions for reflections are proposed whilst a debate topic is also suggested.

Privacy Preservation of Social Media Services

2017 ◽  
pp. 236-263
Author(s):  
Nikhil Kumar Singh ◽  
Deepak Singh Tomar
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Privacy Preservation ◽  
Daily Life ◽  
Background Knowledge ◽  
The Social ◽  
Media Services ◽  
The Way

Social media has revolutionized the way of communication and interaction in daily life. It provides an effortless, expeditious and reliable approach for communicating with family, friends, and others. With the stupendous popularity of social media, users and their information over the social networking sites has also increased and accumulated the unprecedented amount of user's information. These tremendous data attract sniffer to perform attack and breach the privacy. Social networking sites provide their data for research and analysis purpose in anonymized format. But still with certain means, if a victim has an identical sub-network and the attacker has some background knowledge of the victim then the attacker can re-identify the victim by performing structural based attack such as degree based attack, neighborhood attack, sub graph attack, etc. This chapter provides a bird eye over Social Media, social media services, privacy preservation over social media, and social media attack with their graph prospective.

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