Emerging Agencies and Best Practices for Multi-Platform Advertising

2018 ◽  
pp. 302-328
Author(s):  
Kenneth C. C. Yang ◽  
Daniel Torres ◽  
Angel Ramirez
Keyword(s):  
Best Practices ◽  
Rapid Development ◽  
Critical Role ◽  
Development Planning ◽  
Marketing Communications ◽  
Advertising Agencies ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities

The rapid development of multi-platform advertising has created a lot of unforeseeable challenges and opportunities for both traditional and new advertising and marketing communications agencies. In this book chapter, the authors examined the emergence of new agencies, their best practices, and their critical role in the development, planning and implementation of multi-platform advertising campaigns. The authors analyzed emerging advertising and marketing communications agencies, best practices, and effectiveness metrics to demonstrate how the transformation of, as well as the emergence, of the new advertising agencies has helped shape the future of multi-platform advertising practices around the world.

Share resources through the largest interlibrary loan network

2016 ◽  
Vol 44 (4) ◽  
pp. 137-140
Author(s):  
Gemma Burke ◽  
Erin Duncan ◽  
JL Smither
Keyword(s):  
Resource Sharing ◽  
Design Methodology ◽  
Interlibrary Loan ◽  
Content Type ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities

Purpose The paper aims to show how using a resource-sharing service can help you provide more resources to your users. Design/methodology/approach This paper discusses interlibrary loan challenges and opportunities, specifically with reference to WorldShare Interlibrary Loan. Findings This paper describes the service that connects libraries to the largest cooperative resource-sharing network with more than 10,000 borrowing and lending libraries worldwide, the possibilities for the future, facts and figures and how libraries around the world have used the solution successfully. Originality/value This paper looks at how WorldShare Interlibrary Loan can help libraries overcome the challenges that they face regarding resource sharing.

Mainstreaming Corporate Social Responsibility at the Core of the Business School Curriculum

2012 ◽  
pp. 531-545
Author(s):  
Dima Jamali ◽  
Hanin Abdallah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business School ◽  
Management Education ◽  
Critical Role ◽  
School Curriculum ◽  
Business And Society ◽  
Challenges And Opportunities ◽  
Corporate Social

This book chapter will make the case that corporate social responsibility (CSR) mainstreaming is an imperative to promote integrity and alleviate the strong entrenchment of utilitarian perspectives permeating management education (Ghoshal, 2005). The chapter argues that CSR mainstreaming should be anchored in the context of a vision for responsibility at the level of the School and that, starting with visioning and strategizing, business schools have to assume a more proactive role in shaping a new generation of leaders, capable of managing the complex challenges that lie at the interface of business and society. The chapter highlights challenges and opportunities in this respect and the critical role of the UN Principles of Responsible Management Education (PRME) in helping in this reorientation. The book chapter tackles these two interrelated themes systematically, and illustrate with the case of the Olayan School of Business, a leading business school in the Middle East.

scholarly journals Rise of HR—New Mandates for I-O

2017 ◽  
Vol 10 (1) ◽  
pp. 3-25 ◽  
Author(s):  
William A. Schiemann ◽  
Dave Ulrich
Keyword(s):  
Human Capital ◽  
Human Resources ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities ◽  
Changing Times

These are exciting and changing times in the world of business overall and for industrial–organizational (I-O) psychologists in particular. To anticipate where human capital professionals may add the most value to organizations in the future, we asked 73 leading academics, consultants, association leaders, and senior human resources (HR) leaders to articulate what HR professionals need to know and do to be successful in the future. The responses create unique insights on challenges and opportunities for I-O psychologists who want to have impact from their work. We summarize these insights into 7 themes and discuss their implications for an emerging I-O mandate.

scholarly journals Research on the development of space tourism:problems and prospects

2019 ◽  
Keyword(s):  
System Analysis ◽  
Rapid Development ◽  
Tourism Development ◽  
Economic Benefits ◽  
The State ◽  
Space Tourism ◽  
Space Industry ◽  
The World ◽  
The Future ◽  
Increasing Demand

An increasing demand for space travel, the creation of commercial enterprises and travel agencies in the field of space industry, the development of vehicles intended solely for the transportation of tourists to space – all this suggests that space can soon turn from a matter of scientific research into a tourist destination. Therefore, today the study of the state and prospects of space tourism development is a hot topic. The subject of research in the article is the development of space tourism in the world. The goal is to identify the main factors constraining the development of space tourism in the world. The objectives are to explore the economic benefits of space tourism development and the possibility of increasing commercial enterprises in the field of space industry; to evaluate key concepts involved in developing ways to reduce or eliminate social, economic problems arising in the field of space tourism. General scientific methods used: system analysis and factor analysis. The results of this study: the main economic advantages, disadvantages and problems of space tourism have been revealed; the state have been analyzed, and prospects for the development of space tourism have been identified; the need to study the fundamentals of space tourism development in the future have been determined, its impact on society and those who participate in it, the importance of upcoming efforts and possible policy recommendations have been evaluated. Special attention is paid to the review of space law treaties, agreements and conventions on space tourism. The authors conclude that space tourism is showing rapid development, and the space industry remains one of the promising investment sectors which may become the main direction of development of space activities in the future. Because space tourism is a certain market niche that can contribute to the use of infrastructure in space, especially due to the upcoming discoveries.

scholarly journals China's flourishing synthetic organofluorine chemistry: innovations in the new millennium

2017 ◽  
Vol 4 (3) ◽  
pp. 303-325 ◽  
Author(s):  
Qinghe Liu ◽  
Chuanfa Ni ◽  
Jinbo Hu
Keyword(s):  
Future Development ◽  
Bond Activation ◽  
Rapid Development ◽  
Building Blocks ◽  
Fluorinated Building Blocks ◽  
Recent Advances ◽  
The World ◽  
The Future ◽  
Personal Perspectives ◽  
New Millennium

Abstract The new millennium has witnessed the rapid development of synthetic organofluorine chemistry all over the world, and chemists in China have made significant contributions in this field. This review aims to provide a brief introduction to China's primary innovations from 2000 to early 2017, covering fluorination, fluoroalkylation, fluoromethylthiolation, fluoroolefination and polyfluoroarylation, as well as synthesis with fluorinated building blocks. Recent advances in the chemistry of difluorocarbene and the chemistry of carbon–fluorine bond activation are also discussed. As a conclusion, the review ends with some personal perspectives on the future development of China's synthetic organofluorine chemistry.

Opportunities and Challenges of Visualization and Open Data in Food Security Analysis

2019 ◽  
pp. 748-772
Author(s):  
Thida Chaw Hlaing ◽  
Julian Prior
Keyword(s):  
Decision Making ◽  
Food Security ◽  
Security Analysis ◽  
Open Data ◽  
Global Level ◽  
Statistical Literacy ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities ◽  
Decision Making Processes

Statistical literacy presents many aspects about food security in the world. It highlights weaknesses, it creates awareness of threats in current situations, helps overcome challenges and creates opportunities for the future. Statistical data analysis enables existing food security interventions and programs to be reviewed and revised, and this better understanding of current situations enables more authoritative and relevant decision-making processes for the future. Statistical literacy involves skills and expertise in data description and interpretation (in words as well as in numbers) to name, explore and amend beliefs, opinions and suggestions. It helps decision-making processes about food security in a sub-nation, nation and region, as well as the world. This chapter will demonstrate the importance of open data and visualization, including its challenges and opportunities, in the food security context at national and global level to make decision-makers aware of the need to enhance their capacity for and investment in statistical literacy.

Cultural Approach to Mitigate COVID-19's Impact

2021 ◽  
pp. 101-125
Author(s):  
Teresa Dieguez
Keyword(s):  
Sustainable Development ◽  
Best Practices ◽  
Critical Behaviour ◽  
Primary Data ◽  
Holistic Thinking ◽  
Cultural Approach ◽  
The World ◽  
The Future ◽  
Practical Guidelines ◽  
New Challenges

The world is shifting. The pandemic has changed paradigms, and people have reacted by trying to find solutions for problems. New challenges arise, and, more than ever, people must understand that the future depends on the way they face the present. The COVID-19 pandemic reinforced the need to collectively work in accordance to our realities. Co-creation, entrepreneurship, holistic thinking, and creativity are huge contributions that can make a difference. This chapter aims to explain and share best practices of Portugal and Brazil to mitigate COVID-19 impacts. Using primary data, a presentation is made between a varied set of measures and actions carried out by the two countries, similar in language but different in cultures and realities. The results could be practical guidelines for potential implementation elsewhere. The conclusion seems to point out that solutions require involvement for all stakeholders, with innovation and critical behaviour as means to pursue the path of sustainable development.

Challenges and opportunities for parliamentary libraries during COVID-19: A case study of the National Assembly of Quebec Library

IFLA Journal ◽  
2021 ◽  
pp. 034003522110230
Author(s):  
Carolyne Ménard
Keyword(s):  
Best Practices ◽  
Crucial Role ◽  
Lessons Learned ◽  
Decision Makers ◽  
Information Support ◽  
National Assembly ◽  
The World ◽  
Challenges And Opportunities ◽  
Virtual Services

Parliamentary libraries play a crucial role in providing information support to decision-makers around the world. These institutions have faced an unprecedented situation with the COVID-19 pandemic. Many have had to modify their practices considerably to keep serving their users. This article explores how the National Assembly of Quebec Library has responded to this issue and redefined its services during the pandemic. The author presents the challenges and opportunities met while adapting virtual services, redefining document handling and improving team communication, and foresees future obstacles for the institution. This case study shares best practices and the lessons learned in the hope of informing and advising similar institutions facing challenges during this pandemic.

National Council of Teachers of Mathematics: Tides of Change: Teachers at the Helm

1993 ◽  
Vol 41 (1) ◽  
pp. 64-68
Keyword(s):  
At Risk ◽  
Education System ◽  
National Council ◽  
Nation At Risk ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities

Ten years ago, critics of our education system produced A Nation at Risk. Many charged that too little was being done to educate our youth. Standards were too low, and students were not prepared to embrace the challenges and opportunities of the world around us. As our nation rallied on the shoreline a anticipating the tides of change, one message rang out loud and clear: “We must change the education we provide our students today if we want to ensure their success in the future.”

Tides of Change: Teachers at the Helm

1993 ◽  
Vol 86 (6) ◽  
pp. 515-520
Author(s):  
Mary M. Lindquist
Keyword(s):  
At Risk ◽  
Education System ◽  
Nation At Risk ◽  
The World ◽  
The Future ◽  
Challenges And Opportunities ◽  
A Nation At Risk

Ten years ago, critics of our education system produced A Nation at Risk. Many charged that too little was being done to educate our youth. Standards were too low, and students were not prepared to embrace the challenges and opportunities of the world around us. As our nation rallied on the shoreline anticipating the tides of change, one message rang out loud and clear: “We must change the education we provide our students today if we want to ensure their success in the future.”

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