Trends of development of domestic hospitality industry in COVID-19 conditions

The COVID-19 pandemic has had a profound effect on all spheres of economic activity, the most significant of which has been in the global and domestic hospitality industry. The subject of research in the article is the domestic hotel and restaurant industry in terms of COVID-19. The purpose of the article is to assess the development trends of the domestic hotel and restaurant industry in modern conditions and identify key trends in its development. Research methods: analysis, synthesis, systematization, comparison, abstract-logical method. The following results were obtained: the activity of domestic enterprises of the hospitality industry in quarantine conditions is analyzed$ low efficiency of financial results of activity and use of personnel for subjects of hotel and restaurant business is established; the main problems of development of hotel and restaurant business establishments in modern quarantine realities are revealed. Conclusions: studies of trends in the global and domestic hospitality industry have identified key trends and tendencies: increased attention to safety and hygiene measures, the need to optimize business processes, the development of virtual and augmented reality, the use of virtual tours, the increased role of healthy and organic food, optimization of organizational structure and costs (including departments of Food and Beverage, reception, etc.), expansion range of services and new formats of hospitality establishments, optimization of delivery, development of enterprises of the fast food segment, application of opportunities, franchising, use of local color, orientation to the eco-component, change of attitude to mobility, shift of accents from personal communication of guests with employees on communication by means of information technologies and digital communication system, incl. voice services, digital signs, chatbots, work with biometric data for contactless forms of interaction.

Problems and prospects of gastronomic tourism development in Ukraine (on the example of Zakarpattia oblast)

Today the tourism business remains a promising area of development of Ukraine's economy, despite a number of problems caused by the COVID-19 pandemic. Gastronomic tourism is gradually gaining popularity among consumers, due to their desire for new gastronomic experiences and taste sensations. This type of tourism reveals the features of authentic cooking technology, traditions of their consumption, teaches culinary skills, and gastronomic festivals and fairs are visited every year by more guests, even from abroad. Zakarpattia is one of the main gastronomic destinations in Ukraine. The large number of nationalities living in this area create a unique culinary culture and traditions. All this makes Zakarpattia unlike any other region and promotes the development of gastrotourism. The subject of the article is the problems and prospects of gastronomic tourism in Ukraine (on the example of Zakarpattia Oblast). The aim is to study the problems and prospects of gastronomic tourism development in Zakarpattia Oblast of Ukraine. Tasks: analysis of the destination of gastronomic tourism in Ukraine, as well as determining the prospects for the development of gastronomic tourism in Zakarpattia Oblast. General scientific methods are used: analytical, evaluation, comparative, statistical, graphic, descriptive, cartographic. The following results were obtained: the main destinations of gastronomic tourism in Ukraine and its prospects for development in Zakarpattia Oblast were identified. It is concluded that state and regional support of the region is important for further development and popularization of gastronomic tourism in Zakarpattia Oblast; creating an effective marketing policy; raising the level of qualification of labor resources in the field of tourism; increasing the number of gastronomic events (wine and cheese fairs, as well as festivals); improving the quality and diversification of gastronomic tours.

Gender policy of the European Union in Ukraine: new trends and constant challenges

This article is devoted to identifying new trends and constant challenges of the EU's gender policy in Ukraine, which has become especially relevant and even inevitable in the context of the post-pandemic global crisis provoked by the spread of the coronavirus COVID-19. The subject of research in the article is the external and internal steps taken by the authorities to implement gender equality in all spheres of life of the Ukrainian people, from the 90s of the last century to the present day. The purpose of this work is to analyze the main stages of the European Union's gender policy in Ukraine and determine the main ways of its implementation at the economic, legal, social, scientific, and educational levels. Objectives: to draw analogies and identify the main differences in the implementation of various mechanisms of gender equality in our state and the EU member states; carry out a detailed analysis of the key gender milestones and concepts embodied in the European Neighbourhood Policy (ENP); trace the dynamics and main trends of gender ratings in Ukraine based on the Global Gender Gap Report and consider the prospects for overcoming any manifestations of gender inequality in our state with personal recommendations for their elimination. The general scientific methods that were used in this work are as follows: historical – for a clear chronology of certain phenomena of the international arena, which influenced the development of gender policy in Ukraine in a variety of ways; comparative and content analysis – to highlight the main trends in the development of equality between representatives of both sexes and different genders in the EU countries (taken as a model in this case) and in our country, taking into account the peculiarities of the mentality and the so-called "psychological" genotype of each of the selected peoples. The results obtained: the EU gender policy in Ukraine is a component of the social policy of our state and that is why it is still insufficiently supported by a number of leading institutions of national importance. Conclusions: the actualization of the issue of gender equality in our country is explained at the moment by two main factors - an increase in the number of suicides among males as a result of the psychological and economic crisis caused by the consequences of the COVID-19 pandemic, and a significant "jump" in such a phenomenon as domestic violence due to the spread of the above-mentioned infection; it is necessary to introduce national educational programs to disseminate academic knowledge regarding gender equality issues among all clusters of Ukrainian society, especially among children, youth and the elderly, who are usually considered to be the most vulnerable categories of the population in any country.

Formation and implementation of the media company marketing strategy in the digital environment: stages and evaluation indicators

One of the most important for companies today are the problems of growing competitive pressure from foreign manufacturers, increasing consumer competencies; increasing the role of positioning and, as a consequence, product branding; acceleration of implementation processes, intensification of promotion of new goods and services; exacerbation of the need to build partnerships with key customers in a narrowing of demand in mature markets; intensifying the search for new regional markets and consumer niches. Due to the high complexity and multifaceted economic processes of modern enterprises, research in the field of Internet marketing requires constant improvement through the continuous development of electronic technologies. The subject of the article is the processes of forming and implementation a marketing strategy in the digital environment. The purpose of the article is to improve business processes and the system of indicators for evaluating the marketing strategy of a media company in the digital environment. General scientific methods are used, such as systems analysis, synthesis and abstract-logical - to clarify the features of marketing strategy in the digital environment; graphic and algorithmic - to improve the business processes of the marketing strategy of the media company in the digital environment. The following results were obtained: the stages of forming a marketing strategy on the Internet were studied, the cyclical SOSTAC model was analyzed, the characteristics of the Internet strategy were provided, models of marketing activity were described, business processes for strategy implementation were developed and the system of its efficiency indicators was improved. Conclusions: improved business processes of marketing strategy implementation in the digital environment of the media company and the system of indicators of its effectiveness.

Integration of Ukrainian industry into the global value chains

The paper examines the forming of global chains and defines the features of their forming on the example of machine-building enterprises. Outlining the integration of the Ukrainian industry into the global value chains is the subject of the research. The paper aims to develop the provisions regarding the establishment of global value chains in modern economic conditions. Many researchers argue that globalization has contributed to a kind of global economic optimization. The outbreak of COVID-19 causes the current economic recession and a simultaneous complete reorientation of global trade logistics. The analysis of the features of offshoring on the example of the functioning of industrial enterprises in the country is the task of the research. The forming of a reliable system of suppliers monitoring that also represents the importance of selecting supply specialists is a decisive factor. Based on the system analysis the paper determines that despite the availability of obstacles to the location of foreign capital in Ukraine, there are certain perspectives for the integration of industrial enterprises into the global value chains. The results of the research show that despite the current socio-economic condition, Ukraine is attractive for foreign investment due to significant return on capital investment compared to the respective economic activity types of European countries, favorable geographic position, and availability of cheap but skilled workforce. An efficient socio-economic development is impossible without the high technology and innovative activity of the country. Yet, political instability and a set of barriers to foreign investment attraction remain to be the key problem for socio-economic development.

Competitiveness of dairy industry products of Ukraine: current state and prospects

The article considers the current state, trends and problems of development of the dairy industry of Ukraine in modern conditions. The subject of the research in the article is the competitiveness of Ukrainian dairy products in global markets. The goal is an identification of comparative advantages of the dairy industry of Ukraine and identified prospects for its further development. The purpose of the article is to find out the current state and dynamics of production, world prices, demand, exports of dairy products in Ukraine and the world, to determine the comparative advantages of Ukraine in the dairy industry based on the calculation of the Balass index, to review the environmental aspect of the industry. General scientific used research methods: system analysis – to determine the competitiveness of the dairy industry of Ukraine; historical method – to track trends in the global and Ukrainian dairy market; correlation analysis – to determine the interaction of price relations in the domestic market, statistical method – to reflect quantitative indicators, etc. The following results were obtained: based on the study revealed trends in reducing production and exports of dairy products, identified comparative advantages of the dairy industry of Ukraine in a larger regional territory of European markets and proposed ways of further development in accordance with current challenges in the world. Conclusions: the Ukrainian dairy industry is able to compete in world commodity markets, promising areas for export expansion may be Kazakhstan, Moldova, Kyrgyzstan, the Middle East. Given the overall reduction in the capacity of the dairy industry in Ukraine, producers propose to focus on intensifying production and implementing new technologies, taking into account the environmental component.

The dynamics of export-import interaction

This work is devoted to the dynamic interpretation of the basic provisions of the quantitative theory of money. Namely, the construction of models of price changes for marketable products in the performance of export-import activities both in discrete and continuous time. A number of hypotheses are used to determine the conditions for the violation of the equilibrium states of the trade balance using the classical macroeconomic Fisher equation. An overview of scientific works is presented, which highlights the main factors for the implementation of foreign economic activity: exchange rates and devaluation. The analysis of the considered sources testifies to the presence of the problem of stability of the observed dynamic processes in the vicinity of the state of equilibrium, which have the traditional name of the Marshall-Lerner condition. A detailed study of the stability criteria of a discrete dynamic model with quadratic nonlinearity demonstrates a significant variety of trajectories of the studied process. These are, in particular, increasing or decreasing aperiodic behavior, oscillating processes of a fixed period, bifurcations of doubling the period and chaotic trajectories. The limits of distribution of various types of evolutionary changes in terms of elasticities as important indicators of export-import operations are indicated. For models of pricing dynamics in continuous time, a detailed analysis of the structural instability of equilibrium states was performed. Saddle-nodal bifurcation and no less important Andronov-Hopf bifurcation, which is associated with the formation of a boundary cycle around the equilibrium state, are distinguished. It is proved that the found cycle is unique and stable. For a discrete model of price formation, appropriate calculations are performed to demonstrate different types of evolutionary behavior. The given discrete model based on the Fisher equation can be used for qualitative forecasting (by trajectories) of the dynamics of internal pricing without the use of traditional methodology of econometric analysis of time series. This model is characterized by the fact that it is reduced to a single complex parameter and this greatly simplifies the definition of the corresponding types of dynamical regimes in the vicinity of equilibrium states.

Scientific approaches to the formation of management of tourist enterprises

The management system of travel companies should be adapted to a wide range of travel services, the dynamics of tourist flows, trends in the tourism market, which are constantly changing due to new trends in the behavioral and inclusive economy, the experience economy. This causes the further development of approaches to the formation, improvement of methods and technologies of management of tourism enterprises to ensure the competitiveness of individual services, tourism products, and the tourism sector as a whole. The article aims to generalize and develop scientific approaches to the formation of management systems for tourism enterprises. The theoretical and methodological basis of the study is the principles of modern management theory, tourism economics, the economics of experience. There was used a systematic approach to the study of the processes of formation and development of the management system of tourism enterprises and a set of methods that ensure its implementation, namely: logical generalization, synthesis, analysis, and comparison. The main result of the work is the determination of the approaches to the formation of the management of tourism enterprises and substantiate their specifics, namely: an approach based on the classical functions of management; an approach based on taking into account the peculiarities of tourist services and tourist product; an approach based on market environment signs; an approach based on the principles of microsocial management; an approach based on world management standards; security approach; an approach based on the principles of experience economics. The content of the management of tourist enterprises is based on the principles of the economy of experience, namely: consumer loyalty, close emotional connection between customers and services, personalization of the tourist product. Conclusion: promising areas for the development of tourism enterprise management systems were identified due to the study of scientific and analytical sources. It is defined that modern tourism enterprises in improving management systems should take into account new trends in inclusive development, behavioral economy, the experience economy, to ensure both an acceptable level of profitability and long-term competitiveness.

The consumer value of goods in the context of the digitalization of the economy

The object of the research is the consumer value of a product as the basis for the quality of an enterprise's products in the context of the digitalization of the economy. The purpose of the work is to formulate a set of recommendations for increasing the consumer value of the product on the basis of research and assessment of the consumer value of the product as the basis for product quality. The research methods are based on three main approaches: monetary, non-monetary and synthetic. In the course of the study, the methodological foundations of the formation of the consumer value of products were considered, the influence of the consumer value on the quality of products was investigated, the consumer value of products was analyzed in the context of the digitalization of the economy. As a result of the study, practical recommendations and measures were developed to increase the consumer value of products in the context of the digitalization of the economy. The results of the study are to develop a set of measures to improve the production process of the enterprise in order to increase the quality of products by increasing consumer value in the context of the digitalization of the economy. Research prospects: it is planned to study more deeply the problems of interaction between product quality and consumer value, develop a complex and a program to increase the consumer value of products in the context of the digitalization of the economy.

Efficiency of innovation-oriented development of businesses in the conditions of digital transformations

The article determines that in the modern conditions of the development of the fourth industrial revolution, the emergence of cyber-physical complexes combined into one digital ecosystem, a significant role in economic growth is assigned to scientific and technological progress and the intellectualization of production processes. The introduction of innovative technologies is the main factor in market competition, by increasing production efficiency and improving the quality of goods and services. By creating favorable conditions for the development of scientific and technological progress, the constant introduction of innovative equipment, technologies and material resources into production, it is possible to achieve high development of economic entities and the country as a whole, which will increase the level of gross domestic product (GDP). Innovation-oriented development of business entities plays a major role in the modern economy and is an objective element of its functioning. Without the development and implementation of innovations, it is impossible to ensure the growth of productive forces and create conditions for the effective development of production taking into account digital technologies. The article determines that the issue of innovation-oriented development of business entities, taking into account digital transformations, is a detailed concretization of the task of developing methods for managing competitiveness with the help of an innovative component. Economic crises, the unstable position of the majority of domestic business entities, insufficient financial resources, the lack of an effective system for motivating human capital and an inflexible management system have formed dubious guidelines for the implementation of the innovation process. For the effective innovation-oriented development of business entities in the context of digital transformations, it is necessary to create organizational and economic mechanisms that will stimulate the entire process of creating an innovative product or service. We need an interest in the innovation-oriented development of institutional bodies of state and local self-government, as well as business structures that will finance innovative projects, form and implement effective innovative development strategies and create conditions for their implementation.