Entertainment Media

2017 ◽  
pp. 956-978
Author(s):  
Paula Cordeiro ◽  
António Mendes ◽  
José Mascarenhas ◽  
Sofia Lameira
Keyword(s):  
Media Studies ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Entertainment Industry ◽  
Media Relations ◽  
Entertainment Media ◽  
Editorial Content ◽  
Television Shows ◽  
Branding Strategies

This chapter examines the hybridization of entertainment in media through the emergence of new advertising formats in radio, new forms of revenue and sponsoring for television shows, and the hybridization of press content, with monthly magazines portraying more promotional than editorial content. It is focused on media as entertainment industry to study marketing strategies developed by brands towards an approach to entertainment as part of branding strategies, focusing as well on innovative advertising formats. Thinking about these might affect the consumer perception of media and brands. This chapter relates media studies with technology and marketing studies rooted in the idea that lifestyle media may transform practices and routines with media as well as audiences' media relations.

Entertainment Media

2014 ◽  
pp. 461-481
Author(s):  
Paula Cordeiro ◽  
António Mendes ◽  
José Mascarenhas ◽  
Sofia Lameira
Keyword(s):  
Media Studies ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Entertainment Industry ◽  
Media Relations ◽  
Entertainment Media ◽  
Editorial Content ◽  
Television Shows ◽  
Branding Strategies

This chapter examines the hybridization of entertainment in media through the emergence of new advertising formats in radio, new forms of revenue and sponsoring for television shows, and the hybridization of press content, with monthly magazines portraying more promotional than editorial content. It is focused on media as entertainment industry to study marketing strategies developed by brands towards an approach to entertainment as part of branding strategies, focusing as well on innovative advertising formats. Thinking about these might affect the consumer perception of media and brands. This chapter relates media studies with technology and marketing studies rooted in the idea that lifestyle media may transform practices and routines with media as well as audiences' media relations.

Dying to Watch

2013 ◽  
Vol 25 (2) ◽  
pp. 55-64 ◽  
Author(s):  
Laramie D. Taylor
Keyword(s):  
Terror Management Theory ◽  
Terror Management ◽  
Management Theory ◽  
Media Content ◽  
Sexual Content ◽  
Entertainment Media ◽  
Sexual Values ◽  
Television Shows ◽  
Sexual Cognitions ◽  
Sexual Media

Research has shown that thoughts about death influence sexual cognitions and some media choices. The present study tested the hypothesis that thoughts about death may affect individuals’ tendency to select or avoid entertainment media programming containing sexual material. In two experiments, thoughts about death (mortality salience [MS]) were manipulated before college undergraduates expressed interest in viewing television shows and movies with varying amounts of sexual content. In both studies, MS was associated with greater overall interest in sexual media content. Although terror management theory would indicate that sexual worldview should moderate this effect, this was not observed to be the case. In addition, MS was not found to affect interest in other types of highly engaging media content including violent and dramatic content. Limitations regarding generalizability are discussed. Results suggest that MS increases a preference for sexual media content, and that this occurs for individuals with diverse sexual values systems. This is discussed in terms of implications for terror management theory and cognitive models of media influence.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

Peran Media Relations dalam Mempublikasikan Program Kedinasan melalui Pendekatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 41-60
Author(s):  
Putri Vidiarti
Keyword(s):  
Content Management ◽  
Persuasive Communication ◽  
Personal Contact ◽  
Regional Government ◽  
Media Relations ◽  
Entertainment Media ◽  
Service Programs ◽  
Qualitative Approaches ◽  
The Media ◽  
Informal Approach

Media Relations merupakan salah satu kegiatan seorang Humas dalam menciptakan dan menjaga hubungan baik dengan media. Kegiatan ini sangat diperlukan untuk mempermudah dalam mempublikasikan informasi kepada masyarakat luas. Upaya yang ditempuh PEMDA Purwakarta yaitu dengan menggunakan pendekatan informal. Penelitian ini bertujuan untuk mengetahui bagaimana proses media relations dilihat dari konsep proses media relations yang terdiri dari perencanaan, implementasi dan evaluasi (Iriantara:2011). Penelitian ini menggunakan paradigma konstruktivime, Pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukkan bahwa perencanaan media relations dilakukan dengan beberpa cara yaitu memetakan program dinas, membentuk hubungan personal, mengelola relasi, memberikan pelayanan kepada media, memberikan fasilitas kepada media, melakukan proses koordinasi berita, mengadakan pelatihan jurnalistik, dan melakukan kegiatan media relations. Implementasi dilakukan menggunakan komunikasi persuasif, koordinasi dengan pihak terkait, pengelolaan konten dan mengacu pada peraturan yang telah disepakati. Evaluasi dilakukan dengan cara briefing internal, meminta klarifikasi terhadap kesalahan yang dilakukan media, bekerjasama membuat tim media monitoring, dan mengupdate database media. Proses media relations guna menunjang keberhasilan dalam pencapaian publikasi melalui pendekatan informal ini dirasa efektif karena hasil dari proses media relations sesuai dengan apa yang diharapkan Pemda Purwakarta, namun kurang efisien karena memerlukan waktu yang tidak bisa ditentukan. Media Relations is one of the activities of a PR in creating and maintaining good relations with the media. This activity is very necessary to make it easier to publish information to the wider community. The efforts taken by the Purwakarta Regional Government are using an informal approach. This study aims to find out how the media relations process with the selection of the concept of media relations process consisting of planning, implementation and evaluation (Iriantara: 2011). This concept was chosen because it can construct reality in accordance with the interpretation of media relations activities carried out by the Purwakarta Regional Government. This study uses constructivism paradigm, qualitative approaches and case study methods. Data collection techniques used are passive participatory observation, in-depth interviews and documentation. The results showed that media relations planning was carried out through eight activities, namely, mapping service programs, forming personal relationships, managing relationships, providing services to the media, providing media facilities, conducting news coordination processes, conducting journalistic training, and conducting media relations activities such as personal contact or press calls, press releases, press conferences, press interviews, press gatherings, media facilitators, media visits, and entertainment media. Implementation is carried out using persuasive communication, coordination with related parties, content management and referring to agreed rules. Evaluation as the final stage of the media relations process was carried out based on four activities namely internal briefings, asking for clarification of errors made by the media, collaborating to make media teams monetize, and updating media databases. The media relations process to support success in achieving publications through this informal approach is felt to be effective because the results of the media relations process are in accordance with what the Purwakarta government hopes, but it is less efficient because it requires an indefinite amount of time.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

Consumer Perception

2015 ◽  
pp. 1-22
Keyword(s):  
Marketing Strategies ◽  
Consumer Perception ◽  
Environmental Cues ◽  
Sensory Cues ◽  
Consumer Behaviors ◽  
Product Packaging ◽  
Sensory Marketing ◽  
Conscious Processing ◽  
Five Senses ◽  
And Performance

Sensation and perception refers to different stages in the processing of stimuli that influence consumer behaviors. The five senses involved in sensation and perception—touch, smell, taste, hearing, and vision—have important implications for marketers. Consumers often make inferences about the quality and performance of products on the basis of sensory cues. Product packaging can also be an important cue from which consumers can derive information and make evaluations about the performance of the product. This chapter also discusses non-conscious processing of environmental cues and how unconsciously perceived stimuli affect a variety of consumer behaviors. The research presented in this chapter on sensory cues and unconscious processes can help managers to develop effective sensory marketing strategies.

The Relationship between Fast Fashion and Luxury Brands

2017 ◽  
pp. 910-931
Author(s):  
Cesare Amatulli ◽  
Antonio Mileti ◽  
Vincenzo Speciale ◽  
Gianluigi Guido
Keyword(s):  
Marketing Strategies ◽  
Consumer Perception ◽  
Luxury Brands ◽  
Fast Fashion ◽  
Customer Perception ◽  
The Uk ◽  
The Relationship

This chapter explores how the luxury sector has been affected by the fast fashion brands in the UK market. In particular, this chapter examines the effects of fast fashion activity on luxury brands and more specifically on how the marketing strategies of luxury brands have been drawn to the fast fashion model. Moreover, it analyzes how co-branding collaborations between luxury and fast fashion brands have positively affected consumer' perception of the luxury brands. The chapter is based on a theoretical review and two studies. Results provide insights for the international fashion business, showing how luxury fashion brands lean towards the fast fashion model and how co-branding collaborations between luxury and fast fashion brands are positive for luxury brands in terms of customer perception.

scholarly journals This kill shot is brought to you by…: An analysis of hunting television in the United States

2019 ◽  
Vol 14 (1) ◽  
pp. 55-73 ◽  
Author(s):  
Lee McGuigan ◽  
Rosemary Clark-Parsons
Keyword(s):  
United States ◽  
The United States ◽  
Entertainment Media ◽  
Television Shows ◽  
Product Marketing ◽  
Hunting Culture

This article analyses hunting television shows selected from three cable channels dedicated to outdoor programming. Despite this genre’s long standing and its influence on mainstream spin-offs, such as Duck Dynasty (2012–present), almost no research examines hunting television. This study pays specific attention to commercial sponsorship and the depiction of killing. Against claims that these shows are designed to educate viewers about conservation, safety and sporting ethics, we find that hunting television is oriented primarily around product marketing and ‘killing on camera’. These findings illustrate the need to examine the confluence of consumerism, entertainment media and hunting culture.

New Evidence for the Surprisingly Significant Propaganda Role of the Central Intelligence Agency and Department of Defense in the Screen Entertainment Industry

2017 ◽  
Vol 45 (3) ◽  
pp. 347-359 ◽  
Author(s):  
Tom Secker ◽  
Matthew Alford
Keyword(s):  
Department Of Defense ◽  
Historical Record ◽  
Central Intelligence Agency ◽  
Entertainment Industry ◽  
Freedom Of Information ◽  
Entertainment Media ◽  
Intelligence Agency ◽  
Technical Accuracy ◽  
Governmental Institutions ◽  
National Security State

This article reassesses the relationships of the Central Intelligence Agency and Department of Defense with the American entertainment industry. Both governmental institutions present their relationships as modest in scale, benign in nature, passive, and concerned with historical and technical accuracy rather than politics. The limited extant commentary reflects this reassuring assessment. However, we build on a patchy reassessment begun at the turn of the 21st century, using a significant new set of documents acquired through the Freedom of Information Act. We identify three key facets of the state-entertainment relationship that are under-emphasized or absent from the existing commentary and historical record: 1. The withholding of available data from the public; 2. The scale of the work; and 3. The level of politicization. As such, the article emphasizes a need to pay closer attention to the deliberate propaganda role played by state agencies in promoting the US national security state through entertainment media in western societies.

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