Peran Media Relations dalam Mempublikasikan Program Kedinasan melalui Pendekatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 41-60
Author(s):  
Putri Vidiarti
Keyword(s):  
Content Management ◽  
Persuasive Communication ◽  
Personal Contact ◽  
Regional Government ◽  
Media Relations ◽  
Entertainment Media ◽  
Service Programs ◽  
Qualitative Approaches ◽  
The Media ◽  
Informal Approach

Media Relations merupakan salah satu kegiatan seorang Humas dalam menciptakan dan menjaga hubungan baik dengan media. Kegiatan ini sangat diperlukan untuk mempermudah dalam mempublikasikan informasi kepada masyarakat luas. Upaya yang ditempuh PEMDA Purwakarta yaitu dengan menggunakan pendekatan informal. Penelitian ini bertujuan untuk mengetahui bagaimana proses media relations dilihat dari konsep proses media relations yang terdiri dari perencanaan, implementasi dan evaluasi (Iriantara:2011). Penelitian ini menggunakan paradigma konstruktivime, Pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukkan bahwa perencanaan media relations dilakukan dengan beberpa cara yaitu memetakan program dinas, membentuk hubungan personal, mengelola relasi, memberikan pelayanan kepada media, memberikan fasilitas kepada media, melakukan proses koordinasi berita, mengadakan pelatihan jurnalistik, dan melakukan kegiatan media relations. Implementasi dilakukan menggunakan komunikasi persuasif, koordinasi dengan pihak terkait, pengelolaan konten dan mengacu pada peraturan yang telah disepakati. Evaluasi dilakukan dengan cara briefing internal, meminta klarifikasi terhadap kesalahan yang dilakukan media, bekerjasama membuat tim media monitoring, dan mengupdate database media. Proses media relations guna menunjang keberhasilan dalam pencapaian publikasi melalui pendekatan informal ini dirasa efektif karena hasil dari proses media relations sesuai dengan apa yang diharapkan Pemda Purwakarta, namun kurang efisien karena memerlukan waktu yang tidak bisa ditentukan. Media Relations is one of the activities of a PR in creating and maintaining good relations with the media. This activity is very necessary to make it easier to publish information to the wider community. The efforts taken by the Purwakarta Regional Government are using an informal approach. This study aims to find out how the media relations process with the selection of the concept of media relations process consisting of planning, implementation and evaluation (Iriantara: 2011). This concept was chosen because it can construct reality in accordance with the interpretation of media relations activities carried out by the Purwakarta Regional Government. This study uses constructivism paradigm, qualitative approaches and case study methods. Data collection techniques used are passive participatory observation, in-depth interviews and documentation. The results showed that media relations planning was carried out through eight activities, namely, mapping service programs, forming personal relationships, managing relationships, providing services to the media, providing media facilities, conducting news coordination processes, conducting journalistic training, and conducting media relations activities such as personal contact or press calls, press releases, press conferences, press interviews, press gatherings, media facilitators, media visits, and entertainment media. Implementation is carried out using persuasive communication, coordination with related parties, content management and referring to agreed rules. Evaluation as the final stage of the media relations process was carried out based on four activities namely internal briefings, asking for clarification of errors made by the media, collaborating to make media teams monetize, and updating media databases. The media relations process to support success in achieving publications through this informal approach is felt to be effective because the results of the media relations process are in accordance with what the Purwakarta government hopes, but it is less efficient because it requires an indefinite amount of time.

scholarly journals Public Relations Politik Partai Keadilan Sejahtera dalam Pemilukada Jawa Barat

2019 ◽  
Vol 3 (1) ◽  
pp. 61-78
Author(s):  
Khoiruddin Muchtar ◽  
Aliyudin Aliyudin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Relations ◽  
West Java ◽  
Party Building ◽  
Qualitative Approaches ◽  
Political Public Relations ◽  
The Media ◽  
Imaging Strategy ◽  
E Mail

The research aims to obtain an overview of the media relations of the Prosperous Justice Party in building party image, determining strategies in maintaining positive relations with the media, and utilizing social media in forming the opinions of candidates for governor of West Java in 2018. Research uses constructivist paradigms, qualitative approaches and case study methods . The results of the study show that, political public relations within the Prosperous Justice Party are carried out by building togetherness and consolidation as well as cadre formation in a family and equality manner. Communication within the Prosperous Justice Party began to be addressed and conditioned, especially the spread of information within the PKS. PKS external communication is carried out by building a positive image of the party, building coalitions with other parties, and socializing the characteristics of West Java governor candidates so that they can be accepted by the community. The imaging strategy carried out by the Prosperous Justice Party in the media is done by building good relationships with the media and utilizing social media appropriately as well as utilizing E-mail, blogs, social media or Twitter. PKS vote acquisition as runner-up in 2018 West Java Pilgub shows, the existence of PKS as a party that is quite trusted and calculated.Penelitian bertujuan untuk memperoleh gambaran tentang media relations Partai Keadilan Sejahtera dalam membangun citra partai, menentukan strategi dalam memelihara hubungan positif dengan media, serta pemanfaatan media sosial dalam membentuk opini calon gubernur Jawa Barat Tahun 2018. Penelitian menggunakan paradigm konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Public relation politik di internal Partai Keadilan Sejahtera dilakukan dengan membangun kebersamaan dan konsolidasi sekaligus dengan pembinaan kader secara kekeluargaan dan kesetaraan. Komunikasi internal PKS mulai dibenahi dan dikondisikan, terutama dalam penyebaaran informasi di internal PKS. Komunikasi eksternal PKS dilakukan dengan membangun citra positip partai, membangun koalisi dengan partai lain, dan mensosialisasikan karakteristik calon gubernur Jawa Barat sehingga bisa diterima oleh masyarakat. Strategi pencitraan yang dilakukan oleh Partai Keadilan Sejahtera di media dilakukan dengan cara membangun hubungan yang baik dengan media dan memanfaatkan media social secara tepat seperti halnya pemanfaatan E-mail, blog, media sosial ataupun Twitter. Perolehan suara PKS sebagai runner up Pilgub Jabar 2018 menunjukan, eksistensi PKS sebagai partai yang cukup dipercaya dan diperhitungkan.

Entertainment publics in the Philippines

2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Digital Technologies ◽  
The Philippines ◽  
Political Capital ◽  
Martial Law ◽  
Entertainment Media ◽  
Digital Era ◽  
The Media ◽  
Entertainment Television

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.

scholarly journals Subjective Basis for Elucidating Communication in the Personalistic Perspective

Res Rhetorica ◽  
2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Paweł Gondek
Keyword(s):  
Human Existence ◽  
Communication Process ◽  
Persuasive Communication ◽  
Communication Activity ◽  
The Media ◽  
The Subject

The paper examines man’s involvement in the communication process. While elucidating communication one needs to take into account the subjective factors which condition its existence. The article particularly highlights the personal dimension of human existence and an integrated action of his powers thanks to which man constitutes the subject and motive for all forms of communication activity. The basic types of communication are affected by virtue of a relation to human powers: intellective-cognitive and volitive-emotive. Yet, it is persuasive communication that, methodologically ordered within the framework of rhetoric, seems to fully recognize the communication determinants characteristic of man’s nature. The progressing technicization of the media also needs to be perceived through an integrated personalistic perspective accepting the subjective determinants of man participating in the communication process.

scholarly journals Strategi Media Relations Praxis dalam Membangun Corporate Image Bank DBS Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Joses Karsten ◽  
Sinta Paramita
Keyword(s):  
Mass Media ◽  
Financial Services ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Case Method ◽  
Media Relations ◽  
The Media ◽  
Study Case ◽  
Internet Development

Indonesia has now entered an era of rapid technological and internet development, which also requires the financial services industry to be able to follow it. This is indicated by the intense competition between banks in Indonesia that have started to develop their services in the form of digital banking. To overcome this problem, the thing done by Praxis as the PR Agency of Bank DBS Indonesia is to build an image as a bank that is not complicated in banking activities through a mission that is also a key message "Live more, Bank less". In this case, the effort made by Praxis is to implement a media relations strategy to gain mass media publicity. The main theoretical of this research uses media relations theory, specifically regarding to the concept of media relations strategy by Yosal Iriantara (2011). This research uses a qualitative approach with a descriptive-study case method. The results of this research reveal that the media relations strategy implemented by Praxis are manage good relations with the media, develop strategies that produce general principles in doing media relations, and also develop a wider job network. Indonesia kini telah memasuki era perkembangan teknologi dan internet yang begitu pesat, dimana mengharuskan juga industri jasa dibidang keuangan untuk dapat mengikutinya. Hal ini ditandai dari ketatnya persaingan antar bank di Indonesia yang sudah mulai mengembangkan layanan mereka ke dalam bentuk digital banking. Untuk mengatasi permasalahan tersebut, upaya yang dilakukan oleh Praxis sebagai PR Agency dari Bank DBS Indonesia adalah dengan membangun citra sebagai bank yang tidak ribet dalam urusan perbankan melalui misi yang sekaligus merupakan pesan kunci “Live more, Bank less” kepada publik. Dalam hal ini, upaya yang dilakukan oleh Praxis adalah dengan melaksanakan strategi media relations guna meraih publisitas media massa. Landasan teori utama penelitian ini menggunakan teori media relations, khususnya mengenai konsep strategi media relations oleh Yosal Iriantara (2011). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus-deskriptif. Hasil temuan penelitian ini mengemukakan bahwa strategi media relations yang diterapkan Praxis adalah dengan mengelola relasi yang baik dengan media, mengembangkan strategi yang melahirkan prinsip umum dalam melaksanakan media relations, serta yang terakhir adalah mengembangkan jaringan pekerjaan yang lebih luas.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Enhancing Teachers’ Competence in the Learning of Fiqih Mawaris through the Collaboration of Conventional and Modern Media At-Tashil Digital Application at Balai Diklat Keagamaan Aceh

2019 ◽  
Vol 5 (2) ◽  
pp. 44
Author(s):  
Nurdin Nurdin
Keyword(s):  
Digital Media ◽  
Data Reduction ◽  
Teaching And Learning ◽  
Training Center ◽  
Low Level ◽  
Qualitative Approaches ◽  
Modern Media ◽  
The Media ◽  
The Subject

Problems in today’s learning includes the low competence of teachers in the use of media for teaching and learning. Among the weaknesses of teachers is the lack of the ability in using the media in learning fiqih mawaris. Many teachers still use conventional media such as markers, board and paper. This affects on the low level of students’ ability on the subject of fiqih mawaris. This study aims to understand the competence of teachers in teaching and learning fiqih mawaris through the collaboration of conventional media and digital media (the application of At-Tashil) at the training center of Balai Diklat Keagamaan (BDK) Aceh. This study adopts qualitative approaches. Data were collected through interviews, the study of documents and observations, while collected data were analyzed through data reduction, presentation of data and the withdrawal of conclusion. The results show that teachers’ competence on subjects of the fiqih mawaris was improved through the process of collaboration between conventional media and modern media of At-Tashil application.

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

10. The role of media and public opinion

2016 ◽  
Author(s):  
Piers Robinson
Keyword(s):  
Foreign Policy ◽  
Public Opinion ◽  
Policy Process ◽  
War On Terror ◽  
Policy Formulation ◽  
Persuasive Communication ◽  
The Public ◽  
Critical Approaches ◽  
The Media

This chapter examines the relevance of media and public opinion to our understanding of foreign policy and international politics. It first considers whether public opinion influences foreign policy formulation, as argued by the pluralist model, or whether the public are politically impotent, as argued by the elite model. It then explores whether the media can influence foreign policy formulation, as argued by the pluralist model, or whether the media are fundamentally subservient to the foreign policy process, as argued by the elite model. It also integrates these competing arguments with theoretical frames used in the study of international relations: namely, realism, liberalism, and critical approaches (including constructivism and post-structuralism). The chapter concludes by discussing contemporary debates concerning organized persuasive communication and the ‘war on terror’.

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