Social Media and Marketing

Author(s):  
Ivan K. Cohen

Tottenham Hotspur (“Spurs”) Football Club were once the most entrepreneurial of English football teams, including being the first to obtain a stock market flotation and to attempt to diversify into other areas beyond their core. However, like many football clubs, they were slow to embrace the Internet including more recently the use of social media for marketing. This chapter investigates the history of Spurs' embrace of the Internet and social media and asks why a club traditionally renowned for its flair and enterprise on the pitch has been so slow to embrace modernity in the digital world.

Author(s):  
Ivan K. Cohen

Tottenham Hotspur (“Spurs”) Football Club were once the most entrepreneurial of English football teams, including being the first to obtain a stock market flotation and to attempt to diversify into other areas beyond their core. However, like many football clubs, they were slow to embrace the Internet including more recently the use of social media for marketing. This chapter investigates the history of Spurs' embrace of the Internet and social media and asks why a club traditionally renowned for its flair and enterprise on the pitch has been so slow to embrace modernity in the digital world.


2013 ◽  
Vol 11 (1) ◽  
pp. 26-36 ◽  
Author(s):  
Robert P. Naftel ◽  
Nicole A. Safiano ◽  
Michael I. Falola ◽  
Chevis N. Shannon ◽  
John C. Wellons ◽  
...  

Object The Internet and social media are powerful disseminators of medical information, providing new portals for patient care. The authors of this study evaluated current technology hardware, Internet, and social media use and their socioeconomic relationships among caregivers of children with hydrocephalus. Methods A written survey was completed in the neurosurgical clinics at the University of Alabama at Birmingham by 300 parents of children with shunted hydrocephalus between October 26, 2010, and July 26, 2011. Results Computer use (94.6%), Internet use (91.7%), smartphone use (56.9%), and Internet research on hydrocephalus (81.9%) were prevalent. However, for each of these four utilizations there was significantly lower access by caregivers of minority races (p = 0.04, 0.03, 0.002, and < 0.0001, respectively), lower income (p = 0.02, 0.01, < 0.0001, and < 0.0001, respectively), and lower level of education (p = 0.001, 0.002, < 0.0001, and 0.001, respectively). Personal use of social media was prevalent (95.1% of all Internet users) with use being more prevalent among less-educated than higher-educated caregivers (p = 0.017). Hydrocephalus-related social media use (59.5% of Internet users) was not associated with socioeconomic factors. For hydrocephalus education on the Internet, caregivers chose information websites such as Wikipedia or the Hydrocephalus Association as preferred platforms; these preferences were followed by use of social media websites. Facebook and YouTube were the preferred social media platforms for personal and hydrocephalus-related use. Parents indicate moderate skepticism about the trustworthiness of the Internet; only 21.7% always trust the online sources. Most parents (89.8%) say that they would visit neurosurgeon-recommended websites. Of Internet-using caregivers, 28.6% use the Internet or social media to find hydrocephalus support groups, and 34.8% have used the Internet to communicate with other caregivers who have children with similar conditions. Conclusions Technology hardware, the Internet, and social media are widely used with some skepticism by parents of children with shunted hydrocephalus. Caregivers are interested in physician-recommended Internet resources. Socioeconomic factors including race, income, and level of education reveal a disparity in access to some of these resources, although all groups have relatively high use. Unlike typical technology use, social media use is breaking down the digital divide among ethnic and socioeconomic groups.


1970 ◽  
Vol 20 ◽  
Author(s):  
Adam Jankiewicz

Nowadays, computer technology and social media can be used in certain ways to create positive or negative images of political communicators. More and more people receive political communication with the use of electronic devices via the Internet and social media. The ways in which one can create and transmit images of political communicators have evolved. Companies use new methods of gaining and delivering political information to receivers. At present, information technology is sometimes used not only to send political information but also to manipulate the receivers and change their political views in the fight for support and to win elections. Electronic devices, the Internet and social media, can be used to gain support or to defame political opponents. This paper has been written to bring closer how social media participation, computer technology and software can be utilized to obtain information which then, neatly tailored, can serve as a tool to manipulate political views of addressees of political communication. This article presents the procedure of obtaining, processing and applying information in creating images of politicians by private companies. It also analyzes people’s awareness of ways in which social media communication can be used in creation of political image. Hence, a survey has been conducted to research the participation of university students in social media and their awareness of how the data obtained from them can be used in for political reasons. The paper also explains how incorporating and combining social media platforms, psychology, algorithms, the Internet and cutting edge computer software opened new ways to impact political views with political communication.


Author(s):  
Jonathan Nguyen ◽  
Peter Thompson ◽  
Albert Losken

Abstract Background The internet and social media are sources of information regarding breast reconstruction, which can educate and influence patients. Objectives This study aimed to evaluate internet and social media usage by breast reconstruction patients and its impact on patients. Methods Eighty-six breast reconstruction patients over a 7-month period answered an anonymous survey, which queried demographics, reconstruction type, internet usage, social media usage, expectations, and impact on decisions. Fisher’s exact test was performed to evaluate the use of social media. Results Overall, 95% of patients used the internet for breast reconstruction information. The information was found to be easy to understand by 70% of patients, helpful by 76%, and trustworthy by 60%. The information influenced decisions regarding procedure by 23% of patients, regarding surgeon by 23%, and regarding hospital by 22%. Social media was used by 71% of the patients; 62% of patients found it easy to understand, 57% found it helpful, and 48% found it trustworthy. The information influenced decisions regarding procedure by 16% of patients, regarding surgeon by 11%, and regarding hospital by 10%. Twenty-six percent of women expected their final breast reconstruction to look better than their premastectomy breasts, 55% as good or similar, and 12% reported appearance to be unimportant. Women found social media information to be less helpful than internet information. There was no significant association between expectations and social media vs no social media usage. Conclusions Patients who undergo breast reconstruction use the internet and social media as sources of information. Although the information is generally trusted, it does not seem to heavily influence patient decision-making. Providers remain patients’ main source of information, and need to direct patients to high-quality and accessible resources.


Author(s):  
Habibolah Khazaie ◽  
Javad Yoosefi Lebni ◽  
Jaffar Abbas ◽  
Behzad Mahaki ◽  
Fakhreddin Chaboksavar ◽  
...  

Background In recent years, Internet and social media technology use have emerged as an integral tool of human society, and the evolution of technological integration, cyberspace, and web-technology has become a common practice in educational institutions. Internet usage among students has played an indispensable role in learning behavior; however, the excessive usage of the internet and social media leads to internet addiction. This original study has performed a focalized scrutiny on revealing relationships between internet addiction and associated factors among the students of medicine, dentistry, and pharmaceutical departments. Methods This descriptive and analytical study recruited medical students from the Self-governing Education Incubator of Kermanshah. This survey distributed questionnaires among the respondents’ three departments, and this statistical data reported on 420 valid responses of the respondents. They represent first and second-semester medical students of the academic year 2017–2018. The study selected medical students by applying Cochran's Sample Size Formula through Stratified Random Sampling and cross-sectional research design. The survey has utilized a demographic questionnaire of Young's Internet Addiction Test (IAT) for the data collection. The study analyzed received data by using SPSS version 23 and performed the descriptive statistics, and analytical statistics (t-test and ANOVA). Results The results of the present study established that the majority of subjects were female students (53.3%), and the average age was 23.84 ± 2.14, including the students of all departments. Besides, findings specified that the overall mean and standard deviation scores were 3.34 and ±0.88. Internet addiction revealed mean and the standard deviation score measured for all students 3.29 ± 0.73, 3.17 ± 0.92, and 3.57 ± 0.64 correspondingly. The survey results illustrated that medical students’ internet addiction substantially correlated with demographic variables, such as age, marital status, the field of study, academic term, significant time of consuming the internet, the key reason of utilizing the internet, and daily usage of the internet ( p < .05). Conclusion The results of the study specified that 25% of medical students showed internet addiction. The students are increasingly using the internet, and it has penetrated among students. The design and implementation of adequate educational programs and the application of internet-based efficiency interventions are essential for both knowledge acquisition and medical students’ healthy behavior.


2017 ◽  
Vol 52 (1-3) ◽  
pp. 58-65
Author(s):  
Obey Dzomonda ◽  
Olawale Fatoki ◽  
Olabanji Oni ◽  
Mgoako Prudence Bosch

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.


2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Erin Careless

Social media as a communicative forum is relatively new, having been around for only ten years. However, this form of digital engagement has revolutionized the way many people interact, network, form relationships, learn, generate and share knowledge. As a noncentralized tool for communication, social media may provide space for critical discourse around issues of social justice, as discussion can be global in scope and is controlled by users themselves. This paper outlines a critical theoretical framework through which to explore the use of social media in adult education to foster such critical and social justice-themed discourse. Drawing upon five critical theorists and their work, this framework sets the stage for a future research project – one that is significant for this increasingly digital world in which we live.


Author(s):  
Katherina Nikzad-Terhune ◽  
Keith A. Anderson ◽  
Lori La Bey

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