Promotion of Heritage Tourism Through Branding and Graphic Communication

Conservation and Promotion of Heritage Tourism - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-5225-6283-2.ch004 ◽

2019 ◽

pp. 87-107

Author(s):

Manuela Piscitelli

Keyword(s):

Cultural Heritage ◽

Heritage Tourism ◽

Main Theme ◽

Structural Elements ◽

Academic Field ◽

Graphic Communication ◽

Visual Identity ◽

New Interpretation ◽

Effective Integration

The chapter, starting from the analysis of the characteristics of heritage tourism, in particular in Italy, and the expectations of cultural consumers, focuses on the importance of a visual identity for the cultural heritage. For an effective integration of tourism and culture, a careful planning is required in the promotion of cultural assets, activities, and traditions. The role of communication should be to propose a new interpretation and representation of the territory, having as a main theme the role of culture. In this sense, it may be useful to identify a location through a brand, which materializes the characteristics of a system of culture and values of the territory, selecting structural elements that allow its identification and synthesizing them in a single name or symbol. Finally, some experiences of visual communication for cultural heritage realized in the academic field are presented here.

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Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

Sustainability ◽

10.3390/su13031369 ◽

2021 ◽

Vol 13 (3) ◽

pp. 1369

Author(s):

Tianning Lan ◽

Zhiyue Zheng ◽

Di Tian ◽

Rui Zhang ◽

Rob Law ◽

...

Keyword(s):

Cultural Heritage ◽

Positive Impact ◽

Heritage Tourism ◽

Tourism Development ◽

Intangible Cultural Heritage ◽

Mediating Role ◽

Local Residents ◽

Emotional Solidarity ◽

Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

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Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism

Business Economic, Communication, and Social Sciences (BECOSS) Journal ◽

10.21512/becossjournal.v2i1.6151 ◽

2020 ◽

Vol 2 (1) ◽

pp. 145-157

Author(s):

ShawHong SER

Keyword(s):

Cultural Heritage ◽

Heritage Tourism ◽

Cultural Resource Management ◽

Tourism Industry ◽

Special Focus ◽

Cultural Resource ◽

Cultural Economic ◽

Cultural Management ◽

Cultural Heritage Tourism

Since 2013, cultural heritage tourism has been identified as a new segment to be developed by the Malaysia Tourism Promotion Board (MTPB). Today, the sector has undergone rapid growth and have a great impact on Malaysia’s tourism industry, as well as bring prospects for developing museum tourism in Malaysia. In this paper, to respond on the research scholarly interest in cultural management. The researcher discusses the roles of the museum to sustainable cultural heritage tourism growth with a special focus on challenges faces by Malaysia’s museum sector in developing museum tourism. Over the years, many researches have been done, and still researching by scholars on the need for cultural resource management placing focus on the role they take towards cultural economic development. The purpose of this research, among others, is to explore how museums in Malaysia could be more effectively utilized for museum tourism and to make suggestions for better utilization of the museum sector for cultural heritage tourism development. It is hoped that this paper will provide insights into an understanding of cultural heritage tourism in Malaysia with an emphasis on crisis and opportunity in developing museum tourism.

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Re-evaluating the roles of the cleaning process in the conservation of paintings

Ge-conservacion ◽

10.37558/gec.v7i0.210 ◽

2015 ◽

Vol 7 ◽

pp. 14-23 ◽

Cited By ~ 1

Author(s):

José Manuel Barros García

Keyword(s):

Twentieth Century ◽

Cultural Heritage ◽

Original Work ◽

Cleaning Process ◽

Academic Field ◽

The Subject

At a time when defining the conservation of cultural heritage is undergoing important changes, it is necessary to rethink the roles of the cleaning process applied to paintings. Throughout the nineteenth and the twentieth century, the cleaning of paintings was the subject of continuous controversy which developed both in the academic field and in the pages of newspapers. In general, attempts have been made to define, one way or another, exactly what the role of cleaning should be. Four of these roles have been (and still are): cleaning as a conservation procedure, as revelation (of the original work or of the artist’s intent), as aesthetic presentation, and as a way of improving legibility. This article reviews these roles, their limitations and also raises a number of questions and issues in order to re-evaluate cleaning, taking into account contributions by the new theories of conservation.

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Exploring the Technological Impacts

International Journal of Tourism and Hospitality Management in the Digital Age ◽

10.4018/ijthmda.2021010101 ◽

2021 ◽

Vol 5 (1) ◽

pp. 1-18

Author(s):

Fahmi Ibrahim ◽

Nurfadhlina Mohamad Zainin

Keyword(s):

Cultural Heritage ◽

Conceptual Framework ◽

Technology Use ◽

Heritage Tourism ◽

Interactive Technology ◽

The Public ◽

Visitor Satisfaction ◽

Brunei Darussalam ◽

Public Museums

Aside from educating the public, museums are adapting to the changing world as they have become one of the popular sites for cultural heritage tourism. Thus, from tourists and educational activities, they generate an increase in the number of visitors every year. With the emergence of interactive technology, it enables museums to produce better visiting experience especially when technology able to facilitate the visitor-exhibition interactivity in diverse ways. This paper investigates visitors' satisfaction and findings demonstrate a detailed insight on how the interactive technology in museum approach shapes the visiting experience. Basically, this study will show the process of creating repeat visitation from the effects of technology use in the museums. Interactive exhibitions with technology use are required in enhancing visitor satisfaction. A conceptual framework is developed to provide guideline and knowledge in understanding the role of interactive technology to secure visitor satisfaction and repeat visitation particularly in the context of Brunei Darussalam.

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The Role of ICT on Cultural Heritage Tourism: a Case Study

Journal of International Business Research and Marketing ◽

10.18775/jibrm.1849-8558.2015.64.3004 ◽

2021 ◽

Vol 6 (4) ◽

pp. 29-33

Author(s):

Abe Akihiro

Keyword(s):

Cultural Heritage ◽

Participatory Design ◽

Heritage Tourism ◽

World Heritage ◽

World Heritage Site ◽

Infrastructure Development ◽

Diverse Range ◽

Cultural Heritage Tourism

The purpose of this study is to discuss the role of ICT in cultural heritage tourism through a case study of the Hiraizumi world heritage site in Japan that was registered in 2011. As it promotes tourism through the world heritage registration, Hiraizumi is operating on the major premise that it will safeguard its cultural heritage while also placing importance on developing systems for accepting a diverse range of tourists using the universal design perspective. When doing so there are limits to facility refurbishment and infrastructure development so the town focused its attention on support for information aspects, or in other words support using ICT. Going forward as individual travel becomes more mainstream the ways in which new value is created in Hiraizumi tourism are likely to include (1) transmission of the value of the cultural heritage in collaboration with researchers and (2) development of tourist areas in which excursions on foot are possible. We discuss the possibilities for utilization of ICT in these measures and the utility of the participatory design approach.

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Exploring the role of strategic environmental assessment in cultural heritage tourism planning: a case study of the Srirangapatna-Mysore region in India

Impact Assessment and Project Appraisal ◽

10.1080/14615517.2020.1841595 ◽

2020 ◽

pp. 1-13

Author(s):

Urmila Jha-Thakur ◽

Fatemeh Khosravi ◽

Giamila Quattrone ◽

Soumyen Bandyopadhyay ◽

Ian Magedera ◽

...

Keyword(s):

Cultural Heritage ◽

Environmental Assessment ◽

Heritage Tourism ◽

Strategic Environmental Assessment ◽

Tourism Planning ◽

Cultural Heritage Tourism

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Family Foundation, Is It An Innovative Strategy? The Case of Cultural Heritage Tourism in Toraja, Indonesia

E-Journal of Tourism ◽

10.24922/eot.v4i1.30165 ◽

2017 ◽

Author(s):

Ilham Junaid ◽

Herry Rachmat Widjadja ◽

Hamsu Hanafi

Keyword(s):

Cultural Heritage ◽

Collaborative Work ◽

Heritage Tourism ◽

Regional Government ◽

Innovative Strategy ◽

Innovative Strategies ◽

The Family ◽

Tourism Attractions ◽

Cultural Heritage Tourism

Toraja has been considered as the icon of tourism in South Sulawesi province, Indonesia. As the number of tourist decreases and one tourism attraction belongs to many members of family, there is an expectation from stakeholders that innovative strategies should be implemented to develop tourism. To achieve this goal, yayasan keluarga (family foundation) has been established to manage tourism in Toraja. The study reveals that although family foundation has been the option to develop tourism and is an innovative strategy in managing tourism attractions, stakeholders believe that Toraja tourism should be developed together with the existence of the family foundation based on the principle of collaborative work. High demand on the role of the regional government in developing tourism exists although the family foundation is the main organizer of tourism attractions. Similarly, the regional government believes that the family foundation is a choice from the community and thus, it is the role of the family foundation to implement activities for tourism development in Toraja. This paper suggests that cultural heritage tourism in Toraja can be developed if the family foundation implements innovative strategies as well as strengthens relationship (synergy) and collaborative work with other stakeholders in Toraja.

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